Chapter 112: Propaganda of the Light God's Philosophy (5k)

“All senior executives present here must strictly abide by the confidentiality agreement. When you go downstairs, you can’t overemphasize confidentiality when talking to employees in various departments, especially front-line employees.

The promotion of Xiaomi Automobile must follow our own pace. Even if there are so-called external leaks and leaked photos of the actual car, it should be the promotional strategy we have formulated, rather than the private behavior of a certain employee.

Once similar behavior is discovered, the company will not only hold the individual responsible, but also their direct supervisor and line executives accountable.”

Zeekr takes the threat posed by Xiaomi Auto to them very seriously, and Lei Jun takes it even more seriously. He hopes to control what he can to the utmost and his face is very serious at the executive meeting.

Lei Jun is very funny in public and often triggers netizens' unique sense of humor, but internally, especially when facing senior executives, he is serious and even harsh.

“Some things are surprises and have to be revealed bit by bit before they go on sale. If everything is revealed before they go on sale, how can we attract consumers to visit offline stores to appreciate them when they go on sale?
Like the sound system and all-weather constant temperature system, these are our two main selling points to maintain our high-end price point, and the information must be disclosed at the end. ” Lei Jun continued:
“It’s a series of processes from when consumers receive product information to when they go to offline stores to appreciate the product, to when they test drive the product, and then to when they buy it.

If the information is overexposed, the conversion rate from one to two will be too low.

We need to pay attention to every detail.”

The executives from Xiaomi present were complaining in their hearts, because to be honest, the person who liked to leak Xiaomi news in advance the most was Lei Jun himself.

The first generation of Mix defined the concept of full screen and was one of the few Xiaomi phones that could justify its high price, setting a good example for the Mix series.

Later, Lei Jun himself revealed the news about mix2 and mix3 in advance. However, he revealed too much information on Weibo, and the series lacked the highlights of mix1, which led to mediocre response and ruined the series.

Lei Jun continued: "In addition, our Ultra version needs to be redesigned, but fortunately we have many versions in mind.

We need to choose one from the previous plans. Engineer Li, please submit your previous design and we can discuss it."

Xiaomi Auto’s strategy this time is to keep the original route of mid- and low-end models unchanged, and still take the path of “paying tribute” to Porsche.

Then the pro version began to be equipped with perovskite batteries, but this battery only has the effect of replenishing energy, that is, increasing battery life.

Only the highest-end Ultra version will be equipped with an all-weather constant temperature system and a borderless audio and video system.

Yes, Xiaomi has temporarily named this sound equipment based on the next-generation piezoelectric crystal material "Boundless", which means that it is so realistic that you cannot distinguish between reality and virtuality.

Engineer Li's face lit up with joy. If he had used the previous plan, he would have felt a little embarrassed.

Mr. Li is the chief designer of Xiaomi Auto. Almost all of Xiaomi’s design team are from BBA. As veterans in the industry, they have absolute aesthetic taste and outstanding design capabilities.

They had proposed many solutions before, some radical and some conservative. The design team never expected that they didn’t want a radical or conservative solution, but a solution that already had successful experience.

At first, Mr. Li's first reaction to this request was, "What kind of plan is this? You have successful experience before the company even goes public?" It's like you graduate from college and go to an interview, and the other party asks you to have three years of work experience and get an A every year. It's ridiculous.

After his assistant showed him a comparison chart of the design appearance of Xiaomi’s previous digital series and Apple’s digital series of the same year, Engineer Li finally understood what it meant and that a “tribute” solution was needed.

That's easier. First, do some research to find out which luxury brand is the most recognized in China, and then which model of this brand is the favorite among consumers.

After a series of combined punches, it’s just a pixel-level “tribute” and that’s it.

Much easier than designing from scratch.

However, as a former BMW designer, this design would undoubtedly damage his reputation once it was on the market, but he had no choice but to take the money and was reluctant to do so.

Now, he has the opportunity to show his talents and bring out the plan that the entire team had carefully designed before, and it may be brought back to the public.

As Engineer Li stood up and walked to the front of the conference room, he thought to himself, please don’t ask me to come up with a tribute solution this time. I’m already Ultra, at least I have some aspirations:
“For this design, we are committed to incorporating classic elements from various sports cars in history, giving it a muscular and tough side.”

Lei Jun was in a meeting with senior executives, while Chen Yuanguang, another protagonist at the center of the incident, was being interviewed by Lin Jia's best friend.

Li Xinyin quickly broke out of her circle since she interviewed Lin Jia. She has sufficient qualifications. She graduated from Tongji University with a bachelor's degree and went to a Hong Kong university for graduate studies, majoring in computer science. She is an absolute beauty among female engineering students. With all these factors combined, her number of fans has increased rapidly.

More than half a year has passed, and the number of her fans has approached one million. When Lin Jia and the two of them get together, he often jokes with her that she can become one of the top 100 on Bilibili this year.

Li Xiyin took the opportunity to say: "If you can help me get Guangshen to be interviewed, I will definitely be a hundred years old this year.

If that doesn't work out, I'll treat you to a meal at Xin Rong Ji."

Lei Jun and Chen Yuanguang joining forces to build a car is the biggest hot topic this year, even more popular than GPT3.5. From car bloggers to digital bloggers to financial bloggers, everyone is discussing the impact this incident will have on the domestic new energy landscape.

Li Xiyin has been an up-host for such a long time that he knows very well that riding on hot topics is the right way to go. And what can be more popular than inviting the hot topic itself to be interviewed?
Lin Jia thought about it and felt that Chen Yuanguang indeed lacked a channel to speak out in recent years. This was not only an opportunity to promote himself to the outside world, but also helped the other party.

Television interviews, forum speeches, and media interviews are too old-fashioned and do not suit Chen Yuanguang’s age. A press conference is for launching products, and no one holds a press conference to promote concepts. Therefore, Lin Jia thinks that long videos are also a good way.

The combination of video and barrage can make the audience more patient to watch the video.

In this fragmented era, it is not easy to get audiences to watch videos for more than half an hour, especially young audiences.

"Okay, I want to take a more casual approach this time, and then the final video editing must be done according to my requirements, and some inappropriate questions must be cut out.

Besides, Yuanguang will be going to Pengcheng in a few days, and you don’t have many days left, so let’s make arrangements as soon as possible.”

This opportunity was too rare, and Li Xiyin agreed very straightforwardly: "Okay, no problem, I will show you the script and the final edited product when the time comes.

Finally, I have one more request. Can I make an appointment with Mr. Lei?
I think it will be more explosive if Mr. Lei and the God of Light appear together.

I was browsing my phone recently and saw netizens saying that the name of the God of Light contains the word "light", so there have been breakthroughs in solar cells, and Mr. Lei's name contains both "electricity" and "car", so he will definitely make great achievements in new energy vehicles."

Lin Jia thought for a moment and said, "It's unrealistic, mainly because Mr. Lei has already returned to Yanjing, and Yuan Guang can't possibly go to Yanjing for this matter.

It is impossible for Mr. Lei to go to Shenhai specially, but I can help you make the contact and let Mr. Lei say a few words at the end as an easter egg, you can think about it first. "

Lin Jia is really good to her best friend, mainly because she doesn’t have many friends. She always helps her rare friends whenever she can.

Lin Jia is an executive of a listed company. While Li Xiyin has not neglected his main business, he has also built up a fan base of nearly one million on Bilibili. This year, he is also aiming to become one of the top 100 up-masters. Although there are coincidences involved, it is not easy.

Only Zhou Yaqi, one of the three best friends, remained tepid. She felt a surge of sadness in her heart: "We have hardly seen the God of Light. I want to be a spectator too."

Lin Jia had no objection: "No problem."

Lin Jia had no objection, and Li Xinyin naturally had no objection either.

The last question is to convince Chen Yuanguang. Chen Yuanguang is not socially phobic. He is simply afraid of trouble. He thinks things like accepting interviews are troublesome.

Lin Jia convinced Chen Yuanguang in this way, "Top entrepreneurs like Steve Jobs, Bill Gates, and Elon Musk often appear in public when they are doing things.

They need to convey their ideas to the public.

Domestic entrepreneurs are becoming more and more adept at this, starting with Lei Jun and ending with the founders of new energy vehicle companies in recent years. They have frequently shown up, not only to promote their products, but also to personally convey their ideas, beliefs and cultivate believers.

If you are engaged in the financial industry and only want to do capital operations, then there is no problem with you staying behind the scenes like Duan Yongping, but you are a doer and you can make money in the process of doing things, but doing things does not mean making money.

Especially since what you are going to do is such a grand project, comparable to the plan of migrating to Mars, it is even more necessary to publicize your ideas to the outside world. "

Chen Yuanguang felt that what Lin Jia said made sense, "Okay."

The interview took place at their home. Unlike the last time when Li Xiyin fiddled with the camera and microphone alone, this time she had an assistant to do it. There were also a lot more equipment, including lighting, a tablet computer as a teleprompter, and so on.

It rose from a grass-roots troupe to the level of a county theater. "Is your assistant full-time or part-time?" Lin Jia asked.

Li Xiyin sighed: "Of course it's full-time. Who works part-time now? Besides, I have very high requirements for the final presentation effect. That kind of outsourcing service is not suitable for me at all.

I specially recruited two people, one to be responsible for photography and stage management, and the other to be responsible for material selection and editing.

I go abroad myself, and I am mainly responsible for selecting materials and writing content. Of course, I will discuss the content with them to see if it is interesting enough.

It's a small team, but the pressure is really great. Basically, all the money I earned on Bilibili is used to recruit people. It is really difficult to monetize Bilibili.

I'm now waiting for this video to go viral so I can make some money back from advertising.

Don't worry, there will be no news about the program that interviews Guang Shen. If I want to take news, I will do so in the following programs."

Li Xiyin then complained: "Bilibili's monetization ability is really bad. If I change to Douyin, my fans are enough to hire five people. If I change to Xiaohongshu, I can hire fifty people with my fans.

Only station B invited two people who were miserable. "

After the entire venue was simply arranged, Li Xiyin and Chen Yuanguang sat opposite each other. Lin Jia deliberately did not attend in order to allow Chen Yuanguang to fully display himself.

With her presence, the audience's attention will be shifted to their relationship.

“Hello everyone, it is a great honor to have Chen Yuanguang, the God of Light, here to be interviewed by us. He is probably the most famous person our channel has ever seen. He is the most educated entrepreneur and the richest scientist.

Let us warmly welcome the God of Light!" Li Xinyin clapped his hands vigorously, creating the momentum of an army.

Chen Yuanguang was surprised. This woman's style was not like this the last time she came to their house to interview Lin Jia.

"Hello, everyone at Bilibili. I am not unfamiliar with Bilibili's audience. I was interviewed by Tim before. After he interviewed me, he told me that the number of views was pretty good, and it seemed to have broken some record." Chen Yuanguang continued:
"He said I was very popular on Bilibili. I don't know if it's true or not. I've been too busy with work in recent years. I quite liked watching Bilibili when I was in college."

Lin Jia had a look of disdain on his face outside the camera, thinking that Yuan Guang was showing off again. When the video of Tim's interview with him had over 10 million views, he ran over excitedly to say that he was very popular on Bilibili.

Now I pretend to know vaguely but not know the details.

Li Xiyin covered her mouth with her hands and laughed, "Haha, Tim is right, Guang Shen is indeed very popular on Station B. The last time Tim interviewed you, the number of views exceeded 30 million.

It is the interview video with the highest number of views.

This is already very impressive, because many of the videos with the highest number of views before this were mostly ghost videos, only one or two minutes long, and the audience could watch them repeatedly as electronic pickles.

If we just count the number of accounts that have played it, the video where Tim interviews you should be number one.”

Chen Yuanguang: “I see.”

Chen Yuanguang noticed that Lin Jia’s two best friends both put on makeup today. He couldn’t tell whether it was delicate, but it seemed pretty good.

He was a little scared by the momentum Li Xiyin showed when clapping before, but now the way she covered her mouth and laughed was in line with her gentle temperament.

Lin Jia portrays the image of a cold and strong woman most of the time, except when she returns home, puts on her pajamas and goes without makeup, when her gentle temperament emerges.

Li Xiyin then asked: "The hottest topic on social media recently is that Mr. Lei and Guangshen are working together to build cars.

I am very fortunate to be able to interview you personally, Guangshen, what do you think about this matter?"

Chen Yuanguang touched his chin as if thinking: "This doesn't count as building a car together.

It’s just that Guangjia Technology has become a core supplier of Xiaomi Auto by investing in it. In fact, we will not interfere with Xiaomi’s car manufacturing, but will only provide them with some technology and products.

I don't know anything about cars. The senior management team of Guangjia Technology basically comes from the biomedicine and finance industries, and no one knows how to build cars.

So it can’t be considered as building a car together.”

Li Xinyin immediately asked: "According to the information disclosed by Xiaomi on the Hong Kong Stock Exchange over the weekend, Guangjia Technology acquired 5% of Xiaomi Auto's equity for million RMB. This price is obviously much lower than the actual value of this part of the equity.

Because Xiaomi invested 10 billion in cash alone.

So I am guessing here, did Guangjia Technology provide some black technology for Xiaomi to build cars? "

Actually everyone can guess this, it’s not a secret.

Chen Yuanguang smiled and said, "Yes, we provided Xiaomi with far-leading technology."

Li Xiyin placed his hands on his knees, then leaned forward slightly and asked, "Light God, can you tell me what kind of technology this is?"

Lin Jia nodded off camera. She felt that Li Xiyin had a good sense of propriety and did not ask questions like "Let me guess if there is a better battery technology," because such questions carry a strong purpose.

Now this way of asking questions is equivalent to giving the initiative to the interviewee.

Chen Yuanguang said: “Sorry, this will have to wait for Xiaomi to reveal it, I need to help the partner keep it secret.

But I can guarantee that it will be a surprise, a technology that no one has ever seen before, and it will be perfectly presented in Xiaomi cars.”

Li Xiyin said: "I believe that the audience must be just like me, and are very curious about what makes the God of Light so confident.

But we still have to keep the suspense until the end.

Guangshen, investing in Xiaomi Motors should be Guangjia Technology’s first external investment. What do you think this means for Guangjia Technology? "

Chen Yuanguang said: "It doesn't make sense. Guangjia Aerospace managed two corporate acquisition projects last year and is expected to acquire double-digit companies this year. The reason why Guangjia Technology has not made equity investments before is simply because it has always focused on its core competitiveness of human hibernation.

It doesn’t mean we won’t do it.”

Chen Yuanguang went on to say: "Another factor is positioning. I have different positioning for Light Armor Technology and Light Armor Aerospace. Light Armor Technology needs to make money and operate like a company, including financing, investment, business management, R&D, marketing, etc. None of these can be missing.

But Light Armor Aerospace is different. Its goal is so big that Light Armor technology was initially considered just a part of it.

So I define Guangjia Aerospace as a learning organization, although we do not advocate the 996 work schedule or overtime.

However, we encourage employees to study on their own after get off work, hoping that they can acquire more knowledge in addition to the specific areas in which they focus on work.

And this kind of mastery is not just knowing what it is, but the same requirements as professional knowledge in one’s job, which requires it to be precise and deep.”

"Light God, I am very interested in the concept of learning organization you just mentioned. How does Light Armor Aerospace implement this idea in the specific implementation process?

If you just advocate, it will be hard to achieve your goal, right?" Li Xiyin said.

Chen Yuanguang explained: "We mainly use positive incentives. At the beginning of each year, employees set their own learning goals, and then the company will give rewards based on the degree of completion. When the team is formed, more responsibilities will be given to employees who have completed the learning well, which means that the performance work they get at the end of the year will be higher.

Because you have more responsibilities.”

Li Xiyin felt overwhelmed when she heard this. Isn't this pure hell for poor students? Li Xiyin is not a poor student, but she thinks that after working for several years, she will become a poor student.

　I will continue to add 10,000 yuan a day tomorrow, please give me your monthly vote!
　　
　
(End of this chapter)