Chapter 109 Endorsement
Zhang Guoxiang came at a really bad time.

Zhang Yunqi didn't expect him to appear here.

Logically speaking, as the leader of the Municipal Education Bureau, it was reasonable for Zhang Guoxiang to be invited to attend the school anniversary celebration of the No. 1 Middle School. However, it was a bit unusual for him to run to the school cafeteria to have breakfast so early in the morning.

Zhang Guoxiang is different from those alumni who came from other places to attend the anniversary celebration of No. 1 Middle School in the city. He has a family in the city. If he came here just to have breakfast, it would be too exaggerated. It is estimated that he is either accompanying some important alumnus here, or he is in a hurry to attend the meeting of the school anniversary event and has no time to have breakfast at home.

When Zhang Yunqi thought of this, Zhang Guoxiang and his party had already walked over from the door, and the two sides were only more than ten meters apart.

Zhang Yunqi didn't have time to think of a solution.

He turned his head to look around, walked directly to his dining table, picked up a glass of milky white milk, walked around, and threw it to Zhang Guoxiang's shoulder from behind at a very concealed and tricky angle.

There was a "bang"!
The glass fell on the carpet along Zhang Guoxiang's back. The glass was intact, but Zhang Guoxiang's back was covered with milky white liquid, which dripped down his smooth and seamless suit.

What followed was the bloody plot from those brainless youth dramas of later generations, where a gangster hits a goddess for money. Although the other party was an old man with half of his head bald, Zhang Yunqi still acted very professionally and acted helpless, apologizing to Zhang Guoxiang repeatedly.

Zhang Guoxiang glanced at Zhang Yunqi silently, reached out to take off his Pierre Cardin suit, and saw that it was covered with milk and his back was soaked. He couldn't help feeling annoyed, but there were so many people here, some of them were influential, and as a leader, he would not lose his temper with a young man in such an occasion.

A middle-aged man next to him frowned and said, "Guoxiang, your suit is dirty. Do you want to change it first? I have clothes in my car. I will be attending a meeting soon. Let's go out for breakfast after the meeting."

"Then I'll trouble you, Dean Lin."

The expression on Zhang Guoxiang's square face eased a little, but he did not rush to leave to change clothes. Instead, he glanced at the camera and work badge hanging on Zhang Yunqi's chest and asked, "Which unit are you from?"

Zhang Yunqi quickly said, "I'm a reporter from Jiangchuan City News Evening News, Zou Jieren. Sir, I'm really sorry, your suit is quite expensive. How about I compensate you for some of your loss?"

"No need." Zhang Guoxiang waved his hand and left with the middle-aged man next to him.

Zhang Yunqi watched Zhang Guoxiang's back disappear at the entrance of the corridor, reached out to pull a piece of paper from the dining table, wiped off the milk that splashed on him, turned back to the dining table, and continued to eat the breakfast that he had not finished for half an hour.

Every once in a while, about ten minutes or so, Zhang Yunfeng would ask him to take a photo with a prominent alumnus. The routine was similar to that of asking Ma Ziqing to take a photo just now, but they would definitely wait until the previous alumnus finished eating the fish meal and left before looking for the next target to take a photo with, to avoid colliding and causing discomfort.

After all, those flattering words are more or less the same, which are what Zhang Yunqi taught Zhang Yunfeng: You are the big shot, you are the pride of our No. 1 Middle School. Although I am a fish meal maker, I admire you very much. I have an unwelcome request and would like to take a photo with you... Such bad flattery may be sweet to the first person who says it, but after taking the photo, you turn around and say it to the second person. When the first person hears it, he must be thinking, "You are a scumbag," and he doesn't know whether he should say it or not.

During the whole process, the two brothers cooperated tacitly and nothing went wrong. It was almost ten o'clock, and when the number of people gradually decreased, the two brothers packed up their stall and left the school, returning to Zhang Ji Qifengdu Fish Powder Shop.

The fish meal shop had not officially opened yet. The glass door was half-closed. Mother Zhang was in the kitchen, wearing a white waitress uniform, picking and washing vegetables. When she saw her two sons coming back, she said, "Didn't we agree to open the shop today? I've already bought the fresh silver carp, but I haven't even cooked the base yet. What are you two going to do?" Zhang Yunqi said, "Today is a trial operation, and tomorrow will be the official opening. Mother, you and your eldest brother should get used to it first. Prepare less ingredients, cook when there are customers, and rest when there are no customers. Don't worry, the business will slowly pick up. I still have to go to the advertising company to make a photo wall."

After saying that, Zhang Yunqi took a tape measure and measured the size of the wall on the right side of the fish meal shop's hall. After measuring, he left the shop, took a taxi to Ximen Street, and found Yuanhong Advertising Company.

Yuanhong Advertising Company is very small. It rents a storefront of about 50 square meters as an office. It has only five staff members including the boss. The signboard, light box and golden luminous characters of the fish meal shop in front were all made by them.

When the boss saw Zhang Yunqi coming in, he enthusiastically pulled a chair and asked him to sit down. Zhang Yunqi took two sips of tea and told him the purpose of his visit. He was going to make a large photo wall in the lobby of Zhangji Qifengdu Fish Powder Shop. The photos were of those outstanding alumni that Zhang Yunfeng took a photo with today.

What's this called?
Use the celebrity effect to endorse the fish meal shop.

In fact, this kind of publicity routine has already become rampant in later generations. Almost all companies have a "Leadership Care" page in their corporate handbooks, which is full of photos of the boss taking pictures with various celebrity leaders. The purpose is to prove to users that the company's systems and products are awesome.

The alumni that Zhang Yunqi asked his elder brother to take photos with were all outstanding figures who graduated from the No. 1 Middle School in the city. Perhaps they would be of no use if they were placed in other places, but they would definitely have a publicity effect next to the No. 1 Middle School.

After all, in the eyes of the students of the No. 1 Middle School in the city, this group of outstanding alumni are highly respected and have a high status. With their endorsement, it can be said that Zhang Yunfeng's fish powder is not bad and is worth a try.

In fact, in later generations, many restaurants would hang photos taken with celebrities in the lobby. Some celebrities even opened their own restaurants. Their restaurants became extremely popular right after they opened. Whether the food was delicious was secondary. It was this gimmick that made everyone willing to come and try the food... but after eating it, they felt that it was expensive, a rip-off, and damn tasteless.

Zhang Yunqi told his boss the dimensions of the wall, and the two talked about the materials and layout of the photo wall. The materials used were acrylic panels and fluorescent light boxes, designed into an irregular diamond shape. Zhang Yunqi wanted to make a photo wall with ultra-thin light boxes, which would be more high-end and have a better texture, but this thing did not exist in 92.

After deciding on the materials and design, Zhang Yunqi asked his boss, "How long will it take for this photo wall to be ready?"

The boss said, "At least two days."

Zhang Yunqi said, "Two days won't do. It has to be put up tomorrow morning." After thinking for a while, he said, "How about this? I'll pay you a little more money, and you'll work overtime to get the materials and put it up for me before six o'clock tomorrow morning."

The boss thought for a moment and said, "Then I have to give my employees double the overtime pay. Since you're in such a hurry, they'll have to work all night tonight to make it in time."

Zhang Yunqi said directly: "One times, do you want to take it? If not, I will find another advertising company."

The boss was silent for a moment, then nodded: "Okay, I'll work all night to get it done for you."

After the two sides reached an agreement, it was already past two in the afternoon and Zhang Yunqi had not yet had lunch. He bought a few meat buns at a roadside stall, hailed a motorcycle and drove directly to the No. 1 Middle School in the city to prepare to participate in the 88th anniversary celebration performance tonight.

(End of this chapter)