Chapter 41 Operation Codename

"Xiao Lin, do you mean to continue to increase efforts to crack down on piracy?" asked Mr. Han Sanye.

Lin Yicheng shook his head and said in a mysterious tone, "No, my method is likely to make the box office of Crazy Stone exceed 200 million!"

"Two hundred million?" Han Sanping's hands trembled, and he didn't care that the tea was spilled. "What method?"

Don't blame Han Sanping for making a fuss. Just a few months ago, what this young man said to him when he was discussing "Longzhong Strategy" has now come true.

Now Lin Yicheng had a new idea. Han Sanye almost asked, "What's the plan?"

Suddenly, as if he had thought of something, Han Sanping said hurriedly without waiting for Lin Yicheng to speak, "We can't let Seven Swords be withdrawn. The publicity has already been sent out, and we have also discussed with the theater chain. It's about to be released, so we really can't withdraw it."

That’s right. The first time you asked for a refund, I endured it. After all, I haven’t invested in the initial promotion yet.

Now that they have already gotten married and are about to enter the bridal chamber, you tell him to step back a little. Do you really think he won't make a fuss or complain?
The rabbit is in a hurry and even bites!

Don't be such a bully!

Lin Yicheng was naturally aware of this, so he would not resort to this bad strategy.

"Boss Han, you misunderstood. What I want to say has nothing to do with Seven Swords."

"That's good," Master Han San heaved a sigh of relief. This Xiao Lin is good in every way except that he is too troublesome.

"I contacted Nokia and Wahaha a few days ago and wanted to organize an event with them."

"From August 8th until the end of the movie, if you buy a ticket for Crazy Stone at the cinema, you will get a can of Very Cola for free."

"As long as you have the movie ticket for Crazy Stone, you can exchange it for a 100-yuan voucher at a Nokia mobile phone store."

"What do you think?" Lin Yicheng asked.

What do I think? At this moment, Mr. Han wanted to open Lin Yicheng's brain to see what it was like!
This is a commercial genius! It goes without saying that if this is the case, the box office of "Crazy Stone" will continue to rise, and a box office of 2 million is not impossible!
Nokia and Fanta Cola gained sales and advertising, cinemas had more audiences and sold popcorn, and the audiences also gained real benefits. Galaxy Film, China Film, and Qingying increased their box office...

That’s one, two, three, four, five, a lot of wins!

"Good idea, really a good idea! Xiaolin, you are really a genius. You are the most outstanding young people I have ever met in my life." Mr. Han San said admiringly.

"You're too kind. It's just some tricks." Lin Yicheng smiled. "So you need to take more care to coordinate with the cinema. Don't reduce the number of screenings by too much."

"Don't worry, they won't refuse." Mr. Han San said domineeringly.

He may not be able to make a movie, but as for directing a cinema, haha, it's like pinching a snail with three fingers!

"Then I'll talk to Nokia and Wahaha and ask them to act quickly." Lin Yicheng was about to say goodbye.

"Just do your thing, don't worry, China Film Group has your solid backing!"

“I also hope to continue working with you in the future.”

Lin Yicheng said with a smile that he was not talking about cooperation with China Film.

Mr. Han San naturally got the deep meaning of this.

……

Walking out of China Film Studio, Lin Yicheng lit a cigarette and looked up at the sky.

This idea suddenly occurred to him a few days ago because he saw many people in the cinema buying cola popcorn, but most of the cola in them was Coca-Cola and Pepsi, and there was almost no Fanta Cola.

So, he tried to call a person in charge of Wahaha Company to discuss the issue. The person on the other side responded quickly and agreed to the plan in less than an hour.

They also want to compete with Coca-Cola and Pepsi for the market, and movie theaters are naturally an important battlefield. This time, holding this event with "Crazy Stone" will undoubtedly open up a gap. As for how Wahaha Company will negotiate interests with movie theaters and how to deal with the counterattack of Coca-Cola and Pepsi, it is none of Lin Yicheng's business.

After taking care of Wahaha, Lin Yicheng thought again, since this is possible with Fanta, what about Nokia?
What a coincidence, isn't it? Nokia is currently competing fiercely with Motorola and Samsung, and was very tempted by Lin Yicheng's proposal.

But they thought it was a movie ticket in exchange for a 50 yuan voucher.

As stingy and miserly as ever.

No wonder he was killed later!

Lin Yicheng convinced them only after he presented them with data and talked about the prospects.

……

Lin Yicheng narrowed his eyes. Originally, after the box office of "Crazy Stone" exceeded 100 million, Lin Yicheng was almost satisfied.

With an investment of 600 million and a box office of over 1 million, are you still not satisfied?

However, people are always greedy.

At present, the box office rankings of domestic films are as follows: first is "Hero" with 2.5 million yuan, second is "Kung Fu" with 1.7 million yuan, third is "House of Flying Daggers" with 1.5 million yuan, and fourth is "A World Without Thieves" with 1.2 million yuan.

If there are no special circumstances, there is no doubt that "Crazy Stone" will surpass "A World Without Thieves", and there is also a certain possibility that it will surpass "House of Flying Daggers", but that's about it.

However, Lin Yicheng was a little unwilling to accept it. Damn it, I was reborn, and this is the result? I still have to be the third child?

I can't stand it, I absolutely can't stand it! If I say I want to wrestle Lao Mouzi, I'll wrestle him. If I lose, it's not shameful; if I win, forget it, I basically can't win this time.

But no matter whether you can win or not, you have to draw your sword!

After this fight, who in the entire film and television industry dares to look down on him?
No doubt about it, fuck him!

Since we are going to fight, we naturally have to eliminate the future troubles.

At this point, the movie "Seven Swords" is a bit of an eyesore.

Thinking of this, Lin Yicheng took out his mobile phone and issued an imperial decree to his naval commander: All troops are on standby and ready to fight at any time. Once the king gives the order, all troops will go out!

Operation code: 007!
……

On August 8, with the joint efforts of Lin Yicheng, China Film Group, Qingdao Film Group, Nokia and Wahaha Company, a piece of news spread almost everywhere in the country.

From August 8th until the end of the theaters, as long as you buy a ticket for "Crazy Stone" in the cinema, you will get a can of Fanta Cola for free. The more you buy, the more you get!

At the same time, "Crazy Stone" movie tickets can be exchanged for 100 yuan vouchers at any Nokia official store and sales point, and the vouchers are valid for a long time!

After hearing the news, the daily box office, which had originally dropped to more than 300 million, rebounded again, and the box office on August 8th alone returned to more than 5 million.

In the next few days, although a lot of high-definition pirated copies were leaked, the box office of "Crazy Stone" reversed the decline and grew again, and soon returned to the 600 million level.

Ordinary people will do the math. Watching pirated movies is cheaper, but it is not as affordable or practical as buying movie tickets.

Those film and television companies were completely dumbfounded. How could they operate like this? This was the first time they had seen this!
Especially those movies released in the past two days, there is a lot of wailing, the audience doesn’t even care about them, only "Crazy Stone"!
It’s okay to get a Coke for free when you buy movie tickets, but it’s amazing to be able to exchange them for vouchers.

Currently, the ticket price for "Crazy Stone" in first-tier cities is 40 yuan per ticket, while in second- and third-tier cities it is generally around 32-35 yuan.

That means you can get 100 yuan with less than half the money. What are you waiting for? If you are late, "Crazy Stone" will be out of theaters!
You know, nowadays people’s wages are generally around a few hundred or a thousand yuan, and a 100 yuan voucher means several days’ salary!

Regardless of whether you buy a mobile phone now or not, there is always a possibility of buying one, right? If you can't afford the expensive one, you can always buy a cheap one, right?
In particular, some dealers and scalpers who saw business opportunities were frantically buying tickets for "Crazy Stone". After getting the tickets, they didn't even watch the movie, but went straight to redeem the vouchers and stock up!

(End of this chapter)