Chapter 267 Daily Food
The next day after returning to the city, Zhang Yunqi went to Liansheng.

Although Liansheng was established not long ago, the environment is very lively. It is not an exaggeration to say that it is packed with people. There are one or two new product ordering meetings every day. The staff in charge of the explanations first take people to the Longjingyuan Canning Factory for an on-site inspection, and then return to Liansheng for the ordering meeting.

When Zhang Yunqi walked into the office area, the specially hired lecturer's encouraging voice came from the conference room: "Now, please welcome our company's CEO Zhang Qiulan to the stage to introduce our company and market prospects to everyone."

His elder sister Zhang Qiulan is just like his elder brother Zhang Yunfeng. When she was a child, her family was too poor, so she dropped out of middle school and dug in the soil every day. Later, she was introduced to a man and married in the city. She didn't have a job. To put it bluntly, she was just an ordinary housewife. However, she was studious, willing to work hard, and able to endure hardships. She has followed him all the way to where he is today. She is not a business woman, but to be honest, she has changed a lot and can share a lot of things with him, which is not easy.

The Zhang family, from top to bottom, except for Zhang Xiaoxiao, who was born late and has become more and more spoiled because of good living conditions, the gene of hard work and endurance is still very strong.

I went to my office and talked to Li Jilin.

Li Jilin's current work focus is on canned food production. He reported many problems, including logistics and transportation, raw material supply, plant expansion, personnel recruitment, etc. Of course, the most important problem is the backward production equipment of the cannery. They only have one canning line from the 70s, and other processes such as material selection, peeling, rinsing, and canning are all done manually. Not only is the production speed slow, but it also greatly increases the labor cost.

In fact, the problem of backward production line of Longjingyuan Cannery has always existed and has become a cliché. It’s just that now the production is stepped up, causing all the workshops to operate at overload, making the workers miserable. But even if it works 12 hours a day, the daily output is only tons.

Zhang Yunqi thought for a moment and said, "I think you should find a way to learn about the situation of some domestic canning factories and see if there are any that want to deal with canning production lines at a low price. We don't have the money to buy several million, but we can ask the bank for a loan to buy it."

Li Jilin understood it immediately. Due to the market environment, many large domestic canning factories will encounter the same problems as Longjingyuan. They either need to transform or close down. Since they have to transform or close down, the canning production lines they originally introduced will naturally lose their use value and have to be sold at a low price. If they can buy them at a low price, they can alleviate the problem of insufficient production capacity.

After listening to Li Jilin’s work report, Zhang Yunqi called Zhou Lin, the promotion manager, and several team leaders to a meeting.

He first learned about the progress of work in various lines of the marketing and promotion department. The ground promotion work progressed very quickly. The promotion lines were fully rolled out around channels such as shopping malls, vegetable markets, small restaurants, and schools, using a large number of posters, banners, flyers and other low-cost marketing methods to carry out bombardment-style hard publicity and promotion.

The promotion of the print media group is also in full swing. They contacted the Jiangchuan Daily and prepared to do a special report on "the property rights reform of the Jiangchuan Municipal Government and the revitalization of the state-owned enterprise Longjingyuan Canning Factory."

Zhang Yunqi thinks this direction is very good, because the leaders above will be happy to see it, and it can play a role in leading the whole by the part. However, the only drawback is that the channel is a bit poor. Although Jiangchuan Daily is the largest paper media in the city, its audience is limited to the city, and its influence in the whole province is far from enough.

Thinking of this, Zhang Yunqi gave the contact information of Lin Shiyu, an old acquaintance of the Southern Hunan Daily, to Wu Jia, the head of the paper media group, and asked him to contact him to see if the Southern Hunan Daily could also do a special report on the restructuring of the Longjingyuan Cannery. According to his idea, it would be best to include the Yunxi Village Joint-Stock Crop Specialized Cooperative. These are all local achievements, new ideas and highlights of the reform of the property rights system of state-owned enterprises and rural economic cooperatives. If you dig deeper, you can also find a new path for the reform of rural property rights transactions. In short, there is a lot of dry goods, the leaders will be happy, and the Longjingyuan Cannery and the Yunxi Village Cooperative can also set a benchmark and get policy support.

Wu Jia looked at Zhang Yunqi eagerly: "Boss Zhang, look, the Jiangchuan Daily has already arranged it. When will you be free to let them interview you?"

Zhang Yunqi doesn't like to be in the spotlight, so he waved his hand and said, "Let them interview Mr. Li. Mr. Li has been the director of Longjingyuan Canning Factory for more than ten years. He was involved in the factory before and after the restructuring. He is familiar with every aspect of the factory. It would be more appropriate to interview him."

After hearing what his leader said, Wu Jia stopped talking.

After agreeing on the interview, Zhang Yunqi turned the topic to the issue of advertising on TV. Liansheng has not made any progress in its preparations for TV advertising. Some time ago, Zhou Lin made a plan for a 10-second advertisement, but Zhang Yunqi rejected it, so he did not move on. The main reason was that the investment was too large, easily reaching millions, and Zhang Yunqi had to make the final decision. Zhang Yunqi certainly had his own ideas. He knocked on the table and said, "I think we can do a food cooking show on TV advertising."

Zhou Lin and the others didn't understand and didn't respond.

"This food program invites great chefs to teach cooking techniques on TV." In the 1990s, there were no food and cooking programs in China. The earliest one was the "Everyday Food" column launched by CCTV in the late 1990s. It's no wonder that they didn't understand. Zhang Yunqi explained: "It's just a hall, the chef cooks on the stage, and the host next to him asks questions and chats about the cooking process and some important ingredients. There are some extras playing the audience below for interaction."

Zhou Lin understood: "Mr. Zhang, do you mean that we should find an advertising company to make a food program, directly sponsor it and advertise directly, and then pay for it to be broadcast on TV?"

Zhang Yunqi said: "Of course the advertisement must be direct, but it is still too hard."

Li Tao, the leader of the field sales team, asked with a bit of shame: "Mr. Zhang, what is too hard?"

Zhang Yunqi smiled, but in his heart he thought that the thinking of marketing personnel in this era was really simple, not cunning at all, and they didn't even know what was soft and hard. If they were placed in the future, they would never be able to enter the door of UC's shock department: "Do you think that chefs have their own unique cooking techniques and ingredients?"

Li Tao nodded: "A great chef must have his own unique skills and secret recipes. Otherwise, why would a great chef cook a delicious dish while an ordinary person would only cook it so-so?"

Zhang Yunqi continued to guide: "Since you think so, do most people think so too?"

Wu Jia continued: "Of course, when learning cooking, people go for the chef's unique skills and ingredient recipes."

Zhang Yunqi asked again: "Then can't our Longjingyuan black bean chili sauce be used as an ingredient?"

Zhou Lin, who had been silent the whole time, slapped his forehead and said a little exaggeratedly: "Mr. Zhang, you are really smart. After all, the audience watches this food show not for the advertisements, but to learn how to cook. If the chef adds our black bean chili sauce as an ingredient to the dish he makes, then the audience will definitely want to buy our Longjingyuan black bean chili sauce if they want to learn how to cook this dish."

"That's exactly what it is. Although this food show is an advertisement, we don't advertise for the sake of advertising. Instead, we want the audience to accept this advertisement invisibly. What is this? Soft advertising goes straight in." Zhang Yunqi deliberately gave a few more pointers. After all, as the boss, he has to issue orders and set the general direction and tone. How to implement it depends on these people: "Our ground promotion is just the opposite of this. It is hard advertising that forces people to watch. Our flyers and banners are everywhere. They have to watch them even if they don't want to. Although they will get visual fatigue after watching them too much, at least our Longjingyuan brand has left an impression on them. When they go to the mall to buy canned food, they will definitely give priority to brands they are familiar with."

"Mr. Zhang, I think with your insights, you can definitely teach marketing lessons to big domestic entrepreneurs." Zhou Lin was very good at choosing the right time to flatter. He said with a smile: "Mr. Zhang, I have a request. I hope you can give more training to our colleagues in the marketing department in the future so that we can quickly keep up with your ideas and thoughts."

Zhang Yunqi was flattered to the point of having goosebumps. Zhou Lin had been in Liansheng for a while, and he had never realized that this guy had talent in this area. He waved his hand and said, "Let's talk about this later. Let me make the advertising plan for the food show. You go to the provincial capital first and find an advertising company to shoot the show. We also need to find a chef. The requirements are that he must be famous, eloquent, and have many titles to cooperate with us in shooting the show. The advertising company will have temporary actors. The show will be about 20 minutes long. We will make 30 episodes in the early stage, with one dish in each episode, a special home-cooked dish, and the ingredients of the dish must include our Longjingyuan's black bean chili sauce. I have thought of the name, it will be called "Daily Food". After a while, I will also go to the provincial capital."

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(End of this chapter)