Chapter 274: Attract users, just four words

"Mr. Lin, do you have any other suggestions?" asked Xiao Ma Ge.

"That's all for now." Lin Yicheng shook his head.

In fact, if you want to hold a game competition, the most suitable game is "League of Legends".

After all, this is a game that will become an official event of the Asian Games in the future.

Tencent's later launch of "Honor of Kings" was also derived from "League of Legends".

However, Tencent probably hasn't noticed Riot Games yet, let alone invested in it.

Lin Yicheng didn't mention it.

When Tencent has an idea, Lin Yicheng is ready to invest in it as well.

Making money is secondary. What matters most is the talents in Riot Games.

As for WeChat and the like, there is no need to mention it.

After China Mobile launched Fetion and Xiaomi launched MiTalk, Tencent's chat and social networking business was eroded and it felt tremendous pressure. It was then more appropriate to bring up this issue with Pony Ma.

It's no use mentioning it now.

Even if Lin Yicheng registered the "WeChat" trademark and domain name in advance, it would not work.

Use this to threaten Brother Xiao Ma?
You're overthinking it!
Don’t forget how Xiao Ma Ge got started.

They can easily come up with a similar software, such as "Xinwei"...

The success of WeChat has never been about the software itself.

The key is the massive user entrance backed by QQ.
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"Let's just keep in touch. If Mr. Ma needs support, you can tell me."

In return, Lin Yicheng also showed goodwill to Xiao Ma Ge.

"Thank you very much, Mr. Lin." Brother Xiao Ma smiled.

"Next month, there will be a board meeting. I will mention the framework of 'core business + strategic investment'. Will you attend, Mr. Lin?"

"I don't think I have time myself, so I'll send a representative."

"Okay." Xiao Ma agreed.

"By the way, let me ask you a question off topic. What do you think of your cousin in Hangzhou?"

"Him?" Xiao Ma Ge pushed his glasses again and smiled even more shyly.

"Have you seen the news about him back then, Mr. Lin?"

"Are you talking about the one about being brave and righteous?" Lin Yicheng asked.

"That's right." Brother Ma nodded and continued, "Wasn't he involved in the Chinese porn industry at that time? He had no money or fame, and he ran into obstacles everywhere. What should he do? Mr. Lin, you are an expert in publicity, so I don't need to say more, right?"

"Haha." Lin Yicheng laughed.

He had doubts about this matter in his previous life and had some guesses about it, but his status was not high enough at the time and he could not access such inside information.

Now, I finally got confirmation from Brother Xiao Ma.

How can a person who is not good-looking and seems unreliable gain the trust of others?
Hire a few people to cooperate with you in performing a play.

Then, with publicity on television and in newspapers, he gained a reputation for being a "hero".

Who wouldn’t want to work with someone with a “good reputation” and “good character”?

By the way, he also established a relationship with CCTV, and then asked CCTV to make a documentary for him.

At that time, you dared to make a documentary. How much confidence did you have in yourself?

Calculate every step, spend little money and accomplish big things!
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"In fact, almost everyone in our industry knows about this. It's just that no one has stepped forward to point it out. Not only does it offend people for no reason, but also, everyone's history of making a fortune is not very..." Xiao Ma Ge did not say the rest of his words.

"I understand." Lin Yicheng nodded.

This is true in every industry.

Those big guys teach their success stories and talk about their life experiences everywhere.

But they never tell us where they made their first pot of gold.

For example, would Boss Pan tell everyone that he made his fortune by relying on his mother’s family connections and reselling certificates?
For example, Brother Dong, would he tell everyone that the "Jing" in the company name represents his first love, and that this girlfriend's family has been in politics for three generations and then joined a certain ministry?

"Just now, Mr. Lin, you said that I was a 'ruthless person'. In fact, compared with this cousin of mine, I am nothing." Brother Xiao Ma said with a smile, his tone seemed a little sarcastic.

"When it comes to brainwashing and deceiving people, I am far worse than him. At the very least, I would never borrow money from employees and then pay them salaries."

"This guy is indeed a ruthless person." Lin Yicheng agreed.

If you are not ruthless, how can you dare to set up the "Whampoa Military Academy"?
If you are not ruthless, how dare you dream of becoming the “second Hu Xueyan”?
If you are not ruthless, how dare you learn from those American tycoons and try to control... ?
Afterwards, Lin Yicheng chatted with Xiao Ma about other things.

The atmosphere on both sides was pleasant.

It feels like we met too late.
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After saying goodbye to Pony Ma and leaving Tencent, Lin Yicheng took the opportunity to visit several cities in Guangdong Province, including Shenzhen and Guangzhou.

The main purpose is to see the HL brand located in Wanda Shopping Mall and the cinemas under the Galaxy Cinema Line.

The sales volume and influence of the HL brand here, as well as the number and scale of Galaxy Cinemas here, are much worse than in other places.

The people below had already reported the relevant situation to Lin Yicheng before, and this time he just wanted to find out more about it on the spot.

Let’s talk about the HL brand first.

These cities in Guangdong Province are too close to Hong Kong Island.

There are so many fashion and luxury items that can be seen and purchased.

The HL brand was just born, and it was very difficult to compete with those big international brands or old national enterprises.

This gap cannot be changed immediately by one or two popular TV series.

Let’s talk about cinemas.

Dadi Cinemas, Jinyi Cinemas and Zhujiang Cinemas have formed a vague alliance to encircle and suppress Galaxy Cinemas.

Galaxy Cinemas faces many obstacles in its attempt to acquire cinemas.

Even if the acquisition is successful, the property purchased will be of average location, limited scale and outdated facilities.

More than that.

It is also difficult to operate a cinema chain.

Not every now and then, but the industrial and commercial, fire and other departments often come to inspect.

Check this thing, and if you want to find a problem, it will definitely be found for you.

No matter how formal or honest the company is, it's all the same.

Especially for fire protection, once an inspection is carried out, the cinema has to close for a day or two.

This time they said the fire extinguisher was placed in the wrong place, next time they said the water pipe was not long enough, and the next time they said there was a problem with the thickness of the fire cabinet glass...

If it was just one cinema, it could be considered a coincidence or something.

But this is the case with several cinemas under Galaxy Cinema Chain. You can figure out what’s going on just by thinking about it.

The person in charge here has thought of a solution.

All the "public relations" expenses that should be spent have been spent, and all the "tea money" that should be paid has also been paid.

It just doesn't work.

It's almost like skipping stones.

A strong dragon will not overwhelm a local snake.

They have been deeply rooted here for so many years, and the relationships that should have been established have already been established.

It is not something that Galaxy Cinemas can change at the last minute.

There is no need to give face to Lin Yicheng or the godfather regarding those relationships.
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To be honest, both Lin Yicheng himself and Xinghe Film and Television Company have very average influence in Guangdong Province.

Audiences in Guangdong Province either watch Hong Kong movies and TV series or local TV programs.

The TV series produced by Lin Yicheng and Xinghe Film and Television Company are basically first broadcast on TV stations such as Mango TV, Beijing Satellite TV, Tomato TV and Blueberry TV.

Here, these TV stations have very poor ratings and audience share.

Is CCTV awesome?

It's still a failure here and its ratings can't beat the local programs.

For example, when it comes to the Spring Festival Gala, the ratings are counted every year, and Guangdong Province generally has the lowest ratings.

Not only Xinghe Film and Television Company, but other film and television companies, including those in Beijing, Shanghai, and Northwest China, are also facing such difficulties.

The further south it radiates, the weaker the influence.

For example, Feng Kuzi's movies have basically no market and no box office here.

The audience just didn't buy it.

People don't understand the "jokes", "banter" and "witticisms" in the movies.

There are different styles in Shili, and different customs in Baili.

There is no unified and rigid standard for film and television works.

Whether the audience watches it or not, and buys into it or not, all depends on personal preference.
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In the hotel, Lin Yicheng looked at the summary of information in his hand, his brows furrowed into the shape of the Chinese character "川".

Guangdong Province has a developed economy and its people have strong spending power.

Galaxy Film and Television Company cannot lose this important market.

Galaxy Cinemas doesn’t have any good solution for now and can only bide its time, slowly improve relationships, and build up its network of contacts.

Or wait for the godfather to take a further step.

The works of Xinghe Film and Television and the HL brand need to be urgently addressed.

Nowadays, similar problems exist not only in Guangdong Province, but also in the three northeastern provinces, the two northwestern provinces and other places.

What is something that can transcend geographical regions, eliminate cultural barriers, and be liked by people from all over the country?

Lin Yicheng had a vague idea in his mind, but it was not clear.

So he started looking through the information again.

In addition to the development and operation reports of Galaxy Cinemas and HL brand, these materials also include some survey results related to Guangdong Province’s economy, people’s livelihood, customs, etc.

"Guangdong Province has a rich variety of traditional customs and activities. During every festival and temple fair, there will be passionate singing, bustling streets, mighty lion dances, and jubilant dragon dances... Guangdong people are very obsessed with eating, it seems to be engraved in their genes..."

Seeing this, Lin Yicheng suddenly had an idea.

In the previous life, there was a program that was popular all over the country.

No matter where they were from, no matter whether they were male or female, old or young, they were all caught in one fell swoop.

"China's tongue"!
Speaking of "eating", which Chinese person is not a "foodie"?
"A Bite of China" happens to be a "Bible for Foodies"!
Who can resist the temptation of delicious food?
Regardless of class, nationality, age or region, everyone needs food.

Therefore, it can gain wide recognition and have a broad audience base.

Furthermore, for this show, food is just the surface; the inner humanistic feelings are also crucial.

Homesickness is an emotion that cannot be abandoned, no matter whether it is in the south or the north, at home or abroad.

The most delicious dishes are always those made by mothers, the best things are things from hometown, and the best memories are memories from childhood. The audience can appreciate the Chinese people's love for life and feel the unique cultural temperament of the Chinese people through this love for food.

Even traditional values, interpersonal relationships, living conditions and philosophical thinking can be expressed through such a program.
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Lin Yicheng quickly picked up the pen and wrote it down.

Xinghe Film and Television must film this program!
It is not only to expand influence in the country.

This program can also promote culture overseas.

It is not as simple as just going out to Southeast Asia and East Asia.

Anywhere in the world, you can go!
Lin Yicheng will never give this honor to anyone else!

As he wrote, Lin Yicheng's thoughts opened up and he suddenly became enlightened.

Food, clothing, housing and transportation, everyone cannot live without these four things.

Since we already have food, we can also solve the problem of clothing.

In his previous life, Lin Yicheng couldn’t remember exactly when, but a “Hanfu trend” started.

This trend has not only spread across the country, but also spread beyond the borders.

"Hanfu culture" has shown signs of breaking out of its circle.

More and more young people are wearing Hanfu, walking confidently among tall buildings and green mountains and rivers with their sleeves fluttering.

It is worn during traditional festivals and in daily life.

This seems to have become an important symbol for young people to demonstrate their cultural confidence and convey China's excellent traditional culture to the world.

Since the HL brand is temporarily lagging behind in the fields of fashion and trendy brands, it might as well find another way and open up a new track.

Launching the "Hanfu style" in advance!
With the successful conclusion of the Olympic Games, the self-confidence and self-esteem of the Chinese people have been significantly improved.

It is completely feasible to launch the "Hanfu style" at this time!

It just so happened that Lin Yicheng was considering which type of costumes and props to choose for "Cang Lan Jue".

Don't think about it now.

Go for the "Hanfu style" directly.

Just like promoting HL’s trendy clothing brand through “Xinlian”.

"Cang Lan Jue" is the vanguard of HL's new branch - "Hanfu style".

At that time, Fan Xiaopang and Jing Tian will both be wearing Hanfu in the play, with gorgeous crowns and clothes, colorful clothes and feathered robes, looking like fairies...

Then, they hugged each other and were very affectionate.

Don’t just say men will go crazy, even women will go crazy!

Thinking of this, Lin Yicheng suddenly got excited!
He wished he could rush back to the capital immediately and let these two women wear it for him to see!

Even domestic audiences can’t resist it, let alone audiences in Southeast Asia.

As for the people of those tiny countries, have they ever seen "the dazzling silk clothes and the gorgeous jade pendants"?
How would they know what "light clouds cover the moon, and snow flutters in the wind" means?
This time, the height is really eye-opening for them!

Know, know, what is the beauty of "China"! ——
Chinese food on the left hand, Chinese clothing on the right hand.

These two fists are the real cultural output!

What is the "golden body"?
This is the real "golden body"!
It's simply not comparable to the so-called "three major" awards!

The difference between cloud and mud!

The “three major” awards are given out every year, and are often wholesaled. The so-called “gold content” is just so-so.

Not to mention, those awards are all workable and can be purchased.

Isn't it easy to win the award?
Just "give him what he likes".

Look at those “sixth generations”, so what if they got the “three major” awards?

Isn’t it just a “rat crossing the street” that everyone wants to beat?
Even if the ban is lifted, they are still not in the mainstream and will always be stuck in their small circle.
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Not only the TV series "Cang Lan Jue", but also the "Ji films" produced by Xinghe Film and Television, or other costume dramas and fairy tales without a specific dynasty background, will also follow the "Hanfu style."

Let this trend completely blow over.

In addition, the influence of H brand L's Hanfu is not only expanded through TV dramas.

For example, in Lin Yicheng’s hometown Chang’an, the Furong Garden there hosts various singing and dancing activities every year.

Including dragon boat races, temple fairs and so on in Guangdong Province.

There are many traditional customs activities of this kind all over the country.

By then, the HL brand can fully cooperate with local partners and become a sponsor or something.

In this way, not only can the brand influence be extended and the market be continuously expanded, but the gap with international brands and old brands can be narrowed.

If it can successfully establish contact with the local area, then the obstacles encountered by "Galaxy" in the local area will be correspondingly reduced in the future.
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At the same time, Lin Yicheng had an idea that he could not tell anyone else.

During the nearly three hundred years that Xiaoqing was the shopkeeper, Chinese clothing and etiquette suffered great damage and entered its darkest hour.

Men's clothing is a four-hem robe with a tight upper body and thin cuffs, which is a "symbol of submission."

Although women's clothing was not strictly regulated, it was also deeply affected, resulting in a certain aesthetic distortion.

Nowadays, pigtail dramas are prevalent, and most audiences think that the costumes of ancient people are the same as those shown in the dramas.

What's more, when many people mention "costume drama", the first thing that comes to mind is the pigtail drama.

It seems that in the five thousand years of Chinese history, there is only the story of pigtails, and there are no stories at all about other dynasties.

This wrong cognition has not been completely eliminated until later, which shows how serious the harm it has caused.

When the situation was at its most rampant, all kinds of clowns popped up.

Some people are even obsessed with wearing braids and bragging that they have "royal blood".

They grew braids and wore Ma褂, and really considered themselves "aristocrats"!

These people think they have the so-called "Heavenly Pattern" and that everyone else is their slave and needs to kneel down to them!

For example, in the "One Hundred Schools of Thought" series hosted by Yan Moumou, Xiaoqing was praised unreservedly, and many of the words he said could even be said to be misleading right and wrong.

The series was rerun five times in two years and brainwashed countless people.

As the saying goes, "A lie repeated a thousand times becomes the truth."

Almost all movies, TV dramas, lectures and books praise Xiaoqing. With so much praise, Xiaoqing's image has become more and more "glorious"!

Later, with the rapid development of the Internet, people's channels for obtaining information became more and more abundant and convenient, and many truths became widely known.

The more badly you are cheated in the beginning, the greater the force of the rebound will be.

So, Yan was slapped.

After all, who would have a good impression of such an era if they have a conscience and identify with their own identity?
Most people have dignity, so how could a normal person yearn for such an era?

Looking back over the long history of five thousand years, there are so many things worth writing about!

Why should we only focus on that most humiliating dynasty?
Lin Yicheng plans to start with the HL brand and gradually change this aesthetic perception.

Then, through other means, we can gradually eliminate the other influences of the pigtail drama.

This is also what the above, or what the above in the future, hopes to see.

After all, the people above also have opinions on this.

In the past life, why did pigtail dramas suddenly become less common?

This is the reason.

It’s just that at that time, there was a lack of someone who was brave enough to take the lead and do the work.

Of course, it is impossible for the higher-ups to lower their status and do these things themselves.

This time, Lin Yicheng will be the gun!
The next day, Lin Yicheng went straight back to Beijing. He didn't even go home, but went to the company first.

Call Bu Kewen over.

"Do you know anything about ancient clothing, especially Hanfu?" Lin Yicheng asked.

"Well, those of us who study this must have some understanding of these aspects, but we are not so proficient in them," said Bu Kewen.

"That's enough. Put down your other work and immediately turn to Hanfu design. Design a few sets of women's Hanfu first."

"This..." Bu Kewen was a little embarrassed.

"Don't underestimate your potential. I have great confidence in you." Lin Yicheng patted Bu Kewen on the shoulder.

By the way, the reason why HL brand has achieved its current success is due to the promotion of the TV series "Heart Love" and the endorsement of Fan Xiaopang.

But Bu Kewen, the chief designer, is the biggest contributor behind the scenes.

However, the title of "designer" was given to him by Fatty Fan...

Lin Yicheng was of course well aware of this.

"Okay, I'll give it a try." Bu Kewen nodded.

"Well, I will help you hire relevant historians, ancient costume experts and the like. In short, whatever talents you need, I will find them for you."

"I have only one request, which is to make it as beautiful as possible while still being in line with the Han style. Do you understand?"

Lin Yicheng was well aware of Bu Kewen's abilities.

In his previous life, it was this guy who designed the "dragon robe" for Fan Xiaopang.

Fan Xiaopang appeared in Cannes wearing a "dragon robe", she was so stunning that she overwhelmed all the beauties and slayed everyone!
"I understand." Bu Kewen expressed his opinion immediately.

"Well, just go ahead and do it. If you do it well, you will not only get a bonus, but you will also get a share of the sales profit." Lin Yicheng offered a generous reward.

Bu Kewen's eyes suddenly lit up and glowed brightly.

If this Hanfu is really made, even a small dividend ratio would be an astronomical figure for him!
After Bu Kewen left, Li Yuefang came in with a thick stack of documents in her hand.

"Boss, the paper copies of the questionnaire you requested are all here. I also sent the electronic version to your email just now."

"Well, do you have any valuable and thoughtful suggestions?" Lin Yicheng asked.

"There are a few that I personally think are okay, and I've put them all here. Especially the one at the top, his suggestion is very unique and alternative." Li Yuefang pointed and replied.

"Oh? Really?" Lin Yicheng became interested.

He wanted to see what kind of suggestions could make Li Yuefang describe them as "unique" and "alternative".

He took the top sheet from the pile of documents.

Then open.

After just a glance, Lin Yicheng's expression became interesting.

There were only four clear big words in the middle of the paper.

"Face, chest, legs, feet."

Then Lin Yicheng looked at the lower right corner of the paper.

There is a signature there.

Chen Yingjun.

(End of this chapter)