Chapter 365 Personal Sports Brand
October 2006, 10 was the Mid-Autumn Festival, and also He Zhongqiu’s 6rd birthday.

Yang Xue prepared a birthday party for He Zhongqiu and set up 23 tables in Qiuxue Garden.

Before he was old enough to understand the world, his father also celebrated his birthday by just cooking two more meat dishes, buying him some snacks, and giving him one or two dollars in pocket money, so this was his first birthday party.

The banquet was held in the right wing, which is inside the training hall behind the swimming pool. The place is large, covering an area of ​​2.5 acres, enough to accommodate dozens of tables.

On the left side of the courtyard garden, the flower halls are also suitable for setting up banquets, and several tables are set up to entertain guests and some guests of higher status.

In the morning, the invited guests arrived at Qiuxue Garden one after another.

But there were too many guests, and many people who were not invited showed up anyway. It was difficult to refuse them, so we had to add more tables, and we added a total of 48 tables.

He Zhongqiu was also very happy. He was no longer alone, especially since Sister Xue was pregnant with twins, a boy and a girl. He would have children soon, and it was nice to have a lively family.

He held a wine glass and toasted everywhere, from the left courtyard to the right courtyard. Wang Fang and Zhou Qing followed behind him to help him hold the wine bottle.

Wang Fang used to be Yang Xue's agent in charge, and now she is the deputy general manager of He's Film Company. Since Yang Xue is not in good health, she is also the one who helps prepare for the birthday party.

Zhou Qing was Yang Xue's personal assistant when she was an actress. She has always been by Yang Xue's side and is now her assistant to the general manager.

Yang Xue was not feeling well, so she was only in the left courtyard and did not come over to the right courtyard to say hello.

"Old Liu?"

Across the courtyard on the right, seventy or eighty people from the He's Film Company came and filled eight tables. When he saw Liu Yifei, he was startled.

"Big monk, you don't welcome me?" Liu Yifei pouted.

"Welcome, how could I not welcome you? Haha, long time no see, Lao Liu, how are you doing recently?" he asked hurriedly.

"Fortunately, I graduated." Liu Yifei said.

He Zhongqiu nodded, without saying much in public, and after taking a sip of wine at this table, he moved to the next table.

Wang Fang found an opportunity to step forward and whispered, "Mr. He, Liu Yifei's mother is very tough. Now she has stopped associating with the company. Liu Yifei can't get our company's resources, and people in the circle think she has been banned by our company.

Liu Yifei has not had any movies to shoot in the past year or so. Recently, I heard that she is planning to sign with Japan’s Sony Music and develop into a singer and dancer.”

"what?"

He Zhongqiu was startled and asked, "What does Sister Xue mean?"

Wang Fang felt relieved. She was Yang Xue's person, and He Zhongqiu's words clearly showed that he respected Yang Xue's ideas, so she was very happy.

"Mr. Yang said that if they don't want to interact with us, we can't just deliver the resources to their door ourselves, right?" she whispered.

He Zhongqiu nodded and said nothing more.

Wang Fang added, "But President Yang has said many times in private that there is no conflict between the company and Liu Yifei, but the outside world doesn't seem to believe it."

"I understand. I'll talk to Sister Xue later." He Zhongqiu said.

It was busy until the evening. He Zhongqiu and Yang Xue mentioned Liu Yifei's matter and said:
"Sister Xue, the schedule for the Bone Realm has been confirmed, and the promotion is about to begin. Do you want to call Old Liu and ask her to participate? We can also take this opportunity to express our opinions to the outside world, so as to avoid further misunderstanding that we are bullying a little girl."

“No resources?”

Yang Xue looked at He Zhongqiu with big eyes and asked.

"Sister, don't get me wrong. I just don't want her development and our reputation to be affected because of us." He Zhongqiu hurriedly explained.

Yang Xue smiled and said, "Xixi listens to her mother too much. She has contacted me very seldom in the past year or so.

But Sanjin, you are right. If she continues like this, I will really ban her in the future. Besides, if something happens to her, you will feel bad too. "

"Why should I feel so sad? Sister Xue, why don't we just ban her?"

He Zhongqiu's scalp was numb. Sister Xue, you are responsible for three lives now. You can't get angry. It will be terrible if you get a miscarriage.

Hearing He Zhongqiu's last words, Yang Xue laughed and said, "Come on, I'm not that petty. I just have a headache about her mother and don't want to deal with her anymore."

"Yes, just this time. From now on we will have nothing to do with Lao Liu." He Zhongqiu nodded.

Yang Xue scratched He Zhongqiu's ear and said, "Now they are both studying business. I know what they are planning. They want to seize the class and power in the future."

"Don't worry, Sister Xue, you are the one who makes the decisions at home and at the group company." He Zhongqiu quickly assured.

"Hehe!" Yang Xue was not afraid. When those two girls entered the group, if she still could not control the entire group, it would mean that she was incompetent and she would accept being overthrown and deprived of power.

Although Tang Laosan's mother works as the financial director of the group, the group has no direct business and only has the function of supervising its subsidiaries. All major subsidiaries have independent accounting and operations and have no real power, which cannot affect her control over the entire group.

Now, of the six subsidiaries of the He Group, except for the two companies in the United States, the important positions in the other four companies, including the martial arts school, are all filled by people she has arranged.

She also established the group company herself. Except for Sanjin, no one can weaken her control over the group and its subsidiaries.

Her key lies in Sanjin. Sanjin trusts her, so no one can shake her position at home or in the group.

The relationship between her and Sanjin started out as friendship, then became something like family, and later developed into love.

Now, it's even more complicated. She controls Sanjin's business empire and is pregnant. The relationship between them is a combination of affection, family affection and interests, closer than before.

Sanjin has no one else he can trust. Neither Tang Yan nor Bai Bingbing's feelings or abilities are enough for Sanjin to trust, so in the final analysis, she is not worried about her position now.

"By the way, sister, after several companies go public next year or the year after, I plan to set up my own sports brand company." He Zhongqiu said at this time.

"That's fine, but it's actually too late. With your influence, you should have started doing it a long time ago." Yang Xue said hurriedly.

He Zhongqiu said: "Well, Sister Xue, if you have time, collect some information in this area, acquire some small companies, and accumulate some technology."

Yang Xue said: "I think the competition organization that you asked Xia Song to shut down before can be restarted in the martial arts hall. After the martial arts hall goes public, the martial arts hall can independently operate a fighting competition. With the foundation of the martial arts hall, I think it will be very easy to do it."

"Well, then you talk to Brother Xia." He Zhongqiu nodded.

Yang Xue then asked Zhou Qing to contact Liu Yifei's agent, Liu Xiaoli, to inform Liu Yifei to prepare to participate in the promotional activities of Bai Gu Jie and to reserve time for it.

When Liu Xiaoli received the notice, her eyes turned red.

During the time when she was banned by Huayi Tangren, Liu Yifei could still get film contracts and advertisements. But in the past year, she can't get any movies or even advertisements.

If this continues, Xixi will not only lose her position as a first-tier star, but she will also not be able to stay in the second or third tier. In a few years, she will disappear from the public eye.

She asked around to find out if it was Yang Xue who banned Xixi, but the result surprised her. It was not the case. It was just that the outside world was worried that cooperating with Xixi would offend Yang Xue, so they automatically banned Xixi.

On October 10th, the NBA preseason began.

This season, the league not only arranged preseason games in Yanjing, but also planned to arrange two regular season games.

This time, in addition to the Knicks, the Lakers were also scheduled, but the Heat did not schedule the Cavaliers instead.

David Stern arranged the Lakers because Kobe is very well-known in China, and he arranged the Cavaliers because he wanted to promote LeBron James.

The Knicks, Lakers and Heat will play three games each. Fortunately, the games are only at night and will not affect He Zhongqiu's daytime track and field training.

In addition, the six preseason games are hosted by He's Sports and Culture Agency, a subsidiary of He's Media, and Lin Xue is responsible for contacting the NBA.

Last year, the profit was split 3000:2400, with a total profit of 600 million RMB, of which the company earned million and the NBA earned million.

This year, Lin Xue wanted to buy out the six pre-season games for 800 million RMB, but Luo Sihua Daley, who was in charge of the matter, refused. Finally, the price was negotiated to 1000 million RMB before Daley agreed.

When David Stern found out, he felt that the product was sold at a low price, but he didn't say anything.

After all, the main purpose of holding preseason games in China is to promote the NBA and sell peripheral products. The profits from a few preseason games are nothing.

Moreover, in order to keep Wolverine playing in the NBA, giving this little benefit to Wolverine's company is really nothing.

As a result, Lin Xue set the average ticket price at 800 RMB, % higher than last year, and it was still sold out.

The total ticket sales for the six shows was close to 5700 million RMB, plus 1600 million RMB in in-venue advertising, for a total of 7300 million RMB in in-venue revenue.

Then in terms of TV broadcast copyright revenue, CCTV sold 2000 million RMB, TNT sold 240 million USD, and the three domestic Internet live broadcasters sold a total of 800 million RMB, with revenue in this area approaching 4800 million.

Revenues from all aspects have skyrocketed, and revenues are expected to reach 1.2 million.

As for expenses, apart from the venue rental for six games, the food, lodging and transportation expenses of the three teams, there is very little advertising cost, which can save a lot of expenses. The total amount is at most 3000 million, and the gross profit is expected to be as high as or million.

Lin Xue discovered that hosting such influential sporting events was really profitable.

No wonder those media companies are keen on hosting concerts of those popular singers, the profits are too huge.

(End of this chapter)