Chapter 301 The good wind helps me soar to the sky (asking for monthly tickets)
"By the way, you were in the US a while ago. Did you hear about Cameron's new movie?"

Lin Yicheng remembered something.

The year 2010 is not far away.

Truck drivers are about to sweep the world again and create another miracle.

"Are you talking about the one called 'Avatar'?" Fatty Yu asked.

"Yes, that's it." Lin Yicheng nodded.

I also feel a little emotional.

It’s different from the last time we had a big ship.

This time, director Cameron used his advanced consciousness to shoot a futuristic science fiction movie.

It was also after "Avatar" that film technologies such as 3D, IMAX, and full CG motion capture began to appear frequently in movies.

It can be said that "Avatar" has once again completely revolutionized film technology and changed people's viewing habits.

"I heard that my colleagues and media in North America are not optimistic about this film. Even 20th Century Fox is a little pessimistic." Fatty Yu said.

"Ah."

Lin Yicheng smiled.

Like the big ship, "Avatar" was also not well received by the outside world before its release.

The reason is actually very simple.

You truck drivers were awesome in the past, and back then your big ships could push everything aside, you were so invincible.

But how many years have passed?
A hero never brags about his past achievements!
It has been twelve years, the truck is old, can it still make a living?
An investment of hundreds of millions of dollars and a filming time of many years...

The truck driver changed it again and again, going back and forth...

Plus, the technology is extremely unfamiliar to most people...

"Avatar", which has not yet been released, looks like a flop no matter how you look at it.
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Lin Yicheng went on to say, “After we acquire the cinema chain, let’s hurry up and get the 3D equipment and IMAX screens. If we buy them together, the cost will be lower.”

"Brother, do you mean to say that we should like this movie?" Fatty Yu asked immediately.

"Yes." Lin Yicheng agreed.

In the past, after "Avatar" was fully launched in China, a feast that was recorded in the history of Chinese film was staged.

Almost all cinemas across the country have given top priority to "Avatar", with up to 20 screenings scheduled per day.

Even so, many viewers still find it difficult to get a ticket.

Many people have to drive across town to watch the movie in order to see the IMAX version.

After the release of "Avatar", ticket prices in some places once reached as high as two or three hundred yuan per ticket.

What's more, some scalpers even asked for ticket prices exceeding 600 yuan.

It was sold successfully at such an outrageous price!

how so?

First of all, for domestic audiences, "Avatar" is their first IMAX experience and their first 3D movie-watching experience.

It’s new stuff, who wouldn’t be curious?

Then there’s the issue of supply and demand.

Lin Yicheng, who owns Galaxy Cinemas, is well aware of the current situation of domestic cinema chains and cinemas.

As of November, the total number of screens in the country was less than 11.

Among them, there are only 22 IMAX screens.

Among these 22 photos, only 11 are for commercial use, and the remaining 11 are in museums, oceanariums and other places.

There is no other reason.

Now, a set of IMAX projection equipment plus screen sells for more than 2000 million.

This number is something that many theaters simply cannot afford.

Who would be willing to invest so much money before seeing huge benefits?

Take the current Galaxy Cinema Chain as an example. If we only count its key cinemas and each of them is equipped with an IMAX device, the expenditure would be at least several small targets.

It was also after "Avatar" that, after seeing the benefits, theaters across the country began to comprehensively upgrade their IMAX and 3D facilities.

Lin Yicheng, who has the advantage of foresight, is making preparations in advance.

Making money for Galaxy Cinemas through "Avatar" is secondary.

The key is to further enhance the brand influence and competitiveness of Galaxy Cinemas.

"Okay, I'll listen to you. Your vision is right." Fatty Yu was also a decisive person and made the decision immediately.

"Let's also bring China Film Group and Media Communications together. Let's do it together."

"Let's include Wanda." Lin Yicheng said with a smile.

Although Uncle Wang had no share in the division of the fruits of victory this time.

But when there were benefits, Lin Yicheng did not forget Uncle Wang, his own friend.

First, they divided up other cinema chains to strengthen themselves.

Then we introduced advanced equipment one step ahead and widened the gap.

After these two steps, the domestic cinema landscape will inevitably change completely.

The six major cinema chains once had to be replaced.

In the future, the new six will be Galaxy Cinemas, China Film Group Star Media, China Film New South, Wanda, Bona, and Media Communications.

They are all friendly troops, all of us!
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The next day, Lin Yicheng came to the company.

Although Lin Yicheng hasn't been here for nearly half a month, he is still here under the management of Zhong Lifang, Zhou Chenggong, Liu Mingjun and others.

There was no trouble.

Still in good order.

This is the operating structure that a qualified large company should have.

As the backbone, Lin Yicheng only needs to stabilize the morale of the troops and grasp the general direction.

Lin Yicheng spent the entire morning in his office, busy looking at various reports and documents.

It's already mid-November and 11 is almost over.

For more than a month left, neither Galaxy Films itself nor Tangren Films has any filming plans.

We need to digest this year’s achievements.

Only when you have digested it well can you go into battle with ease and prepare for next year's plans.

Throughout 2009, both Lin Yicheng himself and the entire "Galaxy" achieved brilliant results.

In terms of movies, a total of three films were released.

They are Lin Yicheng's "Taken", Ning Hao's "Lost on Journey" and Yang Qing's "Love Is Not Blind".
The domestic box office of "Taken" was 6.1 million.

Overseas, the approach is to sell copyrights.

The biggest chunk of this, of course, was the 2000 million U.S. dollars given by Abu Dhabi Prince Sherman.

In addition, the filming location of the movie, the hometown of the supporting actress Shachu, Thailand, was sold for 1000 million.

1500 million were sold in South Korea.

The unit is RMB.

If you add up the rest of the Southeast Asian countries, there are still more than 4000 million people.

In addition, there is also more than 2000 million in revenue from South America.

As for Europe and the United States, Lin Yicheng didn't even sell it.

It can't be sold either.

After all, the main villain of "Taken" is hesitation, and Europe and the United States are the strongholds of hesitation.

If we also take into account the copyright of audio-visual products, television copyright, network copyright and so on.

This movie alone brought Galaxy Film and Television Company nearly 4 small goals in revenue.

China Film Group and Bona Film Group also followed suit and had a great meal.
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Ning Hao's "Lost on Journey" had a box office of 1.2 million.

Apart from the box office revenue in mainland China, the remaining revenue from this movie comes from audio-visual copyrights, television copyrights, and Internet copyrights.

Overseas copyrights simply cannot be sold.

Foreigners don’t celebrate the Spring Festival, so how could they be interested in this movie?
Some overseas Chinese do celebrate the Spring Festival, but they have no experience of the Spring Festival travel rush.

This movie did not bring much profit to Galaxy Film and Television Company.

All I got was just over 30 million.

Lin Yicheng doesn't care about this little bit of profit.

What he is interested in is the sequel of this movie - "Lost in Thailand".

That's a billion-dollar movie.

The box office revenue was the big money at that time.

This time, the male lead of "Lost on Journey" was replaced by Lei Datou instead of Xu Guangtou, and it was a huge success at the box office.

It also proves that the future "Lost in Thailand" will still be successful even without Xu Guangtou.

However, the subsequent "Lost in Thailand" will have nothing to do with Ning Hao at all.

Some time ago, Ning Hao came to Lin Yicheng with a new script, wanting to invest in it.

Lin Yicheng rejected the project from the bottom of his heart just by looking at the title of the script.

Because the name of the script is "No Man's Land".

In its previous life, this movie had a rough ride.

After filming was completed, it took four years to finally be released.

Even if Uncle Han tried his best to help, it wouldn't work.

Why?

It's not just that there isn't a single good guy in the original version.

The point is, after the film was finished, something bad happened there.

Under such circumstances, who would dare to release "No Man's Land", a movie that was filmed there and tells the story of that place?
Ning Hao, who was originally full of confidence, was rejected by Lin Yicheng.

I immediately felt a little embarrassed.

I was also a little annoyed.

After all, he is the newly-minted "billion-dollar director".

Since you, Lin Yicheng, don't give me face, then if I can't stay here, I will find other places to stay.

I just don’t believe it. Without you, “Lin the Butcher”, I, Ning Hao, will have to eat hairy pigs!
Ning Hao is a stubborn person.

He has a rather wild temperament.

Then he turned around and looked for Hua Yi.

Unfortunately, before Ning Hao could convince the two Wang brothers, Huayi collapsed.

Ning Hao, who was forced into a desperate situation, recently went to Guangxian again.

For Wang Changtian, who had been suffering from a long drought, Ning Hao, who came to him on his own initiative, was undoubtedly the "rain of blessing".

It is said that Guangxian is ready to decide to invest in Ning Hao's "No Man's Land".

Seeing Ning Hao do this, Lin Yicheng immediately added him to the blacklist.

Not only are there no chances for him to star in movies like "Lost in Thailand" and "Crazy Alien", but he is also completely out of luck with these movies.

What awaited Ning Hao were consequences that he could never have imagined.

Lin Yicheng hates betrayal the most!
The first thing Lin Yicheng did was to notify Zong Shuai, Wang Jinghua and Cai Yinong, prohibiting their artists from participating in Ning Hao's movie.

As a result, Huang Bo and the postgraduate entrance examination duo will not join this movie.

Ning Hao can find whoever he wants.

As for how to deal with Ning Hao in the future, Lin Yicheng is not in a hurry.

Ning Hao is just a small figure to Lin Yicheng.

Lin Yicheng only needs to raise his hand slightly to make him fall from grace.
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As for "33 Days of Broken Love" directed by Yang Qing, this movie was released during the Chinese Valentine's Day this year.

At that time, Lin Yicheng was busy with various things and didn't care too much.

However, Yang Qing still gave him a satisfactory answer.

The box office of this movie finally settled at 1.8 million.

It is less than 2 million away from the 2000 million mark.

If it hadn't been for the impact of Hollywood movies later on, perhaps it would have had a chance to break 2 million.

However, the figure of 1.8 million is extremely rare for a low-budget movie.

The movie "Love Is Not Blind" was a box office hit.

The two people who benefited the most were two people.

Director Yang Qing first made a movie called "Crazy Racing" which grossed 1.6 million yuan, and then another movie called "Love Is Not Blind" which grossed 1.8 million yuan.

From then on, he firmly established himself as the “billion-dollar director”.

Moreover, he has become the second only to Lin Yicheng among domestic directors born in the 1980s.

Not to mention the leading actress Gao Yuanyuan.

The movie is a chick flick.

Gao Yuanyuan benefited the most from the box office success.

In its previous life, "One Finger Zen" rose to prominence thanks to the success of this movie.

Become a first-line female star with both acting skills and box office appeal.

Gao Yuanyuan is in a similar situation today.

What was Gao Yuanyuan most criticized for in the past?
It is beautiful, but it has no soul.

Just looks, no acting skills.

It's just a pretty vase.

After the success of "Love Is Not Blind", Gao Yuanyuan's reputation was turned around in one fell swoop.

The media and the audience suddenly discovered that Gao Yuanyuan actually has acting skills!
What does it mean to have both acting skills and good looks?
Gao Yuanyuan's fame skyrocketed.

Those old perverts who were originally her fans fell in love with her even more deeply. They wanted to spread the word everywhere, "Come and see, my goddess has acting skills. The reason why we couldn't see it before was simply because she didn't meet a good script or a good role. It was all those stupid directors who delayed her..."

Even passersby who originally had a neutral impression of her began to recognize her and became her fans.

The haters who had always criticized her for her poor acting skills were now speechless. Some of them even turned from haters to passers-by, or from haters to fans.

After the release of "Love Is Not Blind", Gao Yuanyuan's Weibo fans quickly exceeded 500 million.

Nowadays, among female celebrities, the only one who has more fans than her is Fan Xiaopang.

Gao Yuanyuan, who originally had very average commercial value, has regained the favor of many brands and businesses.

Endorsement contracts came to her like snowflakes.

Of course Gao Yuanyuan knew who brought all this upon her.

So, she was not in a hurry to take on these endorsements.

Instead, after seeking Lin Yicheng's opinion, he joined 18 Culture, which was founded by Wang Jinghua and of which Lin Yicheng was the major shareholder.

Let 18 Culture handle those endorsement contracts.

Wang Jinghua did not treat Gao Yuanyuan badly.

After terminating the contracts with a group of Hong Kong and Taiwan artists represented by Liu Jialing.

The 18 culture seems to be more masculine than feminine.

Among the female artists, there is no one who stands out.

As soon as Gao Yuanyuan reached the age of 18, Wang Jinghua, who was very perceptive, immediately gave her the status of the number one sister.

This is Lin Yicheng's woman, so Wang Jinghua certainly dare not neglect her.

Like Lost on Journey, Love Is Not Blind has made little overseas revenue.

What can be sold are domestic audio-visual copyrights, television copyrights and Internet copyrights.
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The domestic film market is so sad nowadays.

The means for producers to make profits are very limited, apart from box office revenue, copyright, and then interstitial advertising and product placement.

As for the surrounding areas?

Don't even think about it.

Let’s not talk about whether the audience will accept it or buy it.

The most critical problem is piracy, which cannot be solved.

The movie "CJ7" that was released at the beginning of last year did produce some peripheral products related to CJ7.

The results of it?
When Stephen Chow was on a roadshow, he discovered that many movie theaters were openly selling pirated copies.

This kind of thing, let alone Zhou Xingchi, even Lin Yicheng can't solve it.

Even if he can resolve the issue with the theater chains and allow cinemas to sell official and authentic versions.

But how to solve it in other places?

For example, the seven major counterfeit capitals in China...

Another example is Jack Ma’s Taobao…

The city of counterfeit goods provides products, Taobao provides a platform, and there are countless merchants, stalls and vendors...

Not to mention movie peripherals.

Even the HL brand is currently suffering from the problem of counterfeits.

In Beijing Zoo, Qipu Road in Shanghai, Sijiqing in Hangzhou, Baima Clothing City in Guangzhou...

In these famous domestic clothing wholesale cities, counterfeits and imitations of the HL brand can be seen everywhere.

Such a huge scale and such a huge chain of interests cannot be managed by a single person or a single company.

It can only be slowly, as time goes by, consumers' awareness of genuine products gradually increases, and Guo Jia introduces corresponding laws and regulations...
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In terms of TV dramas, Galaxy Film and Television Company and its subsidiary Tangren broadcast a total of two TV dramas in 2009.

"Cang Lan Jue" and "Startling by Each Step".

"Cang Lan Jue" is undoubtedly the drama king of this year.

Not just in the country.

In Southeast Asia, Japan and South Korea, "Cang Lan Jue" has also triggered a buying craze.

The influence it created is even greater than that of "My Fair Princess" back then.

Xinghe Film and Television Company not only made a lot of money in copyright fees through this TV series.

The company's brand influence has also been further enhanced.

In Southeast Asia, Japan and South Korea, a "Hanfu trend" has also emerged.

The tentacles of the HL brand also extended outward.

Corresponding directly-operated stores have been opened in those places.

Although there are not many stores, there are only a dozen in total.

But this is undoubtedly a good start.

For the HL brand, this is an important step in its transformation from a domestic family brand to an internationally renowned brand.

From now on, we just need to proceed steadily and cautiously, and then have the support of "Galaxy" film and television dramas for promotion.

It is only a matter of time before the HL brand becomes a well-known trademark in Asia.

Similarly, Lin Yicheng's overseas export plan has also had a good start.

Just like the HL brand, this one can’t be rushed.

You have to be careful and infiltrate slowly.

We must also be wary of local vigilance and even backlash.

For Lin Yicheng, there is still a long way to go.
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The ratings of "Startling by Each Step" ranked third in the country.

It is second only to its own "Cang Lan Jue" and CCTV's "Zou Xikou".

Cai Yinong herself was both happy and dissatisfied with this ranking.

The good news is that this is a brilliant achievement that the Tang people have never achieved before.

From then on, Tangren was no longer a small-time player in the circle, but a truly well-known and influential film and television company.

As for not accepting it.

Of course it’s for this ranking.

How much water is there in the ratings of "Going West"?

The audience may not know, but people in the industry know it well.

If you squeeze out all the water, the real ranking of this drama is, let alone the top three, it’s hard to even be in the top five!

However, Cai Yinong only dared to secretly express her dissatisfaction but did not dare to say anything openly.

They are CCTV.

How could she afford to offend him?

Even her boss, Lin Yicheng, although not afraid of CCTV, does not want to offend him.

The water there is too deep.

Lin Yicheng’s principle towards CCTV is: you go your way and I go mine.

Let's keep the water from the well and the river from the river.

He and his artists can appear on some CCTV programs.

That's fine.

As for the rest.

Don't have any interest transactions.

Riding on the popularity of "Cang Lan Jue", the copyright of "Startling by Each Step" was also sold to Southeast Asia, Japan and South Korea.

The ratings are also pretty good.

After all, after Lin Yicheng's changes, "Startling by Each Step" tells the story of the early Ming Dynasty.

Whether it is the Southeast Asian countries or Japan and South Korea.

They used to be vassal states of the Ming Dynasty.

Every year they had to come to the emperor and offer sacrifices.

In addition, Zheng He visited these places many times when he sailed to the West.

Even though hundreds of years have passed, in the Southeast Asian countries, people are still familiar with the word "Ming Dynasty".

Thanks to this situation, it is not surprising that "Startling by Each Step" is popular in those countries.

Of course, if it was the original version of "Startling by Each Step", it would definitely not be possible.
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Except movies and TV series.

Lin Yicheng looked at the reports of Xinghe Video and Weibo again.

Galaxy Video has been under the umbrella of Galaxy for more than a year.

Over the past year or so, Galaxy Video has made great progress.

Now, it has officially become one of the first-tier companies.

It is not far behind the top companies such as Youku, Sohu and LeTV.

Whether it is the installed base, registration volume, or daily activity.

The results of Xinghe Video are all very impressive.

Although Lin Yicheng is powerless to stop the piracy of movie peripherals and the counterfeiting of HL brands.

But there is still something he can do.

For example, the Internet copyright of film and television dramas.

Regarding this, Lin Yicheng also has corresponding plans.

After Lin Yicheng's plan is successfully implemented, even if Xinghe Video is not the industry leader, it will at least be the second largest company.
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As for Weibo, there is no need to mention it.

Six words are enough to describe it.

The situation is great!
First there was the war of words over “Nanjing! Nanjing!”

Then there was that famous female star, Sandman.

Then came the Huayi scandal.

Finally, there is the death of ~~~.

For these incidents, either the main battlefield was Weibo or they were exposed by Weibo.

Under such circumstances, the number of Weibo registrations naturally underwent a tremendous change.

It only took a little over a month.

The number of registered users on Weibo has successfully exceeded 1 million from over 2 million at the beginning, and is now steadily moving towards 2.5 million.

You have to know that the total number of Internet users now is only 3.84 million.

It can be said that two-thirds of the country's netizens have registered on Weibo!

From October 10st to today, Lin Yicheng doesn’t know who is the person who has been hurt the most in this series of events, both inside and outside the circle.

But the one that benefits the most is undoubtedly Weibo!
Just a few days ago, after seeing how popular Sina Weibo was, Sohu also hastily launched Sohu Weibo.

It was launched about half a year earlier than the previous launch time.

Don't blame Zhang Huli for being so anxious and hasty to get on the horse.

He knew very well that if it was a little later, he would not be able to eat the shit while it was still hot.

However, the situation of the newly launched Sohu Weibo is even more miserable than before.

Today, there are less than 10 million registered users.

Only a pitiful seven or eight million.

After all, netizens have long recognized and become accustomed to Sina Weibo.

Netizens are certainly not impressed by the imitator Sohu Weibo.

In addition, due to its hasty launch, Sohu Weibo still has many problems of its own.

Whether it is its own functions or server preparation, etc., there is a big gap compared with Sina Weibo.

Those netizens who registered for Sohu Weibo immediately discovered the difference after using it for a while.

Then, Sohu Weibo was defined as "copycat goods" and "pirated goods".

As a result, most of the only seven or eight million registered users abandon the app after registration and no longer use it, becoming meaningless dead users.

As long as Sina Weibo doesn't have any problems of its own, Sohu Weibo will never have the possibility of catching up.
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After reading all the reports and documents.

Lin Yicheng smiled with satisfaction.

The year 2009 was a crucial year both for him personally and for the entire “Galaxy”.

Layer upon layer of preparation, multiple layouts, various plans...

Using the opponent's strength to fight against the opponent, intrigue and deception, using various means...

Only in this way can we truly achieve “good winds provide support” and “the roc soars with the wind”.

So, what awaits him next is what awaits the entire “Galaxy”.

Naturally it means "send me to the sky" and naturally it means "soar up to 90,000 miles."

"Oh, I seem to have forgotten something?"

Lin Yicheng frowned and tapped the table with his fingers, thinking.

Two or three minutes later.

"Fuck! How could you forget about this grandson?"

Lin Yicheng picked up his phone and called Zhong Lifang.

"Lifang, spread the word for me. From now on, Jiang Wen will be banned completely!"

"Reason? I just can't stand him. Is that enough?"

"Well, that's a bit overbearing. I'm not such an unreasonable person."

"Well, if you really don't know what to say, just use my 'Proposal'."

"If I can't find anything suitable in the Proposal, I can always add one or two more."

"Anyway, from now on, he will not be allowed to direct or star in any domestic films!"

(Volume 2, end)

(End of this chapter)