Chapter 215 Black Cat White Cat
On Wednesday of this week, the first expanded management meeting of Longjingyuan Cannery after Liansheng took over was held on the 4th floor of Yanquan Building. All the management staff of Longjingyuan at the level of deputy section chief attended the meeting.

The meeting is scheduled for ten o'clock in the morning.

The managers of the Longjingyuan Cannery were quite positive. After all, times had changed. The days of living an easy and poor life in the cannery's former glory were completely over. A bright future was waiting for them, especially when they arrived at Liansheng Company early and saw the elegant and refreshing office. This feeling was even stronger.

I am honored to be a part of it!

Led by the beautiful administrative assistant, everyone came to the conference room. It was still early, and everyone was looking outside through the transparent tempered glass while chatting. A common problem among employees of state-owned enterprises is that they have a strong sense of superiority and laziness. This is more obvious in these managers who are used to drinking tea and reading newspapers at work. They crossed their legs and talked loudly, gossiping without caring about their lives. No one knew how much time had passed until a heavy cough was heard.

The cough was caused by Li Jilin.

After hearing this, everyone looked towards the door.

A young man appeared at the door of the conference room, with his hands behind his back and a neatly tailored suit. Wang Guibing, Niu Fen, Li Jilin and Zhang Qiulan, who was holding a folder, all the familiar bosses stood behind him in an orderly manner.

There was no sound in the conference room.

Everyone watched him walk into the conference room. After he sat down at the chief seat, he said, "From now on, I hope everyone present here will change their mindset and remember that Longjingyuan is a wholly private enterprise. Behind closed doors, private enterprises have only one goal: to make money. The fact that you are able to sit here now is a legacy of history. If you are still able to sit here when the Longjingyuan canning factory starts construction next spring, it must be because you can make money for this private enterprise."

The young man's words were very impolite, even a little arrogant, but no one dared to speak, instead, they all sat up straight subconsciously. Because they knew very well that the young man sitting in the first seat must be Zhang Yunqi, the big boss behind Lianzhong and Liansheng, the one who could really decide the life and death of Longjingyuan.

At this time, Zhang Qiulan handed over a folder. Zhang Yunqi opened it and glanced at it, then said, "I have seen the work evaluation forms and salary packages of everyone present. Director Li still takes good care of his old subordinates. They are so beautiful."

Li Jilin looked very embarrassed.

However, Zhang Yunqi did not give him a chance to speak, and continued: "It is said that salary and benefits are linked to work ability. If you use the salary standard of your previous work in Longjing Garden as an example, I can say bluntly that none of you here are qualified to join Liansheng. I can also tell you that the average salary of the management of Lianzhong next door is more than five times yours. Of course, Lianzhong's standard is Liansheng's standard, and Liansheng's standard is your standard. When work starts, your salary will definitely be implemented according to this standard, but you still need to prove your business ability and whether you are qualified to become a member of Liansheng."

At this point, Zhang Yunqi changed the subject: "At present, the Longjingyuan Canning Factory is scheduled to start operation on the eighth day of the first lunar month, which is about two months away. During these two months, you need to sell all the hundreds of thousands of cans that are in stock. This is the focus of our recent work, the only focus! To be honest, I have made a promise in front of Mayor Yang about this matter. I must sell the backlog of canned food and give the employees a good new year. So no matter whether you can do it or not, you all have to find a way to do it for me!"

"Many people here may be dissatisfied when hearing this, and curse in their hearts: If we can sell these cans, why do we need Liansheng to buy them? Why do we need you as the new boss? This is too unreasonable!"

Zhang Yunqi said: "No. I am a very reasonable person. I also ask you to remember what I said before: Longjingyuan is a wholly private enterprise. You are not sitting here to be the masters of a socialist country. If you are not good enough, I don't mind replacing you. I can still afford the employee resettlement fee."

The meeting room was in complete silence.

Zhang Yunqi closed the folder and continued, "Now let's talk about the specific sales ideas. Our main product is canned spring fish with black bean sauce. The main target groups are boarding students, college students, housewives, and working single men and women. It is mainly used as a side dish. The sales strategy is divided into three steps."

"First, bundled sales. It's almost the end of the year. What are the must-buy items for every household? We can bundle rice and oil for promotion. This requires cooperation with other manufacturers to be implemented in shopping malls. We will hand it over to Lianzhong Trade, and General Manager Zhang Qiulan will be in charge. We will discuss the specific marketing strategy later."

Zhang Qiulan nodded and agreed.

Zhang Yunqi continued, "Second, sales with prizes. Lottery has been extremely popular in the past two years. I think Longjingyuan can also do it. One is to do sales with prizes, no discounts, sell at the original price, according to the probability, buy one bottle and get one free, etc.; the other is to sell canned food directly to lottery organizers. Don't organizers like to give away oil, grain, towels, washbasins, etc.? Canned food can also be given away, and it is much cheaper than oil, grain, towels, washbasins. We can sell it to organizers at a discount. The organizer can greatly reduce costs, and the people who don't win the grand prize can also get benefits, and can take it back and use it as teacups and seasoning jars. I think it will work."

The 90s was the most popular era for Chinese lottery. In some squares in Jiangchuan, you could often see crowds of people, big prizes, and armed police and security guards. The prizes and winners in front of you catalyzed the enthusiasm of the common people to buy lottery tickets. Zhang Yunqi still remembers that in his previous life, a man from a neighboring village in Yunxi scratched a van in Fengyang County. The news quickly spread to the villages within a few miles, and the people rushed to Fengyang County to scratch the lottery. Even his frugal mother was jealous and dragged him there with the dream of getting rich, and then she scratched a basin and came back.

He said, "Director Li will be in charge of this matter. Please check with the Civil Affairs Bureau. If there are any problems, please ask Mayor Yang to come forward. Longjing Garden has just been transferred, and the government still needs to provide certain policy support."

Li Jilin nodded and agreed. He felt that the lottery route was quite feasible, but he regretted not having thought of it before. At that time, the Civil Affairs Bureau and the Civil Affairs Bureau were both city units, so this matter was easy to settle. If canned food can be used as a consolation prize in the lottery, it will be a fixed and large sales channel.

Zhang Yunqi added, "Third, universal marketing. Aren't the 238 employees of Longjingyuan Cannery idle now? Before the Chinese New Year, we will pay them one month's salary in vain. But if you want to make more money and have a good year with food and drink, you all have to sell canned food and get commissions. This includes your parents, uncles, aunts, and relatives and friends around you. As for how to sell and where to sell, you can use your power freely. The wisdom of the working people is endless. Here I will say one thing, no matter whether it is a black cat or a white cat, a cat that can catch mice is a good cat, and a worker who can sell canned food is a good employee! We will give high commissions and conduct evaluations. We will post a sales red list at the gate of Longjingyuan Factory every week, broadcast propaganda, and take out a sum of money to commend the sales champion, runner-up and third place."

Zhang Yunqi's words made everyone's sales ideas suddenly clear. Everyone took notes in their notebooks. The boss's ideas could not be said to be creative, but they did have a big framework and direction, which could motivate employees.

Zhang Yunqi asked again: "Who is the head of the marketing department?"

At this time, a young man sitting at the back door of the conference room stood up excitedly. He was the first one to be called by the boss, and he was particularly active: "Boss Zhang, it's me, Zhao Tengfeng."

Zhang Yunqi nodded: "From now on, the marketing department you are in charge of is officially disbanded."

Zhao Tengfeng was completely stunned. He didn't expect that the boss would call on him first just to tell him the bad news! After a long while, he reluctantly asked, "Boss, what is the reason for disbanding the marketing department?"

Zhang Yunqi was amused and asked, "If hundreds of thousands of boxes of canned food cannot be sold, what's the point of having a marketing department?"

Zhao Tengfeng blushed: "Then how do we place the employees in the marketing department?"

Zhang Yunqi said: "Now Longjingyuan Canning Factory is a marketing company with all employees, and everyone needs to make a living based on their own abilities. Your marketing department should be the first to bear the brunt! Before the start of work in the spring of next year, all the employees ranked in the top 30 in sales will be incorporated into Lianzhong, promoted and given salary increases, and a special canning business department will be established to be responsible for the sales of Longjingyuan's full range of products, led by General Manager Zhang Qiulan. Lianzhong is a professional trading company, and I believe they are more professional in sales and have more sales channels. As for the current employees in the marketing department, when the work starts in the spring of next year, those whose sales performance is not in the top 40 will all be laid off with resettlement fees!"

At this point, Zhang Yunqi stared at Zhao Tengfeng, who was tilting his head, in silence and asked, "Chief Zhao, do you and your team have any problem with this performance target?"

"No problem!" Zhao Tengfeng said this while gritting his teeth.

"Very good." Zhang Yunqi turned his head and looked at the other management who were looking at each other in confusion, and asked, "Who is the head of the publicity department?"

"Hello, Mr. Zhang. I'm Liao Hui, the head of the Propaganda Department." A short and fat young man stood up. He looked to be in his thirties, with a slightly bald head. Even in the middle of winter, there was a fine layer of sweat on his forehead.

Zhang Yunqi said, "Chief Liao, you will draft the specific implementation plan for Longjingyuan employees to sell canned food. Please give it to General Manager Wang Guibing before 7 o'clock tonight. After I review it, it will be delivered to every Longjingyuan employee at 9 o'clock tomorrow morning and implemented immediately."

After he finished speaking, Zhang Yunqi saw that Liao Hui didn't say anything. The expression on his fat face was very constipated, so he asked, "Is there a problem?"

Liao Hui said: "Mr. Zhang, the cannery has been shut down for so long. The deputy section chief and two employees are not here now. There is no one under my command. I still have some information to look for. I am afraid it will be a bit rushed to come out tonight."

Zhang Yunqi knocked on the table twice. "This is the last time I emphasize this sentence here: Longjingyuan is a wholly-owned private enterprise. High efficiency is the most basic quality requirement for all employees of this enterprise. Please don't let me see the situation in the cannery where an order or policy could not be implemented for half a month. Of course, Chief Liao, you can also say that you can't implement this plan in such a short time. If you want, let the Lianzhong Propaganda Department next door do it."

Liao Hui's face turned red.

Faced with this strong boss, he knew that if he dared to say he couldn't do it, he would be fired in the next second.

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P.S. I wrote this chapter while having a fever and feeling dizzy, so I don’t know if it’s good or not.

(End of this chapter)