Chapter 87 Gangzi, what's wrong with you?
On a weekend in early September, Zheng Jun brought Jing Tian to Lin Yicheng's home in HD District.

I turned on the accompaniment and listened to Jing Tian singing those two songs first.

Apart from some minor flaws, it's pretty good overall.

After Lin Yicheng pointed out Jing Tian’s shortcomings, he accompanied her to practice several times.

These two songs are just catchy songs and are not difficult at all.

Although Jing Tian is not at the level of a professional singer, there will be no problem if the sound is adjusted later.

Why do many singers lip-sync?
Nonsense, without audio editing and not enough talent, real singing = failure.

"When do you want to release the EP?" Lin Yicheng asked.

"It's all fine. It's up to you to decide." Jing Tian's voice sounded a little hoarse because they had been practicing for a long time.

"How about this, I'll have Zong Shuai contact Warner and pick a suitable time."

When a singer releases an album or EP, especially a new singer, the work is the foundation, but timing is also crucial.

If you don't choose the right time and it happens to happen that some superstar or queen releases a song, it would be tragic.

Media resources are limited, so people will definitely give priority to reporting on superstars, which results in less exposure.

Radio and television stations are similar. They don’t pay much attention to newcomers when promoting their songs, which further reduces the possibility of them becoming famous.

As for those wholesalers and terminal dealers, who have limited funds, they will definitely purchase works by famous singers first.

These will all affect the final sales and results.

Well, it’s basically similar to writing online articles.

……

In the afternoon, Lin Yicheng took Jing Tian to a nearby cinema and booked a small hall to watch a movie.

This is his movie theater.

At present, he has successfully acquired four cinemas in Beijing. He was unable to acquire the land for these four cinemas, so he only bought the entire floor where the cinemas are located.

There are three in Demon City, and the situation is the same as in the capital.

Most of the other more developed provinces and cities bought the land together.

As of today, half of the 10 small goals have been achieved, and Lin Yicheng's Galaxy Cinema Chain now has more than 30 cinemas and nearly 100 screens.

These cinemas are of decent size, and basically each one has at least 3 screens.

Lin Yicheng expects that by the end of this year, he will have more than 60 cinemas and more than 200 screens.

Currently, there are about 1200 cinemas in China, with more than 2800 screens.

By then, Galaxy Cinemas will be able to occupy about 5% of the cinema market.

Although this number is far from that of the five leading cinema chains, one advantage is that all cinemas under Galaxy Cinemas are directly operated and not franchised.

……

What is the relationship between a cinema chain and its franchised cinemas?
Simply put, cooperation is beneficial to both sides.

The cinema chain has its own brand and many franchisees, which can be used to negotiate with producers about profit-sharing ratios, screening rates, priority supply of copies, and so on.

In this way, the franchised cinemas can just share the profits, as the cinema chain helps them get relatively high-quality and low-priced films, saving them a lot of trouble.

All you have to pay is some franchise management fees, and sometimes you need to obey the unified command of the theater chain.

The relationship between cinema chains, movie theaters, distributors, and producers is just like the relationship between chain brands, logistics companies, franchised supermarkets and suppliers.

Suppliers produce the products, chain brands purchase them at low prices, then transport them uniformly, and finally each franchise store sells them.

Although the cinema chain has certain management authority over its franchised cinemas, this authority is not large and the franchised cinemas have a high degree of independence.

Since everyone gathers together because of profit, it is normal for them to disperse when the profit is gone.

This year this cinema may belong to China Film Star Cinema Chain, and next year it may belong to Beijing New Film Association.

Especially when the films that the theater chains choose to release are not attractive enough, or the scheduling requirements are not favorable to the theater, which does not bring much profit to the theater or even results in losses.

Naturally, the cinemas will not follow you anymore. Just change your boss and gang. You can only make a living by doing it wherever you go.

Therefore, Lin Yicheng had no intention of joining the cinema and had no need to do so. What he wanted was absolute command.

……

Playing on the screen was Feng Kuzi's "Night Banquet".

Why watch this work which has the lowest rating among all the works of Feng Kuzi?

Learn from others' faults and shortcomings, and use them to alert and improve yourself.

Being a director is never a profession that can be done behind closed doors; it requires a lot of film review and screening.

In this way, we can constantly learn from others' strengths, study different types, and grasp accurate market dynamics.

Even if Lin Yicheng was a person from later generations, he would still do the same.

In his previous life, he only knew that some films were successful and some were failures, but most of them he only knew the results but not the reasons.

Regardless of success or failure, there are various analyses and discussions in the media and on the Internet, and the research is very thorough.

But that's other people's opinion, just talk.

Lin Yicheng needs to study it himself, and then compare it with the analysis in his previous life, so as to transform it into his own gains.

……

Looking at Zhang Ziyi's look, Lin Yicheng grinned, with short eyebrows, scarlet lips, and a pale face...

Gangzi, what's wrong with you?
Are you sure this is the makeup of the Five Dynasties and Ten Kingdoms period? And not the geisha style from the island countries?

Lin Yicheng suppressed his discomfort and watched patiently. Jing Tian on the side, on the other hand, was watching happily and with great interest, even commenting from time to time.

……

After the two-hour film was over and the lights in the screening room came on, Lin Yicheng felt what it felt like to see the light of day again.

"Do you think this movie is good?" Lin Yicheng asked.

Jing Tian has not yet entered the industry and can be regarded as an ordinary audience. Her opinions are of certain reference value.

"Well, how should I put it?" Jing Tian was a little confused and didn't know how to describe it.

Finally, after thinking for a while, he said, "I don't actually understand it. It's too complicated and a bit confusing. But the graphics and music are pretty good."

There is another thing that Jing Tian didn't say. After seeing the second half, she didn't want to watch it anymore. If Lin Yicheng hadn't been with her, she would have wanted to leave.

"Sure enough, Feng Kuzi also suffers from the common problem of those big directors." Lin Yicheng commented.

"What common problem?" Jing Tian asked curiously. She wanted to know how the evaluation of Lin Yicheng, a professional, was different from hers.

"You can't tell a story, you're putting the cart before the horse, and underneath those gorgeous robes there are lice." Lin Yicheng's words were concise and to the point.

Take a look at Feng Kuzi’s previous movies, "Party A and Party B", "Big Shot", "Cell Phone", etc. Don’t worry about the quality, the story is still very strong.

But without Wang Shuo and Liu Zhenyun, Feng Kuzi no longer knew how to tell stories in the movie "Night Banquet".

There is no trace of the style he had when he wrote "The Story of the Editorial Department".

Feng Kuzi himself climbed up from the bottom of society and crawled out of the mud, so there is naturally no problem in letting him make movies that are close to life, close to the people, and close to reality.

But when it comes to shooting this kind of "high-end" costume blockbuster, it's so clumsy that people can't believe that this is his work.

……

He took Jing Tian on a tour of the cinema and listened to the manager's report.

Speaking of which, Lin Yicheng thinks that the cinema's equipment and environment are not very good, but at present, domestic cinemas are basically like this. It cannot be compared with more than ten years later, so it is impossible to be too harsh.

So far, this year's movie box office has been quite poor, especially for domestic films, which have no highlights.

Therefore, this cinema is just barely breaking even. If it weren't for the support of Hollywood films, it would have lost money long ago.

If this is the case in the capital, one can imagine how it is in other places.

Relevant policies have not yet been released, and cinemas cannot enjoy any subsidies or support and can only bear their own profits and losses.

Therefore, many cinemas could not hold on, which is why Lin Yicheng was able to successfully acquire them in a short period of time.

Leave professional matters to professionals, and Lin Yicheng will naturally not interfere too much in daily operations and management.

At present, this professional already has a rough target, and we can recruit him later.

Lin Yicheng only put forward two requirements to Galaxy Cinemas, and anyone who dared to violate them would be fired directly.

First, strict management is implemented on internal personnel to prevent them from stealing or colluding with pirates.

Second, there must be absolutely no stealing or misappropriation of box office revenue. No matter what kind of film it is, we must directly refuse it.

Both of these actions are harmful to the producers and domestic films.

Although Lin Yicheng's bottom line is not high and is very flexible, there are some things he will not do, and he will not allow his company to have such stains and make money in such a way that goes against one's conscience.

He can't control others, but he can control his own piece of land.

(End of this chapter)