Chapter 195: Good works, of course, cannot be one-size-fits-all (seeking votes)

"Are you talking about the 'Appraising Treasures' show on CCTV's financial channel?" Lao Lin is a professional and well-informed person, and he quickly gave an example.

"Yes, that kind, but it has to be different from theirs." Lin Yicheng said.

"Appraising Treasures" has been broadcast since 2003. Whether it is the ratings, popularity or response, it is all quite embarrassing.

neither warm nor hot.

The reason is simple: it's too preachy.

In a program, there are only a few babies that appear, and the rest of the time is spent on preaching.

Even the plot about the baby is not interesting at all. The talks given by the so-called experts and professors make the audience drowsy.

Of course, there are countless shitty things going on.

……

Then, Lin Yicheng explained to Lao Lin in detail the various key points.

Especially those areas where problems are likely to occur, such as taking counterfeits as real ones, and experts colluding privately.

This concerns Lao Lin’s political achievements and cannot be taken lightly.

"Well, your idea is very good. I will bring it up in the office and discuss it in a meeting. There shouldn't be any problem." Lao Lin nodded.

"Dad, think further ahead."

Lin Yicheng took great pains to help Old Lin convince other people in the unit.

"This kind of program is not only popular in China, but also abroad, especially in Asia. After all, they are all influenced by our culture. Once this program is launched, we can sell the copyright to these places, or directly cooperate with local TV stations."

Hearing this, Lao Lin's eyes lit up.

My son is right, this show really has great potential!

……

"Dad, there is one more thing. My book, Ghost Blows Out the Light, is very popular both in China and abroad." Lin Yicheng came up with another idea.

"In the early stages of this program, it can be linked with Ghost Blows Out the Light, leveraging the influence and readership of Ghost Blows Out the Light to quickly increase popularity."

“Then let my mother’s publishing house get involved and do some preliminary publicity and promotion work.”

"In the program, there are quizzes with prizes, text message interactions, topic guessing and so on. Among the prizes is a physical copy of Ghost Blows Out the Light."

"For example, many of the treasures in my book have real prototypes. When the time comes, the experts can take the opportunity to talk about the prototypes of the treasures."

"I also want to talk about the difference between professional archaeology and illegal tomb robbing, which can be regarded as promoting positive energy and changing some of the public's prejudices."

Lin Yicheng specifically pointed out this last point.

At present, since "Ghost Blows Out the Light" was "written" by him, it has not suffered a lot of criticism like the original time and space, and its situation is still good.

However, Lin Yicheng plans to promote film and television adaptation of this project in the future.

By then, there will probably be problems.

After all, Hu Bayi and his gang were really tomb raiders, and even if they took nothing, they could not change this identity.

……

In the original time and space, the movie "Mojin: The Lost Tomb" went through too many twists and turns. After many revisions, it was successfully launched with the joint promotion of many companies.

As a result, many fans of the original novel were still dissatisfied and felt that the essence of the original novel was lost.

Let’s put aside Rikutaro’s bad movie “Nine-story Demon Tower”, nor mention “Grave Robbers’ Chronicles” which is a wolf in sheep’s clothing, disguised as a tomb-robbing story, but in essence it is about young handsome men falling in love.

After that, all movies about tomb robbing themes were banned from appearing on the big screen and could only be broadcast on online drama platforms.

Lin Yicheng certainly didn't want his "Ghost Blowing the Light" to end up like this. He wanted to make a slight adaptation based on the original work, trying not to lose its essence.

In this case, how to pass the review becomes the most critical issue.

Therefore, by taking advantage of the program "Huashan Lunjian", we can lay the groundwork in advance and subtly change some public opinions and prejudices, and we will encounter much less resistance in the future.

After being linked with "Huashan Lunjian", a kind of bundling was formed.

Internally, we combine education with entertainment and promote positive energy.

Externally, culture is exported to create influence.

At that time, such good works and programs must of course be given preferential treatment and not be treated one-size-fits-all.

We have to be reasonable.

Plus his own identity and achievements.

At that time, godfather will help say a few words.

The eight works in the "Ghost Blows Out the Light" project can be smoothly moved to the big screen!
……

"Haha, you are so cunning. This program is beneficial to our family of three." Lao Lin couldn't help laughing.

"I'm just keeping the benefits within the family." Lin Yicheng also said with a smile.

In the past, Mr. Lin might have cared about other people's criticisms and had to beat around the bush if he wanted to help his son.

Now that Lin Yicheng’s achievements are here, his status is also different.

This is not the case of Mr. Lin helping his son, but the son helping his father, or in other words, Lin Yicheng is helping the Shaanxi Provincial Television Station.

When the program is launched, everyone in the station benefits. Even if some people are jealous, they dare not offend the public.

By then, naturally, not many people will gossip.

……

"By the way, what are your other ideas? The ones that are down-to-earth." Lao Lin asked again.

"Well, this is much simpler." Lin Yicheng began to speak.

"Next year is the Olympics. People's enthusiasm and attention to sports are increasing."

"Taking advantage of this popularity, we can organize a sports competition program and use competition to achieve the goals of strengthening the body, training courage, and exercising healthily."

"We'll create some challenge segments, lower the difficulty and danger, and allow ordinary people to participate, making it zero-threshold. As long as the audience wants to participate, they can sign up, regardless of gender."

"Of course, we don't want to just compete, that's too boring. We need to give participants a platform to showcase themselves and their talents, whether it's singing and dancing, magic or acrobatics, even if they want to break a rock with their chest, that's fine!"

Lin Yicheng's idea was also copied from a program in the future Shandong Province, "Happy Forward".

At that time, this program had a huge influence in Shandong Province, and everyone, young and old, regardless of gender, loved to watch it.

Whenever the program crew arrives at a place to shoot, there are loud drums and gongs, firecrackers, waving red flags, and huge crowds of people.

……

"In other words, this level-breaking competition is not the goal, but just a process. Those with talents can come and perform, and those with abilities can come and participate in the competition. Even if you have nothing, you can still join in the fun, be on the show, and stand out." Lao Lin concluded.

Ginger is really spicy when it’s old!
"Dad, what you said is so accurate and insightful!" Lin Yicheng gave him a thumbs up.

"Weekly champions, monthly champions, annual champions, and the competition between old and new champions are all included. There is also audience interaction, allowing them to vote for their favorite contestants."

"As for the prize sponsorship and the cooperation with China Mobile and China Unicom, I don't need to say more about that."

(End of this chapter)