Chapter 130 The feeling is coming
All the way from Jiangchuan to Xiangshan, Zhang Yunqi never told Wang Guibing what the purpose of this trip was, and Wang Guibing didn't ask either. The two had worked together for so long that they had a good understanding of each other.
Looking at the words "Rihua Electronics Factory" hanging above the small factory, Wang Guibing was initially confused, and then he thought he had figured it out. He thought it was probably the same method as when he sold the Palm King handheld game console. He said, "Brother Yun, are you going to sell the products from this factory?"
Zhang Yunqi smiled and said, "Almost the same, but this time we want to be the regional general distributor of this electronics factory."
Although he said this, what he really wanted to do was to acquire the Rihua Electronics Factory. This was a highly profitable deal. If it had been two years earlier, he would have been able to take over this shabby factory in minutes with just a few hundred thousand dollars. However, the Rihua Electronics Factory had already passed its most difficult period and was operating well and making a profit. Given Duan Yongping's dedication to this business and the character of the senior executives of the Yihua Group, it was no longer possible to take it over.
Having missed the opportunity to own a villa by the sea with flowers blooming in spring, Zhang Yunqi realized the importance of seizing the opportunity. He knew the future development direction of China's business, which small business would be reborn from the ashes at some point in time, and which little-known person was worth his entire fortune betting on. However, such opportunities would not come again and again.
Zhang Yunqi couldn't help but think of Hu Zhibiao.
This CCTV bid winner, who was famous throughout China in the 1990s and a business legend, is probably hiding in some corner of Xiangshan repairing televisions.
We have to make money faster.
Otherwise, he wouldn’t be able to handle this future big shot.
There is no chance to take over Rihua at the moment, but it is still possible to get a share of the pie. He knows very well that the first generation of Subor learning machines will be on the market soon. If he can take advantage of this opportunity to become the general distributor in several regions, with its potential, it will be easy and enjoyable to make millions by lying at home and doing nothing.
Thinking of this, Zhang Yunqi asked Wang Guibing: "Old Wang, what do you think Rihua Electronics Factory values most when recruiting distributors?"
"That must be the sales channel." Wang Guibing had worked in this kind of electronics factory before. Later, when he was making handheld game consoles, he often dealt with Shenglong Electronics' sales department. He was very familiar with this area.
Zhang Yunqi nodded: "But the problem right now is that we don't have a single car or a single salesperson, so how can we talk about sales channels? Why would Rihua believe that we can be a good agent for its products?"
Wang Guibing thought for a moment and said, "That's true, but Rihua seems to be just a small factory. It's good enough that someone can represent its products. Why would there be so many details? Besides, we are just a city distributor, and we are in Jiangchuan, which is far away from here. Whether there are sales channels or not is just a matter of talking. Can a small factory like Rihua go to Jiangchuan City for investigation?"
Zhang Yunqi laughed: "Your idea is just based on stepping on dog shit, it's not good and not safe, but no matter what, since we are here, let's go in and take a look first."
The two walked into the Rihua Electronics Factory, and the security guard who had been watching them for a long time came to greet them immediately. When he heard that they were here to discuss business, the security guard was like meeting his father, and said eagerly: "Please come this way, I will take you to see Section Chief Shen."
Zhang Yunqi asked: "Is Section Chief Shen Shen Wei?"
The guard turned around and said, "Yes, do you know Section Chief Shen?"
Zhang Yunqi smiled and said, "I've heard of his name."
Led by the security guard, Zhang Yunqi and Wang Guibing came to the sales department of Rihua Electronics Factory. The sales department was empty, and it was estimated that the salesmen had all gone to the market.
Zhang Yunqi remembered that in a business book he had read in his previous life, it was written that at that time, the Rihua Electronics Factory was extremely short of funds, so most of the salesmen hired were half-way monks. In short, there were all kinds of strange people, some selling salted fish, some selling ice cream, some selling prosthetics, some selling cement, and some selling health products... However, it may be precisely because this group of salesmen were all made-up teams, so there were no taboos, and each of them had their own unique tricks, and the effect was very good. Zhang Yunqi had no chance to meet this group of strange people, but it was not a pity, because the guard brought him a very unusual young man, who looked to be in his early twenties and looked immature, but Zhang Yunqi recognized him at a glance, the future chairman of VIVO, Shen Wei.
Although Shen Wei was already the head of the sales department of Rihua Electronics Factory at that time, his demeanor was still very immature. When he heard the guard say that Zhang Yunqi was the boss who came to discuss business, he was particularly enthusiastic. He personally made two cups of tea and asked Zhang Yunqi and Wang Guibing to sit down. Then he introduced himself: "Shen Wei, head of the sales department, do you two want to do our company's products?"
Zhang Yunqi nodded: "Zhang Yunqi, I'm from Jiangchuan City, Xiangnan Province. I used to be the city's general distributor of electronic products such as handheld game consoles and red and white game consoles. I recently learned about your company's new product, the Subor Learning Machine, and I think the market prospect of this product should be good, so I came to discuss cooperation."
Shen Wei said enthusiastically: "Boss Zhang, you are so young, but you have become the general distributor of an entire city. That's amazing."
Zhang Yunqi couldn't help but smile: "You're not that old either."
Shen Wei said with a smile: "I am just an errand boy in the factory, I can't compare. By the way, Boss Zhang, you have been selling electronic products, which is very suitable for our company's products. I just don't know how the channels are?"
Zhang Yunqi said: "I have relatively wide distribution channels in Jiangchuan City and the surrounding Hengnan City, Yongshan City, and Changde City. I have a large number of cooperating electronic product wholesalers and can distribute the goods quickly."
Having said this, Zhang Yunqi stopped talking.
If he said too much, he would be exposed. He changed the subject and said, "Although I have great confidence in your company's Subor learning machine, it is a new product after all. Not many people know about it. I want to know how much your company is promoting this new product?"
Shen Wei immediately said, "Boss Zhang, please rest assured that the company will make great efforts in publicity and promotion. In addition to placing advertisements for Subor learning machines in national newspapers and magazines, holding game competitions, etc., we will also spend a lot of money to broadcast advertisements during prime time on CCTV."
Zhang Yunqi looked very interested and said, "It's a good idea to advertise on CCTV. I still remember the prize-winning guessing advertisement you ran on CCTV two years ago. It seemed to be... owning a Subor will make you a millionaire. Yes! That's it. I have a deep impression of it. I just don't know what your advertisement is this time?"
Shen Wei groaned, "This advertisement is still in the preparation stage. Mr. Duan has been thinking about it these past two days. The specific plan has not yet come out, but it won't be long, because it will be launched on the market soon."
Zhang Yunqi said happily: "This thing needs inspiration and can't be rushed. But advertising is something mysterious and not easy to do well. It must be based on positioning, grasp the target audience, be unique, and build its own brand to be a good advertisement."
In the early 1990s, most Chinese companies had a weak brand awareness. At that time, as soon as a company made a good product, countless counterfeits would immediately appear on the market. Consumers could not tell which were genuine and which were pirated. The reason was that genuine companies lacked brand awareness. In the fiercely competitive game console manufacturing industry, it was Subor's superior brand awareness that ultimately made "Subor" stand out from the chaotic situation where many competitors emerged and the smoke of gunpowder was everywhere and it was far ahead.
Therefore, after listening to Zhang Yunqi's analysis of advertising, Shen Wei was a little curious and said, "Boss Zhang, you have a deep understanding of advertising."
Zhang Yunqi smiled and said, "It's OK, but I do have some thoughts about your company's advertisement for this Subor learning machine."
Shen Wei was very interested: "Please feel free to give me some advice."
Zhang Yunqi reached out, picked up a pen and paper from the desk, and began to write quickly.
(End of this chapter)