Chapter 476 Red Sun (Please give me a monthly ticket!!!)
Time strides across the Autumnal Equinox, and the Cold Dew is approaching.

When the fifth solar term of autumn arrives, the Big Dipper points to Xin and the sun reaches 195° of the ecliptic longitude.

At such a season, cold air sometimes blows southward from Siberia. On Yuelu Mountain, the autumn leaves are all over the maple leaves, like sunset clouds, so beautiful that people are intoxicated. However, on both sides of the streets of the star city of Lijin, large tracts of old locust trees are never afraid of the cold frost. Their leaves are still green, just like the ordinary people who are densely packed like ants crawling on the ground. They are always unknown, and they are always living in the mundane life in a dull, vulgar and tenacious way just to survive.

I don’t know when it started, but the bright red five-star red flags have been hung on the tops of the old locust trees and on the telephone poles on the streets of Lijin.

October National Day is approaching.

But for ordinary people, this autumn is no different from the previous autumn. The coming of National Day will not change their need to work hard or even desperately to manage their mundane lives as always. In their mundane lives, the few entertainments they have mostly come from street newspapers. And just as this National Day is approaching, a marketing war that will surely go down in the history of Chinese advertising has quietly begun in the newspapers they use to kill time.

On September 1995, 9, the newspapers with the largest circulation in four major cities in China, namely BJ in North China, Shanghai in East China, Guangzhou in South China, and Lijin in Central China, published two red Song-style Chinese characters on half a page at the same time:

"Aihua!"

No one understood what it meant.

However, it attracted the attention of countless newspaper readers.

The next day, September 9, the Beijing Evening News in BJ, the Xinmin Evening News in Shanghai, the Xiaoxiang Morning News in Lijin, and the Yangcheng Evening News in Guangdong all worked together to publish the two red Song-style Chinese characters in half a page: "Aihua!"

On the third day, as always, the four major newspapers and magazines published the two big red words: "Aihua."

Coinciding with the National Day, the two words "Aihua" can easily arouse people's imagination and there was a lot of discussion for a while. Many people were curious about the deep meaning of the two words published in newspapers. Some people speculated that it might be to take advantage of the National Day to promote patriotism. But no matter what the idea is, the two words "Aihua" have been quietly imprinted in the hearts of many people.

In fact, the prototype event of this advertisement happened in 1995 in the previous life.

Hu Zhibiao, a marketing genius in the 90s and founder of Aido VCD, first created this suspenseful marketing advertisement in Yangcheng Evening News.

At the end of 1995, Hu Zhibiao, who had just sold all his belongings to establish Aido Electronics Co., Ltd. and was still penniless at the time, placed an advertisement in the Yangcheng Evening News for three consecutive days. The content was different from all previous advertisements. Half of the newspaper page had only the two words "Aido".

For a time, all readers of Yangcheng Evening News wanted to know the true meaning of these two words.

On the fourth day, Yangcheng Evening News finally answered everyone's doubts by directly publishing the words "Aido VCD" and introducing the Aido VCD product in detail. Everyone suddenly realized that "Aido" was "Aido VCD"! Readers across the country witnessed the finale of this "suspense advertisement", and Aido VCD became an instant hit. With the support of Yangcheng Evening News, which has a huge circulation, Aido VCD player became one of the most popular VCD players in the country.

Hu Zhibiao successfully opened a new chapter in China's commercial marketing. He pioneered China's suspense marketing and was also the first person in China to implement giant outdoor advertising investment promotion.

This time, under the operation of Hu Zhibiao, Aiwa Electronics had more ammunition and its first wave of advertising offensive was even more fierce!
The first day of National Day.

On the day when Aihua, which had been playing a mystery for three consecutive days, was about to reveal the answer, Zhang Yunqi got up an hour earlier than usual, not for today's Aihua DVD player product launch, but to make breakfast for Ji Ling who slept next to him last night.

It was still early and the sky was still dark.

Zhang Yunqi changed into sportswear and started running along the narrow trail of Yuelu Mountain from the small door in the backyard of the villa.

This trail is close to the Aiwan Pavilion. After running for about ten minutes, you can see the Aiwan Pavilion sitting by the lake. In late autumn, the lake is surrounded by maple trees. The quaint trail and the fiery red maple forest complement each other, which is so beautiful that it makes people's hearts flutter.

After taking a short rest, Zhang Yunqi continued running and did not stop until he reached the Gulushan Temple.

Gulushan Temple is a thousand-year-old temple built in the Western Jin Dynasty. It is built against the mountain and has few halls, but it is majestic and spectacular. It contrasts with the pleasant scenery of towering ancient trees outside the temple and is fascinating. In the early morning sunlight, the gate of the ancient temple shines brightly after the rain in the empty mountain.

Zhang Yunqi stood in front of the ancient temple gate, silently gazing at the colorful Yuelu Mountains, the clear blue Orange Island, and the starry city of Lijin under the frosty sky. This city where he has lived for 26 years still seemed to be about to wake up in this misty morning, but the stone statue of the Chairman in his youth stood in the middle of the Xiangjiang River, facing the east, as if leading this city and its 582.47 million toiling people to welcome the red sun's golden light that had penetrated the darkness and mist.

At this time, Zhang Yunqi suddenly heard someone reciting "Qinyuanchun·Lijin" inside the ancient temple gate: "Standing alone in the cold autumn, the Xiangjiang River flows north, at the head of Orange Island. Look at the mountains all red, the layers of forests are dyed; the river is clear and blue, and hundreds of boats compete for the current. Eagles fly in the sky, fish swim in the shallows, and all kinds of creatures compete for freedom in the frosty sky..."

Zhang Yunqi wiped the sweat off his face with a towel.

Turn around and go down the mountain! When he got home, Zhang Yunqi took a hot bath and opened the refrigerator to make breakfast.

Breakfast was simple, egg noodles with hot milk.

While eating breakfast, Zhang Yunqi said to Ji Ling, "I'm going to Aihua Electronics Operation Center later. There's a product launch this morning. Are you watching TV at home alone?"

Ji Ling said, "I want to go too."

Zhang Yunqi was stunned: "What are you going to do?"

Ji Ling took a sip of warm milk and said, "I'm bored at home during the holidays."

Zhang Yunqi smiled and said okay.

After breakfast, Zhang Yunqi and Ji Ling took their time to change their clothes. The girl was dressed in a simple neutral style, with a white cotton vest over a black cardigan, a black baseball bat, and NB white shoes, simple and clean.

The two went out and took a car.

Zhang Yunqi drove out of the east gate of Yuelu and drove to Huarong Jinhuishan on Jiefang West Road.

After the car passed the Orange Island Bridge at Erliban, from Jiefang West Road all the way to Wuyi Avenue, the most prosperous section of Lijin City, Ji Ling saw bus stop light box advertisements lined up all the way. They were all exactly the same. On a huge red paper, there were only two big black words "Aihua", which was particularly eye-catching.

Ji Ling had never seen it before and asked, "Is this an advertisement for Aihua Electronics? Why are there only the two words Aihua and nothing else? It's so strange. People probably can't understand it, right?"

Zhang Yunqi smiled. Ji Ling was never a girl interested in these things. Most of the time, this girl looked as if she didn't care about anything. The fact that she was curious showed that Hu Zhibiao's suspenseful advertisement was quite successful.

Zhang Yunqi said: "I want others not to understand it. If they understand it, it won't be attractive. I just want to whet everyone's appetite first."

Ji Ling groaned, "Are you still keeping me in suspense?"

Zhang Yunqi smiled and said, "In fact, you already know what Aihua Electronics does, so it is not that attractive to you, but it may not be the same for those who don't know. This advertising and marketing is to leave a deep impression on the audience and establish Aihua's brand value in the market."

In fact, in the 1990s, ordinary citizens had no immunity to advertising at all. At that time, there was even a saying that "the bigger the advertising, the bigger the market." So this was an era of wild growth in advertising and marketing. Zhang Yunqi had no doubt that the marketing genius Hu Zhibiao could make the advertising of Aiwa Electronics DVD players famous throughout the country, so he basically did not manage the advertising and marketing of Aiwa Electronics, leaving it all to Hu Zhibiao.

What he needs to control is the financial and personnel power of the Aihua Operations Center. He has to keep an eye on Hu Zhibiao. In his previous life, this guy was blinded by the frenetic market and burned too much money. In the end, he ended up in jail.

Of course, Hu Zhibiao is not an isolated case. The control of profit margins and market operating costs has always been the most difficult problem for many companies in the 1990s. Under the overwhelming advertising offensive, many companies have no worries about selling their products, and sales can easily reach tens of billions. However, the profits are swallowed up by disorderly market operations.

Thinking of this, Zhang Yunqi drove Ji Ling to Huarong Jinhuishan, parked the car in the underground parking lot, and the two got out of the car, preparing to go upstairs to attend today's product launch conference.

While waiting for the elevator, Zhang Yunqi saw Wang Guibing's Duke drive in and stop next to the Mercedes-Benz. After turning off the engine, Wang Guibing got out and waved to Zhang Yunqi, calling him "Boss".

At the same time, the passenger door of the Duke's car opened and a girl walked out. The girl was wearing a white long dress and was as beautiful as an angel fallen to earth.

It’s Li Yufei.

When Ji Ling saw her, he was stunned.

******
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