Chapter 155 Press Conference

Before the launch of Xiaomi’s first car, there were many spy photos promoted online, including related photos in the promotional posters released by Xiaomi itself.

When netizens saw the photo, they subconsciously felt that it looked too much like a Porsche, so it was jokingly called the first Porsche for young people.

This also leads to everyone's focus on technology and price of Xiaomi Automobile. In terms of appearance, you have borrowed a lot from the design of luxury cars, and the technology comes from suppliers. The biggest selling point before was the battery from CATL. Although it is said to be self-developed, it is actually still dependent on suppliers.

Today, the automotive industry is highly specialized. New energy vehicles have gotten rid of two of the traditional three major components, the engine and the gearbox, and have replaced them with three new components, so it still involves a high degree of division of labor in the upstream and downstream of the supply chain.

More than a thousand assembly parts need to come from hundreds of suppliers. Except for a few manufacturers such as BYD and Huawei that have their own unique skills for survival, other car companies rely almost entirely on suppliers for their technology.

What everyone expected from Xiaomi was not its technology, but its supply chain integration capabilities and how much it could lower prices.

It’s just that the major self-media outlets had previously promoted Xiaomi’s amazing technology, and the investment from Guangjia Technology raised consumers’ expectations.

Previously, there were room-temperature superconductors and perovskites. These far-leading technologies, created by Chen Yuanguang, made consumers have inexplicable expectations for the new energy vehicles jointly developed by Lei Jun and Chen Yuanguang.

Precisely because of such a brilliant record in the past, coupled with the hype, what was finally brought out was nothing new, which caused the audience to focus all their attention on the final surprise, which was the price.

If the price is 100,000, it would be quite a surprise.

As a result, Lei Jun changed the subject and said that there was an Ultra waiting for everyone.

For a moment, the comments in all the major live broadcast rooms that were refreshing prices paused.

"At Xiaomi's spring conference two years ago, I announced that I would build a car. I remember clearly what I said at the time: This will be the last major entrepreneurial project in my life. I am willing to bet all my achievements and reputation accumulated in my life to fight for Xiaomi Auto.

The stakes are too high and I am afraid of losing. Plus, we plan to invest 100 billion RMB in Xiaomi Auto. It is no exaggeration to say that its importance to Xiaomi is a matter of life and death.

Since I have gambled so much, I must use all the resources around me, right? Especially the resources that my competitors do not have but I have.

I thought hard about what resources I had that my competitors did not have. Competitors like BYD and Tesla are pioneers in the electric vehicle industry and have been in this industry for many years. Huawei has accumulated a large amount of technology from its cross-border car manufacturing.

It is so difficult to find such resources that I thought about it so much that several of my hair turned white. Later, when I was having dinner with Shen Hai and Yuan Guang, it occurred to me that the resource I had that they didn't have was Yuan Guang. We had a friendship as brothers and he was a world-renowned scientist.

The highly praised perovskite battery that is now widely used in new energy vehicles is also his work. I must make good use of this scarce resource." Lei Jun talked eloquently on the stage.

Perovskite batteries have become a technology that every manufacturer will promote at the new car launch conference in the second half of 2023. Although it is optional, the optional rate of over % makes it standard to some extent.

China's new energy vehicles are exported to the five Central Asian countries and Russia. Previously, only the extended-range models sold well there, while the sales of pure electric vehicles were very average. This was due to the imperfect construction of their power grid, which made charging difficult. However, refueling of the extended-range models was much easier.

Since the emergence of perovskite, more and more trams have been exported to these places, and the difference between trams with perovskite batteries and those with perovskite batteries when exported is even greater. Trams with perovskite batteries can cost as much as 100,000 RMB.

The manufacturer's optional price was 2 yuan, but it increased fivefold in the hands of these car dealers, and there was still no demand.

Moreover, the more expensive it is, the better it sells. China's new energy vehicles powered by perovskite sell better than Tesla in these places.

In order to protect its own industries, the EU has not allowed the import of electric vehicles powered by Chinese perovskite batteries. Such vehicles can only enter the EU by being smuggled to Eastern Europe first.

These used car dealers would rather pay a large fine than ship China-made new energy vehicles with perovskite batteries back to their home country, because even if they sell them at double the price, there are still plenty of people willing to pay for them.

"After I realized this, I went to Yuanguang and asked him if he had any technology that could be used on new energy vehicles to make them look different from other vehicles.

I have to shock consumers.

After so many years of cultivation by major new forces, it has become difficult for everyone to feel “wow”.

As a result, Yuanguang actually told me that there was one. I was overjoyed and went to their laboratory in Shenhai to see this new material, and they applied it to our Ultra. "

When Lei Jun told a story, the audience listened attentively and no one posted prices in the barrage anymore.

All are brushing God.

A two-seater sports car with an advanced design and very sharp features appeared on the screen behind him.

“Yes, it is this Xiaomi Ultra, which uses the next-generation perovskite battery technology throughout its body, which has a photoelectric conversion efficiency 30% higher than the mainstream perovskite batteries currently on the market.

We do not use our perovskite batteries to replenish energy, but to maintain the temperature of the entire vehicle. The entire vehicle is equipped with two Qualcomm 8295 chips, which not only serve the smart cockpit, but also calculate in real time the temperature that needs to be maintained for the entire vehicle to maintain the temperature.

In a well-lit place, the whole car will maintain a constant temperature of 26 degrees, even if you are not in the car. You don't have to worry about being exposed to the sun in the summer or the cold in the winter.

At the same time, the constant temperature of the entire vehicle can shorten the motor starting time and increase the battery life. According to our laboratory calculations, the constant temperature of the entire vehicle can increase the battery life by 30%.

Of course, if the car runs out of power, you can still use the battery life provided by the perovskite battery as temporary battery life, but under normal circumstances, it will provide constant temperature protection for the entire vehicle throughout the entire process.

Similarly, we only need half an hour of solar charging time to provide a range of 30 kilometers, which is enough to solve everyone's range anxiety.

In addition to the new generation of perovskite batteries just mentioned, we also installed a whole-vehicle audio system that we internally named Unbounded. The system consists of a total of 12 speakers and uses piezoelectric materials from Guangjia Technology.

You can't hear any noise outside in the car, and the noise reduction effect is 50% better than Apple's head-mounted noise-cancelling headphones.

The borderless sound playback is also unique, which can bring everyone the most shocking audio-visual experience and has the most realistic sound effects.

Soon we will launch Xiao Ai, which is made of the same materials, in Xiaomi offline stores across the country, so that everyone can fully experience its charm.

In addition to these, in terms of basic technical parameters, the standard range is 800 kilometers, and with the support of the constant temperature system, the range can be increased to 920 kilometers, with a peak torque of 985, a peak power of 675, and a zero-to-hundred acceleration of as low as 2.3 seconds.

In addition, it only takes 15 minutes to fully charge, not from 10% to 80%, but from 15 to 0%. This is also our exclusive black technology. The charging speed of other competitors will decrease after reaching 100%, but Ultra will not. It uses the best technology, and the driving experience is absolutely not inferior to any luxury sports car. We have this confidence.

Thanks to the borderless system, because you can't hear the outside sound, we provide two solutions for you to choose from. One is to process the outside sound and transmit it inside.

Another way is to filter out external sounds and only give reminders. For example, if someone or a car passes by, the Pengpai system will remind you to pay attention.

This will avoid unexpected effects caused by too good noise reduction."

After talking about Ultra, Ultra has a completely original design, plus two black technologies. Both the regular version and the Pro version are equipped with the first generation of perovskite battery technology, and only the Ultra is the second generation.

"Finally, the most popular question on Weibo is whether Xiaomi cars are equipped with room-temperature superconducting technology.

Like you, I am also very concerned about this issue. On the day when room-temperature superconductivity was confirmed, I went to find Yuan Guang and asked him, "Junior brother, can the room-temperature superconducting technology be used in Xiaomi cars?"

You also own 25% of Xiaomi Auto, so you need to pay more attention to it.

The result is yes." Lei Jun paused deliberately after saying this.

There were cheers and screams from the audience that were even louder than when Ultra came out before.

"Of course, it is still in the laboratory, because the technology has just come out and it will take time to use it. The concept version can increase the existing range to 1800 kilometers. At the same time, with the energy replenishment effect of the perovskite battery, it can be driven from Yanjing to Shenhai and then from Shenhai back to Yanjing.

It only takes five minutes to fully charge the battery." After that, thunderous applause broke out from the audience.

Lei Jun continued: "This concept version of Ultra is expected to meet you in 2025."

After the Xiaomi press conference, consumers were indeed excited, and Mi fans were even more excited. They all said that Xiaomi had no technology, but do you have Wujie?

BYD’s press conference also featured a lot of technology, but the problem was that the promotion was poor, from the explanation at the press conference to the marketing after the conference.

Xiaomi is much more skilled in this regard than BYD.

After the press conference, Xiaomi Auto almost dominated the list, and the top ten hot searches on Weibo were all Xiaomi Auto-related terms.

The result was that until the end, the most popular price was not announced.

"Let me give you a price prediction. The regular version is 9, the pro version is 9, and the Ultra version is 14. If I get this price, I will definitely buy it."

"Boss Lei, can I get the Ultra version for 99,000 yuan?"

"It's awesome. The Ultra version finally doesn't pay homage to Porsche, but has its own design language. It looks like a big toy at first glance. The completely flat top design is probably to make way for the perovskite battery. The borderless and constant temperature system are even more eye-catching. I just hope the price won't keep me on suspense."

Everyone is generally concerned about the price, especially the price of Ultra, because only Ultra is equipped with these exclusive technologies that other manufacturers cannot provide.

"I tell you, forget about 9 or 9. I think the Ultra will be sold at least 19. It should be priced on par with the M9. How can it be sold at 50?
Although it is a sports car and an SUV in terms of technology, how could it be sold for only 9 yuan? Mr. Lei said at the press conference that this is the easiest sports car to drive. More importantly, in order to obtain these two technologies, he sold 9% of his shares to Guangshen.

They just wanted to sell it for 9 yuan to make a profit? How is that possible?

The Ultra is around 50, the Pro is 30, and the regular version is 20. I guess this is the price.”

"Finally I can say it. I have been holding it in for so long. There are probably not many people in these self-media who can test drive the Ultra. I estimate there are only two or three. They all test drove the Pro version, and I was the only one who test drove the Ultra version.

Let’s talk about Borderless first. Borderless is really awesome. It’s the first time I’ve seen a car that can completely eliminate wind noise and tire noise. If you don’t drive anything, the whole car will be as quiet as a library. The sound effect is also amazing. I listened to several albums that they specially recorded in the car, and the effect was no different from what I listened to in a concert.

Although you may think this is putting the cart before the horse, why does a two-seater luxury sports car need such good sound effects? Isn't this what an SUV should pay attention to?

Let me tell you, it’s not really like that. The biggest advantage of the whole system is the lack of noise. Combined with its driving sensitivity, it will give you the feeling of driving a racing game.

It's exactly the same as playing a racing game at home. It's a unique experience, and this is what they sell.

Very cool.

A price of 9 is absolutely impossible. It must be priced in line with the Porsche 9, which is estimated to be around 911 or 911. Porsche will be sold to you at half the price.

Because at this price point, you have to have something unique that others don’t have, otherwise it will be difficult to sell at this price.

What Xiaomi sells is the most unique driving experience, a driving experience that no other brand can achieve.

As for whether it can sell well, it's hard to say. It depends on whether consumers buy it. I can only say it's very cool and it's really fun to drive. If the price is 500,000, I will buy it.

The constant temperature system is also very easy to use. It seems to use some special materials. It does not rely on air conditioning, but other materials, so it is not air-heated when you go in. Anyway, I test drove it in winter, and it was very warm inside. I didn't even turn on the steering wheel heating.

They also advertise that they can maintain this temperature all the time, and that the constant temperature is maintained entirely by solar power generation.

This is also great and should be considered a necessity for people in the north. They don’t have to worry about their car doors not being able to open in winter.

There is nothing much to say about the Pro and regular versions. I think it depends on the pricing. As for the Ultra, it depends on whether the market buys it. As for the concept version, it must be sold for one million. Do you know what a range of 1800 kilometers means?

If this thing can be sold for 500,000, don't sell the other two-door coupes, just pack up and go home.

If the Ultra is released now, based on my understanding of the market, the other two-door coupes can be stopped from being sold, let alone the concept version. "

　I don’t know if there will be any at night, but I’ll try my best!

　　
　
(End of this chapter)