Chapter 142 Favorite Choice (Subscription Request)
1993 was still a period of prosperity for the FC game console. In that era without computers, Internet cafes, and even smartphones, various pirated brands of FC red and white game consoles were definitely the important reason for every Chinese child to rush home with their schoolbags after school.

It has accompanied Chinese children through countless wonderful times. They carried schoolbags, huddled together with their heads tilted, and scrambled for the controllers to play games like "Super Mario". This kind of pure childhood happiness is the collective memory of China's 1980s generation.

Of course, this wonderful memory is inevitably accompanied by the nagging and scolding of parents. Chinese parents have always regarded games as a scourge, and this has not changed until later generations.

On May 5, the row of big red words in the most conspicuous place on the cover of Jiangchuan Daily, the most authoritative newspaper with the largest circulation in Jiangchuan City, to a certain extent expressed the voices of parents and became a topic of conversation for many people after dinner. However, this sentence had no beginning or end, and was placed in the most conspicuous advertising position without any advertising information, which was quite confusing.

In that era when marketing concepts were scarce, Zhang Yunqi's typical suspense advertisement was indeed quite novel. You should know that China's first suspense advertisement was thought up by Hu Zhibiao in November 1995 when he was advertising his Aido VCD. That year, he developed Aido VCD, and the first market he targeted was Yangcheng. In the "every inch of land is worth a lot of money" "Yangcheng Evening News", he covered 11/4 of the newspaper for 1 consecutive days.

On the first day, he logged in with two words: "Aido."

The next day, still two words: "Love more."

On the third day, there were still only two words: "Love more."

On the fourth day, the answer came out - "Aido VCD."

From the perspective of later generations like Zhang Yunqi, this suspense advertisement did not have much technical content, but it was the first suspense advertisement in China. It was particularly eye-catching for the Chinese people who had not yet been surrounded by various marketing routines at that time. Aido VCD became an overnight sensation in Guangzhou.

It has to be admitted that Hu Zhibiao has an extremely high market intuition and is a rare marketing genius, but Zhang Yunqi is more confident in his suspenseful advertisement.

On May 5, a line of simple words once again appeared on the half-page cover of Jiangchuan Daily: "FC game consoles are about to be phased out, and the favorite choice of primary school students, what is it?"

In that era when marketing thinking was poor, the communication effect and topic popularity contained in these few simple big red words are difficult for later generations to understand and imagine. Just like when Hu Zhibiao casually posted the two words "Aido" on the "Yangcheng Evening News", in the future with information explosion, no one might be interested in taking a second look at it, but in the 1990s, it seemed to have magic that attracted citizens on the streets to discuss and debate it.

That afternoon after school, when Zhang Yunqi passed by Sister Li's store, Sister Li was still holding a copy of the Jiangchuan Daily and reading it. When she saw Zhang Yunqi, she immediately stopped him and pointed to the paragraph on the newspaper and said, "Xiao Zhang, come here, tell me about the obsolete FC game console, which is the favorite of primary school students. What do you think this thing is? It should sell well, right?"

Zhang Yunqi took the newspaper and looked at it, then said with a smile: "Sister Li, the things you sell are for middle school and high school students. Why are you mixing in things that elementary school students like?"

Sister Li immediately said: "That's not necessarily true. The FC game consoles that primary school students like to play are also loved by middle school and high school students."

Zhang Yunqi said happily: "That does make sense."

Sister Li asked: "What do you think this thing is? Xiao Zhang, you are in the game console business, right? I think this is a business opportunity."

Zhang Yunqi put down the newspaper and said, "I really can't tell. As for business opportunities, there should be new information in the newspaper tomorrow. We'll talk about it then."

One day later, on May 5, a row of big red words once again appeared on half of the cover of Jiangchuan Daily: "Integrating learning and entertainment, subverting the field of electronic educational games, what is it?"

This time, in addition to the row of big red words that create suspense and attract attention, the address and phone number of Lianzhong Trading are also left in the lower right corner of the newspaper cover.

On the morning of the day the newspaper was published, people started calling Lianzhong Company to inquire about their needs. By the afternoon, the phone was almost always busy.

Looking at this situation, Zhang Yunqi realized that he had made a mistake by not installing more telephones. Among those who wanted to call in for consultation but couldn't get through, some must be distributors, wholesalers and retailers of electronic digital products. They were the potential customers for him to build a distribution channel.

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May 5th, Sunday, is a day off for office workers. In the past, the front of Yanquan Building where Lianzhong Trade is located was particularly deserted on this day, but on this Sunday, May 8th, it was very lively. Many sharp-minded people smelled the scent of wealth and ran here to inquire and consult.

Fortunately, all the newly recruited employees of Lianzhong Trading have already started their posts. In addition to the personnel and accountants, there are four salesmen, three men and one woman. The woman is Tan Yun, whom Yu Lin is optimistic about, and the three men are Chen Xing, Liu Haihua, and Liao Qiumin.

Zhang Yunqi asked Wang Guibing to find an advertising company to customize business cards for Lianzhong Marketing Managers for them. He gave them two days to familiarize themselves with the company's business. After going through it with Yu Lin, they worked overtime on Sunday to receive guests who came to the company for consultation.

Of course, the final answer must not be revealed to the outside world. The suspense must be maintained until the very last moment. For those who call or come to consult, we always ask them in an earnest manner to leave their contact information so that we can discuss it in depth tomorrow.

The company is so prosperous now as soon as it opened. The four marketing managers are working very hard. If the skin is gone, the hair will fall off. Only when the company is doing well can they be truly good.

Among these four people, Tan Yun is the most active one. She is only 24 years old this year and graduated from Yenching Normal University in the capital two years ago. She used to work as a planner in a foreign company in Yanjing. Because her mother who lived alone was seriously ill and hospitalized this year, she had to come back to take care of her mother.

After her mother recovered from her illness, she earnestly advised her to stay in her hometown to work, find a local man to marry and live a stable life. Tan Yun was raised by her mother, and she did not want to go against her mother's wishes, so she decided to develop in her hometown. However, it is really not easy to find a good job in her hometown. There are very few jobs that match her major and whose salary can meet her requirements. It was under this circumstance that she came to Lianzhong Trade for a basic salary of 300 yuan.

Tan Yun had a background from a prestigious university and experience working for a foreign company. She was quite confident in her abilities when she joined such a newly established small company. Zhang Yunqi asked the applicant to come up with a marketing plan for the Xiaobawang learning machine within two days, and she only took half a day.

As expected, within an hour after submitting the proposal, she received a call officially joining Lianzhong Trading. However, what she did not expect was that the marketing plan for the Subor learning machine she submitted fell into oblivion, and the company's first large-scale marketing campaign used the boss's own plan.

She was not convinced by this, thinking that her boss Zhang Yunqi was young, immature and arbitrary. However, after understanding the boss's entire marketing plan and the influence it had created in the city in the past two days, she was convinced.

Tan Yun is very familiar with most of the current marketing advertisements in the country, but this suspenseful advertising marketing from her boss is the first time she has seen it. Although it is only the third day, it has whetted the appetite of citizens and formed a great impact in a very short time. Last night, when she was listening to the radio at home, she also heard the host of the "Today's Hot Topics" column of the city radio station specifically discussing this topic and interacting with some citizens about what the answer to this suspenseful advertisement is.

Tan Yun didn't know whether this was arranged by the boss of the radio program or whether the radio station took the initiative to broadcast hot topics to attract listeners, but no matter which one it was, it achieved very good results, as evidenced by the number of people who came to consult one after another that day.

The success of Lianzhong Trade's first marketing war was a foregone conclusion. Tan Yun was not the only one who was confident about this. Everyone in the company was full of confidence. However, compared with the several marketing managers who joined the company with her, Tan Yun thought more and saw further. The boss of this company, Zhang Yunqi, was so young, but his calm personality, calm attitude, deep understanding of marketing, and ability to lead the market situation made her believe that this company would be extraordinary.

Zhang Yunqi didn't know that Tan Yun had so many thoughts.

He was very busy and stayed in the company all day. In the evening, he and his elder sister Zhang Qiulan summarized the information of people who called and came to inquire that day. A considerable number of them were game console wholesalers and terminal retailers.

This is perfectly normal. Businessmen who deal in electronic game consoles will naturally be very sensitive to the business opportunities in the electronic educational game market. The purpose of Zhang Yunqi's advertisement is to attract them to cooperate and build distribution channels for the Subor learning machine.

So Zhang Yunqi recorded the information and contact information of this group of people and made them the focus of the marketing department. During the overtime meeting at night, he told the four marketing managers directly: "After the mystery of this advertisement is revealed tomorrow, the company's marketing will be officially launched. Whoever attracts the most customers, has the best performance, the most outstanding ability, and builds the best distribution channels will be the director of the marketing department."

Currently, there are a large number of vacancies in the leadership positions of Lianzhong Trade. Zhang Yunqi has his own ideas about who can get the positions and who cannot. However, as a boss, it is necessary to paint a rosy picture for employees, especially those that are within reach, which have a great effect.

That night, the four managers of the marketing department hardly slept. They screened the resources at hand, pondered the sales pitch, thought about how to impress wholesalers and terminal retailers, and waited for the moment when the mystery of the advertisement would be revealed.

The next day, they all bought a copy of Jiangchuan Daily on the roadside and immediately checked the new red words on the cover: "Leading the era of electronic educational games, the favorite choice of primary school students, Subor Computer Learning Machine!"

　Sorry for the late update, but I am not lazy. I wrote until 4:30 in the morning last night and wrote nearly 3,000 words, but I was stuck at one point and couldn't figure it out. I couldn't stand it anymore, so I went to sleep. I got up this morning and continued writing. I just finished it. The novel has also entered the final ending of this volume. I hope to write a good climax to give back to everyone.

　　
　
(End of this chapter)