Chapter 156 Founder's Edition signed by Chen Yuanguang (5K)

Originally, everyone's expectations for Xiaomi cars were all focused on the price, and the most concern was whether Xiaomi cars could continue to hold high the banner of cost-effectiveness and bring everyone unexpected surprises.

Just like when smartphones started at four or five thousand yuan, but Xiaomi lowered the price to 1999.

Now basically new energy vehicles start at 20 yuan, and most of them are competing in the price range of 20 to 40 yuan.

As for new energy vehicles priced below 20 yuan, BYD has a firm control over it. The upstream and downstream supply chains are largely self-produced and self-sold, and the batteries are not exploited by CATL. No manufacturer wants to compete with BYD in the price range below 20 yuan.

Even if companies like Xpeng and NIO claim to make cars priced below 20 yuan, it will be difficult for them to compete with BYD. BYD can lower prices indefinitely. Even if they lose money on the car itself, they will still make money from the perspective of the supply chain. Not to mention that different manufacturers have different levels of control over the supply chain, which determines their different costs.

For the same spare parts, BYD paid 3 million and NIO also paid 6 million. However, for the same million worth of goods, the former used a one-year commercial bill with a face interest rate of %. If NIO also wants to use commercial bills, then their face interest rate must be at least %.

This means that even if you can get parts at the same price as BYD, your costs will still be higher than BYD.

Therefore, no one can beat BYD in terms of cost-effectiveness. The only one that everyone thinks has a chance is Xiaomi, which is also likely to achieve the same level of control as BYD.

They have demonstrated similar strength in the smartphone space.

That’s why netizens called out a price like 99,000, hoping that Mr. Lei would lose money but gain publicity.

After the press conference, no matter how optimistic netizens were, they would not think that Ultra could reach the price of 99,000 yuan. Everyone hoped that Porsche could reach this price.

"Guangshen, if you can lower the price of Xiaomi to 99,000, I will give you all my year-end bonus and order one for me and my wife."

"Light God, can you please persuade the executives, Xiaomi Ultra is 19, let's make friends."

Not only were there a lot of voices calling for low prices under Lei Jun’s Weibo, but there were also a lot of voices calling for low prices under Chen Yuanguang’s Weibo.

Because Xiaomi cars are so popular, Chen Yuanguang became curious after seeing them.

He did not ask Lei Jun, but asked Lin Jia when they were on the phone at night: "I see that netizens are very curious about the price. How does Xiaomi Auto plan to set the price?"

Lin Jia smiled bitterly on the other end of the phone: "Don't ask me, I don't know either.

The executives' meetings were different every day, and no one had decided what price to set.

总之普通版区间就是20到25万，Pro版是25到35万，然后Ultra是50万左右。

They are fluctuating between these two situations. They want to set high prices to establish a high-end brand image, but they are also afraid that the first shot will not be a success and consumers will not buy it.

In short, everyone was very confused and no one could make up their mind.

The reason for holding two press conferences is also to test the waters.”

After listening to this, Chen Yuanguang could understand this mentality. He bought a lot of Xiaomi products when he was in college. Firstly, Lei Jun was also from Jiangnan University and donated a lot to Jiangnan University, which made them very fond of him. Secondly, Xiaomi is indeed cost-effective.

But when Xiaomi does not take the cost-effective route, will Mi fans still buy it? This is indeed a bit like opening a blind box.

"Isn't it too high to set the price of Ultra at 500,000?" asked Chen Yuanguang.

Lin Jia explained: "That won't happen, because Ultra's target users are not Mi fans. The audience for two-seat sports cars is very limited. They want to grab the market share of two-seat sports cars from high-end brands such as Porsche, BMW and Mercedes-Benz.

Compared with these brands of cars, a price of half a million is not high.

Moreover, even if this product is priced at RMB 300,000 and offers a good value for money, people still won’t buy it.

To be honest, Ultra is indeed a good car. The materials you gave to Xiaomi, when used in the sports car, formed a very peculiar chemical reaction.

It is a very special sports car because its sound control is so good that all noise disappears. Its handling is also very sensitive. It has a half-width steering wheel, a completely quiet environment, and a HUD display. All these factors combined will give the driver a very pleasant driving experience.

It’s just like playing a racing game, especially on a rainy night track.

After the official launch, Lei Jun told me that he would send you an Ultra to Mianyang. You will know when you drive it.

I am quite confident about Ultra, because it can give consumers an experience that other cars can't give. As for the regular version and Pro, it depends on the pricing.

It hasn’t been decided yet.”

After Chen Yuanguang and Lin Jia finished their phone call, he replied to a netizen who asked about the price on his Weibo: "Don't ask me, I want to know the answer too."

When netizens saw that even Chen Yuanguang didn’t know the answer, they instantly felt relieved.

The next day, with the large-scale offline distribution of the new generation of Xiaomi speakers, all Xiaomi stores played the song "Ferry" simultaneously.

A new hotspot is coming.

All the headphone users who have experienced it offline were ecstatic, and they found that the vocal effect was simply too good.

Of course, the price is also very attractive. The original price of Xiaomi speaker was around 1999 yuan, but it soared to . However, all consumers who have experienced it in offline stores said that it is worth the money.

“I am very happy to bring you the unboxing and review of the new generation of Xiaomi Boundless Speaker. After the Xiaomi Auto launch conference yesterday, the Xiaomi Auto was not put on the shelves, but the new generation of Xiaomi speakers were put on the shelves first.

Because of the limited production, each offline store is limited in the number of Xiaomi speakers, so I only bought two when I went to the offline store this time. It supports networking, and multiple units can form multi-channel.

From an evaluation perspective, I think two are enough. If the effect is good, you can continue to purchase after the production capacity increases.

I have listened to them putting the transition on in Xiaomi's offline stores before. Although it is very noisy in the offline stores and there are all kinds of sounds to interfere with your judgment, you can still hear the difference at once.

The sound effect is so good that it is hard for me to imagine that this is a speaker produced by Xiaomi. Xiaomi has always been synonymous with cost-effectiveness, so I have never had high expectations for audio and video equipment produced by Xiaomi.

I did a review in November of the year before last. At that time, I bought all the Xiaomi speakers on the market for review, including the first and second generation Xiaomi speakers, AI, Sound, etc. My final conclusion was that they are enough to just listen to the sound.

But this time it’s different. The price of a single Xiaomi Mi Bandwidth is as high as 1999 yuan, which is the same price as the Harman Kardon glass speaker. Considering that it is mono, if you want to build a network, its price will be even more expensive than the entry-level model of Harman Kardon.

This is by no means a cost-effective product, so this makes me have higher requirements for it.

When I listened to the Unbounded in an offline store, I had a very shocking feeling. It gave me a realistic feeling of a monitor speaker, which is a common equipment in recording studios. This is too exaggerated. The sound effect of a 1999 speaker is better than that of a or monitor speaker.

At that time, I even doubted whether the world was too crazy. Let’s play “Crossing” again.”

After the song "Ferry Crossing" ended, the UP host's face was full of shock in the video: "Yes, the vocal effect is better than the monitor speakers.

According to Xiaomi, they specially recorded a batch of records using the new materials in the boundless speakers. Let's listen to the effects of these records.

It’s really expensive. You need to spend 10 yuan to buy a corresponding True Unlimited record in the Xiaomi Music app.”

After listening to it, the up master was a little speechless: "The sound effect is so shocking, it feels like the singer is singing in my room.

Can everyone feel it?
This thing only costs 1999 yuan. I feel like Dynaudio is going to go bankrupt and BYD is going to cry.

Their Yangwang series uses Dynaudio's monitoring-level speakers. Xiaomi has come up with car speakers that are ten times better than Dynaudio, and if I heard correctly at the press conference yesterday, there were twelve of them.

I am sure that the sound quality of the Dynaudio Yangwang will definitely not be as good as that of the Xiaomi Ultra.

I want to ask now, can this speaker be placed on the regular version and Pro version, or can it be an optional item? Why does a two-seater coupe need such a good sound effect? ​​Obviously, the regular version and Pro version with four seats suitable for more people need more audio and video effects.

In short, this time the Borderless is really awesome. In addition, I haven’t considered its noise reduction effect, because this is a single speaker and I can’t experience its noise reduction effect. It is said that it integrates sound and noise reduction effects. I’m really curious.

Because last year, the QXM9 demonstrated its privacy sound shield, showing us the noise reduction effect brought by black technology, and the voices of people in the front and back rows can be almost completely blocked. So I am looking forward to the noise-free performance brought by Xiaomi Car.

This video has received over 10,000 likes. As a headphone UP host, if the sound system of Xiaomi Ultra is really as good as they advertised, I will grit my teeth and buy one, and then give you a first-hand review.

In addition, I would like to ask Mr. Lei when he will use this new material to make earphones. This will make Xiaomi's current earphones far better than before.

If it is used as earphones, even if I am an Apple fan, my AirPods Pro should be discarded. "

In addition to the price, the first to go viral was the Xiaomi Boundless Speaker, because so many people can afford it at this price.

In addition, not everyone is eligible to test drive the car, so almost every blogger can afford the Xiaomi 1999 borderless speaker, and up-hosts in the digital area can also come and take advantage of the popularity.

The unanimous conclusion drawn from everyone's reviews is that once this thing comes out, all those high-fidelity speaker brands will go bankrupt.

High-fidelity speakers can easily cost 20,000 to 30,000 yuan. BYD's high-end Yangwang series is a collaboration with Dynaudio, which specializes in high-fidelity monitoring-level speakers.

After being compared by a blogger, Wujie was left far behind.

Another group of bloggers who were unexpectedly hit hard were those who played popular songs on Bilibili with luxurious speakers. Their moat lies in the luxurious recording studios that cost one or two million yuan to build. As a result, other up-hosts only need to spend four thousand yuan to set up a dual-channel system and the recording effect can be similar to that of theirs.

This is an unexpected disaster. Why did you change the speakers before launching a new car?

"Thanks to Xiaomi, the price of monitor-level speakers was directly reduced from 20,000 to 10%. Fortunately, I didn't buy Dynaudio. I was hesitant before."

"We still have to master the core technology. I don't think this 1999 Xiaomi speaker is expensive. If someone told me that I had to spend 1999 to buy a Xiaomi speaker, I would definitely think he was crazy."

"Looking up at the car owner crying in the toilet, is it too late to change the Dynaudio to Xiaomi now?"

"Can you take this material to Sony for tuning? I want to buy speakers tuned by Sony using the same material. I always feel that Xiaomi has not used its full potential."

"Where are our friends? Hurry up and catch up."

The second hottest product on the market is Xiaomi Ultra's Boundless Speaker. After everyone experienced the real thing, no one questioned the audio and video effects of Xiaomi Ultra anymore.

The dual-channel system is so awesome, and networking 12 speakers would be awesome.

Everyone is now looking forward to the test drive and price.

Another thing that has been criticized is why such a good audio and video system is not decentralized, as if they are trying to make money by selling it to lower-end users.

After the incident fermented, in addition to asking about the price, Lei Jun also asked on Weibo whether it was possible to choose the borderless audio and video system, even if it cost an additional 20,000 yuan.

In response to the intensive questions from netizens, Lei Jun specially shot a video to reply:
"First of all, let's talk about the price that Mi fans guessed. 99,000 or 199,000 is really impossible. We use the best materials, so the price must be relatively expensive. But even if the price is relatively expensive, we will definitely make Mi fans who buy the car feel that it is value for money.

Because Ultra is equipped with some of our unique black technologies, its price must be the most expensive. We hope that its price can be around 500,000 yuan, giving everyone a better experience than a Porsche that costs one or two million yuan. "

"In addition, it was difficult to bring the highly-anticipated Wujie audio and video to the lower-end market, because by the time we got the new materials used in Wujie, the Xiaomi standard and Pro versions had already been finalized, and we were unable to immediately apply the new materials to the finalized cars.

It is definitely not what netizens think, that we deliberately reduced the specifications to force everyone to buy the more advanced Ultra. "

“As for when the concept version will be available, we estimate it will be in 2025. It actually depends on the progress of the joint research and development between us, CATL and Guangjia Technology.

When there is progress, I will definitely tell my Mi Fan friends as soon as possible.”

"As for when the headphones will be released, netizens are very concerned. Because it takes time to make this kind of material on a small scale, our production line is still being built. You can wait for our good news."

“Thank you for listening to my introduction for so long. I believe you have a clearer concept of our Xiaomi car.

Next, please allow me to report to you the issue that everyone is most concerned about, which is the price.

Xiaomi regular version, 21.
Pro version, 24.
Max version, 29.
The last one is the most anticipated Ultra, 49.
Because no matter whether it is the regular version, pro version or Max version, perovskite batteries need to be optional. If you pre-order today, it only costs 10,000 yuan. For subsequent users who choose perovskite batteries, the original price of 20,000 yuan will be restored.

Ultra does not require any optional extras, as it comes with its own perovskite battery.”

There was a burst of cheers from the audience after the price was announced. It was neither high nor low and was in line with expectations.

After the press conference, the number of Ultra orders exceeded 17369 in one hour, and the number of orders in the last hours was fixed at units.

This shocked the entire automotive industry and overturned everyone's cognition. When would this thing become so popular?

“It’s a bit too incredible. You have to know that a two-seat coupe is on a track that is almost as narrow as an MPV, and the price of 500,000 is not cheap.

Ideal MEGA is priced at RMB 550,000, and their total order volume is only about 4,000 units, while Xiaomi's total order volume is four times that of theirs. The price difference between the two is not much, but at least an MPV can be used by the whole family for travel. When you buy Ultra, you are just buying a big toy, but it can sell more than 10,000 units.

I don’t know whether it’s because there are too many rich people in China or because Xiaomi’s appeal is too strong.

In short, this is the first time I know there is such a big market for two-door coupes.”

"To describe it in two words, it's invincible. Don't tell me that this is a retreat that can be withdrawn within the next seven days.

Even so, the sales of over 718 in one hour is still an incredible number. Even if the cancellation rate is 911%, the single-day sales of Ultra have exceeded 9000. You must know that Porsche sold only units of and combined last year.

Last year, the best-selling two-door coupe models in China were Nezha and Nezha GT, because they were priced low at around RMB 200,000.

Nezha only sold 9000 units last year.

Xiaomi's daily order volume is the sum of the top three. Yes, last year's top three coupes were Nezha GT, Porsche 911 and Porsche 718.
This is really invincible. It will make domestic new energy manufacturers realize that no matter which segment they are in, they can enter the market. If your product is powerful enough, consumers will pay for it.

Even traditional car brands will have to lower their prices in the future. Porsche can no longer sit on the throne and watch these younger brothers fighting each other, because domestic new energy vehicles have already set their sights on its market.

Xiaomi Ultra's most direct impact is on Porsche, followed by BYD. Consumers who admire the U8 will definitely hesitate."

"I'm waiting for a test drive now. I've already ordered a Xiaomi Ultra and will go to an offline store for a test drive this Saturday. I got the founding edition of the Xiaomi Ultra, and it's the one signed by Chen Yuanguang."

In order to reflect its scarcity, Xiaomi Ultra also has a founding edition, but the number is one-tenth of that of Max, which means that there are only 500 founding editions signed by the founder.

Among these 125 units, 375 are signed by Chen Yuanguang and the other 25 are signed by Lei Jun. According to what Lei Jun said at the press conference, because Guangjia Technology holds a 75% stake and Xiaomi Auto holds a 1% stake, they signed in a ratio of 3 to .

All users who grabbed these 5 founding editions had to pay a higher price. The ones signed by Lei Jun had to pay an additional 10 yuan, and the ones signed by Chen Yuanguang had to pay an additional to yuan, and there was no demand for them.

“Do you have a founding edition Xiaomi Ultra signed by Chen Yuanguang? I’ll buy it for $100,000.”

These bigwigs in the car industry have never seen such an operation before. The founder's signature can be used as a gimmick for hype.

For three consecutive days, you can see news about Xiaomi cars on all social media.

　There will be more in the evening! There will definitely be one today
　　
　
(End of this chapter)