Chapter 141 Please Spare the Elementary School Students
Aunt Zhang is a simple rural woman who is always kind to others. However, she is not the cowardly type who would allow others to bully her. She is very strong-willed at heart.

When Zhang Yunqi was young, his family was in a difficult situation. His father was a simple man, and they had a group of hungry and over-birth guerrillas. Life was really hard. Fortunately, his mother supported this poor family.

You have to know that disputes are common in backward mountain villages, such as disputes over canals for irrigating tobacco fields, or your pigs digging up other people's vegetable fields. These kinds of things can easily lead to disputes, and people will curse at each other from one end of the village to the other. If there is no strong person in the family, anyone can make trouble for you.

In his previous life, Zhang Yunqi often saw his mother quarreling with people in the village. He still remembered that there was a severe drought one year and the rice fields at home were almost dried up. One time, his mother was fighting with people from the neighboring village for a water canal and was pushed into a muddy ditch by the other party. Covered in mud, his mother immediately got up, grabbed the other party's hair and dragged him into the muddy ditch to fight, while many villagers around with hoes on their backs watched and laughed.

Zhang Yunqi was still very young at that time, with the sensitivity and inferiority complex of a child. When he saw this scene, he just felt that his mother was shameful. Why didn't his mother even have the basic face and self-esteem?
Later, when he grew up and became sensible, Zhang Yunqi sometimes thought of this incident and felt that he was very stupid. It was not that his mother had no shame or self-esteem, but she had something she wanted to protect more than herself - that rice field, which was the family's food supply for a year!

But I didn't know at that time that a person's true strength does not come from protecting his self-esteem, but from putting aside his self-esteem. So my mother is very strong.

All in all, it has not been easy for my mother to live over the years. She raised five children, then she got a heart disease, and just two months after she had surgery, her husband went to prison. She suffered and was poor for most of her life. Now Zhang Yunqi only hopes that she can have a happy old age, and nothing else matters.

So after listening to his mother, Zhang Yunqi didn't think about anything else. He was just afraid that she would be upset and hurt herself, so he comforted her, "It's okay. It's just two bowls of fish meal. Just feed the dog. Mom, our family is so rich now, we should learn more from those rich families. It is still necessary to be kind and loving to animals."

Zhang Ma was amused and said, "You are just a talker. Is this a matter of money? I am just angry."

Zhang Yunqi immediately said, "If it's not a matter of money, then it's not a problem. Mom, don't worry, leave this matter to me. In less than a week, I will find those two bastards who ate the free meal and apologize to you."

After Zhang Yunqi said this, Zhang's mother felt that it was unnecessary and said, "Why are you fussing? If you have that energy, you might as well read more books. I just feel uncomfortable and want to complain. Just pay more attention next time."

When Zhang Yunqi heard what Zhang Ma said, he knew that the matter was over. His mother felt better, so he chatted with her for a few more minutes. After his mother got up to take a shower, he yawned and went back to his room to sleep.

The next day, Zhang Yun got up early and went to the fish meal shop to take a look. Zhang's mother had already cleaned the red paint splashed on the roller shutter door of the fish meal shop, but there were still some solidified red marks, which looked a bit unsightly.

He felt that something was not right. It was normal for someone to dine and eat for free, as this kind of thing would happen in every restaurant. Zhang Yunqi did not care about it, but someone threw red paint on the restaurant door for no reason. If this person was not mentally ill, he must have a conflict with the owner of this restaurant.

Thinking of this, Zhang Yunqi walked to a phone booth and called Wang Guibing, asking him directly: "Do you know where I can buy surveillance equipment in the city?"

Wang Guibing said, "Xinglong Electronic Digital City. Mr. Yu should know more about this."

Zhang Yunqi said, "I still have classes to attend. Please ask him to help me install a monitoring device in my fish meal shop. Do it as soon as possible, preferably this afternoon."

Wang Guibing said it was done.

After hanging up the phone, Wang Guibing took people to Zhangji Qifengdu Fish Powder Shop at 5 o'clock in the afternoon of the same day to install a surveillance system.

At that time, the domestic monitoring system was still a closed-circuit television monitoring system, which could also be called the first generation of analog television monitoring system. The transmission medium was a video cable, which was processed in an analog manner by the control host. Although this thing was very backward, it was not cheap. Zhang Yunqi thought that the person who was causing trouble in the fish meal shop should be someone he knew who had a conflict with him. If he spent some money to install a monitoring system, he might be able to catch the other party and save his mother from worrying about this trivial matter.

After installing the surveillance system, Wang Guibing smiled and said to Zhang Yunqi, "Do you want to write a few signs like others do, saying 'Surveillance Inside', to deter those who have evil intentions?"

Zhang Yunqi waved his hand, saying that doing so would only alert the enemy.

After seeing off the master who installed the surveillance camera, it was already past seven o'clock in the evening. He called Wang Guibing to have dinner together, and then went to school as usual the next day. The results of the midterm exam that had just ended had not been announced yet, and the students in the class were having a particularly hard time.

On the third day, Zhang Yunqi took a morning off and went directly to the company, because today was the day when ten applicants would submit their marketing plans for the Subor learning machine.

Yu Lin is also in the company today.

Recently, he has been busy dealing with the registration procedures for Lianzhong, and has been running around between various government offices every day. It is rare for Zhang Yunqi to meet him. It happened that ten applicants had submitted their marketing plans for the Subor learning machine, so Zhang Yunqi called Yu Lin to take a look together.

After reading them, Yu Lin felt that two of the marketing plans were well done, especially the marketing plan for the Subor learning machine made by an applicant named Tan Yun. He admired it very much and showed it to Zhang Yunqi.

After Zhang Yunqi read it, he gave it an objective evaluation, saying it was mediocre and gave it 6 out of 10. In fact, in his eyes, none of the marketing plans made by these ten applicants were vivid, valuable and creative.

He was well aware of this. In the early 90s, we had just emerged from the planned economy, and the supply and demand relationship was exactly the opposite of that in later generations, with demand exceeding supply. This was most prominent in the 80s. Productivity was insufficient, materials were in short supply, and prices could not be raised at will. It was common to have money but not be able to buy things. At that time, sales was not called sales, but supply and marketing. Therefore, supply and marketing were the uncles, and purchasing was the grandson. If you tell anyone the idea that the customer is God, it is simply bullshit.

It is precisely because demand exceeds supply that businesses have no need to please customers, and marketing is simply a waste of money. However, with the chief architect's southern tour in 92, the socialist market economic system was formally established, the private economy began to grow explosively, the number and variety of commodities flourished, the Chinese people had room for choice, and competition between enterprises began, and the concept of marketing was slowly introduced.

In general, marketing in China in the early 1990s was still in its infancy. There was no complete and mature marketing system and concept at all. Marketing geniuses like Duan Yongping of Subor, Hu Zhibiao of Aido, and even He Yang, the once-famous idea king, were all self-taught. Real marketing experts were very scarce, and even if there were any, they would not choose a small company like Lianzhong.

With this mentality, Zhang Yunqi did not set his requirements too high. He did not expect to recruit a Hu Zhibiao with a basic salary of 300 yuan. Such a good thing is just like sleeping with his old lover Angelina Jolie. It does not exist.

After a brief discussion with Yu Lin, Zhang Yunqi picked out four applicants and asked Zhang Qiulan to notify them to come to the company to start work tomorrow.

After dealing with this matter, Zhang Yunqi talked to Yu Lin about building distribution channels. This matter was imminent. He knew that the advertisement of Subor learning machine would appear in the prime time of CCTV at the end of May.

Before this, Zhang Yunqi wanted to get enough funds for distribution, but now there is only more than 100,000 yuan in the company's account, which is not enough. Fortunately, now all the people have been recruited. Although the company registration cannot be completed in a short time, he does not plan to wait. Speed ​​is of the essence. He will develop the market first and make some money later.

After Yu Lin understood Zhang Yunqi's intention, he expressed his attitude: "All my channels will be connected to Lianzhong. Of course, I cannot control whether they are willing to do the Subor Learning Machine project, so I want to find time to invite them to the company to talk and make them believe that this project has prospects and is profitable, so that we can discuss it."

Zhang Yunqi nodded: "Well, you should train the employees as soon as possible in the next two days to familiarize them with our business, and then invite your old customers to come over for a talk. Of course, our current focus is to find a way to attract a group of customers in the game console market to buy our Subor learning machine."

"So what good ideas do you have?" Yu Lin ordered a Furong King cigarette.

Zhang Yunqi said: "Putting advertisements in newspapers to attract game console terminal retailers in Jiangchuan City to actively seek cooperation with us is the fastest and most direct way."

Yu Lin subconsciously said, "Then let's use Tan Yun's plan for advertising. It just so happens that her plan also uses newspapers as a medium. What do you think?"

Zhang Yunqi shook his head and said no.

He thought about it again, picked up the pen and started writing quickly on the 4A paper. He had a rough draft in mind, and wrote fluently. In less than minutes, he finished the whole plan and handed it to Yu Lin.

Yu Lin took it in his hand and looked at it.

After reading it, he understood why Zhang Yunqi looked down on Tan Yun’s marketing plan. It was obvious that the two were not on the same level.

To be honest, while Yu Lin was full of confidence in the company, he also felt a lot of pressure himself when he started a company with such a calm, meticulous, and talented high school student. Sometimes he felt that he could not keep up with Zhang Yunqi's pace and thinking.

Speaking of which, he is also very young, only 34 years old this year. He has a considerable fortune and should be considered a successful person of this era. However, in front of Zhang Yunqi, he does not have any sense of accomplishment. However, he is not frustrated. It is challenging to cooperate with such a person, and only then can you do things that you never dared to think of before.

Yu Lin said, "That's settled. I'll use your plan and contact some acquaintances in the newspaper and media to get the advertising done in the next two days."

Zhang Yunqi said, "You don't need to put too much advertising space. Just choose the most authoritative Jiangchuan Daily to put the ad in. It would be best to find a way to get the most prominent ad space in Jiangchuan Daily, at least half a page, for four consecutive days. Advertising fees are not a problem. You can spend the money in the company's account. Anyway, there will be income in a few days."

Yu Lin heard Zhang Yunqi's words, which seemed to be a way to get rid of the problem at the end of the day. He smiled and said, "It seems that if this thing doesn't work, I will die."

Yu Lin's ability in the city is indeed considerable. The next day he solved the problem of advertising space in Jiangchuan Daily. He got half a page of the cover of Jiangchuan Daily, which cost him 5000 yuan a day, or yuan for four days, which would be more than yuan in later generations. However, Zhang Yunqi felt that the money was worth it.

On May 5, a huge picture advertisement was published on the cover of Jiangchuan Daily. The advertisement was located at the most conspicuous part of the entire newspaper, occupying a full half of the page, but there were only twelve large red characters on the half page:
"FC game console, please leave the elementary school students alone!"

(End of this chapter)