During the practice, the employees actively used their imagination to communicate in English. Although their English proficiency was limited, their enthusiasm and efforts were touching.
"What would you like to eat?" an employee asked.
“I want some Chinese food. What do you recommend?” the “foreign customer” replied.
"Well, our restaurant has many delicious Chinese dishes. For example, we have Kung Pao Chicken, Mapo Tofu and Sweet and Sour Pork." The staff introduced the restaurant's special dishes in English.
Lin Yue listened carefully to the employees' conversations and gave guidance and corrections from time to time.
"Everyone did a very good job. During the conversation, we should pay attention to the accuracy of pronunciation and the correctness of grammar. At the same time, we should pay attention to the speed and tone of speech to make the conversation more natural and smooth." Lin Yue said.
After listening to Lin Yue's advice, the employees expressed their willingness to continue working hard. They knew that mastering English conversation would not only help them better serve foreign customers, but also lay a solid foundation for their future development.
During the training, the employees were very enthusiastic. They listened carefully, actively participated in the interaction, and continuously improved their service level and English conversation skills.
"This training is really meaningful. I have learned a lot, not only improving my service etiquette, but also learning some English conversation. I believe that these knowledge and skills will definitely be of great help to my work," said an employee.
"Yes, I also think this training is very good. The trainer is very professional and the explanations are very clear. I will try my best to apply what I have learned to my actual work and provide better services to customers." Another employee also said.
As the training progressed, the staff were looking forward to learning cooking techniques. They knew that as a restaurant, delicious dishes were the key to attracting customers. Therefore, mastering exquisite cooking techniques was very important to them.
Lin Yue invited the hotel's head chef, Master Li, to train the staff in cooking techniques. Master Li is an experienced and skilled chef who has won awards in many international cooking competitions.
Master Li walked up to the stage and looked at the expectant employees below. He smiled and said, "Hello everyone, I am very happy to provide you with cooking skills training. In the coming days, I will share my cooking experience and skills with you, and I hope you can learn something from it."
The employees applauded and expressed their warm welcome to Master Li.
Chef Li first introduced some basic cooking principles and methods to the employees.
"Cooking is an art as well as a science. We have to master the heat, seasoning and combination of ingredients to make delicious dishes," said Chef Li.
He picked up a wok and showed the employees how to control the heat.
"The heat is the key to cooking. If the fire is too big, the food will easily burn; if the fire is too small, it will affect the taste of the food. We have to choose the appropriate heat according to different dishes and cooking methods." Master Li said while skillfully stir-frying the food in the pot.
The employees watched Master Li's cooking carefully and exclaimed in admiration from time to time. They knew that controlling the heat was the basis of cooking and only by constant practice could one become proficient in it.
Then, Master Li introduced some seasoning techniques to the employees.
"Seasoning is the soul of cooking. We have to choose appropriate seasonings and seasoning methods according to different dishes and customers' tastes. For example, some customers like spicy food, so we can put more chili; some customers like sweet food, so we can put more sugar." said Master Li.
He picked up some spices and showed the employees how to season them.
"When seasoning, be careful to use the right amount. Don't put too much, and don't put too little. Keep trying and adjusting based on your own experience and feelings." Master Li said as he expertly mixed the seasoning.
The employees listened carefully to Master Li's explanation and took notes from time to time. They knew that seasoning is the key to cooking, and only by mastering the seasoning skills can delicious dishes be made.
In order to help the employees better master cooking techniques, Chef Li also conducted some practical demonstrations. He selected some of the hotel's specialty dishes, such as braised pork, sweet and sour spare ribs, and Kung Pao chicken, and showed the employees how to select and process the ingredients and cook them.
During the demonstration, the employees gathered around Master Li and carefully observed his every operation step. They asked questions from time to time, and Master Li patiently answered them.
"Master Li, how can we make braised pork fat but not greasy?" asked an employee.
Master Li replied: "The key to making braised pork fat but not greasy is to master the heat and seasoning. When cooking, simmer slowly over low heat to allow the fat in the meat to fully seep out. Then, use high heat to reduce the sauce and make the surface of the meat golden and crispy. When seasoning, pay attention to the amount and don't put too much salt and sugar."
"Master Li, what is the ratio of sweet to sour in sweet and sour spareribs?" asked another employee.
Master Li replied: "The ratio of sweet and sour pork ribs is generally 1:2, that is, one part sugar to two parts vinegar. However, this ratio can be adjusted according to personal taste. If you like it sweeter, you can add more sugar; if you like it sour, you can add more vinegar."
After listening to Master Li's answer, the employees said they benefited a lot. They know that improving cooking skills requires continuous learning and practice, and only by continuous attempts and innovations can they make more delicious dishes.
During the training, the employees also actively participated in the actual operation. They were divided into groups and tried to make some of the restaurant's special dishes under the guidance of Chef Li.
In the kitchen, the staff were busy shuttling back and forth, carefully following the instructions of Master Li to select, process and cook the ingredients. Although their operations were not yet skilled enough, their enthusiasm and efforts were touching.
"Everyone has done a great job. During the cooking process, pay attention to safety and don't hurt yourself. At the same time, pay attention to hygiene and keep the kitchen clean." Master Li carefully guided the employees and gave encouragement and praise from time to time.
After a period of hard work, the employees finally finished their work. They brought their own dishes to the table for Chef Li and other employees to taste and evaluate.
"This braised pork is cooked very well. It has a bright red color, a soft and glutinous texture, and is fatty but not greasy." Master Li praised the braised pork after tasting a piece of it.
"The sweet and sour spare ribs are also good, with the right amount of sweet and sour and a crispy texture," said another employee.
After listening to the comments from Chef Li and other employees, the employees smiled with pride. They knew that their efforts were recognized, which gave them more confidence to make more delicious dishes in their future work.
With the completion of the training, the quality and service level of the staff have been significantly improved. They greet every customer with a warmer smile and more thoughtful service, and use more exquisite cooking techniques to prepare delicious dishes for customers.
"This training is really meaningful. I not only learned a lot of knowledge and skills, but also felt the strength and cohesion of the team. I believe that with the joint efforts of all of us, Wang's All-Series Restaurants will definitely get better and better." said an employee. "Yes, I also think this training is very good. We must apply what we have learned to actual work, provide better services to customers, and make Wang's All-Series Restaurants a shining star in the catering industry." said another employee.
……
At the same time, Wang Jianye knew that in this era of information explosion, if he wanted more people to know about Wang's entire hotel chain, he had to use various media channels to carry out extensive publicity. So he convened a meeting of the hotel's management to discuss the marketing plan.
"The catering market is so competitive now that we must take effective marketing measures to let more people know about our Wang's entire chain of restaurants. Does anyone have any good suggestions?" Wang Jianye asked.
Marketing Manager Li Hua spoke first: "Boss, I think we can put ads in newspapers, radio stations and television stations. These media have a wide coverage and can attract a large number of potential customers."
Zhang Ming, the operations manager, also agreed: "Yes, we can create some exquisite advertisements to promote our special dishes and quality services. This will make customers want to come to our restaurant to taste our food."
Wang Jianye nodded and said, "That's a good idea. Let's act quickly and formulate a detailed advertising plan."
Therefore, the marketing department of Wang's entire hotel chain began to get busy. They contacted several advertising companies to discuss the advertising production plan. After repeated comparisons and screening, they finally chose a professional advertising company to produce the advertisement.
The creative team of the advertising company gained an in-depth understanding of the special dishes and service concepts of all Wang's restaurants, and after careful planning, produced a series of wonderful advertisements.
In the newspaper advertisements, they used large color pictures to showcase the delicious dishes of all Wang’s restaurants, accompanied by concise and clear text descriptions.
"All Wang's restaurants inherit local cuisine and integrate international flavors. Come and taste our special dishes and experience a different dining experience!"
As soon as this advertisement was published in the newspaper, it attracted a lot of attention from readers.
After seeing the advertisement, a reader said to his friends: "This restaurant looks good. Let's go and try it if we have a chance."
My friend nodded in agreement: "Okay, the dishes in the advertisement look tempting."
In the radio advertisement, the advertising company invited an announcer with a sweet voice to introduce the characteristics and advantages of all Wang's hotels in vivid language.
"Hello, dear listeners! Today I would like to recommend a great restaurant to you - Wang's All Series Restaurant. Here we have classic dishes that inherit local cuisine, as well as innovative dishes that integrate international flavors. Whether it is a family dinner, a gathering of friends or a business banquet, Wang's All Series Restaurant is your best choice. Come and taste our special dishes and experience a different dining experience!"
This radio advertisement was played repeatedly at different time periods, allowing more people to hear the name of all Wang's restaurants.
One day, a taxi driver heard the advertisement while driving. He thought to himself, "This restaurant sounds good. I can recommend it next time I pick up customers."
In the TV advertisement, the advertising company produced a beautiful promotional film, which showed the elegant environment, warm service and delicious dishes of all Wang's restaurants.
In the picture, a customer walks into the restaurant and is warmly greeted by the waiter. The waiter leads the customer to a comfortable seat and hands over the menu. The customer looks at the various special dishes on the menu and smiles with satisfaction.
Then, the scene switches to the kitchen, where the chefs are busy cooking delicious dishes. They skillfully cut vegetables, stir-fry vegetables, and arrange the dishes, and every movement is full of artistic sense.
Finally, the scene returns to the restaurant, where customers are enjoying delicious food with happy smiles on their faces.
At the end of the promotional video, the slogan of Wang's All-inclusive Restaurants appeared again: "Wang's All-inclusive Restaurants inherit local cuisine and integrate international flavors. Come and taste our special dishes and experience a different dining experience!"
This TV advertisement was broadcast during prime time and attracted the attention of many viewers.
After watching the ad, one viewer said to his family, "This restaurant looks so high-end. Let's go try it sometime."
The family also expressed their interest: "Great, the environment and food look great."
In addition to advertising in newspapers, radio and television, Wang's full-line restaurants also took other marketing measures. They put up large posters on the main streets of the city to promote the restaurant's special dishes and special offers.
On the poster, it was written in eye-catching font: "All Wang's restaurants offer special dishes at a great discount! Come and taste them!"
The poster shows several of the restaurant’s signature dishes, making people salivate.
Passersby stopped to look at the poster after seeing it.
"This restaurant has a promotion, it looks like a good deal," said a pedestrian.
"Yeah, we can give it a try," another pedestrian agreed.
Wang's full range of restaurants also set up promotional booths in some shopping malls, supermarkets and other places with high traffic, distributing flyers and coupons.
The staff enthusiastically introduced the restaurant's special dishes and special offers to passers-by.
"Hello, welcome to Wang's All-Restaurant. We have a variety of delicious dishes here, and we are currently offering special promotions. You can enjoy a discount with this coupon." said the staff.
The pedestrian took the flyer and coupon and read them carefully.
"This restaurant looks good and the coupons are very affordable. I'll go try it when I have time." said a pedestrian.
With the continuous promotion of advertising and marketing activities, the popularity and reputation of Wang's whole chain of restaurants gradually increased. More and more customers were attracted to the restaurants to taste the food. (End of this chapter)