Wang Jianye had a grand plan to open more branches in the old city. This decision was like a huge rock thrown into a calm lake, causing waves.

At Wang Jianye's command, he led Wang Bingbing, Sha Zhu, Chen Xiaoyang, Ma Hua, Qin Huairu and others on a journey to inspect suitable store locations throughout the city.

People shuttled through the ancient and charming streets of the capital, and every corner seemed to be telling stories of history.

"Brother Wang, look at this place, it's really lively, with people coming and going. There must be a lot of customers." Sha Zhu pointed to a busy area, his eyes full of excitement.

Wang Jianye frowned slightly and shook his head: "Silly Zhu, although this area is prosperous, the rent is too high. If our new branch is opened here, the cost pressure will be too great."

Chen Xiaoyang also agreed: "Yes, we have to find a place with high cost performance."

Ma Hua scratched his head and said, "Why don't we go to some more remote places? Maybe the rent is cheaper there."

The group came to a relatively remote neighborhood, which was much quieter and had few pedestrians.

"The rent of this place is indeed low, but the customer flow is too small. Isn't the purpose of opening a restaurant to attract more people to eat?" Wang Bingbing expressed her concerns.

Qin Huairu also nodded and said, "That's right. If there are no customers, no matter how good the dishes are, it will be useless."

After countless deliberations and weighings, they finally selected several developing neighborhoods.

These places have a certain flow of people and the rent is relatively reasonable.

After determining the location of the store, Wang Jianye immediately started the work of decoration and recruiting employees.

He knows very well that in order to maintain the quality and reputation of all Wang's hotels, the decoration style must be unified and distinctive.

Wang Jianye found a professional designer and said seriously: "The decoration of our hotel must combine the style of the old city with the characteristics of our hotel. It must be both retro and fashionable, so that people can feel the charm of the old city and the modern atmosphere as soon as they come in."

The designer nodded and said, "Don't worry, Boss Wang, I will definitely design a plan that will satisfy you."

Wang Jianye personally supervised the recruitment of employees. He stood at the recruitment site and carefully observed every applicant.

"Which restaurant did you work in before? Do you have any specialty dishes?" Wang Jianye asked a job applicant.

“Boss Wang, I used to work in a small restaurant and I can cook a few home-cooked dishes,” the applicant replied nervously.

Wang Jianye shook his head slightly: "It's not enough to just know how to cook home-cooked dishes. Our restaurant has high requirements and requires a certain amount of catering experience. Moreover, more importantly, morality and service awareness are important."

After rigorous screening, a group of outstanding employees joined the big family of Wang's Hotels.

At the same time, Sha Zhu, Chen Xiaoyang and Ma Hua began to develop new dishes for the new branch.

Sha Zhu scratched his head and said, "We have to consider the differences in tastes among customers in different regions. We can't just stick to the same old routine."

Chen Xiaoyang nodded and said, "Yes, we have to retain the classic dishes of the hotel and add some local characteristics."

Ma Hua's eyes lit up: "For example, in the branch near Lao Sijiucheng Hutong, we can launch an innovative dish that uses Lao Sijiucheng fried sauce."

Sha Zhu slapped his thigh and said, "Hey, this is a good idea! It not only satisfies the taste needs of local people, but also brings a sense of freshness to customers."

They began to carefully develop this new dish, constantly trying various combinations of ingredients and proportions of seasonings.

"The fried sauce can't be too salty, it has to be just right." Chen Xiaoyang said as he tasted it.

"Add some side dishes to make the color look better," Ma Hua suggested.

After many trials, we finally successfully launched this innovative dish which is made with Lao Sijiucheng fried sauce.

Qin Huairu is responsible for service training of the new branch.

She stood in front of a group of new employees and said seriously: "You all need to learn the service standards and experience of our main store. Smiling service and warm and thoughtful service are the most basic."

The new employees listened attentively and nodded from time to time.

Qin Huairu went on to say: "We also need to design some special services for the new branch. For example, we can provide customers with free tastings of Laosijiucheng's special snacks, so that customers can feel our restaurant's dedication while waiting for their food to be served."

A new employee asked: "Sister Qin, what special snacks should we prepare?"

Qin Huairu smiled and replied: "Like donkey rolls and pea yellow, these are the characteristics of the old city, customers will definitely like them."

Wang Bingbing is in charge of the marketing of the new branch. She sits in her office, looking at the advertisements in the newspaper and thinking about the promotion strategy.

"We need to use traditional media such as newspapers and radio to advertise and let more people know about our new branch." Wang Bingbing said to the staff around her.

The staff nodded and said, "Okay, Manager Wang. We will contact the newspaper and radio station right away."

At the same time, Wang Bingbing also organized some offline activities. She led employees to distribute flyers near the new branch.

"Hello, welcome to the new branch of Wang's Full-Series Restaurants. We have delicious dishes and high-quality services." Wang Bingbing introduced enthusiastically to passers-by.

They also held a tasting event before the new branch opened.

"Come and try our new dishes and give us your suggestions." The staff greeted passers-by.

With the opening of new branches one after another, the influence of Wang's full range of restaurants in the old city has further expanded.

One day, Wang Jianye and everyone else were holding a meeting at the head office.

Wang Jianye looked at everyone with satisfaction and said, "Everyone has worked hard during this period. The opening of the new branch was very successful, and our influence is growing."

Sha Zhu smiled and said, "Brother Wang, our new dish is very popular. Many customers praised it."

Chen Xiaoyang also said: "Yes, our research and development efforts were not in vain."

Wang Bingbing went on to say: "Our marketing promotion has also played a big role. Now many people know about our new branch."

Qin Huairu also smiled and said: "In terms of service, the new employees are also working very hard, and the feedback from customers is good."

However, behind the success there are also new challenges. Some competitors began to do bad things secretly.

In that dim little restaurant, several competitors sat together with gloomy faces. They looked out the window at the bustling scene of the new branch of Wang's All-inclusive Hotel, their hearts filled with jealousy and resentment.

"This Wang's restaurant chain has opened so many branches, and has taken away a lot of our business. We have to think of a way." A slightly fat man was the first to break the silence, with a hint of urgency in his voice.

A tall and thin man next to them rolled his eyes and said, "Why don't we spread some rumors, saying that the quality of their food has declined and their service is bad." The others nodded in agreement, as if they had found a life-saving straw.

They began to plot a specific implementation plan and discuss how to spread these rumors quickly throughout the city.

Soon, these malicious rumors spread like dark clouds over the city.

People were talking about it on the streets, and some customers who didn't know the truth began to doubt all the Wang's restaurants.

Wang Jianye did not panic when he heard the news.

He sat in the office with a serious expression, but his eyes revealed firm belief.

He knew that at this critical moment, he had to remain calm in order to lead everyone through the difficulties.

Wang Jianye quickly called a meeting. The atmosphere in the meeting room was tense, and everyone knew that the challenge they faced this time was no small matter.

"Everyone has heard those rumors. We can't panic, we have to find a way to solve it." Wang Jianye said calmly. His voice was steady and powerful, bringing a sense of reassurance to everyone.

Wang Bingbing frowned, her eyes full of worry, but more of determination. "We must strengthen supervision of food quality and service, and we can't let them succeed." She said firmly.

Sha Zhu was so angry that his face turned red, and he slammed the table hard. "These people are too bad, we can't let them succeed." His voice was loud, as if announcing their determination to everyone.

Chen Xiaoyang also nodded and said, "Yes, we have to prove our quality with practical actions." There was a gleam of wisdom in his eyes, and he began to think about specific response strategies.

Wang Jianye decided to strengthen supervision over food quality and service to ensure that every customer has a satisfactory experience; on the other hand, he would clarify the matter through the media to show the true situation of the restaurant.

Wang Jianye personally went to the kitchen, where the chefs were busy preparing various dishes.

He looked at everyone and said seriously, "Everyone, cheer up. We can't be careless about the quality of our dishes. There are rumors out there that our dishes are not good. We must use practical actions to prove them wrong."

The chefs nodded one after another, saying that they would make every dish carefully. An older chef said, "Boss Wang, don't worry, we will make the dishes well and dispel those rumors."

Wang Jianye came to the front hall again and said to the waiters: "Everyone should serve customers more enthusiastically and attentively, so that customers can feel our sincerity."

The waiters answered in unison: "Got it, Boss Wang."

Wang Bingbing took quick action, contacted newspapers and radio stations, and conducted an exclusive interview. She wore a decent business suit and smiled, showing reporters the strict management and high-quality service of all Wang's hotels.

"All of our Wang's restaurants have always attached great importance to the quality of food and service. We have a professional team of chefs who strictly select ingredients to ensure that every dish is delicious. At the same time, our waiters have also undergone rigorous training and serve our customers warmly and attentively." Wang Bingbing said confidently.

The reporters took notes carefully; they were moved by Wang Bingbing's sincerity and confidence.

As time went by, the rumors were gradually dispelled. Customers saw the efforts and sincerity of Wang's full-line restaurants and trusted them more.

One day, an old customer came to the restaurant and said to Qin Huairu: "I knew those rumors were false. The food in your restaurant has always been delicious and the service is very thoughtful."

Qin Huairu smiled and replied: "Thank you for your trust. We will keep working hard to provide you with better food and service."

However, the competitors did not give up. Seeing that the rumors did not have the expected effect, they began to plan new conspiracies.

This time, they decided to unite and lower the prices of dishes, trying to suppress all Wang's restaurants through price war.

The news quickly reached Wang Jianye and his team, and they fell into deep thought again.

Sha Zhu frowned and said, "They are trying to drive us to death. Should we lower the price too?"

Chen Xiaoyang shook his head: "No, lowering prices is not a long-term solution. Our costs are there, and if we blindly lower prices, it will affect our quality."

Wang Bingbing also said: "Yes, we can't compete with them on price. We must stick to our quality and service and use our characteristics to attract customers."

Wang Jianye thought for a moment and said, "We can launch some promotional activities, but not price cuts. For example, we can give away special snacks when spending a certain amount of money, or hold a lucky draw."

Everyone nodded in agreement.

As a result, all Wang’s hotels launched a series of promotional activities.

Customers were attracted by these activities and came to dine in droves. At the same time, the quality and service of the restaurant did not decline at all, but became more attentive.

Seeing that their price wars were not working, competitors began to think of other ways.

But they found that no matter how hard they tried, they could not shake the position of Wang's restaurants in the hearts of customers.

During this process, the team of all Wang's hotels became more united, and everyone worked together to overcome one difficulty after another.

They interpret what true quality and service are through their actions.

As time went by, the business of all Wang's restaurants was getting better and better.

Not only have they established a firm foothold in New Taipei City, they have also become a banner in the city's food scene.

……

As branches of Wang's full range of restaurants continued to pop up in the city like mushrooms after rain, new problems also came like a surging wave.

As the number of branches increased, the difficulty of management increased exponentially, which made Wang Jianye deeply realize that he must establish a more complete management system as soon as possible to ensure the normal operation of each branch.

Wang Jianye sat in his office with a frown on his face and the pen in his hand moving across the paper from time to time. He was thinking seriously about how to build this crucial management system.

He knows very well that this is not only to cope with the current difficulties, but also to lay a solid foundation for the long-term development of the hotel.

Wang Jianye first set about formulating a series of management systems and processes.

He carefully reviewed the past management experience of the head office, combined with the actual conditions of each branch, and began to sort out the standard requirements for each link one by one.

From the purchase and storage of ingredients to the preparation and serving of dishes, from the recruitment and training of employees to daily work assessment, no detail is missed.

He convened the hotel's core management personnel, including Wang Bingbing, Sha Zhu, Chen Xiaoyang, Ma Hua and Qin Huairu, to discuss the specific contents of these management systems and processes.

"We must strictly control the purchase of ingredients to ensure that every branch can use fresh and high-quality ingredients." Wang Jianye said seriously.

Wang Bingbing nodded in agreement: "Yes, we can establish a unified purchasing channel, which can both ensure quality and reduce costs." (End of this chapter)