Chapter 164: As the saying goes, "Birds of a feather flock together." He is indeed Zhu Gang's good brother.

"They are all high-quality colored glass. I didn't expect that Maoer's Yujing Pavilion could produce colored glass of such high quality."

Lu Xian's breathing became heavy, and he began to speak.

"Brother Maoer, I will order five colored glazes."

But compared to Lu Xian, Tang Jiye looked directly at Chang Mao, spread out his palm and said: "One thousand strings of treasure notes, presented with both hands."

One thousand strings of treasure notes are equal to one thousand taels of silver.

But for the Huaixi nobles, this is just a drop in the bucket.

Not to mention their existing assets, if the imperial court wanted to increase the salaries of officials, it would naturally be impossible to bypass the Huaixi nobles.

Therefore, the salaries of dukes, earls, and counts were also greatly increased.

Adding to this their official salaries, they have no shortage of money at all.

"Whatever style of colored glaze you want, once you've selected it, I'll send someone to deliver it to the Marquis of Yan'an's residence, so you don't have to ask your people to make the trip in person."

"After all, customers are God. You spend money, so our service should be thoughtful."

Seeing that one thousand strings of cash had been deposited into the account, a smile appeared on Chang Mao's face, and he said softly.

"I'll order five, too."

Upon seeing this, all the noble sons present spoke up one after another, with fiery glances in their eyes.

At a glance, almost everyone ordered five statues. What does that mean?
It is equivalent to selling more than 10,000 taels of silver just after opening. If this can be done every day, this grocery store will make a fortune.

Ahem, Yujing Pavilion.

"The sales down here are really hot. It seems that our uncles are really rich."

Zhu Biao, who was sitting upstairs, also heard the noise below and couldn't help but laugh.

"The salaries of the nobles are already very high, and the old man has been giving us various rewards during our conquest of the country, so it is natural that we cannot be short of this little money."

"But they are probably going to bleed a lot today, and they probably have a love-hate relationship with these prodigals."

"After all, the product is really good, but it is also really expensive. But overall, it is worth the money."

"It's like the glass market. The court is about to break the rules, but the royal family is still the royal family."

“We just need to divide it into a few categories.”

"Because Liuli is destined to be placed in the high-end market, rather than being an everyday necessity that can be found everywhere."

"But if the Ming Dynasty really enters a period of rapid development, the price of colored glaze will be very affordable, but expensive colored glaze will still be expensive."

Zhu Gang also laughed softly.

There are many things that later generations can learn from, including the sale of colored glaze.

It's like opening up the mass market and the high-end market.

You can adopt differentiated product positioning, brand strategy and marketing, and channel expansion.

What do you mean?
Differentiated product positioning means that the development cost of glass products for the civilian market is low, the production efficiency is high and the price is affordable.

This may involve simplifying the production process, using more common ingredients, or scaling up production to reduce costs.

Product design can be more inclined towards practicality and popular aesthetics, such as daily utensils, simple decorations, etc.

After all, in the eyes of the common people, colored glaze is something sacred and unattainable, and only the powerful can afford it.

Therefore, if we want ordinary people to be able to afford colored glaze, we must simplify the production process, make it more practical, and also make it conform to the general aesthetic taste of the people.

As for the high-end market, it is dedicated to customized, finely crafted high-end glass artworks.

The use of rare materials, complex craftsmanship and innovative design emphasizes the uniqueness and artistic value of each product.

This type of colored glaze should highlight its collection value and cultural connotation to attract the rich and powerful.

After all, as time goes by, whether they are ordinary people or the powerful, they will all make progress.

To put it bluntly, if people read books, the culture of the Ming Dynasty will also rise, so by combining colored glaze with culture, more people can be attracted to buy it.

As for brand strategy and marketing.

That is, in the civilian market, word-of-mouth marketing and mass communication methods, such as market displays, sample giveaways, publicity and other means, are used to let the general public understand the practicality, beauty and affordability of civilian glass.

The high-end market is different. Instead, it showcases the artistic value of expensive glass through high-end occasions such as exhibitions, auctions, and art fairs, establishes brand image, and enhances the cultural value and appeal of glass.

As for the rest, it is channel expansion. One focuses on practical means for the common people, and the other focuses on high-end means.

So there is no need to worry at all in the future, because Zhu Gang has already thought of a solution.

It's just a matter of time.

"Indeed, I have also been to your Liulichang. Both the craftsmanship and the materials used are top-notch."

"And the price is not very high, and the profit is not huge. We just want to lay a good foundation and then continue to expand."

"So if you want to popularize it to ordinary people, you should simplify the process and reduce the cost to make it high quality and cheap, right?"

Zhu Biao nodded thoughtfully and asked.

"You are really a little too smart."

Hearing this, a look of astonishment flashed across Zhu Gang's eyes, and he couldn't help but clapped his hands.

If the two brothers had not grown up together, Zhu Gang would have suspected that Zhu Biao was possessed by a time traveler?

But it is obviously not the case. Instead, Zhu Biao's mind has been slowly opening up. He has learned to consider things from all aspects instead of just focusing on one point.

So this is a very good beginning, and it also represents Zhu Gang’s thinking, which is not wrong.

Because as long as one person opens his mind and is no longer constrained by stereotypes, it means that this path is correct.

And if one person stands up, many people will stand up.

The inheritance of flame will never be extinguished.

Even if Zhu Gang was no longer around, the Ming Dynasty would still continue to develop and move forward, rather than regress.

Of course, this will take a generation of effort.

But from today on, Zhu Gang can proudly tell the world.

The changes in Zhu Biao, the crown prince of the Ming Dynasty, can prove that the importance of today is more important than in the past.

The historians, the common people, and the long history of the world want to divide the entire history of China into two parts!

This history of rise and fall can finally come to a satisfying end.

"Thanks for the compliment."

A smile appeared on Zhu Biao's face.

"Then you have to work harder. After all, Taiyuan is always making progress."

"Yingtianfu is just the starting point, and even with the help of Taiyuan, it can only shorten the journey, but it will still be very difficult to catch up."

Zhu Gang curled his lips.

"It's man-made."

Zhu Biao still smiled.

"Is this salt?"

At this moment, exclamations were heard from below.

Lu Xian looked at the fine white salt displayed on the counter, the grains of which were as white as snow, and his face was shocked again.

After all, the best salt Lu Xian had ever seen was salt that was close to white, and this was also top-grade refined salt.

The rich and powerful cannot afford it, and the taste will be purer, but there is still a trace of unavoidable foreign taste in it.

But the salt before him was as white as snow, something he had never seen before. "This is indeed salt."

Chang Mao chuckled and nodded.

"Can I try it?"

Lu Xian asked again impatiently.

"of course can."

"But just a friendly reminder, even a little bit is very salty."

Chang Mao still smiled and nodded.

"it is good."

After saying that, Lu Xian carefully picked up a pinch of salt and put it in his mouth, wanting to taste the salt.

The Huaixi disciples behind them were not willing to be outdone. They picked up a little and put it in their mouths.

Then, their brows were instantly frowned together, and their expressions were very strange, as if they were enjoying it, but also in pain.

After all, this taste is really salty, especially salty.

But unlike all the salt they had eaten in the past, the white salt in front of them did not contain any strange smell, only pure, crispy salty taste.

Seeing this, Chang Mao looked at the maid beside him and waved his hand.

The maid understood and brought over a few bowls of tea. The young men's eyes lit up and they picked up the tea and drank it all in one gulp.

After drinking this bowl of tea, there is still a slight salty taste in my mouth.

It’s really incredible.

After they recovered, they looked at the white salt in front of them with fiery eyes again.

You must get this salt.

After all, no matter how good the salt at home is, it is not as good as the salt in front of you.

"Don't ask. If you ask, there is one."

"It's just that the price is very expensive. After all, think about it, salt that is not bitter and has no peculiar smell is very rare."

"It's also very troublesome to make, so the price is very high. After all, it's a scarce premium salt."

Chang Mao looked at the fiery look in their eyes and spoke directly.

In fact, there are a lot of salt reserves, but it is not suitable to release them at this time, and they can only be used by the powerful and wealthy.

This was also discussed in advance.

Moreover, with salt of this quality, no one would doubt that it can be mass-produced. After all, this is a deeply rooted idea, and it is difficult to correct it in a short period of time.

"I want this salt."

Tang Jiye spoke again without any hesitation.

"I also want!"

The voices rang out again.

"Shopkeeper, there is no limit on the salt, right?"

"Anyone can buy it, right?"

But suddenly, another voice sounded, and it was full of anxiety.

It may be expensive, but as long as it is not only available to the rich and powerful, there are many people who can afford it.

After all, there are rich people, and they also want to eat such fine salt.

"As long as you can afford the money, sell it."

"But this kind of salt is very rare. Even if you can afford the silver, you can't sell it in large quantities."

"Everyone has limitations, whether they are powerful or ordinary people, they all have limitations."

"Also, our store only accepts banknotes. Since I am a minister of the Ming Dynasty, I also have to consider the country."

"This is also an unwritten rule, and I hope everyone can abide by it."

"Otherwise, our store will not entertain you."

Chang Mao thought about it, then bowed in the direction of the imperial palace again.

This was not something he discussed with anyone, but was something Chang Mao came up with on his own.

After all, it was his own shop and he was the boss. Besides, the banknotes used were mainly from the imperial court, so there was definitely nothing wrong with it.

This will also deepen the use of Ming treasure notes among the people, thereby gradually replacing silver and focusing on treasure notes.

And by the same logic, the price of Baochao has been very stable, almost one tael of silver for one Baochao.

In addition to some restrictions, the number of Ming Dynasty treasure notes is also controlled, so if one string of treasure notes is used here, the court will have one or two more taels of silver.

This will be more conducive to storage and the recovery of Ming treasure notes, thereby continuously improving the practical value of Baochao.

"It's natural. It's the store's rules."

Lu Xian was the first to smile.

Anyway, he had no objection at all. After all, their old man's salary came from the court, so they didn't care what it was used for.

As long as I can get the salt from Chang Mao, it will be worth it.

As for the merchants, it doesn't matter at all. They have never been short of money, and they have been doing business all the time and have never stopped.

So whether it was silver or Ming treasure notes, they had a large amount of them in circulation.

Moreover, for merchants who are picky about taste, this kind of salt is also a taste enjoyment, so they naturally cannot miss it.

They would be willing to do so even if they had to exchange their silver for Ming Dynasty banknotes and then use them to buy salt.

"Brother Maoer, you have learned to use your brain now."

In order to hear more clearly, Zhu Gang and Zhu Biao had already sat on the second floor. Listening to Chang Mao's words, a hint of admiration flashed in Zhu Gang's eyes.

Because Chang Mao's idea is indeed good, it not only maintains the legal importance of Ming Baochao, but also promotes the use of Ming Baochao.

This is definitely a good thing for the imperial court. After all, the imperial court has been vigorously promoting the Ming Treasure Notes, but you are still using silver. Isn't this a disguised rejection of the Ming Treasure Notes?

Therefore, in order to allow more people to use Ming Baochao, we have to start from shops. But it is obvious that ordinary people can use Baochao, but those merchants prefer to pay with real gold and silver.

After all, real gold and silver are real, but the Ming Dynasty treasure notes are just a piece of paper after all, so it is normal to feel uneasy.

But with today's operations, merchants' resistance to Ming Dynasty treasure notes should be greatly reduced.

What's more, the reason why a grocery store is called a grocery store is because there are a lot of goods and they are in a messy state.

To put it bluntly, there is everything here and you can buy whatever you want.

You come here to buy some salt, but there is no bowl at home. Are you going to run out to buy a bowl?
Why not just keep the ready-made ones?

People are not stupid, so why make an extra trip? Besides, the prices are almost the same, so why not buy it anywhere?

This is also equivalent to a disguised bundled sale. After all, it is impossible to come to Yujing Pavilion just to buy salt, right?
As the son of the Duke of E, he will surely inherit his father's title of Duke in the future, so can't you just try to curry favor with him?
I'm afraid that if Chang Mao reveals his identity as the behind-the-scenes boss of Yujing Pavilion, countless people will come to curry favor with him?

How can they demonstrate their sincerity?

So how should we show sincerity?

It’s clearly displayed on the shelf, buy it!

Isn't it a sign of sincerity if you buy it?
As for whether Chang Mao can do the job or not, if you go to the grocery store to buy something, the prices are about the same, so why should you ask Chang Mao to do the job for you?

(End of this chapter)