Chapter 109 Take Off Directly
Lei Jun has always hoped to further cooperate with Chen Yuanguang, or to deepen his cooperation, to increase the bargaining chips for the future listing of Xiaomi Auto.

Chen Yuanguang did have such a plan.

He has always had the idea of ​​building a car, not because he is interested in cars, but because he feels that in the future, when the initial costs of asteroid mining are huge, he wants to minimize losses and therefore has to sell luxury goods.

What luxury product can use minerals from space? And can be used in large quantities? I am afraid that only cars can be used.

A luxury brand from China, made of minerals from the universe, it instantly raises its profile.

Therefore, he also wants to seek in-depth cooperation with automobile manufacturers.

This does not mean that Chen Yuanguang has chosen Xiaomi now, but he thinks he can test the waters with Xiaomi this time to see whether Xiaomi cars can maintain the price of 500,000 as Lei Jun said.

A car worth five hundred thousand yuan is definitely the threshold of a luxury car in China. Before, Chen Yuanguang found it hard to imagine that Xiaomi’s brand power could make consumers pay for it.

Now with the new technology of the whole-vehicle constant temperature system, Xiaomi Automobile has a chance to break through to become a high-end brand.

At least we have the technology, although this technology still comes from the supply chain. After Xiaomi succeeds, other manufacturers will follow quickly.

There is at least a one-year window period, and technological innovators will also benefit from brand image.

What Chen Yuanguang wanted was to help Xiaomi and give it a boost so that its possibilities would be greater.

"Brother, no problem, that's exactly what I meant.

Just now you said that Xiaomi wants to break through, and the price of the pro version is expected to be set at 50 yuan. " Chen Yuanguang said while eating.

He took this as an experiment.

With the cooperation between Guangjia Technology and Huawei, it is difficult for the outside world to correctly understand its appeal.

It is because he cooperated with Xiaomi and helped Xiaomi Automobile break the inherent impression of cost-effectiveness that the outside world attributed all the credit to him.

At the same time, when asteroid mining is successful in the future, when discussing cooperation, the difference between having proven oneself and not having proven oneself will be completely different.

When Lei Jun heard Chen Yuanguang say that he had the same intention, his eyes lit up and he thought that his hasty flight to Shenhai was not in vain.

“Yes, our initial pricing target was 35.

Now with the support of an all-weather constant temperature system, we think we can push it further.

Whether it can be raised to 500,000 still needs to be fully internally examined.”

Chen Yuanguang actually fully understood what Lei Jun and the senior management of Xiaomi Auto were thinking, and why they had such pricing.

One is cost. The cost of the first batch of cars must be the highest. Costs such as personnel, design, supply chain, etc. are not spread out by sales volume.

The second is that the price is high, and the price can be gradually reduced, so there is enough room for sales. The highest price of 35 can be gradually reduced to 25, or even 20.

After the new car models come out, you can show your sincerity to the old car owners all at once and still make some money.

If the price is too low, you will lose money when you sell your old cars at a reduced price after your new models come out.

Building a high-end brand can only be one of many reasons.

This is what the merchants are calculating, but whether consumers will buy into it is another matter.

Chen Yuanguang thought for a while and said: "We have a new technology applied in the aerospace field, which we can give to you.

We have made some breakthroughs in materials and have developed a series of piezoelectric crystals, some of which can be used as drive units for speakers. Speakers built with these piezoelectric crystals will have excellent sound performance.

It is stronger than any other speaker on the market, especially in the performance of vocals.

It would be best to work with some singers, use recording equipment made of this type of crystal, and then record some records separately, so that people can feel like they are at a concert in the car.

At the same time, another type of piezoelectric crystal has a unique noise-absorbing effect and can isolate external noise.

Brother, are you interested in these two technologies? "

Chen Yuanguang himself also planned to work on piezoelectric crystals. Previously, the driver units of speakers were very crude, and major speaker manufacturers achieved excellent treble performance by coordinating multiple units.

But in any case, it cannot compare to the human body's hibernation requirements for ultrasonic signal transmission, so speakers made using this type of piezoelectric crystal can bring consumers a qualitative leap in experience.

Lei Jun was so excited after hearing this that he wanted to doze off and the pillow came.

Ten years ago, this technology was not so important, after all, cars did not pay much attention to audio and video entertainment performance at that time.

Now China's automobile consumer market has been led onto another path by new energy manufacturers led by Ideal, and audio-visual entertainment has become an important reference factor for consumers' purchases.

With the best speakers and sound insulation, coupled with an all-weather constant temperature system, Lei Jun feels that it is a sure thing. With such an excellent product, it can't be sold for less than 500,000 yuan. This means that Xiaomi's marketing ability must be problematic.

As a player who has fought his way out of the smartphone war and survived to the end, Lei Jun never thought that Xiaomi would be bad at marketing.

“There’s a lot of interest, and it’s a real plus for us.

I have more confidence in the Xiaomi Pro version.

Junior brother, you have given me a difficult problem. We have to completely rewrite the previous design plan." Lei Jun smiled bitterly.

Chen Yuanguang was puzzled: "Why? Isn't the current design plan good?"

Lei Jun thinks we should be honest: "When we don't have a prominent advantage compared with other products, we need to benchmark against an absolute benchmark in the industry.

Xiaomi's previous digital series every year imitated Apple's appearance, which made us huge success. In those years, Apple's price started at 5,000 yuan, and Xiaomi's price started at 2,500 yuan.

Consumers can get an experience comparable to Apple's at half the price.

As for cars, we want to continue with our past approach. Xiaomi’s first car is very similar to a Porsche, and in terms of power tuning we also hope to imitate Porsche’s handling as much as possible.

Even better than Porsche.

This is the thinking of an imitator, and we should do this when we position ourselves as a follower.

But with the support of these two new technologies, combined with Xiaomi's own smart cabin and intelligent driving, we can definitely become the leader of domestic new energy sedans.

The leader cannot be imitated."

Chen Yuanguang thought to himself, I told you, how could you not know that this design looks like a Porsche when you were having the internal meeting.

Lei Jun continued, “So we need to change the design, we have to redesign, make the mold, and test it.

Of course, this also presents us with new challenges.”

This is a sweet trouble.

It is not easy for domestic new energy vehicles to reach the price of 50 yuan, and no one has done it yet.

This has always been the main source of profit for BBA and also their area of ​​advantage.

As a new player, Xiaomi has achieved this breakthrough with its first car, which will help boost investor confidence and reshape consumer minds.

The success of Xiaomi Auto in its high-end positioning will definitely feed back to Xiaomi mobile phones.

Chen Yuanguang said, "Then we need to discuss the cooperation method carefully."

Lei Jun was very decisive: "So far, we have invested 10 billion in Xiaomi Auto.

Of course it has not been used up. What I am thinking is that you can adopt the method of technology plus cash investment, symbolically invest 100 million yuan, and only license the new technology to Xiaomi Auto.

What do you think? "

This cooperation model may seem like a win for Chen Yuanguang, but in fact it is Xiaomi Auto that is making huge profits.

Because the sound unit is made of piezoelectric crystals, it can be used not only in the automotive field, but also in many fields such as headphones, speakers, mobile phones, etc.

Although the cost is very high, this market cannot be bought with just 2 billion.

After listening to this, Chen Yuanguang said decisively: "Piezoelectric crystals will be used in the aviation field in the future.

In the automotive field, we only license these two technologies to Xiaomi Auto.

I will invest an extra 400 million or 500 million yuan in Xiaomi Auto and get a 20% stake."

Lei Jun did not hesitate. The competition in the new energy vehicle market was already fierce, and any chance of winning was a win.

Not to mention, the odds of winning are not in the slightest.

The technical significance is secondary. The voice that Lei Jun and Chen Yuanguang have created in public opinion and the expectations it has brought to consumers are more valuable.

"Okay! Then it's settled.

I originally said I wouldn’t drink, but since we brothers have reached a cooperation this time, I feel like I have to drink.

Junior brother, if you don’t want to drink, you can drink tea instead of wine. I must drink something!”

Lei Jun was so happy that he first drank a bottle of Maotai from a dispenser, then took a photo with Chen Yuanguang, and then posted on Weibo:
"I just had dinner with my junior brother. We talked a lot. He also has a lot of insights on car manufacturing and gave Xiaomi Auto a lot of valuable suggestions. I have more confidence in Xiaomi's car manufacturing."

As soon as this Weibo post was published, all the self-media bloggers in the automotive industry began to speculate:
"Isn't it possible that Mr. Lei has reached a cooperation with the God of Light?"

"It's rare to see Mr. Lei so happy. I'm curious about what advice the God of Light gave me?"

"Could it be that the spokesperson for Xiaomi Auto is the God of Light? Is Mr. Lei so prestigious?"

There are all kinds of speculations, some of which have been guessed correctly. Netizens are eager to watch the fun and their only requirement for Xiaomi cars is that they are cheap.

If you are cheap enough, we can be friends. If you can buy the same experience as model3 for , then you are Thor.

Xiaopeng and Lei Jun have a good personal relationship. Lei Jun previously acquired the Cheetah Browser founded by Xiaopeng. Later, when Xiaopeng started making cars, Lei Jun was also one of the first investors.

So when Xiaopeng saw it, he immediately asked on WeChat: "Brother Lei, is Xiaomi Motors going to cooperate with Guangjia Technology?"

Lei Jun replied: "Keep it a secret."

Xiaopeng can guess that this is the truth from the confidentiality.

Xiaopeng Motors also got perovskite batteries for testing, and he is well aware of the important role this technology will play in new energy vehicles.

If Chen Yuanguang has perovskite batteries with better photoelectric conversion efficiency and uses them in Xiaomi cars, he will feel tremendous pressure.

"Junior brother, come here, this is Leehom, a big star I specially found, let's try out the effect."

The next day, before reaching a cooperation agreement, we had to first check whether the technology was as good as Chen Yuanguang said, commonly known as inspection.

Lei Jun specially found a professional singer in the entertainment industry. His investment portfolio includes many film and television companies and platforms such as iQiyi, so it was easy for him to find a singer to cooperate with him.

Leehom was at a low point in his life and had no announcements. When he heard that it was an experiment and that the two people involved were both top Chinese billionaires, he agreed readily.

At first, Lei Jun wanted to find a female singer, and she had to be young and beautiful. But then he changed his mind and thought that this might offend Lin Jia and cause trouble for Chen Yuanguang, so he decided not to do such a thing.

Chen Yuanguang is not a fan of celebrities, so he didn’t feel anything. After shaking hands, he said, “Welcome, thank you for troubling Mr. Wang.

This time we mainly recorded a few songs and then listened to the results.

It's very simple. This is a laboratory, so the recording conditions are very simple. Please forgive me."

Not feeling anything doesn't mean being rude. Chen Yuanguang was very considerate.

Leehom signed an extremely strict confidentiality agreement before coming here. He was very curious about what kind of technology had such strict requirements.

As an American, he has a very high pursuit of music. He previously learned that the progress in sound equipment technology has been slow in the past decade.

The most recent technological breakthrough should be considered bone conduction technology.

Led by Chen Yuanguang, they came to a room where a simple microphone was connected to a strange device with wires exposed outside, and the device was then connected to a computer via wires.

"Mr. Wang, you need to sing a cappella first, and then sing a few songs with accompaniment." Chen Yuanguang said.

A group of people sat in a room, waiting for Lihong to record, and there was not even a soundproof glass in the middle.

It was Leehom’s first time recording a song in this environment. “Please keep quiet during the recording.”

Everyone present said, “Okay.”

Leehom then asked, "Then what should I sing?"

Chen Yuanguang said: "It's all right. There is no requirement for this."

Leehom cleared his throat and began to sing.

After recording two songs, Chen Yuanguang indicated that it was ready. "Thank you. Now we can go to the side and listen to the results first."

The equipment is also very simple, without any packaging. You can tell at first glance that it is a temporary device made from laboratory materials.

".
Your tears are like a downpour
Broken all over the ground, it is clear in my heart

"

Leehom's unique voice came through the device, and Lei Jun and Xiaomi Auto executives felt that it was almost no different from what they had just heard in the other room.

If it were in the confined space of a car, the vocal effect would definitely be top-notch.

But they actually don’t quite know what the benefits are.

Leehom knows that as a top singer in the Chinese music scene, no matter how much he simulates after recording, he can only achieve 70% at best.

This realistic effect is even better than a live concert. The mellowness of his voice and the wide resonance cavity are perfectly displayed.

Even the subtle changes in his singing were recorded perfectly.

He only had one thought, that the concert industry would face a huge blow in the future. At the same time, with this equipment, he would be more clear about how to improve when he practices again.

As a singer with a passion for music, he knows that his singing skills can be taken to the next level with the help of this technology.

Seeing that no one in the room spoke, Leehom stood up and said:

"Mr. Chen, this equipment is absolutely perfect. It is even more perfect than the speaker equipment I built at home for 600,000 yuan.

Different devices have their own preferences, and it feels extremely simulated to me.”

(End of this chapter)