Chapter 479 The Love of My Life (asking for monthly tickets!)

As a new brand, the product launch conference held by Aiwa for its newly released DVD player was indeed successful, allowing the participating suppliers and dealers to witness the hidden strength of this new company. However, on the other hand, the attitude was a bit too high.

In the mid-90s, home appliances were usually sold directly by manufacturers to dealers. The market network was generally a multi-level distribution structure, and the sales model was mostly based on delivery first and payment later. At the end of the meeting, Hu Zhibiao required dealers and home appliance departments of major shopping malls to pay before picking up the goods. This condition was somewhat harsh.

Of course, the model of payment first and delivery later is not without advantages. This model can effectively reduce the financial risks of dealers, ensure stable profits, and avoid product unsalability and inventory backlogs.

However, compared to these advantages, dealers are more concerned about liquidity and the real money in their hands. Moreover, not all dealers can bear the pressure of paying a large amount of money at one time. In addition, Aiwa Electronics is a new company after all, and they are also worried about product quality and market conditions. It is human nature to want to receive the goods before paying for them.

For a moment, there was a lot of discussion in the audience.

At this time, Hu Zhibiao spoke up to suppress the voices from the audience and proposed a "credit line" sales risk management system. Aiwa Electronics will grant cooperating dealers a certain credit line based on the credit status and payment records of previous cooperation between dealers and Aiwa Electronics' general agent Lianzhong Company. This can reduce the risks and liquidity pressure brought by the payment first and delivery later model to a certain extent.

After Hu Zhibiao announced this sales system, Aiwa Electronics' product launch conference ended amid heated discussions.

The guests left the venue in twos and threes. Some dealers gathered in groups of three or five in the venue to discuss. Some dealers talked directly about cooperation with the manager of Aiwa's e-commerce department. Some dealers found Yu Lin, the general manager of Lianzhong Company, to learn more about Aiwa Electronics.

Most of the dealers attending the conference came for Lianzhong. In fact, when Lianzhong was first established, due to capital shortage, Yu Lin also adopted the model of payment before delivery of electronic products. A small number of old dealers who have experienced that hard time and have followed Lianzhong all the way to today naturally chose to believe in Lianzhong unswervingly, and they were also very ambitious in placing orders. Many people placed orders of fifty to one hundred units to test the market reaction. Of course, there were also some people who turned up their noses in contempt and left the Aiwa Electronics Operation Center directly.

When it comes to money, all kinds of people can understand it.

Aiwa Electronics General Manager Hu Zhibiao was able to foresee these situations. However, Aiwa Electronics has the confidence to launch a sales policy of payment before delivery, and naturally also has the confidence to deal with the negative impact of this market sales policy.

At this time, the suspense advertisement in "Xiaoxiang Morning News" has fermented widely in Lijin area. As the mystery is revealed, Aihua Electronic DVD player will soon enter the field of vision of citizens, and calls to the operation center to inquire about Aihua DVD player are endless.

Aiwa Electronics' operations center operates at high speed.

The employees were busy receiving guests, making phone calls and negotiating orders, the executives were busy handling important matters, Yu Lin was responsible for connecting with major dealers, and Hu Zhibiao called a meeting of the key personnel from the Marketing Department and the Commerce Department to discuss the marketing promotion plan that would be launched tomorrow. He would personally lead the team to carry out marketing activities around the 11 prefecture-level cities and one autonomous prefecture under the jurisdiction of the southern Hunan region, excluding Lijin City and Jiangchuan City.

As Aiwa Electronics' base camp, the market in southern Hunan must be completely conquered this year. The two most important cities for Aiwa, Lijin and Jiangchuan, were excluded because Zhang Yunqi would try out completely different marketing policies in these two regions, and Hu Zhibiao did not announce this marketing policy at the product launch conference.

After the product launch conference, Zhang Yunqi, accompanied by Liu Ming, director of Aiwa Electronic Technology Center, had another round of talks with Chinese representatives of suppliers such as Philips, Sony, and C-CUBE.

These large core component suppliers don't care about the sales model conflicts between Aihua Electronics and its distributors. They only care about how much capital Aihua Electronics has and how many components they can purchase from them. So the reason for meeting Zhang Yunqi, the actual controller of Aihua Electronics, is mainly to clarify the matter of Aihua Electronics building a large-scale production base.

Once this is done, there is no doubt that Aiwa Electronics will become their largest component purchaser in China and even in the world. This is not an exaggeration. In the 90s, the VCD player market was mainly concentrated in China.

Zhang Yunqi’s answer was affirmative.

For him, this matter is a done deal. Regardless of whether Hu Xianxun supports him or not, and regardless of whether the Hunan Provincial State-owned Investment Corporation cooperates or not, time is running out. He can wait until the 10th of this month at the latest. Even if it is just him and the Jiangchuan Municipal Government, they will push for the establishment of Aiwa Electronics' large base.

Zhang Yunqi politely told them that the first phase of the production base would be completed by the end of the year, and invited the senior management of these suppliers in China to attend the completion ceremony.

Zhang Yunqi knew very well that the DVD player market had not yet exploded, so these suppliers were favorable to him and hoped that he would increase the purchase of components. However, in the middle and late next year, when the DVD player market would explode, the movement and decoding board chips would be in short supply. These foreign devils would only take advantage of the scarce goods and raise the prices, causing domestic manufacturers to kill each other.

In order to avoid occupying product production funds by purchasing too much at one time, the procurement of components needs to be very precise. At present, Aiwa Electronics has purchased 6,000 sets of Philips movements, and the same is true for the second-generation decoding chip from C-CUBE. However, Aiwa Electronics has officially started market operations. With Aiwa Electronics' current production capacity and sales capabilities, this quantity is naturally insufficient, not to mention the demand for components after the completion of a large-scale production base. However, Zhang Yunqi wants an inclination in the supply of original parts and preferential prices. If he does not take this opportunity to talk to these suppliers, there will be no chance to talk once the market explodes next year.

However, the suppliers who came to Aihua Electronics to participate in the product launch conference were all mid-level managers, and they could not make decisions on these major matters. Zhang Yunqi was not interested in discussing too much. Aihua Electronics' situation had been exposed, and they would naturally report to the higher-ups after understanding it clearly. If they could attract the attention and attention of these suppliers, they would naturally send senior management to discuss it.

After Zhang Yunqi finished talking with suppliers such as Philips, he held a cooperation negotiation meeting with the heads of the home appliance departments of five department stores, including Zhongshan Commercial Department Store, Dongtang Department Store, Xiaoyuan Department Store, Friendship Overseas Chinese Company, and Apollo Commercial City.

In a sense, large shopping malls and supermarkets such as Apollo Commercial City and Friendship Overseas Chinese Company were invited by Yu Lin to participate in Aihua Electronics' product launch conference. If the two sides can reach a cooperation, it is equivalent to skipping the dealers and directly connecting with the manufacturer. In this way, a large amount of channel costs can be saved, thus establishing a market competitive advantage. This is also the direct supply model adopted by Gome, Suning, Dazhong and Yongle in the future. In the future, the largest part of the market share of household appliances will also be concentrated in these large shopping malls and supermarkets.

The management of the five major supermarkets in Lizhen City would know these principles and there is no need for Zhang Yunqi to educate them. It’s just that they have to eat one bite at a time and it is not so easy for them to get rid of the distributors at the moment.

In a word, after attending the product launch of Aiwa Electronics' DVD player today, they are still quite interested in Aiwa DVD players. Moreover, since it is a local brand in Lijin, it is okay to try out the model of payment first and delivery later. After a whole day of detailed understanding of Aiwa Electronics, the most concerned issue now is whether Aiwa Electronics is willing to adopt the factory direct supply model?
This model will cause great harm to the interests of the local distribution network of manufacturers. Supermarkets purchase goods directly from manufacturers and sell them to consumers, so the retail price of products will inevitably be much cheaper. In front of the former, the model in which distributors purchase goods and then sell them to consumers through the terminal market is not competitive at all, which will lead to a backlog of dealers' inventory. After a long time, they will inevitably cause trouble to manufacturers, and many manufacturers need to rely on distributors to develop the sinking market. Therefore, many manufacturers dare not accept the direct supply model, which is also one of the important reasons why the current manufacturer direct supply model is difficult to promote, but they do not know what Zhang Yunqi is up to.

Zhang Yunqi gave a direct affirmative answer and agreed to cooperate with these five large shopping malls using the factory direct supply model.

Therefore, the cooperation intention between the two parties is basically in place.

Of course, since Zhang Yunqi offered such a huge benefit, he naturally had some considerable requirements on the purchase volume, the location and area of ​​the supermarket counters, the intensity of promotional activities, etc. However, Zhang Yunqi left all the specific details of the cooperation to Yu Lin.

It has to be said that because the direct supply model is to be adopted, it will also have an impact on the revenue of the general agent Lianzhong Company. However, Zhang Yunqi and Yu Lin have already communicated about this matter. The development of Lianzhong Company has faced a huge bottleneck, and the business model is about to be transformed.

On the other hand, this time Yu Lin specially invited the heads of the e-commerce departments of the five supermarkets with the best sales in Lijin City to come and have a meeting with Zhang Yunqi. Zhang Yunqi didn't believe that they didn't have their own tricks up their sleeves.

As for when the show will start, he can only wait and see.

After the meeting, it was already past 11pm, and the data report would not be available for a while. On the first day of the official operation of Aihua Electronics Operation Center, there was a new product launch conference. There were many things to do, and many employees were still working overtime. Zhang Yunqi thought of the 996 in the future. He was in a good mood, paid out of his own pocket, and called the finance department to give each colleague who worked overtime a big red envelope of 50 yuan, and invited everyone to eat something good. The operation center soon rang with huge cheers. Zhang Yunqi returned to his office and found that Ji Ling and Li Yufei were still there. The two girls were very hardy and sat on the sofa eating fruit and chatting.

Zhang Yunqi was so absorbed in the meeting that he forgot about them.

He stood at the door and asked with a smile: "Do I have such a big face?"

Ji Ling said: "Your rice is very prestigious."

Zhang Yunqi asked, "Haven't you had dinner yet?"

Li Yufei shook her head.

Ji Ling stuffed a grape into his mouth: "I'm so hungry."

Zhang Yunqi knew that Ji Ling hadn't eaten much at noon, and of course he hadn't eaten dinner either, so he was already too hungry. He asked, "Do you want to eat outside, or come to my place?"

Li Yufei smiled and said, "Your side?"

Zhang Yunqi nodded.

Ji Ling patted his butt and stood up: "Are you doing it?"

Zhang Yunqi said, "Aunt, do you want to eat at three in the morning tonight? I'll make it for you next time when I'm free."

Li Yufei said: "I haven't eaten the food you cooked yet, remember to call me next time."

Ji Ling put on his hat and ate some grapes while saying, "When he said 'I'll be free next time', it meant 'I'll be free next time' forever."

Li Yufei smiled slightly.

Zhang Yunqi didn't say anything. He took out his cell phone and called Xiao Wu, asking him to accompany Yang Jin to buy some delicious food and send it to his residence.

The three of them got off the elevator and came to the Huarong Jinhuishan underground parking lot. When getting in the car, Ji Ling subconsciously reached out to open the passenger door, but after looking at Li Yufei who was wearing a white dress behind her, she turned around, opened the back door, and got in.

Zhang Yunqi saw this scene but said nothing.

Li Yufei saw this scene and also sat in the back seat.

Zhang Yunqi started the engine and returned along the original route.

The Mid-Autumn Festival has passed for several days. The moon in the sky is still big and round. The autumn night wind is already chilly. Zhang Yunqi played Lowell Lo's "Love of My Life": "The past and the present are gone and will never come back. The red fallen leaves are buried in the dust. The summary at the beginning is always the same. You are drifting outside the white clouds in the sky. Love and hate are stirred up in the sea of ​​suffering. It is impossible to escape fate in this world..."

Amid the tender and sorrowful song, along the way from Wuyi Avenue to Jiefang West Road, Ji Ling saw workers replacing the light box advertisements at bus stops on a large scale.

In the morning, there were only two words "Aihua" in black on a red background on the light box advertisement. But it was different now. All of them were changed to large-scale spray-painted color advertising patterns. Jackie Chan handed the Aihua electronic DVD player to Li Yufei.

In the dark night, Li Yufei on the light box screen was lifelike, her whole body glowing. She wore a pink halter dress, her long, soft, straight hair draped over her shoulders, her two slender legs were long and white, her flawless face had a clear smile, a finger was placed in front of her rosy lips, her eyes were bright and lively, and she stared with surprise at the Aido VCD player that Jackie Chan handed to her.

Ji Ling said: "It's so beautiful."

At this time, a boy stopped under the light box advertisement at the bus stop, seemingly staring at Li Yufei in the picture. Ji Ling retracted his gaze, crossed his legs and ate grapes while saying, "You're going to be famous tomorrow. Many boys are staring at your photo right now. You're so beautiful."

Li Yufei smiled slightly and said calmly: "I have heard such words a lot since I was a child, and I am numb to them. But I am quite happy that you said it out loud."

Ji Ling tilted his head and asked, "Why?"

Li Yufei said: "Because it is an honor to be praised by equally beautiful girls."

Ji Ling smiled with her big black and white eyes bent: "Oh my, your emotional intelligence is too high. I'll give you a grape."

Zhang Yunqi glanced at the two girls in the back seat through the rearview mirror and asked, "What if I'm the one praising you?"

Ji Ling immediately said, "You are not allowed to speak!"

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