Chapter 357 Brothers’ Thoughts

Zhangji Catering’s makeshift team was set up last year.

At present, Zhangji already has 12 self-operated Zhangji Qifengdu fish noodle shops, 2 Zhangji Qifengdu flavor restaurants, and 18 chain stores in Jiangchuan City. The chain stores are mainly located in several cities around Jiangchuan.

In Zhang Yunqi's opinion, the company's development speed is still quite slow, especially in the development of chain stores. The main reason is his problem. He is not very attentive and does not have enough energy. After investing a lot of money and building the business model, he has no time and energy to take care of this business.

His elder brother Zhang Yunfeng is now the chairman and general manager of Zhangji Catering. He has been steady and prudent all his life, but lacks foresight in many things. He is good at maintaining the status quo but lacks the spirit of pioneering. According to his thinking, he is good at running the direct-operated stores steadily, but his ability to lead the team to expand the market is still not enough.

The concept of chain franchising has just emerged. It would be a pity not to seize this opportunity to expand Zhangji chain stores across the country.

Of course, what Zhang Yunqi really cares about is not how much money he can make from this business, but how to digest the agricultural products produced continuously by Huafeng Breeding Company at the front end of Lianshanda's supply chain system through this business.

Huafeng's agricultural product output will only increase year by year, but the sales volume of Longjingyuan canned food will eventually peak. Building a new sales chain is a precautionary measure.

Zhang Yunqi felt it necessary to talk about these things with his elder brother Zhang Yunfeng, and chat about the night market project, but he didn't want to be too direct because his elder brother was a straightforward person and easily held back.

On the day of the Lantern Festival, after dinner, Zhang Yunqi went to Zhang Yunfeng and Zhang Xiaonan's home. He told Zhang Yunfeng his general idea, to recruit a deputy general manager in charge to take over the business line of Zhangji chain stores, and let Zhang Yunfeng focus on Zhangji's direct stores and night market business.

Zhang Yunfeng didn't react for a moment. When he did, he looked a little uncomfortable. After a while, he said, "I have no objection to you hiring another deputy general manager, but is it okay for me to run a night market?"

Zhang Yunqi lit up a cigarette, "Why not? What you're worried about is the merchants and customer flow. Longjingyuan is in a prime location, connected to Yuxian Street, surrounded by a lot of residential areas, and Xiangnan College is not far away. This should be the most ideal location for a night market of specialty snacks and delicacies in the south of the city. Are you worried about the lack of customer flow? If there is customer flow, are you worried about the lack of merchants and vendors? In addition, we can also issue relevant documents through the government to force all nearby vendors to set up stalls in the old factory area of ​​Longjingyuan, and then set up a vendor concentration area in the old factory area of ​​Longjingyuan that mainly operates at night. Isn't it done?"

Zhang Yunfeng thought this made sense and asked, "So how do we do this?"

Zhang Yunqi said: "It's very simple. After contracting the old factory area of ​​Longjingyuan, Zhangji Catering must first set up a new night market development and management department, recruit a group of professional talents, and carry out unified construction, investment promotion, leasing, and management to standardize the business order of shops. In fact, to put it bluntly, this is a middleman who collects rent. Liansheng collects rent from you, and you take Liansheng's land and use it to create the application scenario of 'Jiangchuan Characteristic Tourism Night Market'. Package it well, directly increase the value and rent it out, and then you collect rent from the merchants, which is equivalent to making money from the difference in the operation part."

Zhang Yunfeng nodded.

Zhang Yunqi could see that his elder brother was a little absent-minded, but there were some things he didn't want to say. As for the night market thing, it had just begun, so he just gave some general ideas to let Zhang Yunfeng be mentally prepared. Seeing that it was already past ten o'clock in the evening, he stood up and said, "It's getting late. I'll go back first. You and sister-in-law should rest early. On Tuesday we will go to talk to Mayor Yang Jiarong. This project must win the support of the city." Zhang Yunfeng actually had a lot of things in his mind, but after Zhang Yunqi said that, he didn't say anything, stood up and saw Zhang Yunqi out.

At this time, his wife Zhang Xiaonan came out of the kitchen to clean up the coffee table. She glanced at Zhang Yunfeng. She could clearly sense that her husband was in a bad mood and asked, "Yunqi said they want to recruit a deputy general manager. What does that mean?"

Zhang Yunfeng turned around and sat on the sofa, saying, "He probably thinks that I am in charge of the chain store business, but my performance is not good enough. He doesn't care about Zhang Ji's business at all. He only looks at one indicator, how many new Zhang Ji chain stores can be opened every month."

"Do you have any idea?"

"Running chain stores mainly relies on telephone sales. Salespeople only know how to make big promises and brag, which is unreliable. Zhangji Catering has only been established for more than half a year, and many services are not yet in place. For example, the original secret ingredients and side dishes of fish meal, these raw materials must be delivered to franchisees, and quality assurance is a problem. Our raw material research and development center has just started, and there are also distribution issues. There are a lot of after-sales service issues from franchisee site selection and decoration, operation training, opening planning, marketing and publicity operations, etc. This has led to a lot of limitations for our franchise chain. We can only promote it in a few places around. If it is further away, our after-sales service and raw material supply cannot keep up for the time being. So I think we should still focus on our own stores and slowly promote the franchise chain business. Yunqi doesn't think so. He is too aggressive. He wants to open chain stores all over the province and the country immediately. Even so, he also said that we should not make it a heavy asset operation. The capital chain pressure is too great and the future risks are too great."

Zhang Yunfeng opened up to his wife and seemed to have a lot of difficulties. He said a lot, which made Zhang Xiaonan frown.

She thought for a moment, put down the rag and sat next to Zhang Yunfeng, saying, "I think Yunqi is a very forward-looking person with clear goals. Over the years, he has made no mistakes in business judgment. He is also a big boss and is in charge of a lot of big businesses. It is normal that he does not have the energy to focus on Zhangji. He must be aware of the difficulties you mentioned, but he only looks at the results. And I also think that although these problems are difficult, they are not unsolvable. Yunfeng, you can't be discouraged at this time."

Zhang Yunfeng sighed and said, "Didn't you hear? They are going to recruit a deputy general manager to take over the franchise business. What's the point of saying this?"

Zhang Xiaonan felt that her husband had a problem with his mentality. She held Zhang Yunfeng's hand and said, "You are wrong to think so! Yunfeng, Yunqi attaches great importance to family affection, how could he possibly sideline you? I heard the conversation between you two brothers just now, don't you understand? What he really meant by this is to remind you that you still need to improve your abilities and improve your performance. Think about it, if you recruit a deputy general manager, doesn't he have to listen to you, the chairman and general manager? With Yunqi's strong personality, if he is really dissatisfied with you, he will not make such personnel adjustments that have little impact on the company's power structure. He will directly take over Zhangji and let others report directly to him!"

After hearing these words, Zhang Yunfeng felt that it made sense. Even if his brother was dissatisfied with him, he would never abandon him.

Zhang Yunfeng hugged Zhang Xiaonan sideways, kissed her hard on the face, and said with a smile: "Wife, people who read a lot of books have better brains. Hey! How about this, why don't you just quit your job? Let's run Zhang's Restaurant together."

"That's not okay."

"Look, Yunqi is going to give the big night market project to Zhangji Catering. In addition to the two businesses of self-operated stores and chain franchises, I can't handle it alone. Besides, Yunqi is not very satisfied with the chain business. Honey, you have read so many books and have ideas. With your help, I dare to do it!"

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(End of this chapter)