Chapter 160 The Sun's Moment
If we say that Xiangshan Xiaobawang Electronic Industrial Company performed a modern version of "Farewell to the Plane" full of sadness and endless aftertaste in the tide of modern market economy, then the summer of 1993 was undoubtedly its Battle of Julu, the most glorious moment towards glory.

On the evening of June 6, the "Clapping Song" broadcast on CCTV for the Subor computer learning machine had an astonishing spread. The short 10-second advertising song was simple, direct and effective, making this product deeply rooted in people's hearts.

In the early 90s, home computers had begun to enter the homes of ordinary Chinese people. However, due to their high prices, most Chinese families could not afford them and often sighed in despair. Compared with the raging English craze, the computer craze was about to break out but had not yet happened.

It was precisely because computers were "out of reach" and game consoles were "useless" in that era that computer learning machines "had an opportunity to take advantage".

Subor's scientific and precise market positioning - "computer learning machine for teenagers" was able to meet the urgent needs of consumers of that era to learn new technologies. For ordinary people, a computer learning machine was a computer, or an entry-level computer, but the price was 1/40 of that of a computer. Each machine sold for only two or three hundred yuan, a price that ordinary people could afford.

More importantly, Chinese people have always had a consensus that "no matter how hard life is, children must not suffer; no matter how poor we are, education must not be neglected" and "children must not be allowed to lose at the starting line". As an ideal computer entry tool for children, the Subor computer learning machine, coupled with its superior brand strategy, has unsurprisingly become the new darling of the market, and it dominated the country's numerous game console manufacturers at the time.

Zhang Yunqi remembered that in his previous life, an expert had said that Subor's computer learning machine had built a platform in mid-air, allowing the Chinese people's computer craze to achieve a "soft landing" ahead of schedule.

I have to admit that Duan Yongping is indeed a capable person.

At least in that era, his understanding of the electronic educational game console market was unmatched, and so was his ambition. On the first day that the Subor computer learning machine was launched on the market, Duan Yongping bought a huge map of China and hung it in his small office.

He wants to plant red flags all over China!

This is the superhuman feature of the young heroes in the Pearl River Delta. Unlike the entrepreneurs in Jiangsu and Zhejiang who are good at making money and are good at developing the "three northern markets", although Guangdong is located in a corner of Lingnan, the people of Guangdong have always targeted the promotion of their products and brands across China.

Although Duan Yongping is not a native Cantonese.

According to his market intuition and strategy, "Clap Song" was just the prelude to realizing the brand strategy. In the following month, a series of overwhelming publicity reports about Subor computer learning machines swept the country. In addition to television media, it could be seen in various traditional newspapers and magazines.

Duan Yongping also adopted Zhang Yunqi's advice and held typing competitions and game competitions in various cities across China. Although the games in the competitions were all simple games such as "Tetris" and "Tank Battle", they achieved extremely significant marketing effects in this country where the concept of competitive games is almost zero. Many years later, in the writings of literati and poets, the invisible rich man Duan Yongping became the pioneer and enlightener of Chinese e-sports.

For Zhang Yunqi, the boss who led the charge was so awesome, and at this time, a regional distributor like him seemed to only be responsible for one thing, lying down and counting money. Of course, this was the boss's job, but the employees of Lianzhong were not so happy. Since the "Clap Song" of the Subor Computer Learning Machine was broadcast on CCTV-6 on June 10, the office of Lianzhong Trade has become a vegetable market. It is no exaggeration to say that the boss who came to the company to discuss the distribution business of the Subor Computer Learning Machine could block the door. The four customer service telephones installed in succession rang from morning to night, and the interruption time did not exceed five minutes.

To this end, Yu Lin canceled the Sunday holiday, paid employees double overtime pay, and while asking human resources specialists to recruit people, he also hired more than a dozen college students as temporary workers. As for himself, he recently slept on the floor in the company, received major clients to discuss cooperation during the day, and attended supervisor-level meetings at night. He only had time to handle daily work and report work plans to Zhang Yunqi late at night.

Zhang Qiulan travels between four prefecture-level cities every day, coordinating the establishment of distribution channels in the entire Xiangdong region. She works with Wang Guibing to connect with distributor data sheets and distribution data sheets at all levels, and begins to set up Lianzhong Trade's key customer operations team.

The busiest person in the company may be Wang Guibing.

During the early preparations for Lianzhong Trade, he, the deputy general manager in charge of logistics and after-sales, was just doing odd jobs, doing purchasing and receiving major customers. Now that the business has officially started, in addition to connecting with Rihua Electronics Factory and handling purchasing matters, he is also responsible for the logistics of Subor computer learning machines in the entire Xiangdong area. This involves the logistics of millions of goods, and the company's current drivers and deliverymen are simply not enough.

The market for Subor computer learning machines has experienced a blowout explosion. Before the explosion, the company had just been established and had little capital, and the logistics business had not yet been developed. It was impossible to spend money to employ a group of drivers and deliverymen. Now that the market has taken off, naturally, the logistics cannot keep up with the speed of terminal sales. The company could only recruit people while working overtime running around the entire Xiangdong area. For some important customers, Wang Guibing rolled up his sleeves and personally went to work, working day and night, either delivering goods or sleeping on the way to deliver goods.

There is no way. Lianzhong is short of everything now, including people, cars and time. The only thing it lacks is money. In just one week, Jiangchuan area made a net profit of 50, and the distribution revenue in Yongshan City, Hengnan City and Shaoguang City all exceeded one million.

In fact, Lianzhong Trade had set up offices in Yongshan, Hengnan and Shaoguang cities a long time ago. They were led by a marketing director and were already equipped with a customer service representative and two salesmen. Under the advertising bombardment of Subor Headquarters, the channel building in the three markets naturally progressed rapidly, and Lianzhong Trade did not need to advertise out of its own pocket. At this time, there were more bosses who wanted to do this business than those who wanted to sleep with Fan Bingbing.

In this situation, the threshold must be raised. Zhang Yunqi requires district and county distributors to have trucks, warehouses, two or more salesmen, and to pay a certain amount of deposit...

Zhang Yunqi felt very happy that so many things had to be taken down.

Sometimes, during the busy final exam preparation, he would take time out to go to Lianzhong to discuss work with Yu Lin. All the distributor bosses who knew him would nod and bow to him, saying hello, Mr. Zhang. It had to be admitted that it felt pretty good.

When it comes down to it, it's mainly because of the deep-rooted small peasant mentality. His level was just that high in his previous life. As for realm or something like that, that's bullshit. Didn't our teacher Ma make enough money first and then pretend to be so arrogant?

(End of this chapter)