Chapter 404 Returning to the Country to Participate in the Competition
On the 5th, CCTV Sports Department held a meeting.

The Shishi National Championship is about to begin. Because of the Mid-Autumn Festival, this championship is bound to attract attention from all over the world.

Therefore, CCTV also attached great importance to it and decided to send a special interview team to follow He Zhongqiu, responsible only for him.

However, track and field has never been the strong point of Chinese sports, so there are very few special commentators and reporters. The commentators are all commentators for other projects who also serve as commentators, and there is only one reporter now, who is responsible for following Liu Xiang's winter program.

"Please recommend who should be sent as a reporter. As you all know, He Zhongqiu doesn't want to have to look at Teacher Zhang Heli's face again." Director Ma Guoli said in a teasing tone.

"Haha..." The conference room burst into laughter.

Liu Mingguang, the head of the publicity section, said: "Then let's send a beautiful woman over there. Maybe with some stimulation, he can break the world record."

Ma Guoli smiled and waved his hands, saying, "I was just joking. He's such a big star, what kind of beauties has he not seen?"

"But we don't have any beautiful reporters or hosts in our department. It's too late to recruit now. If we had known earlier, we could have recruited earlier."

"Winter?"

"Old Li, what kind of aesthetic is that? Dongri should continue to follow Liu Xiang, their facial shapes are somewhat similar."

"Ha ha……"

"How about borrowing one from another department?"

"The reporters and female anchors from other departments don't understand sports either, so how can they interview us?"

"That's okay. Send a veteran reporter to follow her and prepare some interview questions for her. Then give her some pointers during the interview."

"I think so."

"Dong Qing, Zhou Tao, Li Si, Li Hong, Hu Die, I think they're all good. They're all the most beautiful faces of our department."

Ma Guoli finally said: "How about this, I will report to my superiors, and then see who has time, and then coordinate with the relevant departments."

After the meeting, he ran to the office of Deputy Director Liu, who was in charge of sports, to report the matter.

Deputy Director Liu also supported it. After all, it was not a big deal. After coordination, he decided to use Li Hong, the face of the international channel.

Li Hong hosted a competitive program on CCTV called "Dare to Challenge?", which is slightly more suitable than the others.

Anyway, it doesn't matter who she borrows from, but Li Hong's programs on the station only cover cross-strait issues, so she has more time.

Moreover, Ma Guoli believed that He Zhongqiu could only watch CCTV's international channel in the United States and might have watched Li Hong's program.

At this moment, Li Hong had just finished recording an episode of Cross-Strait TV and was talking to the guest Director Zhang. She was a little confused when she received the notice of secondment from the station.

"What's the matter?" Director Zhang asked curiously.

"The station notified me to go to the sports channel to help out and to interview He Zhongqiu at the track and field championships in Shishi in a few days," said Li Hong.

"Oh, Wolverine? Him, oh yeah, I know everything, his 9.91-meter time is seconds, haha, that's good."

Director Zhang laughed it off, but then asked in confusion, "Your sports channel doesn't have its own reporters, so how can they lend you out for an interview?"

"I don't know that either!" Li Hong said in confusion.

"Okay, then you're busy, and I'm in a hurry, so I'll leave first."

"I'll see you off."

"No, no, go ahead and get busy. You're going to cover the track and field competition, so you probably need to prepare in advance."

"Then walk slowly."

Li Hong then rushed to the sports department and met Ma Guoli.

"Li Hong, welcome to support our department!" Ma Guoli said happily.

"No, Director Ma, why do you want me to go for the interview? Is your channel so busy?" Li Hong asked curiously.

Ma Guoli said awkwardly: "Well, actually this was He Zhongqiu's request. He said that the reporters we sent to him were all grown men. Teacher Zhang Heli has been with him for several years, and he is tired of seeing them."

Li Hong was amused and laughed with her hands covering her mouth.

Ma Guoli laughed and said: "We don't have anyone suitable on our channel right now, so we have to borrow someone to help us out, and now we have to borrow someone from you.

Don't worry about the business. I will send an experienced reporter to assist you and prepare some interview questions for you in advance."

"Ok."

Li Hong nodded, but smiled and asked: "Director Ma, if my performance this time is okay, can you also give me the opportunity to interview him at next year's Olympics? You won't burn your bridges after crossing them, right?"

Ma Guoli was startled, patted his head helplessly, and said: "We were originally planning to recruit people for next year's Olympics. Now that you mention it, haha..."

He thought for a moment and said, "How about this, Li Hong? As long as He Zhongqiu can run the Olympic A standard this time, he will have five international competitions to run in September. I will arrange for you to follow him first and see the results. What do you think?"

"That's fine." Li Hong said happily.

Ma Guoli asked curiously: "Li Hong, do you want to interview him so much?"

Li Hong laughed and said, "There are very few people in the country who are not his fans. I am one of them too! Besides, as a TV host, who wouldn't want to interview him?"

Ma Guoli smiled and nodded, then asked, "What about your own show?"

Li Hong said: "It's okay, I'll record a few episodes in advance and work overtime this month."

Soon after, the news that Li Hong was seconded to the sports channel spread to all departments of CCTV.

"Sister Hong, are you going to interview Wolverine?" After hearing the news, Li Si immediately called Li Hong.

Both of them are from Jilin Province, and they were colleagues at Jilin Satellite TV. Now they have both joined CCTV. They are fellow villagers, friends and colleagues, and have a good relationship.

"Yes, just three days, starting on the 14th and finishing on the 16th," said Li Hong.

"I'm so envious! But Sister Hong, why don't you recommend me to go? I don't have any shows right now." Li Si said coquettishly.

"The China-Korea singing festival is about to begin, and you have been selected for this year's Spring Festival Gala singing and dancing party, so just be happy." Li Hong said unhappily.

"Whee!"

Li Si finished laughing and said, "Well, Sister Hong, you have to treat us."

"If you want to treat me, then treat me."

Dong Ri soon learned the news and was very depressed.

As the top star of CCTV's sports department, she felt very regretful because she had to work with Liu Xiang and could not work with He Zhongqiu, and this great opportunity was missed by Li Hong.

"Alas, in terms of influence, He Zhongqiu is a hundred times greater than Liu Xiang. I should have known not to follow Liu Xiang."

At 8:13 pm on August 8, He Zhongqiu finished filming He Tianwang as scheduled. At pm, he and Yang Xue boarded the chartered plane back to China. The listing of the martial arts school has been settled, and Yang Xue will now prepare for the listing of He's Film Company in China.

Tang Yan and Bai Bingbing also returned to China together. New York University would not start school until the end of the month, so they could stay in the country for half a month.

Not long after the plane took off, Yang Xue suddenly patted her head and said, "I forgot to tell you, Sanjin, Wu Jing's Wolf Warrior has been released. It has a domestic box office of 4.2 million RMB, 3200 million USD overseas, and a global box office of 6.6 million RMB."

"Not bad. The investment is 100 million. How much is the publicity and promotion?" He Zhongqiu said happily.

"3000 million, with a cost of 1.3 million, the company can earn 1.5 million." Yang Xue said.

He Zhongqiu said: "Starting with Hero, these domestic blockbusters are now doing well at the box office."

Yang Xue smiled and said, "It should be said that Hero started the production of domestic blockbusters. There have never been productions as large as hundreds of millions of yuan before."

He Zhongqiu nodded and said, "The scale of domestic cinemas is still small. If in another five or ten years, the number of screens reaches 30,000, a billion-dollar production like Wolf Warrior may have a box office of 1 billion or even 1.5 billion."

Yang Xue said: "There are now 11000 screens in China. Since we started investing in cinemas, the growth has been even faster. We previously expected to add more than screens a year, but in the past two years, we have been able to add to screens each year, doubling the growth rate."

At this point, she shook her head and said, "If the number of screens expands to three times the current level, the box office can indeed increase two or three times if the quality of the films is good.

When the number of screens expands to three times, the film industry will also be closely related to the domestic economic development. By then, there will definitely be inflation, and ticket prices should be much higher than they are now. "

He Zhongqiu was startled, then nodded and said, "If the ticket price increases two or three times, that's four to five times, then the box office of a good movie will be amazing."

"Perhaps, our company will be able to produce movies with domestic box office of billions in the future?" Yang Xue said with a smile.

As the two chatted, Yang Xue brought up the topic they talked about last time, which was about American real estate.

She said with some concern: "According to the analysis of some American financial media, because real estate prices have risen too much in recent years, the subprime mortgage crisis caused by this may expand, thus affecting the US economy."

"What subprime mortgage crisis?" He Zhongqiu asked.

Yang Xue said, "It's what I talked about last time, a real estate mortgage loan. In order to expand real estate in the United States, banks lend money to people with poor credit ratings. The loan conditions are very loose. Basically, you can get a loan from a bank with your ID card. This kind of real estate loan is called a subprime mortgage loan because the borrower's credit rating is low."

"That doesn't have much to do with us, right? Sister Xue, you said last time to keep more cash on hand. We haven't spent much money recently." He Zhongqiu asked.

Yang Xue said: "I am just worried that the US economy will have big problems and affect the listing of the martial arts school. But it seems to be okay at the moment, and there should be no problem with the listing."

"By the way, it's not like we haven't spent any money recently. We've spent quite a lot."

"what?"

"Last month, we acquired two sneaker R&D labs in the United States and one in the United Kingdom in the name of He's Investment Fund. We recruited some researchers from abroad and some from China. We have already established our own R&D lab in China."

“Where is the R&D room?”

"Huai Rou bought a piece of land, 80 acres, specifically for a research and development base."

"Row."

"The two in the US sold basketball shoes, and the UK sold ordinary sports shoes. They were all sold separately from brand companies that went bankrupt a few years ago. The total cost was more than 23 million US dollars."

"How's the technology?"

"Before the acquisition, we analyzed the reasons for the bankruptcy of the three companies. The main reason was not because of backward technology, but because of ineffective promotion, or the design of the sneakers was not good-looking, the style was problematic, which led to sales problems, excessive backlogs, and broken capital chains."

"But it has been bankrupt for several years, so its technology is definitely a few years behind what it is now. However, it is much more advanced than domestic technology, which is indeed much worse."

"Sanjin, I think we need to continue to accumulate technology. Nike and Adidas AND1 have invested a lot in technology, and new technology is put into use every year."

"Spend it. You have to spend what you need to spend. The $30 million salary for King He has been paid off. And this year's endorsement fee of $200 million has not been touched. Leave $100 million for next year's tax, and transfer the rest to the investment fund."

"Well, the total is more than 300 million US dollars, so the technology should be no problem. We will acquire it while developing our own research and development."

"Okay. Also, Sanjin, I heard that Nike is trying to acquire the British football shoe brand, Umbro, whose Chinese name is Yinbao. The estimated price is 2.5 million British pounds, which is about 3.4 million US dollars. Do you think we should get involved?"

“How about this brand?”

Yang Xue said: "It is an old brand established in 1924 and is a mid-to-high-end football apparel brand. Its heyday was during the 1958 and 1962 World Cups, when 16 of the 15 participating teams wore Umbro jerseys."

He Zhongqiu thought for a moment and said, "I don't have much influence in the football world. Is it risky to spend so much money to acquire a football brand? Can its football shoe technology be used in basketball shoes?"

Yang Xue shook her head and said, "General technology can be used universally, but the functions of the two sports shoes are different, so high-end technology cannot be used universally."

He Zhongqiu said: "Forget it. We have limited funds. We will focus on accumulating technology for basketball shoes and sports shoes in the early stage. We will work on professional shoe technology such as football shoes later."

Yang Xue nodded and said, "The first model we will release will definitely be basketball shoes, and then a running shoe. By then, you should have achieved some results in track and field events."

"Our sneakers should be out in one to two years," said He Zhongqiu.

Yang Xue said: "It should be no problem. With our current technology, we can definitely make some mid- and low-end shoes.

After returning to China, I pushed forward the shoe factory project and decided whether to open it in Fujian Province or Guangdong Province. Shoe factories need a large number of skilled workers, and these two places are the most suitable. "

"Sister Xue, there are too many things to do. You just need to make the big decisions and let your subordinates handle the specific matters." He Zhongqiu reminded.

"Know it."

Yang Xue smiled and said, "At least half of my energy should be focused on Xiao Xue and Yang Yang."

"Yeah!"

At this time, He Xue on the other side of the aisle started shouting. She was held by the nanny and stretched out her little arms towards He Zhongqiu for a hug, with a smile on her little face.

"good!"

He Zhongqiu quickly hugged her, kissed her first, and then teased her, "Come on, our eldest princess, call me daddy."

"Oh!"

He Xue shouted with a smile and stretched out her little hand to touch He Zhongqiu's mouth.

"She is so young, how can she cry now? Some children are developmentally delayed and cannot speak at the age of one." Yang Xue said with a smile.

"Well, I didn't know how to call dad until I was one and a half years old," said He Zhongqiu.

"Oh!"

He Yang, who was held by another nanny, saw this and also stretched out his little arms.

"Auntie Tang, hold me."

Tang Yan, who was sitting in the back, stood up and carried He Yang over. The little guy didn't refuse and was very well behaved.

The two little ones are almost five months old and are developing very quickly. They have begun babbling and started crawling a week ago.

They both have good physical conditions and have been healthy since they were born. They eat well and sleep well, just like two little pigs.

(End of this chapter)