Chapter 131 Overlord's Regret
On this sunny morning, Shen Wei, the head of the sales department of Rihua Electronics Factory, walked hurriedly through the factory with a few pages of paper in his hand and soon came to a room marked as the general manager's office.

He did not knock on the door, but pushed it open directly. The room was not big, with only a desk, a bookcase, and an ordinary sofa. The layout was very simple, even shabby. Sitting in front of the desk was a young man in his early thirties.

This person is Duan Yongping, general manager of Rihua Electronics Factory.

Duan Yongping saw his favorite general acting recklessly, frowned and said: "What's wrong?"

"Mr. Duan, haven't you been thinking about advertising on CCTV recently? Do you have any idea now?" Although Shen Wei is young, he has been in the Rihua Electronics Factory for many years and has always followed Duan Yongping. He is deeply trusted by Duan Yongping and speaks directly.

"No." Duan Yongping put down his pen and rubbed his brows. He had been thinking about this matter for the past few days. Now the Subor learning machine has been successfully developed and mass-produced, just waiting for advertising to coincide with its listing for sale. However, the advertising plan has not been finalized, and he is not satisfied with the plans made by several advertising companies he hired.

"That's great. Someone has made a plan for us. I think it's very good. Mr. Duan, please take a look at it first." Shen Wei handed over a few papers in his hand.

Duan Yongping was stunned for a moment, but said nothing. He took the plan and read it quickly.

Looking at it, he was stunned.

Shen Wei, who was standing next to him, had been paying attention to Duan Yongping's expression. After years of getting along, he had gotten to know his boss very well. He was particularly able to keep his composure and generally did not easily reveal his inner emotions. Seeing his absent-minded look, he knew that the advertising plan had caused waves in his heart, so he asked, "Mr. Duan, what do you think of this plan?"

Duan Yongping reacted: "Oh, I just saw it."

He picked up the enamel cup and took a sip of strong tea, then picked up the plan again and continued to read it. This time he read it very carefully and slowly. After reading it, he put the paper on the table, tapping his fingers. He pondered for a long time before looking up at Shen Wei: "Who wrote this?"

Shen Wei replied: "It was written by a young man who came to our factory to discuss product distribution. Judging from his appearance, he is probably not even older than me. He is a young man with a lot of ideas."

Duan Yongping was stunned again: "Are you a distributor?"

Shen Wei nodded: "Yes, he wants to be the general distributor of our new product, Subor Learning Machine, in the city. I chatted with him and talked about advertising. I saw that although he was young, he seemed to have a lot of insights in this area, so I told him about our plan to advertise on CCTV. Unexpectedly, he picked up a pen and wrote this advertising plan for us."

Duan Yongping thought for a moment and said, "Then ask him to come over. I want to talk to him."

"Okay." Shen Wei nodded, turned and walked out.

"Hey, wait a minute." Duan Yongping suddenly called Shen Wei back, stood up and said, "Forget it, I'll go meet him myself."

The two left the general manager's office. With Shen Wei's introduction, Duan Yongping soon met Zhang Yunqi in the sales department. Although Shen Wei had told him that this person was very young, Duan Yongping was still a little surprised when they actually met, but he did not show it. He extended his hands enthusiastically and said, "Hello, hello, I am Duan Yongping, the general manager of Rihua Electronics Factory."

"Hello, Zhang Yunqi."

Zhang Yunqi looked at the young man in front of him for a long time before he stretched out his hand and shook hands with him.

Before coming, he was very interested in this top invisible tycoon in China's business world in later generations. He even wrote down some of Duan Yongping's important business initiatives and points worth reflecting on in his previous life in the black notebook.

In 1989, Duan Yongping obtained a postgraduate degree from Renmin University. In that era, he was an absolute minority in China's business community. With lofty ambitions, he came to Xiangshan during the national talent flow of "The Peacock Flies Southeast" and took over the Rihua Electronics Factory, which was on the verge of bankruptcy, as general manager.

In just five years, he turned this small factory into one with an annual output value of 8 million yuan and a market share of nearly 80%. However, the unclear ownership of "Little Overlord" and the various conflicts between it and the Yihua Group eventually led to Duan Yongping and his core team leaving.

Not long after, the great king died in Dongjiang.

In short, under Duan Yongping's leadership, Xiangshan Subor Electronics Industrial Company played a sad and memorable modern version of "Farewell to the Machine" in the tide of modern market economy. It was only six years from its rise in 1991 to its failure in 1997. After leaving Subor, Duan Yongping founded BBK.

A business genius is a business genius no matter where he is. Similarly, in just a few years, he made BBK one of the top brands in China's cordless telephone, VCD, educational electronic products and other industries.

In 1999, Duan Yongping was named one of Asia's 20 "millennium" industry leaders in business and finance by Asia Weekly for his "clear vision and innovative ability."

In 2001, Duan Yongping, who had just turned , split the company into three, namely BBK, OPPO and VIVO. He retired and went to the United States across the ocean to live with his girlfriend.

It may be because he sleeps with his wife in his arms every day and his life is too comfortable, so when he has nothing to do, he would invest, do charity, have dinner with Buffett, and also brought up a famous apprentice, Huang Zheng, who is the CEO of Pinduoduo. As for investment, Duan Yongping's most amazing case was at the end of 2001, when he "bought" NetEase shares for about 1 US dollar. More than a year later, the stocks he held soared more than times, and his net worth exceeded billion.

In short, Zhang Yunqi admires this man very much. In the history of modern Chinese business, he is a unique tycoon. He cannot be compared with Mr. Ma and Brother Ma, nor is he as good as Brother Qiangdong who is unaware of his wife's beauty. However, his indifference to fame and his pragmatic and sincere business logic are what many Chinese entrepreneurs in later generations lack.

Zhang Yunqi was looking forward to meeting Duan Yongping this time, but now that he actually saw him, he did not feel as excited and admiring as he had imagined. Perhaps it was because he had already examined this man's life, and like a God with power, he had unconsciously stood at a higher perspective.

Duan Yongping was quite enthusiastic towards Zhang Yunqi. He invited him to the general manager's office and offered him a cup of hot tea. He also seemed to be intentionally or unintentionally talking to Zhang Yunqi for a long time about topics such as marketing in a tentative tone.

After an in-depth conversation, Zhang Yunqi's speaking style and sharp insights into China's marketing seemed to convince the not-so-experienced Duan Yongping. He was quite amazed, as he had never seen such a visionary and talented dealer before. So he smiled and turned the topic back to the advertising plan made by Zhang Yunqi.

He said, "Boss Zhang, your advertising plan is very consistent with Subor's brand positioning and strategic direction. It's perfect and to my liking. To be honest, I haven't slept well for several days because of this advertising plan."

Zhang Yunqi was questioned by Duan Yongping for a long time, and his mouth was dry. He took a sip of tea and smiled and said, "Thank you. I just wrote it casually."

In fact, he knew very well that Duan Yongping would definitely value and appreciate his advertising plan, because Duan Yongping's consistent business logic is to strike back, focus on products, emphasize marketing, and offline sales.

In the inherent cognition of many people, any big businessman or entrepreneur who is successful in business must be an adventurer who dares to be the first to try new things. However, Duan Yongping is an exception: he was not the first to make game consoles, he was not the first to make VCDs, and he was not the first to make telephones. But whether it was Subor or BBK, his strategy of catching up after being attacked and focusing on marketing achieved huge success.

In short, he was a very pragmatic person with a brand awareness, which was rare in that era. He was an absolute marketing master and advertising master. How could Xiaobawang break through the siege when it was surrounded by layers of enemies without taking the lead? It was because of the well-known advertisements!
The advertising plan he gave to Duan Yongping was not original. It was the result of Duan Yongping's thinking for several days and nights in his previous life after locking himself in a small dark room. It was definitely to his liking. Zhang Yunqi was thankful that Duan Yongping had not figured out the advertising plan at that time, otherwise the fake Li Kui would have been exposed when he met the real Li Kui.

As for the effect of this advertising plan, Zhang Yunqi was deeply impressed. Once it was broadcast during the prime time of CCTV, the Subor learning machine became popular across China almost overnight and became a standard feature of many urban families.

"Boss Zhang, you are too modest. You are so young, but you have such profound insights into marketing. It is rare." Duan Yongping smiled. After a conversation, he had a good impression of this young man who was neither arrogant nor impatient, and admired his talent. He said: "Boss Zhang, are you interested in developing in our factory? Of course, you can continue to do the Xiaobawang distribution business, and the factory can also provide you with many conveniences. As for the position and treatment, we will definitely not treat you unfairly. How about 3,000 a month?"

Zhang Yunqi was very happy and said pretentiously: "I don't have such an idea for the time being. I used to be the general distributor of handheld games and could earn 500,000 a month. Besides, there is no need to ask me to do advertising and marketing. Advertising and marketing can only play a temporary role. Whether a company can develop stably and rapidly in the long term depends on its business management."

"That's right." Duan Yongping was not embarrassed by Zhang Yunqi's direct rejection. He nodded and said, "Then may I ask, Boss Zhang, what problems do you think there are in the management of my factory?"

Zhang Yunqi said: "Of course there are problems with management, but the most critical problem of Rihua Electronics Factory is not this."

Duan Yongping was very interested: "What is the most critical issue?"

Zhang Yunqi pointed his middle finger upwards, then said four words: "Yihua Group."

　Sorry, I didn't do the two updates I promised today, because the PPT plan was not finished until after 9 o'clock tonight, but it was finally finished. I estimate that I am almost done with the work, so I will try my best to make up for it when the time comes. In addition, I recommend a friend's book, "Please Be a Good Person", which is a fine book. If you like this type of book, you can read it.

(End of this chapter)