Chapter 71 Netizens call it unscientific!
As for whether users value this little money?

All I can say is that the unconditional threshold cash red envelopes of 5 yuan, 8 yuan, and 15 yuan are actually still very tempting.

When they knew that Douyin was giving away money for free, most users just shot one or several short videos and posted them.

In these short videos, because there is a requirement of "no random shooting" or else no money will be paid if the review fails, they also show off their talents.

Some people took out their musical instruments and played them, or sang the lyrics of the part they are good at, some people filmed short videos of handicrafts, and some people filmed short videos of themselves working.

Some people directly filmed videos of students doing gymnastics, some filmed videos of them playing basketball, and some even directly recorded or captured videos of players getting triple, quad, or pentakills in the game League of Legends.

They tried every possible way to get the free WeChat red envelopes of 5 yuan, 8 yuan, and 15 yuan. In the end, after the first day, Douyin had 300 million more short videos!
As for why the number of short videos is several times more than the current number of users, it is because short videos are too easy to record, so it is inevitable that more short videos will be produced.

However, the number of users soon began to soar, because with the promotion of the first million B station users, more and more B station users flocked to Douyin to "make money".

As they enter TikTok, and as they spend 5 minutes to activate the short video uploading and editing function, they become addicted to TikTok's short videos without realizing it.

When they wake up, they often exclaim, "What the hell, why did I watch the short video for so long? Didn't we agree to only watch it for 5 minutes?"

In fact, they can't help but be surprised that they can't stop scrolling, because the recommendation accuracy of the second-generation Tik Tok recommendation algorithm system program is much higher than the first generation.

If the first-generation recommendation algorithm can achieve a recommendation accuracy rate of 70% of the videos that users are interested in, then now the second-generation Douyin recommendation algorithm system program can achieve an ultra-accurate push rate of 95%.

That is to say, for every 100 videos recommended, 95 of them are of interest to users and are worth watching.

Even if they can’t continue watching, they will still watch the first few seconds, and then jump to the next short video because they are not interested in the subsequent content.

Of course, the remaining five short videos are not wrong. They are actually a means of testing users to see if they are interested in this type of short videos.

If users keep watching a certain type of short video, they will eventually get bored.

Therefore, the second-generation recommendation algorithm actually needs to constantly look for opportunities to test users' interests and hobbies, build a super detailed user model, and maintain users' attention.

The end result is that users will find that as long as they open the Tik Tok app, they will unknowingly become addicted to the "swipe swipe" behavior, and time will pass by as fast as flowing water.

According to the Internet Audiovisual Development Research Report in 2023 of the previous life, the average daily usage time of various video websites was counted. It was found that the average daily usage time of Douyin was an astonishing 2.5 hours!
You have to know that this is the daily average per capita. No matter what data is, it will look strange once the word "per capita" is added, such as per capita income and per capita deposit amount.

But no matter what, the word "per capita" does have great reference significance in the audio-visual field, because it represents the lower limit!

In fact, many people use Tik Tok for more than just 2.5 hours. As Lin Feng has seen in his previous life, they also use it while taking the subway to work, slacking off in the office, and resting in the dormitory.

As long as people can be lazy and not work, they will almost always take out their phones to watch Douyin, or read novels or watch movies and variety shows.

Therefore, the actual data is much higher than expected, and this data is directly lowered by the word "per capita".

Because the average TikTok user uses TikTok for 3 to 4 hours on average. After all, time is something you can always find if you squeeze it in.

As for whether the second-generation Tik Tok recommendation algorithm can achieve the same results as the previous Tik Tok?

Taking Douyin's 7 million users in the first seven days after its launch as the statistical base, Lin Feng found that the average usage time per person was 800 to 3 hours. In some ways, this Douyin seems to be more powerful than the previous one.

But the problem is that in 2023, Douyin’s daily active users exceeded 1.5 million, and its monthly active users exceeded 3 million.

With such a huge base, it is normal that the data is lowered per capita.

Therefore, it is really difficult to make a statistical comparison to determine which recommendation algorithm is stronger. We can only leave the answer to the future.

If TikTok can achieve daily active users exceeding 1.5 million and monthly active users exceeding 3 million in the future, we can then make a comparison and know which company’s recommendation algorithm is stronger.

But Raymond Lam doesn’t care about these anymore, because Tik Tok’s growth rate is so rapid!
This ferocious growth rate caused a sensation across the country when Bilibili announced its 8-day growth data on the 7th day.

Even domestic and overseas investors have begun to pay close attention to Douyin, and calls for investment negotiations are endless.

In just 7 days, it has 800 million users, and the growth rate is 100 million per day.

What’s more worth mentioning is that Bilibili only advertises on its own website, and does not advertise on TV stations or various apps.

But thanks to the good word-of-mouth reputation and the temptation of red envelopes, it eventually spread through word of mouth among users.

TikTok is growing at a terrifying rate of 100 million users per day, and may even be faster in the future. Who can ignore this super potential stock?

There is no way to ignore it. After the four major domestic portals including TV stations and major financial magazines and newspapers reported the news, Tik Tok became famous all over the world that day!
Sequoia, Goldman Sachs, IDG, Yahoo, Penguin, Alibaba...

Whether at home or abroad, they were all frantically calling He Rui, Xu Yi and Lin Feng, all wanting to invest in Bilibili!
But unfortunately, they were destined to overthink. Everyone could see the growth potential of Douyin at this time, so how could they be allowed to raise funds and invest in it?

Needless to say, Xu Yi was disgusted with the constant financing. He Rui was a little hesitant about going international in the future, but he didn't dare to really move.

Outsiders may not know why TikTok is so strong, but they must know it. According to the original contract, it would be impossible for them to raise funds within two years.

If they raise funds, it means that Raymond Lam will not be able to obtain 30% of Bilibili’s shares, which means that they will lose Raymond Lam’s recommendation algorithm!

Without Lin Feng’s recommendation algorithm, could Tik Tok have achieved such results at that time?

impossible!
Of course, He Rui also has a roundabout way to save the situation. That way is to give the 30% shares to Lin Feng in advance without having to wait for two years.

This not only can win over Raymond Lam and deeply bind him to Bilibili, but also can obtain the authorization of the second-generation Tik Tok recommendation algorithm permanently in disguise!

After all, Lin Feng is already a major shareholder of Bilibili. So why would it be difficult to renew the ten-year authorization for the recommendation algorithm after it expires?
We are all family. Only when Bilibili makes a lot of money can Lin Feng get more dividends.

Of course, given Bilibili’s current growth momentum and profits, He Rui has no urgent desire for financing, because there is absolutely no need.

With a huge number of users, they have too many ways to monetize and there is no need to raise funds to obtain cash.

So whether it was a domestic or foreign investment company, He Rui ultimately declined their investment.

(End of this chapter)