Chapter 44 "All in One" will be released early!
For the next few days, Cheng Cheng stayed at Jiang Nan's place.

While waiting for the film to be approved, he sent the script of the first part of "Love Apartment" to the State Administration of Radio, Film and Television for review and filing.

"A Little Thing Called First Love" has passed the review, and "Reboot" and "Dark Glory Part 1" have also passed the review. We just need to wait for the box office revenue of "All or Nothing" to come in and the funds to be recovered before we can start the filming.

"All or Nothing" cost Cheng Cheng more than 30 million yuan, and he now has only a few hundred thousand yuan left. If the box office of "All or Nothing" does not achieve the results he wants, he is afraid that he will be finished.

Fortunately, a week later, good news came that "All or Nothing" passed the review!
This made Cheng Cheng feel relieved.

He called Jiang Wang's secretary and asked, "Sister Niu, when is the movie scheduled?"

The secretary said, "Mr. Jiang's opinion is to avoid the National Day period, because there are already several blockbusters scheduled for this year's National Day period, and the competition is very fierce. We are considering arranging "All or Nothing" in the week after the National Day period, which is mid-October. This way, we can avoid a head-on collision with blockbusters and also take advantage of the residual heat of the National Day period to attract more audiences."

After hearing this, Cheng Cheng felt that it was just okay.

After all, he is a pure newcomer with no box office appeal and has never proven himself. Even if "All or Nothing" is of high quality, it will be difficult for it to stand out during the National Day holiday.

Secondly, he has just arrived in this new world and has never tested the waters before. Even though "All or Nothing" achieved a good box office result of 38 billion in its previous life, it is very likely that he will not be able to adapt to the new world.

From Jiang Wang's perspective, such consideration is indeed very thoughtful. Such a scheduling strategy can not only reduce risks, but also gain more exposure opportunities for the film.

Cheng Cheng said: "Okay, let's do this, then when will we announce it?"

The secretary smiled and said, "The release date has not been determined yet, and we can't start the promotion now, so as not to clash with the big movies during the National Day. Mr. Jiang means that after the release date is determined, we will carry out the promotion work according to the specific schedule. This can not only avoid competition with other movies, but also make our promotion work more targeted."

Cheng Cheng: "Okay, I'll wait for good news from President Jiang."

The release date has basically been confirmed, and Cheng Cheng then announced the news in the group.

Cheng Cheng: "The release date has basically been set, it will be after the National Day holiday, in mid-October."

As soon as Cheng Cheng released the news, the creative team of "All or Nothing" was immediately excited, and then there was a burst of jubilation.

Beret: "Has it been reviewed?"

Cheng Cheng: “Yes, it has been reviewed.”

Li Yang was filled with emotion: "It's so cool to film with Director Cheng!!! The film was completed just one week after the filming was wrapped, and it passed the review just one week after it was completed. Now even the release date has been set. It's been less than two months in total. It's so cool!"

Wen Lian also said: "Yeah, it's not like the movies I made before. They were shot for two years but not released yet. I had forgotten about it. Who would have thought that it would be released one day, and then I would be scolded because it was so badly made."

This is such a sad story. As Wen Lian spoke, tears welled up in her eyes.

Yan Gou'er laughed so hard that he couldn't help laughing: "Hahahaha, Sister Lian is so miserable. I thought the limelight had passed, but I didn't expect there would be a movie about it."

Wen Lian: "Who said it wasn't? It's better to post them all together and get scolded."

Yan Gou'er: "It's great that it's so fast. I'm really looking forward to meeting the audience on the big screen!"

Li Yang: "We will definitely bring a good movie to the audience this time!"

Qi Hao: "Of course, I want everyone to look at me with new eyes!"——

With the arrival of the National Day holiday, a fierce publicity and promotion war has officially begun.

Three blockbusters have been scheduled for release during this National Day, namely "The Glorious Era", "War" and "Funny Road Show".

"The Glorious Era" is a period film directed by Lv Zhuofeng, one of the three major domestic directors. It mainly tells the story of the great changes that took place in Tianxia society from the 80s to the 90s, and how ordinary people followed the trend, forged ahead bravely, and created their own glory in this change.

When this film was first prepared, it attracted a lot of attention from the media and the audience. After all, Lu Zhuofeng's name is a guarantee of quality, and no one in the circle can ignore him, let alone despise him!

It was in these few years that his appeal declined. In the past few years, the years when his movies were released were even called the Lu Zhuofeng years by people in the industry.

"War" is directed by Ma Qibin. It is a war-themed movie with historical prototypes. It mainly tells the story of Tie Shengnan, the daughter of the Tie family, who unites people from all walks of life to fight the war with the help of the guerrillas.

Ma Qibin should not be underestimated either. Although he is only 38 years old and a young director, he has already created a movie with a box office of over 20 billion and another with a box office of over 10 billion. He has proven himself in the film market and has a certain market appeal.

Moreover, the leading actress of "War" is a veteran female action star of Yingdao, whose status is equivalent to Michelle Yeoh in her previous life.

The sum of the two is definitely greater than the sum of the two.

"Funny Road Show" is a comedy film created by the Coconut Mango team, starring its top brother and sister. Needless to say, this movie has an expectation value of 65% on domestic movie viewing platforms, which exceeds the other two movies by 10% and 15% respectively.

These three movies each have their own advantages and are very much in line with the tone of the National Day period. If you want to watch main theme movies, there are main theme movies; if you want to watch war scenes, there are war movies; if you want to watch funny movies, there are funny movies. They all have strong box office appeal.

The publicity and promotion teams of these three films also put in their best efforts and engaged in various open and covert struggles.

Take "Glorious Era" for example. On social media platforms, the trailer of "Glorious Era" has been viewed over 10 million times in just a few days. Its leading actors also posted on Weibo, calling on their fans to watch the movie.

Lu Zhuofeng also frequently appears on major media and social platforms, telling about the tremendous effort and hard work he put into the preparation and filming of this film, how he conducted in-depth research on historical materials, and how he carefully selected the actors.

In a word, it's just complaining, but some people just buy into it, claiming that just for Lu Zhuofeng's seriousness and hard work, the audience should go to the cinema and buy tickets to support him.

Anyway, Cheng Cheng is just here to watch the fun. His movie will be released in mid-October and it has nothing to do with him. There is no need for him to fight the three major families head-on.

However, just as Cheng Cheng was preparing for the promotion and release of the film, with ten days left before the National Day holiday, a piece of bad news came without any warning.

Cheng Cheng was the first person to get the news.

Beret, exposed, belly, Wen Lian, Yan Gou'er, and Li Yang also learned one after another -

"All or Nothing" will be released early!
Not only will it be released in advance, but it will also compete with the Big Three during the National Day holiday!
Everyone is stupid.

I rely on it, right?

Our promotion has not started yet!

(End of this chapter)