Chapter 26 Tencent's promotional combination
Lei Jun’s Weibo post was accompanied by the cover of the paper book “Memories of Kuala Lumpur” and of course the Xiaomi mobile phone camera logo.

"Mr. Lei, you are also a top student."

"Is this the mutual respect between top students?"

"This is amazing! The poor researcher in the lab was moved to tears when he saw this Weibo post. We are all human, why are you so pretentious?"

"Two Nature papers published in undergraduate studies, are you still human?"

"It's so cruel. I finally understand what my director meant when he said that some people look like humans but are actually monkeys, and some people look like humans but may not be humans."

"I thought I was a human, but now it seems that compared to real people, I am a monkey."

Netizens can entertain themselves with the topic of monkeys and humans for a whole year.

The admissions staff at Jiangnan University were even more delighted, as this was the biggest drop in traffic.

Just ask you if Jiangcheng University of Science and Technology has such traffic!

When I went to various provinces and cities to recruit students, my backs straightened more than twice as high.

Once Upon a Time in Kuala Lumpur was published in the first half of this year. Its publication was somewhat unknown, and the biggest publicity point was Liu Cixin’s recommendation on the book cover:
"A perfect combination of science fiction and mystery, the created world and the designed tricks are so real"

As soon as the news media linked 2477 and Chen Yuanguang together, and then reported Chen Yuanguang's glorious deeds, the sales of "Once Upon a Time in Kuala Lumpur" instantly increased.

The movie hasn't been released yet, do you still look down on the book?
This is the golden age of Zhihu. The big names have not left yet, fresh blood is constantly pouring in, and Zhihu has not yet become crazy about making money.

The above answers are of very high quality.

"What do you think of Chen Yuanguang? Is he a deification or a true god?"

“Thanks for the invitation. Because the publicity has been very intense recently, I downloaded the electronic version of Nature and looked through the two Nature papers he published.

First of all, let me talk about the conclusion. Judging from the papers alone, he is definitely a great writer. The first paper is about protein simulation evolution. He is the first author and corresponding author. The second author is Michael Levitt, the winner of the 13 Nobel Prize in Chemistry. There are no other collaborators.

The second paper is about analyzing small material data, inputting some of its properties and then inferring its other properties. He is also the first author and corresponding author. The second author is Professor Bavendi from MIT, also a top expert in the field of chemistry.

If you want to create a god, unless he is the biological son of these two great men, why would others give you the first author position? Money alone cannot impress Nobel Prize winners.

I looked at his Google Scholar homepage and found that he had published another paper in a Nature sub-journal. If Nature sub-journals are also considered Nature, then he has published three Nature papers.

Not the second or third work, all of them are the first work.

It is undoubtedly a true god. As for Once Upon a Time in Kuala Lumpur, I have not read it yet. There is not much correlation between scientific research results and writing ability. I will read the works after I finish reading them. "

About four hours later, the author of this answer came back to fill in the gaps:

"Continued, it's amazing, it's amazing that a new author can write at this level. We are used to thinking that science fiction is important, and we subconsciously associate science fiction with the stars, the sea, and spaceships. In fact, science fiction does not necessarily have these elements.

In the world he created, future technology kills people, how the murderer uses future technology to bypass artificial intelligence, and how the detective uses human wisdom to convict him, the game between humans and humans, and the game between humans and AI, it's so exciting. And the world he depicts is very reasonable, it makes me feel like it's really possible to reach that point in the future. I'm looking forward to the release of the movie version!"

The questions about Chen Yuanguang on Zhihu are full of flattery.

The whole of China has a serious worship of academic qualifications. In the men's bathroom forums and the women's bathroom Weibo, if you graduated from a prestigious university, everyone will look up to you. Not to mention Zhihu, which is the community with the most serious worship of academic qualifications in the whole of China.

After confirming the authenticity of Chen Yuanguang's academic qualifications, all the comments were praising him, saying that although Once Upon a Time in Kuala Lumpur was not as classic as The Three-Body Problem, it was also a rare masterpiece in the field of science fiction and mystery, and everyone had no need to feel embarrassed to praise him.

From Zhihu to Tieba and then to Weibo, a wave of public opinion soon emerged.

Jiangda University was all smiles. For them, having a famous alumnus was a great joy, but for Science Fiction World Publishing House, it was a mixed feeling.

The publishing industry itself does not make money. Even though the Science Fiction World has a leading brand in the country and is the undisputed number one in the science fiction field, they still do not make money.

They finally held a science fiction rising star competition and produced a hit book, "Once Upon a Time in Kuala Lumpur". They are responsible for publishing it, and it seems that selling more than 100 million copies will not be a problem, but this is not as profitable as making a movie.

Even if they sell 100 million copies, after deducting the costs, they can only make million at most, which is not even a fraction of the revenue from a blockbuster movie.

"We have been talking about transformation, and have been talking about transformation into film and television copyright adaptation. Now the ready-made opportunity is in front of us, but we have not seized it.

First we missed out on The Wandering Earth, then we missed out on the film and television rights to Liu Cixin's works, and now we missed out on Once Upon a Time in Kuala Lumpur. It's not that we don't have opportunities, it's that we don't have the ability to seize them.

In this case, even if we hold more competitions and discover more talents, we will not be able to enjoy the dividends brought by this event." The chairman of the company behind Science Fiction World was furious at an internal meeting.

Tencent's publicity and promotion strategy is as fast as thunder, throwing out explosive news one after another.

First, use Chen Yuanguang to ignite the public opinion field, and then release the news that Guo Fan will be the director of "Once Upon a Time in Kuala Lumpur".

“With Kuo Fan’s involvement, I feel relieved that Once Upon a Time in Kuala Lumpur will not be altered beyond recognition.”

"Is Wu Jing the lead actor? Can the movie be released soon? I feel like ants are crawling on my body."

"Is the door that was closed by Shanghai Fortress finally going to open again? Can you please not close the door after filming this time?"

"I'll hold off for a bit. Although the cast looks very impressive, I was hurt by Shanghai Fortress. I'll wait for Douban to release the score before deciding whether to watch it or not."

After Tencent's combined publicity and promotion, Maoyan Entertainment has a box office prediction module, which quickly raised the box office expectations for "Once Upon a Time in Kuala Lumpur", soaring from 2 million yuan to 20 billion yuan, multiplied by ten.

Chen Yuanguang took a look at the Excel sheet Lin Jia sent him, which showed his schedule after the movie was released. There wasn’t much content, just two interviews and two meet-and-greets at offline cinemas.

The two offline meet-and-greets were held, one at the Meiyuan playground of Jiangnan University and the other at Wanda on Jianghan Road.

This is considered to fully take his commute into consideration. Compared with other leading actors and directors, his amount of publicity is nothing.

(End of this chapter)