With the establishment of a talent training base and the improvement of the regional food supply center, Wang's entire chain of restaurants has temporarily stabilized its position on the road to expansion.

However, the catering industry is changing rapidly, and new problems continue to emerge like a tide.

In terms of market competition, some local established restaurants have felt the tremendous pressure brought by Wang's full range of restaurants.

These old restaurants have been rooted in the local area for many years and have deep roots, but with the continuous expansion of Wang's full range of restaurants, their customer base has gradually been diverted and their business has been significantly affected.

Therefore, in order to protect their own interests, they began to unite to boycott all Wang's restaurants.

These old restaurants are well aware that reputation and image are crucial in the catering industry.

They used the personal connections and good reputation they had accumulated over the years in the local area to launch a smear campaign against all Wang's restaurants.

They planned carefully behind the scenes, like poisonous snakes hiding in the dark, ready to deal a fatal blow to all Wang's restaurants at any time.

In some cities, they began to spread rumors, the most damaging of which was the claim that all Wang's restaurants used stale ingredients.

They quietly spread this news in local vegetable markets, residential areas, commercial streets and other places.

The small vendors and old neighbors who had close relationships with them inadvertently became spreaders of rumors.

They told others vividly: "I heard that Wang's Quanxi Restaurant often buys unfresh ingredients to save costs. You see, although their prices don't seem expensive, who knows what's going on behind the scenes."

This rumor spread quickly through word of mouth like a virus, causing doubts in the minds of many customers who were unaware of the truth.

Not only that, they also deliberately distorted the service incidents of all Wang's hotels.

For example, during a busy period, a waiter at Wang's entire restaurant chain may have failed to meet a customer's special request in a timely manner. Although the issue was properly resolved afterwards, these old restaurants seized on this opportunity and distorted the facts.

They spread the news among customers and colleagues, saying: "The service at all Wang's restaurants is terrible. They don't take customers seriously at all. A customer made a small request, but their waiter ignored him and ended up arguing with him."

This malicious distortion caused customers who originally had a good impression of Wang's entire restaurant chain to begin to doubt it.

As these rumors and distortions spread, this situation inevitably led to a significant drop in customer traffic in some branches.

The hotel lobby, which was once bustling with activity, has now become a little deserted.

Some old customers also began to visit less frequently, and new customers were very few and far between.

The hotel's turnover dropped significantly, and the employees were worried as they looked at the empty restaurant.

Wang Jianye is well aware of the importance of responding to public opinion crises. He knows that if these rumors are allowed to continue to spread, the reputation that all Wang's hotels have worked hard to build will be destroyed.

So he took quick action. On the one hand, he organized all branches to actively collect evidence to prove that these rumors were groundless and malicious slander.

On the other hand, he increased local publicity efforts, inviting local celebrities and food critics to experience the restaurant and turn the situation around through their word of mouth.

Wang Jianye issued clear instructions on organizing each branch to collect evidence.

He asked the management of each branch to attach great importance to this issue and personally supervise the evidence collection work.

Employees from each branch began to take action, starting with the source of purchasing ingredients.

The purchasing staff looked up every food purchase order, which recorded in detail the name of the food supplier, purchase date, type and quantity of the food, and price.

They also contacted suppliers and obtained relevant documents such as suppliers' qualification certificates and food inspection reports to prove that the ingredients used by the restaurant are fresh ingredients from regular channels and have undergone strict inspection.

The chefs in the kitchen also actively cooperated and provided records of the food processing process.

From the acceptance, cleaning, processing of ingredients to the final cooking and serving, every link has corresponding records and the signature of the person in charge.

These records clearly show that all Wang's restaurants have strict hygiene standards and operating specifications for food processing, and there is no such thing as using stale ingredients.

Each branch also conducted a detailed investigation into the distortion of service incidents.

They retrieved the surveillance video from that day and reviewed the communication between the waiter and the customer.

The video footage shows that although the waiter was a little busy at first and failed to handle the customer's special request in time, his attitude was always very friendly and he met the customer's request as soon as he was free.

At the same time, they also found other customers who were present that day as witnesses. These customers were willing to stand up and testify for Wang's Restaurant, proving that no quarrels or other bad incidents had occurred at that time.

After collecting this solid evidence, Wang Jianye was not satisfied.

He knew very well that evidence alone was not enough, and he also needed to let the general public know the truth.

Therefore, he decided to increase his publicity efforts in the local area, and inviting local celebrities and food critics to experience the restaurant was an important part of his publicity strategy.

He personally selected some well-known local celebrities and food critics with extensive influence.

These well-known people cover various fields, including celebrities in the cultural world, business elites, and social activists.

Their statements have high credibility among the local people.

Food critics have an in-depth understanding of the local catering market, and their reviews can often influence customers' choices.

Wang Jianye arranged special personnel to communicate with these people and sincerely invited them to experience all of Wang's hotels.

In order to enable them to have a comprehensive and in-depth understanding of the hotel, the hotel carefully prepared a food tour for them.

When these celebrities and food critics walked into Wang's full range of restaurants, they were first attracted by the restaurant's environment.

The hotel's decoration combines traditional and modern elements, retaining both antique charm and modern fashion.

The waiters' warm and professional reception also left a deep impression on them. In terms of dishes, Wang's entire restaurant system has put in all its efforts.

Sha Zhu, Chen Xiaoyang and Ma Hua personally cooked and carefully prepared a series of signature dishes.

From the signature dishes with excellent appearance, aroma and flavor to the exquisite and delicious dim sum, every dish showcases the unique charm of all Wang's hotels.

These dishes are not only delicious, but also reach a high level in terms of ingredient combination, cooking techniques and plating art.

The food critics tasted the dishes with surprise in their eyes.

They carefully savored the flavor of each dish and felt the cultural connotations behind the dishes.

One of the food critics said: "I originally thought that there might be some truth in those rumors, but after tasting the dishes myself today, I realized that it was completely malicious slander. The dishes here are first-class in terms of the freshness of the ingredients and the cooking skills."

Celebrities in the cultural world also praised the hotel's cultural atmosphere: "This restaurant not only provides delicious food, but also spreads a culture. From the dishes to the environment, you can feel the unique cultural heritage, which is very rare."

Business leaders praised the hotel from the perspective of business operations: "I can see that this hotel is very standardized in management. From the purchase of ingredients to the service process, there are strict standards. Such a company is very competitive in the catering industry."

After these celebrities and food critics had their experiences, they spoke out for all Wang's restaurants in their own ways.

Food critics published detailed food reviews in local newspapers and magazines, highly praising the food quality, service level and cultural characteristics of all Wang's restaurants.

Their articles attracted the attention of a large number of readers, and many customers who had been misled by the rumors began to re-examine their views.

Celebrities also shared their experiences at Wang's full range of hotels in their social circles.

Their recommendations acted like a powerful force, attracting more people to pay attention to all Wang's restaurants.

After seeing the recommendations from these celebrities, some customers who were originally skeptical went to Wang's full range of restaurants to experience them for themselves.

As these positive word-of-mouth gradually spread, the customer flow of all Wang's hotels began to gradually increase.

Old customers who had left due to the rumors returned to the restaurant, and new customers continued to pour in due to recommendations from old customers and celebrities.

The hotel's business slowly returned to its former prosperity, and smiles appeared on the employees' faces again.

However, Wang Jianye did not relax his vigilance just because the crisis was temporarily resolved.

He is well aware that in the fiercely competitive catering market, a similar crisis may occur again at any time.

Therefore, he decided to establish a long-term public opinion monitoring and response mechanism to ensure that all Wang's hotels can move forward more steadily on the path of future development.

At the same time, with the booming economy in the 1980s, society was undergoing tremendous changes, and people's consumption concepts gradually showed a diversified and high-level transformation.

Customers are no longer satisfied with just the mouth-watering taste of the dishes and the waiters' meticulous service quality, their requirements for the dining environment are getting higher and higher like a rocket taking off.

In this era of pursuit of individuality and unique experience, some emerging restaurants have keenly captured this market trend and, like stars in the dark, are attracting customers' attention with their unique decoration style.

These restaurants are unique. Some have carefully created a dining environment with a strong ethnic flavor, cleverly integrating the unique cultural elements of each ethnic group into every corner of the restaurant.

From the colorful folk costumes and ornaments to the tables, chairs and tableware full of ethnic characteristics, customers feel as if they have stepped into a mysterious and fascinating exotic world as soon as they step into the store;

Other restaurants have a retro industrial theme, with exposed cement walls, metal lamps, retro pipe decorations, and warm lighting, creating a unique atmosphere full of nostalgia and fashion, attracting customers who pursue trends and unique experiences.

In comparison, some branches of Wang's full range of hotels have relatively traditional decoration styles. This traditional style may have been a symbol of stability and classicism in the past, but in today's rapidly changing era, it has begun to seem a bit out of step with the trend, like a once sturdy but now slightly old sailing ship.

In order to deal with this situation, Wang Jianye made a decisive decision to renovate and upgrade all branches.

This decision is like a strategic layout. Although it seems to be just a change in the environment, behind it lies a deep insight into market demand and a long-term plan for the future development of the hotel.

However, this is not an easy task.

Because each branch's geographical location has its own unique environmental characteristics and cultural atmosphere, and the customer groups it serves are diverse and have different needs.

Therefore, the decoration style should not only maintain the brand characteristics of all Wang's hotels like a kite connected to a string, but also meet the aesthetic needs of local customers like a chameleon adapting to the environment.

Wang Bingbing was given the task and led a carefully selected team to take charge of this matter.

This team is like an elite special forces unit, with each member having their own strengths, including interior designers, cultural research experts, and market researchers.

They went deep into various places and studied the local cultural characteristics in detail.

In some cities in the southwest, they were struck by the rich cultural heritage of local ethnic minorities.

The exquisite embroidery, unique architectural structure and mysterious totem culture have all become the source of their design inspiration.

In coastal cities, elements of marine culture are everywhere, from ancient fishing culture to modern marine art, all exude a unique charm.

They also pay close attention to local fashion trends, whether it is the fashion trends that young people are keen on or the aesthetic changes that are generally accepted by the public, they are all recorded one by one.

At the same time, they did not ignore the decoration style of their competitors, considering it as a reference and challenge.

They analyze how competitors attract customers through decoration, which elements are successful, and where there is room for improvement.

After careful consideration and repeated discussions, the team developed personalized decoration plans for each branch.

For example, in branches in some tourist cities, which are often windows for tourists to understand local culture, they cleverly incorporate more local traditional architectural elements.

In a branch in Dali, Yunnan, the team drew on the layout of Bai traditional architecture, "three courtyards and one screen wall" and "four halls and five courtyards", and divided the store space into a staggered manner.

The walls are decorated with exquisite Bai ethnic group tie-dye wall hangings, and the design of the tables and chairs also adopts the Bai ethnic group wood carving craftsmanship style, so that tourists can feel the strong Bai ethnic cultural atmosphere as soon as they enter the store, as if they are in a traditional Bai dwelling;
In the branch in the tourist city of Jiangnan Water Village, they used the gardening techniques of Jiangnan gardens. There are small and exquisite rockeries, gurgling water, and carved doors and windows imitating ancient Jiangnan buildings. While dining, customers can seem to hear the soft Wu dialect of Jiangnan Water Village and feel the unique Jiangnan charm. (End of this chapter)