Chapter 424: A Little Bit of You (Please Subscribe to Monthly Tickets)

"Yunqi, here."

After the last subject of the college entrance examination was over, Chu Jian stood outside the examination room and waved to Zhang Yunqi, still panting, which attracted the attention of many candidates.

She came over after handing in her test paper.

In the first four exams, Zhang Yunqi went to her examination room to find her, and she always wanted to wait for Zhang Yunqi in the last exam.

Not long after Zhang Yunqi walked out of the examination room, Zhao Yihan also walked out.

She stopped and glanced towards Zhang Yunqi, and soon her eyes fell on Chu Jian. Seeing that the two of them were talking very intimately, she pouted her lips, muttered something, and turned and left.

She also saw Zhao Yihan at the beginning. Perhaps it was because of the strong sixth sense of girls, she asked Zhang Yunqi: "Is this the interesting girl you mentioned?"

Zhang Yunqi nodded.

When she first saw him, she pursed her lips and said, "So beautiful."

Zhang Yunqi smiled: "Compared with you?"

Chu Jian looked at his toes and whispered, "Then I have to ask you."

Zhang Yunqi smiled and said, "She is very beautiful, but she is a little bit inferior to you. Do you know what it is?"

Chu Jian looked up at Zhang Yunqi, with curiosity in his clear eyes: "What point?"

"Be more demure, more gentle, more intelligent, more elegant, more generous, more bright eyes and white teeth, more light eyebrows, more pure and refined, more moving, more sharp eyes, more beautiful, more beautiful, more pure and innocent..."

Chu Jian covered her mouth and smiled.

She looked at Zhang Yunqi's serious expression, as if he wanted to give her all the beautiful words in the Chinese dictionary, and she felt touched and amused.

She said: "These little bits are enough."

Zhang Yunqi said, "Then I'll call you tonight and continue reading to you."

The two went downstairs.

Holding hands, we strolled through the bustling campus.

Without estimating the scores and not wanting to go out for fun, he took her on a bicycle for a ride around Jiangchuan City. In the alleys of this small city, they passed many lush camphor trees. The song on repeat in the girl's earphones was "Love" by Little Tigers.

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The day after the college entrance examination, Zhang Yunqi received several calls inviting him to go out and play. Some were from Tian Zhuangzhuang, some were from Liu Zicheng, some of his good friends in the class, and some were from Li Xiaoman, who asked him, Zhao Chengming, Xu Wen and others to go to the Beihu Lake, which had not yet been fully developed, for a barbecue.

Zhang Yunqi rejected all of them.

He asked his classmates to meet for the first time.

High school is over. It is necessary to correct the habit of devoting all my attention to study before Chu Jianing and experience the beauty of life.

As for Li Xiaoman, this girl does seem to be a very opinionated person, but she is too proactive. She always comes to him for no reason, which makes him doubt whether she likes him or not.

Logically, this shouldn't be the case. Li Xiaoman knew that he had a girlfriend, and her father was the deputy mayor. She was good in all aspects and had many suitors.

Of course, these are small things.

He doesn't have the energy or time to care.

After the college entrance examination, he plunged into Aiwa Electronics Factory.

Aiwa Electronics is currently preparing for trial production, and although there are many things to do, the progress is also progressing by leaps and bounds.

Hu Zhibiao, Liu Ming and others worked day and night to poach technical talents, connect with foreign suppliers of movement and decoding chips such as Philips, Sony, and c-cube, conduct experiments, debugging and organize employees to carry out trial production.

Aihua Electronics has always been on a steady path in the development of the DVD player market. After nearly two years of preparation, except for the inability to develop core components, all other control systems can be developed independently. In addition, Liu Ming, the technical director, has connected with Sony's channels and made comprehensive improvements to the servo system and error correction function of VCD products according to Sony's ROM format. At present, VCDs of various brands at home and abroad have been put on the market one after another, and the DVD player industry is surging. Aihua has not yet opened the curtain of market operation, but in terms of product polishing, technical transformation and capital investment, it has spared no effort. Fortunately, it has earned a lot of dividends from Lianzhong Liansheng in these years and has a certain economic strength. Zhang Yunqi invested 30 million to purchase multiple automatic plug-in machines, automatic placement machines, as well as advanced mold processing equipment and computer-designed hardware and software.

At present, Zhang Yunqi still holds the full controlling stake in Aiwa Electronics and has not yet started investing. However, sales, production and component procurement in this industry all burn money like paper, especially when the market is booming, and the investment has to be calculated in billions. If this continues, Zhang Yunqi, who is seen as the cheapest richest man in Jiangchuan by the outside world, will not be able to bear it. He is already thinking about getting the district and city involved to give him the greatest support in terms of loans, land transfer, taxation and other aspects.

On the day of demonstrating the latest prototype, Liu Ming introduced the functions of the prototype to Zhang Yunqi, and compared it with several DVD players that are currently on the market. He also conducted a performance test. In terms of function and quality, it has strong error correction capabilities and good image quality, and is definitely a leader in the domestic market.

Hu Zhibiao's eyes were red from staying up late, but he was still full of passion. He couldn't wait any longer: "Sony's technicians in China came to the city to inspect our DVD players. The engineers we poached from Wanyan also felt that our latest products have reached the level of similar international products in terms of technology and quality. We just need to put them on the production line and launch them on the market."

There are already some types of DVD players on the market, but they are all rubbish. The only truly branded products are Samsung and Wanyan from South Korea.

Samsung copied Wanyan completely. Wanyan's technology was public anyway, so it would be a waste not to copy it. However, in order to seize the market opportunity, Samsung adopted the first generation of finalized decoding chips, which had unstable quality. However, it was only the early stage of market development, and they had a strong brand advantage at this time. They occupied the mainstream market of DVD players in one fell swoop, and their sales volume surpassed Wanyan.

You should know that despite Wan Yan's enthusiastic promotion for more than a year, less than 94% of people knew about VCD in 0.1, but by the end of 95, the number of people who knew about VCD had reached 5%.

"Suddenly, spring breeze comes overnight, and thousands of pear trees blossom." From October, market demand showed an unusual growth, and VCDs became popular in the national home appliance market, with VCD sales soaring to 10 units. Samsung of South Korea took the opportunity to enter the Chinese market with its large and small disc compatible machines, which were sold out in two months, and the market share for the whole year was as high as 60/1. At this juncture, Wanyan, who had persisted for more than a year, stopped advertising.

Wanyan invested 1600 million US dollars in the initial stage from research and development to mass production, and 2000 million RMB in advertising. Wanyan used all its financial resources to establish a unique brand. However, when other companies entered the VCD market, Jiang Wanmeng's financial resources had dried up and he was unable to expand the production scale. The cost of each unit remained high, and he naturally lost his competitiveness. By 1996, the national VCD sales reached 600 million units, but Wanyan had shrunk to the point where there was no stock to sell. Wanyan was nicknamed "the first person to try it" by his peers.

Of course, there is nothing to be afraid of foreign brands. If we follow the development context of the past, from the 90s to the early 21st century, no home appliance product could reverse the situation in which foreign products occupied the Chinese market with such lightning speed as VCD players.

In 1995, the VCD player market in my country was basically dominated by Japanese and Korean brands, with a market share of over 94%. Among the top 10 VCD brands, 8 were from foreign countries, with the combined market share of Pioneer, Sony and Samsung reaching 75.5%. At that time, only two domestic brands, Shinco and Wanyan, barely made it into the top 10 with a tiny market share.

However, after a year of tenacious struggle in 1996, domestic VCDs went from being unknown to becoming the dominant player in the market, with the market share rising from less than 95% in 6 to 53.9%, monopolizing half of the market! In March, Shinco's market share surpassed Samsung and it became the leader in the industry. Shinco, Aido, Wanlida and Xianhua became the top four domestic brands in the top 3 VCD market share.

For Aiwa Electronics, just as Hu Zhibiao said, everything is ready except for the east wind. Zhang Yunqi has three important things to do.

The first is to develop a nationwide dealer system.

Aihua Electronics was established only three months ago. It is undoubtedly still an unknown entity company. It is not easy to build a strong national distribution system. At this time, Lianzhong, which has been deeply involved in the electronic product distribution network for many years, can play a big role. Lianzhong will become the general agent of Aihua Electronics in Central China. Developing a secondary distributor network for Aihua Electronics in Central China is the most urgent task for Lianzhong.

The second is the work at the advertising and promotion level.

Zhang Yunqi wanted to quickly build up Aiwa Electronics' first and second-level distribution channels nationwide, so a certain degree of popularity was indispensable. In the 1990s, television advertising was the most direct and effective way. Of course, the intensity of advertising should be promoted in an orderly manner according to the market band of the product. Before the distribution channels were established, before the products were directly introduced to the terminal market, and still in the early stage of market entry, the goal of advertising was very simple, just to inform the market.

The third is to establish the Aiwa Electronics Operations Center.

The early market for DVD players was mainly concentrated in large and medium-sized cities, so it was not appropriate to place the operation center in Jiangchuan, a small third- or fourth-tier city. Zhang Yunqi only planned to place Aiwa Electronics' production base and technology development center in Jiangchuan. Of course, there were many considerations. If he didn't do this, Yang Jiarong alone would make his phone calls so many times that he would be bombarded with calls.

After viewing the latest prototype at the Aihua Electronics Factory, Zhang Yunqi prepared to take several senior executives including Hu Zhibiao, Liu Ming, and Wang Guibing to the Lianzhong office building for a meeting to discuss the issue of building a distribution channel with Lianzhong General Manager Yu Lin.

Wang Guibing looked at his Omega watch and said, "Boss, it's exactly twelve o'clock. Let's have a meal in the cafeteria before going out. I'll also call Lao Yu to inform him about the meeting."

Zhang Yunqi thought about it for a moment and nodded in agreement.

The cafeteria of Aiwa Electronics was renovated from the original factory in Zilin. The company's funds were invested in recruiting talents, introducing equipment and production lines, and purchasing original parts. The factory renovation was very simple and unpretentious. The cafeteria was just repainted and new tables and chairs were replaced. However, it was spacious enough and bright.

When Zhang Yunqi and his group came to eat, it was the time for the employees to get off work and have lunch. Employees, wearing clothes with the "Aihua Electronics" logo and the name on them, came in groups of three or four, holding lunch bowls, talking and laughing. When they saw Zhang Yunqi, they all shouted "Hello, boss."

When Zhang Yunqi entered the cafeteria, he was talking with Hu Zhibiao about advertising. He really wanted to let Hu Zhibiao take charge of this matter. He was a famous bidder in his previous life, so it would be a waste of resources to keep him around.

But before they could talk for a few words, Yang Jin, the assistant beside him, suddenly pulled his sleeve and said softly, "Boss."

Zhang Yunqi turned his head and wanted to ask Yang Jin something, but he saw Wang Xiaokai.

Wang Xiaokai, wearing a work uniform with the words "Aihua Electronics" and the logo on it, had just ordered his meal at the window. Holding the steaming rice bowl, he turned around to find a seat to sit down. He also happened to see Zhang Yunqi walking into the cafeteria in high spirits, surrounded by a group of senior executives.

The two people looked at each other.

The two brothers looked at each other.

Whether intentionally or unintentionally, Zhang Yunqi turned to Hu Zhibiao and said, "There are quite a lot of employees in the factory now. We need to be more strict in management and improve the quality of employees. Aihua is not the former state-owned enterprise Zilin. There is no such thing as a permanent job. You have to make a living based on your ability. Those who are unqualified should be eliminated."

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(End of this chapter)