Chapter 478: Rise (Monthly Ticket Request!!!)
At 10 pm on October 1st, when the autumn day of National Day was still a little hot, the operation center of Aiwa Electronics was already crowded with people.

Aihua Electronics' operation center is very large, and a large conference hall was specially built to hold large-scale conferences to promote Aihua products. The new product launch event was organized by the cooperating Dingsheng Advertising Company, while Lianzhong Company, which specializes in electronic product channels in central China, was responsible for inviting dealers, home appliance wholesalers and heads of home appliance departments in large shopping malls.

Over the years, with the help of Zhang Yunqi's foresight, Lianzhong's products have become popular in the Chinese market, especially the Subor learning machine. Lianzhong has monopolized the market share of Subor learning machines in the entire central China region, making a lot of money and becoming the most powerful general agent in the region. As a result, it has gathered a large number of powerful dealers. There is even a saying in the market, "If you do distribution with Lianzhong, you will make money!"

This is an objective fact.

This time, Lianzhong’s general agent is Aiwa Electronics’ DVD player products. Although Aiwa Electronics was established not long ago and has no reputation, and many people in the DVD player industry are still unfamiliar with it, out of absolute trust in Lianzhong, a large number of dealers still rushed to attend the conference from other places.

In terms of home appliance channels in large shopping malls, at the invitation of Yu Lin, general manager of Lianzhong, the heads of the home appliance departments of the five most famous "Five Tigers of the Retail Industry" in the provincial capital Lijin City in the 90s, namely Li Shusheng's Zhongshan Commercial Building (including Zhongshan Road Department Store), Zhou Zhaoda's Dongtang Department Store, Ren Zhiwei's Xiaoyuan Department Store, Hu Zijing's Friendship Overseas Chinese Company and Tan Yongyuan's Shaoshan Road Department Store (later renamed Apollo Commercial City), all came.

These five department stores are extremely famous in Rijin and even in the entire southern Hunan region. Their sales in the early 90s exceeded 80 million yuan. It can be said that they were thriving and prosperous to the end of the world. There is a legend that "Five tigers are making trouble in Rijin, and one store supports a business district." They witnessed the development of Rijin's business from barren to starting in the early days of reform and opening up in the 90s, and also witnessed and led the development and growth of the department store industry in southern Hunan in the s.

Aiwa Electronics is based in southern Hunan and faces the whole country. The market of its hometown, the provincial capital of Lijin, is the first important city to be captured. If it wants to capture the market in Lijin, it must occupy the maximum share of the home appliance franchise in the major department stores in Lijin, and it must win the full support of these "Five Tigers of Department Stores".

Many of Aiwa’s core suppliers also came.

Chinese representatives from Philips, Sony, C-CUBE, and ESS were all invited to attend... I don't know whether it was intentional or not, but Philips and Sony invited by Aiwa Electronics are movement competitors, and C-CUBE and ESS are decoding board chip competitors.

At present, Aiwa Electronics purchased Philips VCD movement, ESS and C-CUBE second-generation decoding chips, and improved the servo system and error correction function based on Sony ROM format. Although Aiwa Electronics can develop all control systems by itself, it still has to purchase core components from these foreigners who are holding it back. But there were no senior executives this time. To them, Aiwa Electronics is just a small company with no reputation and limited purchase volume. It is the unique advertisements in newspapers and media in the past few days that have attracted a lot of attention in the market.

There were also many media reporters coming this time.

Advertising company Dingsheng originally wanted to use Zhang Yunqi as a gimmick. With his wealth, political and business background, and legendary experience, this time they bet on the DVD player industry and held a product launch conference. The provincial news media reporters would definitely flock to it. Just the explosive point of "Jiangchuan's richest man who is still a freshman in college at the age of 19" would not require reporters to rack their brains to come up with a title that would definitely attract attention. However, this wonderful idea was directly rejected by Wang Guibing. All publicity was not allowed to involve the boss. Therefore, most of the media reporters were invited by paying red envelopes.

At 3:30 in the afternoon, when the product launch conference officially started, the venue of Aiwa Electronics was crowded with more than 300 guests.

Zhang Yunqi did not go on stage.

He didn't even go to the meeting.

He has done everything he should and could do.

This product launch should be a stage for the marketing genius Hu Zhibiao to shine and show off.

As a boss, Zhang Yunqi just wants to see the product ordering and sales data for the next day or the day after tomorrow as soon as possible.

At the venue, after a passionate opening speech by a professional female host invited by the advertising company Dingsheng, Hu Zhibiao, general manager of Aiwa Electronics, was invited to the stage.

Hu Zhibiao is 26 years old this year, and this is the first time he has faced such a big scene. Zhang Yunqi has invested so much money and allowed him to lead the team to concentrate on developing the DVD player for so many years. It can be said that today is the day to achieve success in one fell swoop.

But there is a reason why this young man was able to achieve huge success in his previous life. He was indeed very courageous and not at all stage-frightened. Standing on the stage in front of hundreds of guests, he gave a vivid and emotional introduction to the overall situation of Aiwa Electronics. Then, he gave a detailed explanation of the market operation and advertising of Aiwa Electronics, which dealers attached great importance to.

Finally, through slides, Hu Zhibiao played photos of the cooperation agreement reached between Aiwa Electronics, Jiangchuan Municipal Government and Municipal State-owned Investment Corporation to jointly build a large-scale production base with a monthly output of 100,000 units, and photos of the first-level development site construction. Hu Zhibiao stood aside and explained with a microphone. He excitedly stated that Aiwa Electronics will cooperate with the government and enterprises of Southern Hunan Province and Jiangchuan City, and it is expected to invest 50 million to build a large-scale production base with a monthly output of 100,000 units!
There was an immediate shaking sound from the audience.

This muscle-flexing news finally gave dealers a deeper understanding of Aiwa Electronics' strength. All of a sudden, it seemed that no one would look down upon this newly established company anymore.

After Hu Zhibiao announced the news, the Chinese representatives of suppliers such as Philips were the ones whose expressions turned serious. They even put down their crossed legs unconsciously.

The reason is simple. Aihua's large-scale production base produces 1995 units per month, which requires 16 sets of movement and decoding chips. In , the market situation of Wanyan Company, the pioneer in the DVD player industry, was only able to produce units a year. Aihua wanted to directly increase the annual output to one million units! This is definitely the largest customer in the market at present and even for a long time in the future.

Under such circumstances, the Chinese representatives of suppliers such as Philips had to re-examine this fledgling and little-known new company. However, they also had a doubt: the top management of Aiwa Electronics was spending money like crazy, and it seemed that the momentum was even more fierce than when Wanyan Company was developing the DVD player. Did Aiwa's boss really see so much potential in the DVD player market?
In fact, they had met the boss of Aihua Electronics in the morning. He was a young man with a fresh face. He was very well-spoken and very strong. They were shocked at the time, and now they felt it was even more exaggerated and incredible.

This new company is different in every way.

After Hu Zhibiao's introduction, the second executive to come on stage was technical director Liu Ming who came all the way from Jiangchuan City. He mainly introduced the product technology advantages of Aiwa Electronics VCD.

Standing on the stage, Liu Ming, who is steady in character, said in not very standard Cantonese that Aiwa Electronics has invested huge amounts of money to set up a technology research and development center, purchased automatic plug-in machines, automatic placement machines, advanced mold processing equipment, and computer-designed and developed hardware and software.

In front of the Chinese representatives of foreign suppliers such as Philips, Liu Ming said that Aiwa Electronics, with the strong support of its partners Philips, Sony, C-CUBE, and ESS, developed its own control system and made comprehensive improvements to the servo system and error correction function of VCD products based on the Sony ROM format. Of course, he did not mention that Aiwa's technology research and development center was secretly developing its own movement. If Philips knew about this, Philips would definitely stop supplying.

At the end of his speech, Liu Ming said: "With the technical support of powerful suppliers and our own huge investment in technical resources, our Aiwa Electronics VCD products are absolutely 'superior products' in the industry, with 'super error correction' functions..."

These are the two concepts that became popular in the DVD player industry in later generations.

Now, Aiwa Electronics has seized the initiative and launched it first, but it has also invested a lot of money to comprehensively improve and upgrade the servo system and error correction functions, putting it ahead of all the major VCD player products on the market.

Of course, VCD players were still new home appliances that had just recently entered people's horizons. Except for suppliers and home appliance managers of department stores, most of the dealers present did not know much about these technical aspects. What they cared about was that Aiwa had invested huge amounts of money in technology research and development, and they thought it was awesome that Aiwa Electronics was the first in the industry to introduce the terms "superior products" and "super error correction", and finally they applauded enthusiastically.

Amid warm applause, Liu Ming stepped down from the stage and sat together with the China representatives of suppliers he had invited, such as Philips and Sony. These representatives were obviously more enthusiastic than before the product launch and told him that they also wanted to meet with Aiwa Chairman Zhang Yunqi.

Liu Ming smiled and nodded, saying that he would find a way to arrange it after the press conference, and then turned his eyes to the stage. The meeting had reached the eye-catching part of the real machine unveiling.

Aiwa Electronics' image spokesperson Li Yufei came on stage.

The girl was wearing a white dress, dazzling and instantly attracted the attention of the whole audience.

Under the guidance and cooperation of the female host, Li Yufei smiled and gave a brief self-introduction, and then played the advertisement of Aiwa Electronics that would be on CCTV's 8 o'clock prime time. The 15-second suspense advertisement was projected onto the snow-white wall through a projector, and the figures of international superstar Jackie Chan and Li Yufei appeared in everyone's eyes at the same time as their pupils gradually dilated.

After the commercial ended, the lights in the quiet venue came on, shining on the stage. In the center of the stage, there was a table covered with a red cloth.

The female host looked at the audience and said with a smile: "This commercial is performed by the international superstar Jackie Chan and our beautiful Miss Yu Fei, and will be broadcast during the prime time of CCTV. Of course, President Hu just introduced that Aihua also has a large number of other channels of advertising and marketing being laid out. With such a strong advertising and marketing offensive, coupled with the advantages of product technology, we believe that Aihua will soon occupy the Chinese DVD player market and lead everyone to achieve great success in wealth and career!"

There was applause from the audience.

At this time, the female host covered her chest, exhaled in a pretentious manner, and said, "Next, the moment that everyone is looking forward to is here! I am a little nervous because Aiwa Electronics' first VCD product is on the table covered with a red cloth in front of me! Do you want to see what the first VCD launched by Aiwa Electronics looks like?"

"miss you!"

The voice came from the door at the back of the venue. It was loud, clear and pleasant, causing everyone to look back. Then, they saw a girl in a black baseball cap turned upside down, leaning against the door of the venue with her hands behind her back, her delicate face smiling. There was wind in the aisle, and a few strands of hair on the girl's forehead swayed in the wind.

The girl is Ji Ling.

Ji Ling is fearless.

Facing everyone's gazes, she raised her little head, smiled and waved her hands, saying, "Don't you want to?"

There were bursts of laughter in the meeting hall.

Seeing this, the female host quickly took over the topic and attracted the guests' attention: "Since everyone wants to know, how about we invite the beautiful Miss Yufei to help us unveil the red cloth?"

"Good!" The voices in the meeting hall were particularly unanimous this time.

"Then I will reveal it for everyone." Li Yufei, who was as beautiful as a fairy, walked to the table with a microphone. After a long while, under the gaze of everyone, she reached out and lifted the red cloth. The first VCD product of Aiwa Electronics, named Aiwa JCL-920 by Zhang Yunqi, finally revealed its true face!
There are three prototypes on the table.

The colors are silver gray, pearl white, and baked black.

Some suppliers had already stood up and were looking at the stage curiously, while the female host, led by Li Yufei, began to introduce the products on the table.

Li Yufei smiled with her pretty face, and was graceful and elegant in conversation. It was obvious that this girl, who was not good at studying in school, had done a lot of homework on Zhang Yunqi's VCD player behind the scenes. Maybe she was still silently reciting those words that she was not interested in at all when she went to bed at night. At this moment, her explanation was not only professional, but also very lively and interesting, which made the guests smile from time to time. She was not nervous at all as she had been before about Zhang Yunqi.

After the product introduction, there was warm applause from the audience.

At this point in the product launch, the guests present have already had a certain degree of understanding of Aiwa Electronics, including a large-scale production base with an investment of 50 million yuan, huge technological investment, international superstar Jackie Chan as the endorser of the product, a commercial that will soon be broadcast on CCTV during prime time, and a strong advertising campaign that will soon be launched. With such a large financial position and the support of provincial and municipal governments, their strength should not be underestimated!
At this time, Hu Zhibiao came to the stage again.

The meeting has come to the final and most important stage.

He said a few words briefly, smiled, and directly displayed the official retail price of the Aiwa Electronics VCD that everyone was most concerned about through the projector:
3999 yuan!
This price is nearly 500 yuan lower than the VCD products of the two major brands on the market, Wanyan and Samsung. Samsung completely copied Wanyan's technology and still used the first generation decoding chip, but it could not stop it from being a foreign brand. In 95, consumers flocked to it and were ripped off in various ways. As a result, Samsung also occupied a small half of the Chinese DVD player market. As for the current garbage machines that are modified by using CD players and decoding boards, the price is about 2500 yuan, which can be ignored.

The price won warm applause from the guests.

Hu Zhibiao held up the microphone and said, "Now, I believe that the partners present here have a clearer understanding of Aiwa Electronics. Aiwa's product technology capabilities, prices, production capacity, market operation concepts, advertising and marketing, and corporate background are all second to none in the current DVD player market. We are far ahead!"

Amid the warm applause, Hu Zhibiao paused, calmed his voice and said, "Next, I want to announce an issue that our partners are most concerned about, which is the market sales model of Aiwa Electronics DVD players."

Some guests in the audience looked puzzled.

In the 90s, the sales channels for electronic and home appliances were mostly from manufacturers directly to dealers, and the sales model was also customary. They did not care much about this issue, but Hu Zhibiao's words still caught their attention.

Seeing the audience quiet down, Hu Zhibiao said, "Because of our absolute confidence in the market capabilities of Aiwa Electronics' DVD player products, and in order to gather funds to develop better products with more core market competitiveness and bring rich profits to everyone, we will adopt a sales model of payment first, then delivery."

It's like the earth has been hit by a heavy bomb.

Hu Zhibiao's words caused the meeting hall to fall silent.

******
Ps: I couldn't hold on last night and wrote 4700 words. I stayed up too late and couldn't write anymore. Sorry, sorry, I didn't do it. In total, I wrote more than words today, which is not bad in general. It can be regarded as a little compensation.

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