Chapter 130: "Masked Singer", starting from the top copywriter, bombarding the entertainment industry

When I clicked on the video, a deep male voice was heard at the beginning.

[Desert, Mountains, Ocean]
[The world is cut off in silence]
[Life is like raindrops, scattered everywhere]
[Humanity has decided to walk further, to say goodbye to narrow-mindedness and the useless noise of talking to oneself]
[Set off]
[singing]
[listen]
[Born Different]
[But I was born with a dream]
In addition to netizens, there are also many people in the industry who, either with a learning attitude or with a critical eye, clicked in as soon as the pilot video of "King of Masked Singer" was released.

At this moment, they couldn't help but be stunned when they heard the opening words:
"This opening copy...is not simple!"

"The opening paragraph sets the topic. In just a few dozen words, it not only emphasizes the importance of sound, but also uses the images of desert, mountains, and ocean to represent the differences of each person. There is no abruptness in the value of the article. It's quite amazing!"

“Top copywriter!”

"Is this the Cheng Cheng who wrote the Lime Chant?"

Amid the alternation of passionate male voices and music, masked figures flashed by quickly:
There are "cocooned people" squatting on the ground, curled up into a ball, looking up;
There is the night when one holds his head high, arms stretched forward, insolent;

There is a spider web with arms folded and head tilted to look towards the camera;
There is the water of life that is dancing and the moving bodies are frozen in time;

There is the H key with arms folded, steady as a mountain;
There is the 'Cowboy Fish Soup' where he opens his arms like the king of the world;
There is a Taoist priest named Li Huowang in red, holding a wooden sword and with flying black hair.
They walked from the aisle to the stage one by one, and their backs against the light, with the help of the copy, created an exciting power.

The male voice sounded again:
[We have walked many roads]
[I also carried a lot of baggage]
[Mistakes, controversies, misunderstandings, scandals, being unwelcome.]
We Became Ourselves
[Also given many identities]
[Singer, actor, host, director, star.]
[All these]
[Along the way, there are fewer and fewer witnesses of life, but you can still bear witness to yourself; halfway through, all possibilities continue to retreat, but you can still transcend time and yourself!]
[Put on a mask, and also take off a mask]
[A hero does not ask where he comes from]
[This is a peak musical showdown]
[Each round of competition is the ultimate pursuit of sound]
[I will climb to the top of the mountain and look down on all the other mountains]
[“Masked Singer”, Fu Hai TV, looking forward to meeting you! ]
In front of the screen, countless netizens shuddered.

! ! ! ! "

"This copywriting is really awesome!"

"Did Cheng Cheng write this? Just hearing the copy makes me want to cry!"

"This copywriting is amazing, I didn't even fast forward!"

"The writing is so good, I guess I got full marks for the Chinese composition in the college entrance exam?"

"One million for copywriting, tens of millions for post-production!"

"I will stand on the top of the mountain and look down on all the other mountains! That's right, this cliff was written by Cheng Cheng, and his writing is so talented!"

"To describe the King of Songs as 'standing on the summit of a mountain, overlooking all the other mountains' is really too domineering!"

"What should I do? I'm so touched. I want to cry!"

"It's not about where a hero comes from! This is such a great saying!"

“There are fewer and fewer witnesses to my life, but I can still bear witness to myself; all possibilities are constantly retreating, but I can still transcend time and myself! My god, this copywriting is killing me!”

Industry insiders were also stunned.

"I studied the opening or promotional copywriting of many variety shows, but at the time I thought, 'Yeah, not bad,' and nothing more happened. But after reading the opening copywriting of "King of Masked Singer", I felt that it had sound, scene, and power, and I could feel the confidence of this show from the text."

"The level of coolness has been raised to the maximum in an instant!"

"How come there are people who write poetry for promotional copywriting? How can we compare?"

"It made me want to curse because it was so shocking. The copywriting really makes a show stand out! The content and format can be copied, but the wonderful copywriting can stand out!"

“I can only say it’s very strong. Just from the beginning, we can see that the program team is ambitious. They directly created the concept of masking and used the phrase “putting on a mask is also taking off a mask” to elevate themselves in reverse. The most amazing thing is that through these few words, they invite the audience to break the limitations and prejudices of various identities: you can be a host, an actor, and you can make some mistakes, but you can also break through yourself and start again.

"The Masked Singer" used this opening copy, which set off a thunderbolt in the entire entertainment industry. It can be said that if this show can become popular, it is definitely related to this copy."

"Cheng Cheng is not simple!"

"He was not simple to begin with, but I didn't expect him to be this simple!"

"Fu Hai TV has found a big one!"

"The King of Masked Singer" has been bombarding the entertainment industry since the pilot film's copywriting!
In the next few days, "The Masked Singer" became more and more popular on the Internet.

After the jury lineup and pilot film were released one after another, "King of Masked Singer" has become the most discussed variety show on the entire network. Every day, netizens call on Cheng Cheng to quickly release the full poem "I will climb to the top of the mountain and overlook all the mountains below" and stop teasing netizens' appetites!

Netizens are almost being hooked into getting black carp!

There were also several professors of Chinese departments from top universities who began to appreciate this few words of poetry and highly praised Cheng Cheng's literary talent, claiming that if Cheng Cheng released the entire poem, it would definitely be no less than those famous ancient works, and even more wonderful than "Lime Chant"!
Unfortunately, Cheng Cheng was obsessed with editing all day and remained unmoved by the online public opinion.

At the same time, the sponsorship of "King of Masked Singer" has also attracted the attention of netizens:

On April 4, it was reported that several big domestic and foreign brands, including Vanshi Lauder, Guican, and Zunrong, were competing for the naming rights of "The Masked Singer". The price was directly 13 million. Every one of them wanted to monopolize the naming rights. After all, the expectations for "The Masked Singer" are too high! And the prospects are very bright. If it succeeds, it is likely to become one of the top music variety shows in China.

In the end, Yaji, Vanshi Lauder, Guican, and Yueyanxuan jointly won the naming rights of "King of Masked Singer", with a total naming fee of 2.5 million yuan.

As soon as the news came out, people inside and outside the circle were shocked again.

2.5 billion!
This number is scary!

Is this the treatment you get for your first time on a variety show?

Fuhai TV also stated:

I have never fought such a rich battle!

Subsequently, more details about the signing process of the naming rights were revealed.

At the beginning, Yue Yan Xuan could not compete for the naming rights of "King of Masked Singer". After all, Yue Yan Xuan was just an affordable domestic brand and could not afford the price.

But Cheng Cheng made the decision and changed the three sponsors that were originally decided to be included into four, lowered the threshold and added Yue Yan Xuan as well.

The three wealthy companies, Yaji, Vanshi Lauder and Guican, did not agree at first. First, they did not want to turn three companies into four and share the opportunities, after all, they were not short of money; second, they did not want to be put together with Yueyanxuan, as they felt that their status would be lowered.

But Cheng Cheng has only one attitude: If you don’t want to sponsor, you don’t have to sponsor. Don’t think you can’t sponsor because you have too much money. There are many brands that want to sponsor, and they don’t need a few of you!
The reason why Cheng Cheng did this was to promote Yue Yan Xuan.

why?
Yueyanxuan is not opened by his family, nor is it opened by his friend.

No reason!
Cheng Cheng is just happy to do this!
He said that he would make Fanghua Meiji pay the price and make it unable to survive in Tianxia! Then he would start with Yueyanxuan, which was the lucky one he chose!
He is not seeking fame or profit, he just wants everyone to know that he has this influence:

Whoever he wants to make famous can become famous!
In the end, Yaji, Vanshi Lauder, and Guican compromised. There was no other way but to compromise. It was impossible for them to really not sponsor "King of Masked Singer".

Yue Yanxuan also confirmed this on Weibo, confirming that it was indeed Cheng Cheng who lowered his conditions, which allowed his family to be named the sponsor.

For a time, Yueyanxuan was on the hot search list on Weibo.

Netizens:

"Hahahaha, the overwhelming wealth and honor finally belongs to Yue Yanxuan!"

"Ahhh, Yue Yan Xuan has finally been seen! For a student like me, Yue Yan Xuan's cheap and large dishes are really perfect for me. Yue Yan Xuan is really the god of students!"

"It seems that Yueyanxuan also sponsored "The Legend of Sword and Fairy"?"

"Yueyanxuan is really an excellent national enterprise. Some domestic brands are always promoting their products, trying to persuade the public to support domestic products. But sometimes we don't want to support them. The problem is that some brands are taking advantage of our support for domestic products and rip us off like crazy! The price has increased more than that of gold, and lipsticks are gone in two weeks! If domestic products were cheaper and easier to use, would we not support them? Yueyanxuan is really a foil to its peers. I really hope that Yueyanxuan will become bigger and stronger, and give those domestic brands a slap in the face!"

"Yueyanxuan has set a good example. I hope their boss lives a long life. Other bosses can learn from it. Yueyanxuan alone cannot change anything."

"Indeed, you can tell by looking at the bottle. I wanted to buy a domestic one but the price discouraged me."

"That Lin Qingge is right, watching his income increase step by step!"

"I have to thank Cheng Cheng for playing with Yue Yanxuan like this. As expected, people who stick together will support each other."

"Guess who got this good thing before? It belonged to Xianghua Entertainment! But Xianghua Entertainment was courting death and playing the game of kicking someone when they're down. How about that, isn't it? Hahahaha, brands like Xianghua Entertainment should go bankrupt as soon as possible. What technical barriers do beauty products have? They're not building starships or rockets. Why are they so expensive?"

"Four companies, 2.5 million yuan in sponsorship fees is pretty scary."

It's more than just scary, it's extremely scary!
You have to know that the sponsorship fee for "Infinite Voices", which has already been released for six seasons, is only this much!

This made Wushan TV and Xiangjiang TV unbearable. Needless to say, Wushan TV, "Infinite Voice" is their flagship program, and being overtaken by "Masked Singer" made them feel a little threatened and offended!

Xiangjiang TV even lost to Fuhai TV in the copywriting that they were so proud of. The feeling of being defeated in the field they are good at is really terrible!
-

Wushan Satellite TV, TV building.

In the conference room, the atmosphere within the team was extremely tense. Everyone had a serious look on their face, as if they were about to explode at any time.

Jing Lei, the chief director of "Infinite Voices", slammed the table and got angry:

"Look at this data! Our discussion and expectations were actually surpassed by King of Masked Singer! How on earth did our planning, art, post-production, publicity, and business work?! Huh? Let me ask you, are you just here to eat and do nothing?"

The members of the program team lowered their heads, shrinking like quails, and did not dare to look him in the eyes.

"Every one of them is trash!" Jing Lei glanced around and continued to curse:

"Don't we have any new ideas in our planning department? The copywriting for the pilot film is not as good as that of someone who has just started a variety show! If you are not qualified for this position, you should pack up and leave!
Publicity department, where is your promotional effort? Will you post it online? Will you create topics? Looking at the publicity effect of "King of Masked Singer", don't you feel guilty about taking this salary?

Business department, with our guest lineup, the sponsorship is almost the same as "King of Masked Singer", is it so shabby? ! Reflect on your work! Have you done your job well? "

When the heads of each department were mentioned by him, their bodies trembled and they could only accept the beatings and scolding without daring to say a word in rebuttal.

Jing Lei is such a person. He implements a high-pressure policy in the office. Anyone who does not obey him will be ruthlessly suppressed by him. Verbal insults and scolding are the least of his faults. What he is best at is psychological torture.

There was once an intern who was even tortured by him into depression, but he still didn't think it was his problem. He just thought that young people were psychologically fragile and continued to do as he pleased.

He said, "All departments, quickly suppress the popularity of "Masked Singer". I don't care what methods or means you use. I want to see results. Do you understand?"

"I understand!"

There was a response in the office.

After the meeting, each member of the program team walked out of the meeting room as if they had survived a disaster, still feeling a lingering fear.

"Director Jing asked us to come up with a better copy than The Masked Singer. Are you crazy?!"

"Cheng Cheng is a best-selling author, a real talent. If I could come up with a line like 'I will climb to the top of the mountain and see all the mountains as small', would I still be working here?"

"If he's that awesome, why wouldn't he want to think about it? He just throws difficult problems at us!"

"This is what a leader is like! Workers are so miserable!"

-

Xiangjiang Television.

"Copywriting is ultimately a side issue and can only serve as the icing on the cake. The real key lies in the quality and effect of the program."

"That's right, if the program itself is not good, no matter how good the copywriting is, it will only be a facade!"

"Let's see what happens after the show airs."

"We should focus more on the seventh season of Unlimited Singers instead of The Masked Singer. This time, our Philharmonic Journey is an S+ production. We should take a long-term view. We have both an audience base and a strong production team. How can we not be better than The Masked Singer?"

"We at Xiangjiang TV have never been afraid of anyone!"

-

May 4st!
Under the attention of the public, the recording day of "King of Masked Singer" has finally arrived.

At two o'clock in the afternoon, the sun shone obliquely on Fuhai TV Station, and the recording site was already busy.

Today, Fu Hai TV Station has carried out a comprehensive renovation and upgrade of the recording site. Whether it is the stage effects, lighting and sound, or the layout of the auditorium, it has reached the top domestic standards.

A person will not encounter many opportunities in his lifetime, and a TV station will not encounter many opportunities in its lifetime!

For Fu Hai TV Station, "King of Masked Singer" is undoubtedly a once-in-a-lifetime opportunity. It is unknown when such an opportunity will come again.

Fuhai TV Station is not as rich and handsome as Wushan TV and Xiangjiang TV, nor is it the son of a high-ranking official like CCTV. It is like a simple and silly boy, perhaps unromantic, perhaps a blockhead, but he is willing to spend all his wealth just to get you to look at him.

-

In the rehearsal room, Xu Lin arrived very early and was working with the band. In order to present the best effect on stage, she would not overlook any flaws.

After rehearsing once, she was a little dissatisfied, thinking that one of the notes was not right.

During the second rehearsal, a new problem arose, which was a problem of rhythm.

During the third rehearsal, the bassist didn't keep up.

After the fourth rehearsal, there are still some minor problems.

After the fifth rehearsal, Xu Lin and the band gradually found their rhythm.

After the sixth rehearsal, her line manager, Cai Qing, said worriedly:
"Teacher Jianzhongren, can you take a break? Don't damage your voice."

Xu Lin faced the wall, lifted a corner of his hood, drank a sip of water, then turned around and said:

"I know my situation well. It's not that easy to damage my voice."

Seeing that he couldn't persuade her, Cai Qing could only sigh and said, "Then you should at least eat something to replenish your energy. Your body won't be able to handle such high-intensity training."

Xu Lin's voice came out from the hood, saying: "I will pay attention, but let's solve the problems in the rehearsal first."

She walked back to the stage, bowed and said:

"Please, band teachers, let's do it again!"

-

Backstage.

Zhang Yibai:
“Are all six participating artists here?”

"We're here! Teacher Jianzhongren arrived a little after twelve o'clock and has been communicating with the band teacher for rehearsal."

"Teacher Jianzhongren is so dedicated. What about the other five participating artists?"

"The other five artists have also arrived. Some are doing vocal warm-ups, while others are rehearsing with the dance team. However, it's just that Teacher Li Huowang is a little weird."

"Huh? Why is he weird?"

"He is picking out the seeds from the dragon fruit..."

"Emmmm." Zhang Yibai was controlled and remained silent for a few seconds before saying, "Don't worry about him, as long as he doesn't affect others. Have the guests of the jury arrived?"

"There are still two teachers, He Zhisheng and Wang Qiang, who haven't arrived yet, but they are on their way and will be back in half an hour at the latest."

"Okay, let's continue following up. Have you checked the recording and video equipment, the stage, and the venue? Especially the participating artists' in-ear monitors and microphones."

"Director Zhang, don't worry. All the equipment has been checked repeatedly. The ear monitors and microphones have also been professionally debugged to ensure that there are no problems."

"Very good, this is the kind of meticulous work attitude that is required. Today's match is very important to us and there can be no mistakes. Notify everyone to prepare for the final countdown!"

"Okay Director Zhang!"

(End of this chapter)