Chapter 189: Those Years is ready for global release

"The next best time slots are National Day and New Year's Day. These two periods not only have a large flow of people, but also considerable consumption potential. They are the best time slots for us, but the competition is also relatively fierce, especially during the National Day period when there are many main-theme movies. We have to think carefully about how to develop a powerful publicity angle. You are a genius in this area, so you can make the decision."

On the top floor of Vance Pictures, Jiang Wang was formulating a strategy.

The domestic schedule can be divided into five categories.

First-tier schedule: Spring Festival, summer vacation (June 6.30-August 8.31), National Day

Second-tier schedule: May Day, New Year's Day (plus New Year's Eve)

Three-tier schedule (legal holidays): Qingming Festival, Dragon Boat Festival, Mid-Autumn Festival

Four-tier schedules: Chinese Valentine's Day, 520, Valentine's Day (the first three are for couples to watch movies), Children's Day (big bonus for animation), Christmas (influenced by Hollywood's traditional schedule)
The five-tier schedules are: Women's Day, Lantern Festival, April Fools' Day, Teachers' Day (the first three have certain marketing points), 9.9, 11.11 (these two are newly developed schedules in recent years).

Now, the summer vacation is about to end and the Chinese Valentine's Day has passed. The only good time slots for "Those Years" are National Day and New Year's Day. However, New Year's Day is too far away, and it is already next year, so it is not within Cheng Cheng's consideration.

Jiang Wang said sadly, "But don't even think about winning the ticket sales this year, as 'No Strange Man' performed too well."

"No Strange World" directed by Tang Ping was released the day before yesterday, with a total box office of 37 billion, which is million more than "A Little Thing Called First Love" directed by Cheng Cheng, and has caused a great shock to the film market.

Jiang Wang was very upset. He originally wanted to win the 2022 box office championship with "First Love", but he didn't expect to be snatched away by "No Strange World".

But there is nothing that can be done about it. Tang Ping is indeed strong and deserves the title of one of the top three directors in China.

In Jiang Wang's opinion, Cheng Cheng no longer had any hope of catching up.

Firstly, the quality of "Those Years" is not much higher than "First Love", and its box office performance will not be much higher than the 32 billion of "First Love".

Secondly, among the first-tier schedules, the importance of the three schedules is unquestionable, but there are also grade distinctions within them. The performance of the summer schedule is usually better than that of the National Day schedule. Even if "Those Years" is released during the National Day schedule, it will be difficult for the box office to exceed "No Strange World", not to mention that there are so many blockbusters during the National Day schedule.

"But you don't have to worry too much." Jiang Wang was worried that Cheng Cheng's self-confidence would be dampened, so he comforted him, "We are not comparing the box office of a single movie with them, we are comparing the total box office with him. He only released one movie this year, and you can release two this year. Adding up to 5 billion should be a problem. You are still the male lead with the highest box office this year. Chu Qing can't compare with you. His box office of a single movie is high, but his production capacity is too low. We can beat him in terms of quantity."

In the Tianxia entertainment circle, whenever male actors are mentioned, the name Chu Qing is definitely unavoidable. This name carries too much weight. He is well-known in the film and television industry and is well-known internationally. Many European movie kings and queens regard him as a male god.

Previously, it was biased to say that Cheng Cheng was the only star who had gone abroad since the new century. Chu Qing had also gone abroad, but his route was different from Cheng Cheng's. Cheng Cheng went abroad as an "idol", "traffic", "star", just like "Little Leo" and "Oguri Shun", catering to the sinking market and having a huge fan base; Chu Qing went abroad as an "artist" and "actor", just like Gong Li and Zhang Ziyi. Those who like him and know him are all movie enthusiasts and industry insiders.

Cheng Cheng was counting the money, calculating the share of the box office revenue of this movie.

Jiang Wang took a glance and found Cheng Cheng drawing his portrait on paper.

Black lines appeared on his forehead, and he asked, "Have you figured it out?"

Cheng Cheng gave him a thumbs up: "Don't worry, I counted it three times, and each time was different."

Jiang Wang: “.”

He stopped her and said, "You better forget it, let's discuss the schedule."

Cheng Cheng said: "Let's choose the nearest National Day."

He will reserve the New Year's Day slot for "Zhou Chu Eliminates Three Evils".

“As for the box office,” he said, “our movie’s box office may not be lower than that of ‘No Stranger Than Heaven’.”

Jiang Wang was surprised and said, "You still want to compete with him? This is too difficult. 37 billion box office, it is as difficult as climbing to the sky to break it!"

Jiang Wang was telling the truth.

Take the past as an example. In the Chinese film history box office list, there are only eight films with a box office of more than 37 billion yuan, and they are all blockbusters such as The Battle at Lake Changjin, Wolf Warrior, Nezha, The Wandering Earth, and The Avengers.

This time and space are roughly the same. Including "The Untamed" which just achieved this feat, there are only nine movies with a box office of over 37 billion yuan, and they are basically all blockbusters.

Low-budget movies like "Those Years" have inherent flaws. If it weren't for Cheng Cheng and Yan Gou'er starring in them, it would be difficult for them to exceed 15 billion.

Cheng Cheng shook his head: "Is it possible that I am not competing with him in terms of domestic box office, but global box office?" Jiang Wang was shocked and suddenly asked: "You mean, you want to release it worldwide?"

Cheng Cheng: "You can try to take this step now."

Jiang Wang suddenly stood up and walked around the room, unable to suppress his inner excitement.

He didn't expect Cheng Cheng to be so radical that he wanted to release the third movie worldwide, but when he thought about it carefully, it seemed that -

It really works!

Now Cheng Cheng has gained support in four overseas countries. In addition, "First Love" and "All or Nothing" have also been introduced overseas. With the foundation of the first two, it may not be impossible to achieve good box office results.

Moreover, it doesn’t matter even if the box office results do not meet expectations. As long as they are not so bad that they are unbearable to watch, the media can always make up for it.

In fact, these are the basic operations of domestic film producers.

There was a movie before, which achieved very good box office results in China, but its reputation was very poor and was boycotted by many people.

Therefore, the film producers came up with an idea and adopted a roundabout strategy to push the film to the international market, using foreign public opinion to leverage domestic public opinion and restore its reputation.

Although the box office was only two or three million, it was enough. They did not pursue high box office in foreign markets because they knew it was impossible. They just wanted to buy hot searches in China.

Sure enough, once the box office figures came out, coupled with the involvement of marketing accounts, whitewashing announcements, and a few Hollywood stars praising the film, public opinion "reversed" within a small circle.

Fans of the movie took the lead in charging forward. Some of them were indeed unaware that a box office of two or three million was not considered high in the international market, while others followed suit despite knowing the truth.

Such tactics did indeed influence a group of passers-by, making them mistakenly believe that the film had achieved impressive box office results overseas.

No matter how hard the boycotters speak out, they appear weak and powerless under the organized and coordinated public opinion offensive from several parties.

The mouthpiece of capital and a group of female data workers who charge forward everywhere, when mixed together, can do a lot of bad things.

The more Jiang Wang thought about it, the more he felt that there was great potential!
And in his opinion, it is impossible for Cheng Cheng to fail! After all, he has such a large fan base.

He looked at Cheng Cheng with sharp eyes: "In which countries do you want to release the film?"

Cheng Cheng said conservatively: "For now, let's tentatively decide on Tyrande, Neon, and Peninsula."

Jiang Wang: "Don't you want to add Eros?"

Cheng Cheng: “No more.”

"Okay!" Jiang Wang said, "Then I will take the lead and talk to the distributors. In addition, I want to make it clear to you that it would be best if Tianying Group also participated this time. With Tianying, it will be easier for us to talk and things will go smoothly."

In the film industry, Tianying Group basically represents the power of the country.

Cheng Cheng naturally had no objection: "That's no problem. It's a good thing to let Tianying Group get involved."

He was not afraid of having an extra pair of chopsticks. Now was the stage to make the cake bigger. Moreover, in the last incident of the four backers, Cheng Cheng directed the blame onto Tianying Group and forced Tianying Group to dismiss Weng Ruzhong. Although it was just a small matter, maybe someone already had a grudge against him. Giving a pair of chopsticks to Tianying Group was also a gesture of goodwill.

"The Way of the World"

After the agreement was reached, Jiang Wang hurried out of the office and began to contact all parties.

He looked full of energy, as if he had ushered in a second spring in his career.

This is the first movie in recent years to go abroad and be released simultaneously in various Asian countries!

If the whole process is led by his Vans Films, then in the eyes of the upper class, it will be a shining political achievement, catering to the country's policy of cultural output! For the lower class, it will also help boost the cultural confidence of the people!
By then, with its unparalleled achievements in cultural exports, Vans may be able to surpass Quanzhou Films and compete for the position of the top cinema chain in the country.

His daughter Jiang Nan will also become the veritable first princess in the film industry.

(End of this chapter)