All Wang's hotels also felt this strong impact.

The originally stable group of young customers began to show obvious divisions. The convenience of fast food made them more inclined to choose fast food such as hamburgers and French fries in their busy pace of life.

Wang Jianye sat in his office, brows furrowed, smoke rising from the cigarette in his hand.

He is well aware that in this increasingly competitive catering market, if Wang's entire chain of restaurants wants to continue to maintain its leading position, it must make appropriate adjustments to its business model to adapt to new market demands while maintaining its own characteristics.

He called the head chef Chen Xiaoyang, the manager Wang Bingbing and Sha Zhu, who was in charge of the decoration, to his office, and a discussion about the future development of the hotel began.

"We all know that the market is changing too fast nowadays. Those foreign fast food restaurants are far ahead of us in terms of food preparation speed, and young people are attracted to them. We must make changes." Wang Jianye's eyes revealed determination.

Chen Xiaoyang scratched his head and said, "Boss, I think we do have a lot of room for improvement in terms of serving speed. First of all, we have to start with the menu, re-evaluate the production process of each dish, and find those links that can improve efficiency."

"This is a good idea, Xiaoyang, do you have a specific plan?" Wang Jianye asked.

"Yes. For example, our signature dish, 'Wang's Stewed Meat', is in great demand among customers, but it is complicated to make and takes a long time to stew. We can cut and marinate the meat in advance and prepare all the ingredients. After the customer places an order, they only need to put the prepared ingredients into the pot for the final combination cooking, which can greatly shorten the serving time."

Chen Xiaoyang spoke while gesturing with his hands.

Wang Bingbing's eyes lit up and she said, "That's a good idea! We can also launch some simple meal series. Young people nowadays have a fast pace of life, and simple meals are very attractive to them."

"For simple meals, we must ensure nutritional balance and be convenient and fast," Wang Jianye added.

"That's right," Chen Xiaoyang continued, "We can design a few simple meals, such as a simple meal that includes vegetable salad, fried eggs, small pieces of meat patties and a piece of fruit. The vegetable salad uses fresh lettuce, cucumbers, tomatoes, etc. with a special salad dressing, and the meat patties are made from our carefully selected pork, fried until both sides are golden brown, crispy on the outside and tender on the inside. This can not only meet the customer's demand for speed, but also maintain the consistent quality of our Wang's entire chain of restaurants."

"Well, this simple meal idea is very good. However, we can't just focus on the dishes. We also have to change the restaurant's decoration style to attract young customers." Wang Jianye turned the topic to decoration.

Sha Zhu stood up and said, "Boss Wang, I have the same idea. We can retain the traditional cultural elements and add some modern and fashionable decorations. For example, we can set up a small leisure area in the corner of the restaurant."

"Leisure area? How do we do it specifically?" Wang Bingbing asked curiously.

"We can put fashionable sofas in the leisure area, the kind with simple lines and bright colors. We can also add magazine racks and put some fashion magazines, food magazines and the like on them. This way, customers can rest and read there while waiting for their meals or after their meals and enjoy a relaxing time." Sha Zhu enthusiastically described his idea.

“And the lighting system needs to be upgraded as well.”

Chen Xiaoyang said, "The current lighting is too monotonous, we can use brighter and more diverse lighting combinations.

For example, you can use warm yellow chandeliers in the dining area to create a warm atmosphere; in the leisure area, you can use white floor lamps to make it look stylish and bright. This way, the entire restaurant will have a vibrant dining atmosphere. ”

Wang Jianye listened to everyone's ideas and gradually smiled. He said, "Everyone's ideas are very good. This is exactly the change our hotel needs. We must act quickly and implement these ideas."

So, the chef team began to optimize the menu according to the new ideas.

Chen Xiaoyang personally supervised the process adjustment of each dish. He said loudly to the chefs in the kitchen: "Everyone, pay attention, we need to increase the speed of serving food, but we cannot sacrifice the quality of the dishes.

For this dish, Wang's Stewed Meat, we prepare the ingredients according to the method we agreed on before, and we must ensure the marinating time and the proportion of seasonings, so that the meat will be tasty. "

Sha Zhu led the decoration team to start partial renovation of the hotel.

He directed the workers to place the sofas, saying as he did so: "This sofa needs to be placed neatly, and the magazine rack next to it needs to be placed firmly.

We want customers to feel comfortable and fashionable as soon as they see this leisure area.”

When the lighting master was installing the new lighting system, Chen Xiaoyang also came to check it out. He said to the lighting master: "Master, the brightness and angle of this light are very important. You see, the chandelier in the dining area should allow customers to see the dishes clearly, but not too glaring; the floor lamp in the leisure area should illuminate the entire area and create a bright and comfortable feeling."

As these changes were gradually implemented, all of Wang's hotels began to show new vitality.

The improved food serving speed has increased customer satisfaction, the simple meal series has attracted many young customers to try it, and the change in decoration style has made the hotel stand out among many traditional restaurants, creating a unique and vibrant dining atmosphere.

……

In terms of marketing and promotion, all Wang's hotels have begun to turn their attention to emerging advertising media, trying to open up a broader customer base in the fiercely competitive catering market.

In the 1990s, television advertising had become a dazzling new star, standing out among many marketing methods and becoming a very important channel of publicity.

Wang Jianye knew the influence of TV commercials. He called Wang Bingbing, who was in charge of marketing, to his office and said seriously, "Bingbing, TV commercials are becoming more and more important now. We can no longer be limited to the previous promotional methods. We have to produce a series of creative TV commercials to make the audience remember our hotel. Do you have any ideas?"

Wang Bingbing pondered for a moment and replied, "Dad, I think our ads can't just show the dishes. Today's audiences like to watch things with stories and emotions. We can connect the restaurant's food with family emotions and traditional culture, which will definitely attract more people's attention."

"Well, this is a good idea. How do we do it specifically?" Wang Jianye's eyes revealed anticipation.

"We can shoot an advertisement, telling the story of an old man bringing his grandson to our restaurant to taste traditional food." Wang Bingbing said excitedly, "Look, the first scene is a warm courtyard with sunshine on the ground.

The old man sat on the chair and said to his grandson: "My dear grandson, I will take you to a good place today. There are delicious foods that I loved to eat when I was a child." The grandson's eyes sparkled, and he took his grandfather's hand and said: "Grandpa, let's go quickly. "

"Then what?" Wang Jianye was attracted by this idea.

"Then the grandparents and grandchildren came to our Wang's All-Inclusive Restaurant.

As soon as they entered the door, the waiter greeted them warmly and said, "Welcome to Wang's Quanxi Restaurant, please come in." After the grandfather and his grandson found a seat and sat down, the waiter handed them the menu.

Grandpa looked at the menu, his face full of nostalgia, and said to his grandson: "Grandson, let me order you a dish that has been passed down in our family for generations. This is what Grandpa's grandfather loved to eat when he was a child."

The little grandson asked curiously: "Grandpa, what kind of dish is this?"

Grandpa smiled mysteriously and said, "You will know in a moment."

"How will the dishes appear when they are served?" Wang Jianye asked.

"When the dishes were served, the camera showed a close-up of the dishes, the colors were enticing, and the aroma seemed to float through the screen. The little grandson clapped his hands happily and said, 'Wow, it smells so good, Grandpa.'

The grandfather looked at his grandson lovingly and said, "Grandson, this dish is not only delicious, it also carries the history and culture of our family.

Every bite is a memory of grandpa's childhood, and now grandpa shares this memory with you. 'The grandparents and grandchildren are eating the food happily, and the scene is full of warmth and happiness.

Finally, the screen faded to black, and the name of our restaurant and its signature dishes appeared, followed by a line of narration: 'Wang's restaurants are all about food, which inherits emotions and savors traditional culture.'"

After listening to this, Wang Jianye nodded with satisfaction and said, "This is a great idea. Let's shoot it this way. We need to pay attention to details. The expressions of the actors and the beauty of the pictures are all very important."

Under Wang Bingbing's careful planning and organization, the advertisement was successfully filmed and broadcasted on the local TV station. Once the advertisement was broadcast, it caused a wide response in the society.

After watching this advertisement, many viewers were moved by the strong family affection between grandparents and grandchildren.

During a family gathering, a middle-aged man said to his family, "Look at this advertisement for Wang's All-inclusive Restaurant. It's so warm. It feels like eating there is not just for eating, but also to feel the warmth of family and the inheritance of traditional culture. Let's try it next time."

His wife agreed: "Yes, I think this ad is very creative. Nowadays, many restaurants only know how to promote how delicious the dishes are, but ignore the emotional transmission. This ad makes people want to experience it."

Some young people were also attracted.

Two young friends were walking on the street. One of them said to the other, "Have you seen the advertisement for Wang's All-inclusive Restaurant? I think it's pretty good. Although we young people like to try new things, places with traditional cultural heritage are also worth visiting."

“Yeah, it feels very meaningful to eat there and learn some old stories,” another friend responded.

The successful broadcast of this advertisement attracted a lot of new customers to all Wang’s restaurants.

The restaurant's business is more prosperous than before, and there are often long queues at the door.

When some customers come in, they will say to the waiter: "We saw your advertisement and felt it was very warm, so we want to try your traditional food."

The waiter always smiles and replies: "Welcome, our restaurant has always been committed to passing on family feelings and traditional culture. I hope you enjoy your meal today."

Through this creative TV commercial, Wang's entire hotel chain has successfully established a unique brand image in the minds of the audience.

……

With the success of the emotional and story-telling TV commercials, the local popularity of Wang's entire chain of restaurants increased significantly. However, in the early 1990s, a period full of opportunities and challenges, new situations gradually emerged.

Although new customers continued to pour in, this also aroused jealousy and competition among peers.

Some competitors began to imitate the advertising strategy of Wang's entire chain of restaurants, trying to get a share of the market.

There were even individual restaurants that maliciously defamed the entire Wang family restaurant chain, spreading rumors that their ingredients were not as fresh as advertised or that their service quality was inconsistent.

After Wang Jianye learned about this, he called a meeting of employees to discuss countermeasures. He said: "We can't let these rumors affect the reputation we have worked so hard to build. Let's think of a way to respond to these rumors while continuing to maintain our advantages."

Wang Bingbing suggested: "Dad, we can invite some food critics and local celebrities to our restaurant to experience it, and then ask them to express their true feelings in newspapers or on the radio, so that we can set the record straight. At the same time, we can also post some good reviews and photos of customers at the entrance of the restaurant to increase credibility."

Chen Xiaoyang went on to say: "We can't just defend ourselves. We can work with some high-quality suppliers and disclose the sources of our ingredients, such as organic farms that supply us with fresh vegetables and farms that provide high-quality meat, so that customers know that our ingredients are guaranteed."

Just when all Wang's hotels were busy dealing with competition, an unexpected cooperation opportunity arose.

A well-known local wine company approached Wang Jianye and expressed its desire to cooperate with the hotel.

The person in charge of the wine company said: "Boss Wang, we noticed that your restaurant is very popular with customers now, and our wine has a good reputation in the local area. If we can cooperate and promote our wine in your restaurant, and your restaurant can also become a place to showcase our wine culture, it will be beneficial to both parties."

Wang Jianye thought about it and felt that this was a good opportunity to increase the hotel's revenue and enrich the customers' dining experience. He said: "This sounds promising, but we must ensure that the way of cooperation will not affect the image of the hotel and the dining experience of customers."

After several rounds of discussions, the two sides reached a cooperation agreement.

The hotel has launched some special set meals, pairing and recommending the signature dishes of all Wang's hotels with the special wines of the wine company.

For example, a rich meat stew would go well with a full-bodied red wine, or a lighter seafood dish would go well with a crisp white wine.

At the same time, a special wine culture display area has been set up in the hotel to showcase knowledge about the wine brewing process, history and culture.

This cooperation attracted the attention of many wine lovers and further increased the popularity of the restaurant. (End of this chapter)