Chapter 301 Two Keys (Thanks to LEON Silver Alliance for the reward)
In mid-November, there is frost in the wind.

The company framework that Zhang Yunfeng had been dreaming of was finally released.

At Zhang's Qifengdu Fish Meal Shop, it used to be difficult to sort out the finances of the two brothers. In the past two years, Yunqi had not taken a penny of the money from the Qifengdu Fish Meal Shop, and Yunfeng had not touched anything either. The poor life in the past had made him develop a habit of frugality. His family had enough food and drink, and he had almost no pursuit of material desires. All the profits from the fish meal shop were used to open new stores, but now that they wanted to expand the scale, they had to have a set of rules.

After repeated considerations, Zhang Yunqi invested 50 yuan to start the preparation for the establishment of a new company, holding 60% of the shares, Zhang Yunfeng, who was fully responsible for the operation, held 30% of the shares, and Zhang Ma, who operated the No. 10 Middle School store in the city, held % of the shares. It was named Xiangnan Zhangji Qifengdu Catering Management Co., Ltd.

According to the plan, the catering company will have two major brands, Zhangji Qifengdu Fish Powder Shop and Zhangji Qifengdu Flavor Restaurant, which is still in its infancy. It will adopt two major modes of direct operation and franchise chain store output. Zhangji Qifengdu Flavor Restaurant will focus on Jiangchuan's four major specialty dishes, Jiangchuan roast chicken, Fengyang jar meat, Lingwu duck, and carbon pot tea oil Dongjiang fish.

Zhang Yunfeng was in charge of all the formalities and decoration of the new company.

Zhang Yunqi set up this catering company not only because he hoped that his elder brother would have a career to strive for, but also because it would be an important step for him to improve the entire Yunxi Village Cooperative supply chain system.

He is engaged in agricultural planting and breeding in Yunxi Village, a large rear base. If he can develop Zhang's franchise stores, it will become another sales port for Yunxi Village's agricultural products besides the Longjingyuan Cannery, greatly improving the ability to resist risks.

Of course, logistics were backward in this era, and it was definitely unrealistic to achieve one-stop delivery of all raw materials for future restaurant franchises.

There are many things to do right now, such as attracting investment and franchising. At the very least, he has to tell a good profit story, and have systems such as models, brands, training, management, marketing, and supply chain.

He has sufficient experience in this area.

This is what he did before he was reborn in his previous life.

As for the core advantage of Zhangji Qifengdu Fish Noodles, it is of course the taste, which is fresh and unforgettable, and spicy and addictive. But even good wine needs to be hidden in a remote alley. Zhang Yunqi used to think about this question often. In the past, Qifengdu Fish Noodles was well-known in Jiangchuan, and noodle shops were all over the streets and alleys, but its fame was limited to Jiangchuan, while local specialty foods such as Liuzhou snail noodles, Lanzhou ramen, and Shaxian snacks were able to go nationwide. What was the driving force behind it?

One thing is that no matter whether it is Liuzhou snail noodles or Lanzhou ramen, any specialty food needs a brand story, and Zhangji Qifengdu Fish Powder also needs it. Zhang Yunqi wants to use a story to link the invention of Qifengdu Fish Powder with Zhangji. After word of mouth, he can establish the orthodox status of Zhangji Qifengdu Fish Powder.

It's just that writing this stuff takes some time. After all, it's not an online novel on Qidian Chinese website where one can make up 10,000 words in an hour. Of course, Zhang Yunqi also loved reading online novels before, and he has seen those authors who update slowly. It's a waste of time to write a crappy novel and insist on using literary youth to talk about emotions and life principles. Typing is like a constipated person taking a shit, with small pieces coming out one by one, which makes him very uncomfortable. He deserves to be criticized by readers for his short penis.

Zhang Yunqi is now focusing on the framework of Zhangji Qifengdu Fish Noodle Shop, and the whole store output concept, from store site selection and decoration to employee training and noodle shop operation, lifelong support. The core advantage is the creation of the secret soup base delivery, which does not require a chef or experience, and can greatly save costs.

As for the key profit part, Zhang Yunqi made a detailed analysis table based on the five fish meal shops operated by his elder brother. The sales of 100 bowls a day should be the minimum standard for Zhang Ji Qifengdu Fish Meal franchise stores. The average consumption per person is 1 yuan, the minimum daily turnover is 5 yuan, and the monthly turnover is 150 yuan. The store does not need to be too big. The rent is 4500 yuan, water, electricity, gas and other fees are 500 yuan, food materials are 100 yuan, labor costs are 1000 yuan, and so on. The monthly cost is about 400 yuan. So, the minimum monthly net profit is 2150 yuan, and the minimum annual income is 2350 yuan. For the Chinese people in 28200, this is clearly a considerable income.

There are two steps to join the franchise: single store cooperation and agency cooperation. Single store cooperation is divided into exquisite entrepreneurial stores and luxury platinum stores. The cooperation fee for exquisite entrepreneurial stores is set at 2880 yuan, and the management fee is 300 yuan/year; the cooperation fee for luxury platinum stores is 3880 yuan, and the management fee is 500 yuan/year. Different levels of stores have different support services.

Agency cooperation refers to the agents who are responsible for developing Zhangji Qifengdu Fish Powder franchisees, which are divided into prefecture-level city agents and provincial capital city agents. In order to allow agents to do this business for a long time, the agency fees are very rough and are paid on a one-time basis. However, a management fee is charged once a year. The agency fee in the prefecture-level city is 26000 yuan and the management fee is 1000 yuan/year. The agency fee in the provincial capital city is 48000 yuan and the management fee is 2000 yuan/year.

These chain franchising practices are common in later generations. It can even be said that 90% of franchise restaurant investment brochures deceive franchisees in this way. However, in this old era when business was booming and money was everywhere but business philosophy was lacking, the chain marketing model was not introduced to our country from Singapore until 98 at a cost of 7 million yuan. Therefore, in 1994, it was undoubtedly novel and advanced.

For example, today we often see a slogan in some places: the people are the masters of the country.

This sentence is very common, and few people nowadays would think about why the people are the masters of the country rather than the capitalists, because that is the truth. Even junior high school students whose hair has not yet fully grown know that we are a socialist country.

However, more than 80 years ago, this sentence was a thunderbolt that opened up the world! It awakened the Chinese people who had been kneeling for more than half a century, and gave human rights and dignity to the toiling masses who had been working like cows and horses for thousands of years. In theory, it established the main color of this country and this nation.

In recent days, Zhang Yunfeng has been doing decoration in his new company.

After a period of understanding, the new company chose Yanquan Building. The reasons for choosing this place were, first, convenience for Zhang Yunqi, and second, good geographical location. It is located in the core economic and cultural zone of Nanhu Lake, and many companies in Jiangchuan gather here, with white-collar workers being the main group of people. He plans to open a Zhangji Qifengdu Flavor Restaurant downstairs as a brand image store after the new company is established. The office area is about 250 square meters, and the decoration style will be done by the construction team according to Zhang Yunqi's opinions.

On this weekend afternoon, Zhang Yunqi finished a meeting at Liansheng and came over to take a look.

The sun was about to set at that time. After finishing his work, Zhang Yunfeng and Zhang Yunqi sat on the floor tiles by the window and smoked. This suddenly reminded him of the time when he was in Yunxi Village. After finishing his farm work, he and Yunqi sat on the haystack by the Crescent River to take a break.

At that time, Yunqi was still a little kid who knew nothing and was cowardly, but he always followed him around. Now, the eyes and brows of this little brother that the whole family is proud of are full of adult spirit.

Zhang Yunfeng suddenly felt uncomfortable and asked, "Did Xiaonan's father tell you about the division of the family?"

Although Zhang Yunqi was still studying, the division of the Zhang family was actually the division of the two brothers. This was a very natural thing in Chinese society, but Zhang Yunqi also knew what his eldest brother was struggling with.

He said, "Don't think too much. Uncle Guorui is right, and my parents support it. Since you are getting married, you and my sister-in-law should live separately. In the past, the world was unforgiving and there was nothing we could do. Now we have food, clothes and pursuits. There is no need to mix such a big family together."

At this point, Zhang Yunqi took out two keys and handed them to Zhang Yunfeng, saying with a smile: "I've bought the car and the house. When Zhangji distributes dividends next year, you have to pay me back."

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(End of this chapter)