Chapter 47: Anti-fraud propaganda is mature (please read it later)

With only 11 days left until the National Day holiday, All or Nothing began its promotion in between the three major films.

Jiang Wang is still very powerful. Even after giving up 30% of the commission, he still allocated over million yuan in publicity and promotion resources for "All or Nothing".

This level of resources is usually only available to C to B level movies, which is equivalent to a total box office valuation of between 5 million and 10 billion.

Of course, he also planned to vent his anger, but from the fact alone, Jiang Wang's decision-making and strength undoubtedly injected strong momentum into the film.

The blocked news finally had a crack under the huge spending offensive of Vance Pictures.

The promotional video of "All or Nothing" began to go viral on the Internet.

Among them, the scene where Cheng Cheng worships the gods while singing "Jingwei", the scene where Wen Lian, a sexy dealer, blows kisses, and the scene where Li Yang is repeatedly beaten have attracted countless bloggers and ordinary people to imitate.

The promotion angle of "All or Nothing" is also very tricky, which is to do whatever it takes to attract attention.

First of all, the film's slogan is "Based on tens of thousands of real cases, one more person watching the film means one less person getting cheated."

Secondly, the past trivial matters of the main creators were brought up again.

For example, how Wen Lian gradually lost the support of the people and became ignored from being the national daughter.

For example, how Li Yang went from being the male lead in a hit drama to gradually having his character ruined and having no more roles to play.

And there is Cheng Cheng, how he had a great start but collapsed in one day.

Vance Films certainly knows that this promotional method is very vulgar and despicable, but they really have no other choice. If they don't take this unconventional approach, it will be difficult to catch up with the other three big-budget movies.

Moreover, publicity and promotion are all about competing to see who is more despicable and who can better catch the audience's attention. If they really have to follow some kind of "gentleman's agreement", they might as well just admit defeat.

However, Vance Films' approach is still a bit low-level even among the worst publicity and promotion companies.

The good news is that this promotional method is indeed effective. "All or Nothing" successfully stood out and let people know that in addition to the other three big-budget movies in the National Day holiday, there is such a movie.

The bad news is that "All or Nothing" has become a clown, and there are quite a lot of negative voices.

"I think it should be 'one less person watching the movie, one less person being cheated'."

"This movie is disgusting. It relies entirely on hype and negative news to attract people. I feel as if I had eaten shit."

"Please save my eyes. As a newcomer who has never made a movie, does Cheng Cheng know how to tell a good story?"

"A new director with absolutely no filming experience, a movie that was obviously made for the purpose of making money, this movie simply takes making money to a new level!"

"It's really funny to see this creative team. They are just some unknown people wandering on the edge of the entertainment industry. What qualifications do they have to make a movie? Do they really think that the audience is not picky? They are feeding us shit openly?"

"It's so funny. The main creative team of this movie has problems with their character. It's simply a living chronicle of bad artists."

“The character issues are more interesting than the movie itself, and the audience may only remember their scandals rather than the content of the movie.”

"Does Vance Films think it's a good idea to use such an obscure team to attract attention? Although the previous movie made by Vance flopped, at least they hired a big director and invited Ma Tiao and Zhou Yu to star in it. They showed sincerity. Are they not pretending now?"

"Don't watch it, don't watch it. Anyone who goes to the cinema to watch this rubbish is a fool."

These voices include some of Cheng Cheng’s black fans, some of Wen Lian’s black fans, some of Li Yang’s black fans, and some are online trolls instigated by the opponents.

Before the movie was released, Wen Lian, Yan Gou'er, Li Yang and others were already disheartened. If things continued like this, would there still be hope for the movie? Was their chance ruined once again?

Do not!
Director Cheng always has a way!

A week before the movie was released, Cheng Cheng officially established cooperation with the Propaganda Department of Fuhai City.

The Publicity Department of Fuhai City was very satisfied with the movie. Not only did they become the honorary producer of "All or Nothing" as promised, they also activated the publicity resources within the system and promoted "All or Nothing" on various platforms.

At the same time, Cheng Cheng also received a task from the Propaganda Department of Fuhai City: anti-fraud propaganda.

On the day of the task, Cheng Cheng started a live broadcast on Douyin, staying online for fifteen hours a day, intensively promoting anti-fraud knowledge.

Every time he connected to a host, he would ask them whether they had downloaded the Anti-Fraud Center app.

If not, after winning the PK, Cheng Cheng will ask the opposing anchor and the friends in the opposing live broadcast room to download the Anti-Fraud Center app. At the same time, he will assign them tasks, requiring the opposing anchor to popularize anti-fraud knowledge to the next anchor when they connect next time.

Generally, not many people watch anti-fraud live broadcasts because they are too boring.

But Cheng Cheng has work to do!
He is so good at live streaming!

Not only can he speak English, Japanese, and French, he can also speak Cangshan dialect, and he can even do mental arithmetic. He will ask the audience in the live broadcast room to come up with an addition, subtraction, multiplication, and division problem within four or five digits, and he can calculate it the moment he sees the problem.

In addition, he has a photographic memory. He would take out a book and ask the audience to say a page number at random. Then he would turn to that page, memorize it for a maximum of thirty seconds, and then start reciting.

While reciting, he would turn the book over and point it towards the camera for the audience to check. When he finished reciting, the audience would find that he had recited every word correctly.

He also knows programming, and he made a website on the spot to automatically generate Weibo content. Users can set who the publisher is and what the content is. After clicking generate, the corresponding Weibo will be generated. With a screenshot, it can create a lifelike effect, and the audience in the live broadcast room had a lot of fun.

At first, people who came to the live broadcast room were just there to watch the fun, and some even started to curse and hurled insults at him, but as they watched, they were attracted by Cheng Cheng's live broadcast content. In addition to the above, Cheng Cheng would also sing and dance in the live broadcast room. Even if someone deliberately wanted to embarrass him and requested his "famous song" and "famous dance", he would not refuse and perform for everyone on the spot.

What left the deepest impression on the audience was Cheng Cheng's magic.

At that time, a viewer in the live broadcast room said, "No matter how hard you try, I will not go to watch your movie." Cheng Cheng did not get angry, but said that he could perform a magic trick that no magician in the world could imitate.

If you can't see my flaws, go watch my movies.

Before this audience member could react, other audience members started to explode, saying that if you really performed a magic trick that no one could see the flaw in, then why not go to the cinema to watch your movie?

It’s just a matter of a few dozen dollars.

So Cheng Cheng boiled a pot of water on the spot without saying a word, and relying on his iron teeth and copper teeth skills, he poured it directly into his mouth.

Although he spat it out after more than ten seconds, it was still horrifying.

Everyone in the live studio was stunned! They were dumbfounded! They couldn't believe it!
Wow! This is 100-degree hot water that has just been boiled and is still steaming! Is this temperature really something that a person’s mouth can handle? !

After Cheng Cheng's performance ended, everyone in the live broadcast room was scratching their heads, and couldn't figure out how he did it.

Is there something wrong with the kettle? Or is there something wrong with the hot water? Did it suddenly change to another liquid or dry ice during the boiling process?

There were many different opinions and speculations in the live broadcast room, but no one guessed that this was real hot water.

Because this is really beyond the understanding of ordinary people!
Cheng Cheng did not explain and performed it again. This time, he first poured hot water into his mouth, and then cracked an egg in his mouth.

Finally, when he spit out the egg and water in his mouth, the audience found that the egg had turned into frangipani!
Long live!
Who has ever seen an egg being brewed in the mouth?

Isn’t this magic too awesome?
After performing this magic trick, Cheng Cheng performed some other magic tricks with the basic magic skills he had drawn before, striving to achieve the effect of confusing the real with the fake and the fake with the real.

At this point, all the audience in the live broadcast room were conquered by him, and countless people were attracted to Cheng Cheng’s live broadcast room. When the number of people was the highest, there were more than 30 million people online at the same time, directly breaking the record of the highest number of online people in the Douyin live broadcast room.

On Weibo, terms such as "anti-fraud propaganda", "Frangipani blooming in Cheng Cheng's mouth", "Cheng Cheng's magic tricks", and "The most desperate movie promotion in history" became hot searches, with over 100 million discussions on the topic.

On Douyin, Cheng Cheng’s live broadcast room firmly occupies the first place on the list.

More people flocked into Cheng Cheng’s live broadcast room, and he did not disappoint.

He never refuses any request. As long as the audience says in the live broadcast room, "I will go to see your movie if you do this or that," he will do it regardless of whether they are lying to him or not.

If you want to see him singing, he will sing for you; if you want to see magic, he will perform magic for you; if you want to see him speaking four languages, he will speak four languages ​​for you; if you want to see him going crazy, he will show his true colors!
On average, Cheng Cheng would perform the magic trick of drinking boiling water five or six times a day.

The longest day of live streaming was when Cheng Cheng live streamed for 22 hours.

In the end, netizens felt sorry for him, fearing that he would be played to death.

-

Teikyo Film Academy, girls’ dormitory.

Yan Gou'er looked at Cheng Cheng in the live broadcast room, who was doing his best to meet the audience's demands. She felt her heart aching and tears welled up in her eyes.

——Director Cheng always has a way.

These six words are simple to say, but behind them are endless sadness and pain.

When everyone was at a loss, when everyone thought hope was shattered again, it was Director Cheng who stood up again and again! He was like a stubborn stone, no matter how the outside world polished and laughed at him, he could maintain his shape and texture.

Even when I was at the bottom, I never gave up.

-

A rental house in Dijing.

Wen Lian stroked the person on the screen with her jade hand and lamented:

Director~
Is this what you came up with?

-

Drama club.

Li Yang wiped away tears and sent a message to Cheng Cheng:

"Director! Take me with you during the live broadcast!"

-

Vance Films.

Jiang Wang sighed, "He looks a bit like me back then."

(End of this chapter)