Chapter 133 Greater Shonan

In Zhang Yunqi's impression, Duan Yongping left Little Overlord in August 1995, when he suddenly resigned from Yihua Group and took away a large number of technical backbones including the "Four Heavenly Kings" of the Development Department, the Assistant General Manager, the Director of the Export Department, etc., almost emptying the entire middle level of Little Overlord.

This sudden personnel shake caught the Yihua executives, who were previously unprepared, off guard, and ultimately caused the "Little Overlord"'s operations to suddenly fall into trouble. Its former glory was no longer there along with the massive loss of talent.

However, this will happen two years later. As for now, he believes that the possibility of Duan Yongping leading his team to leave Xiaobawang is zero.

Duan Yongping must have had the idea of ​​resigning in his mind, but whether he had illusions about the shareholders of Yihua Group or was reluctant to give up the factory, it was impossible for Duan Yongping to lead the entrepreneurial team to leave at this critical juncture when the first generation of Subor learning machine was about to be launched on the market.

Even though he knew the result, Zhang Yunqi still mentioned the topic of resignation, because this was a seed he wanted to plant in Duan Yongping's heart. This seed might grow into a tree of desire in less than two years.

After hearing what he said, Duan Yongping remained silent for a long time.

As Zhang Yunqi expected, he did think about leaving the company in his heart, but he only thought about it when the senior management of Yihua Group interfered in the company's affairs and took away the profits.

It would be very difficult to leave now.

Duan Yongping sighed and said, "Boss Zhang has a good eye for people, but I can't go down the path you mentioned. We have to think long-term about this matter. The Subor learning machine is about to be launched nationwide. Since Boss Zhang is interested in being a distributor of this product, I hope you can give me more suggestions on marketing promotion."

Zhang Yunqi said: "Of course. Since I plan to be your factory's distributor, I have the obligation to contribute to the marketing. After all, only by making the Little Overlord famous can we do better business."

When talking about market issues, Duan Yongping swept away his annoyance, looked at Zhang Yunqi with a sharp gaze, and asked, "What else do you think, Boss Zhang?"

Zhang Yunqi thought for a moment and said, "It's not a brilliant opinion, but I have three suggestions for your reference. First, although your Subor learning machine is called a learning machine, it has too many gaming elements. It's basically a red and white game machine with a keyboard and mouse. The children's market is indeed a big piece of fat meat, but it's not easy to eat this piece of fat meat, because there is a big cage covering it - their parents."

Zhang Yunqi said: "After all, Chinese parents have always believed that as long as they don't die from learning, they should study hard. Playing games is a waste of time, and they are definitely not willing to easily pay for their children's learning. So if possible, I suggest adding some learning elements to the Subor learning machine to balance gaming and learning."

Duan Yongping thought about it and felt that it made sense. However, when developing this Subor learning machine, he and the R&D department added all the creative ideas they could think of. So he asked, "I wonder what ideas you have?"

Zhang Yunqi said: "Now is the time when the whole nation is enthusiastic about English. Everyone in China wants to learn English well and go to America, but it is best to start learning English from childhood, so you can develop a "English Word King" and fun English classes, which will promote the market."

Duan Yongping pondered for a while, nodded, and asked again: "What about the second one?"

Zhang Yunqi said: "At present, piracy of electronic products is rampant in the market. You should suffer a lot from it. After all, this kind of thing is very detrimental to the development of Subor. However, ordinary anti-counterfeiting methods are useless. It is difficult for ordinary consumers to distinguish the real from the fake. I suggest that you develop a sound trademark to help consumers distinguish the real from the fake."

Duan Yongping nodded, then picked up a pen and began to write down his thoughts in his notebook, saying, "What about the third point?"

Zhang Yunqi said: "Although the market for Subor learning machines is children, the focus of the marketing strategy should still be on parents. After all, they are the ones who pay for the products, so we must establish a good impression of Subor learning machines in their minds. If the factory has sufficient funds, I suggest you invite Jackie Chan to endorse Subor. I have even thought of the advertising slogan: All parents in the world want their children to become successful, and Subor is the best."

Duan Yongping's hand holding the pen paused.

He stared blankly at Zhang Yunqi opposite him, and suddenly felt that the young man's calm eyes were like a whirlpool, deep and dark, and he didn't know where it led to.

After a long while, he put down his pen and said with a smile, "Boss Zhang, it's getting late. Are you interested in having a simple meal together and telling me your three insights in detail?"

Zhang Yunqi did not refuse.

Duan Yongping drove the car himself. He brought two bottles of Wuliangye liquor and took Zhang Yunqi to a nearby high-end Cantonese restaurant. The two drank and discussed the marketing strategy of the Subor learning machine. Zhang Yunqi explained the three opinions he had just mentioned to Duan Yongping.

The conversation got deeper, and the two talked about China's business development for a while, and finally talked about some light topics such as the customs and culture of Xiangshan City. In short, they had a great time talking, and after three rounds of drinks, they became close friends. After dinner, the two returned to the Rihua Electronics Factory.

Duan Yongping directly called Shen Wei to his office and asked him to handle the matter of Zhang Yunqi's agency as a dealer, and specifically emphasized that he had to give the green light all the way.

Shen Wei was a little confused: "What does it mean to give the green light all the way? Sign the contract directly? Mr. Duan, this Zhang Yunqi has a big appetite. He wants to get the general distribution rights of a large area in Southern Hunan Province, but we don't know his channel strength at all. Shouldn't we learn more about it?"

Duan Yongping just said calmly: "Channels and such are only for ordinary customers. You should do it according to my instructions and do it well."

Does this mean that Zhang Yunqi is extraordinary?

Shen Wei didn't ask.

After he left, he went straight to Zhang Yunqi to discuss the distribution contract.

Zhang Yunqi asked Wang Guibing to talk to him.

In fact, the distribution contracts negotiated between Rihua Electronics Factory and dealers were all similar, except that some individual details varied from person to person. It didn't take Wang Guibing and Shen Wei long to finish the negotiations.

The negotiated contract stipulates the obligations and rights of both parties. The two most important points are that Zhang Yunqi has exclusive distribution rights within the agreed distribution area, and Rihua Electronics Factory is not allowed to ship to other units and individuals or establish other sales channels. It also stipulates how many products Zhang Yunqi must sell each month and how much sales proceeds he must pay to Rihua Electronics Factory. If he fails to complete 70% of the monthly task, Rihua Electronics Factory has the right to terminate the contract unilaterally.

The conditions set by Shen Wei are actually quite harsh.

Because the general distribution contract requires dealers to complete a monthly target of around 60%, but he directly mentioned 70%.

Wang Guibing was very dissatisfied about this matter and complained to Zhang Yunqi for a long time, but Zhang Yunqi didn't think about it and signed the contract directly.

In this way, he obtained the distribution rights in the Greater Xiangdong area.

The entire Southern Hunan Province is divided into three regions: one is the historically famous Greater Xiangxi Region, one is the area around Dongting Lake, where the provincial capital Lijin City is located and the core area of ​​the province's cultural industry; as for the Eastern Hunan Region, it refers to the four cities of Jiangchuan City, Yongshan City, Hengnan City, and Shaoguang City in the southeast of Southern Hunan Province.

Also, in later times, according to the explicit provisions of the Company Law, any business activity must obtain a business license in accordance with the law. If a business license is not obtained, the business will be ordered to close and the illegal gains will be confiscated. Therefore, if you want to be a dealer of a formal enterprise, a business license is a must. Now it is not so troublesome, and individuals can do it because the Company Law has not yet been issued.

After settling the matter, Zhang Yunqi and Wang Guibing left the Rihua Electronics Factory.

When leaving, Duan Yongping was very enthusiastic and personally sent Zhang Yunqi to the door. He also gave Zhang Yunqi his contact information and repeatedly emphasized that they should call each other more often in the future.

Zhang Yunqi smiled and said yes.

He clearly felt that Duan Yongping's enthusiasm towards him at this time was not the polite and tentative enthusiasm when they first met. The whole day's talk was not wasted. For the first time in his life, he showed off so many forward-looking insights and marketing thinking, just to make Duan Yongping think that he was a visionary collaborator and make Duan Yongping want to make close friends with him.

After leaving the Rihua Electronics Factory in a taxi, Wang Guibing asked on the way: "Now that the matter has been settled, do you want to rush back tonight? I can go buy a train ticket."

Zhang Yunqi shook his head: "Stay for two more days, I need to find someone else."

(End of this chapter)