Chapter 306: The Gradually Escalating Awards Show
"Of course not. Although Yuanguang is simple, he is not so simple as to go and receive the award in person." Lin Jia explained to her father on the phone.

Chen Yuanguang had to go to Sweden in person to receive the award. Naturally, the people from Yenching University were the most nervous, followed by his relatives.

For example, it was inconvenient for Lin Qinghua to call Chen Yuanguang directly, so he frantically called Lin Jia, trying to indirectly persuade Chen Yuanguang through Lin Jia not to go to the scene to receive the award.

After listening to Lin Jia's explanation, Lin Qinghua felt relieved.

“So it’s a robot, I said Yuan Guang wouldn’t be so impulsive.

To put it bluntly, this award is just so-so, nothing to brag about.”

Of course Lin Qinghua would not say that when he met his friends during the National Day holiday, his first sentence was: How do you know my son-in-law won the Nobel Prize?
He's almost showing off to the sky.

Just pretend to be calm on the phone.

"Of course." Lin Jia said.

Lin Qinghua went on to say: “Robots are a good idea.

You just said that the Nobel Prize needs Yuanguang to help increase its publicity and marketing.

Have you ever thought about doing a marketing campaign with this?"

After listening to this, Lin Jia asked, "Do you mean to print the Guangjia Aerospace logo on the robot?"

“No, no, no, the services provided by Light Armor Aerospace are not something that ordinary people can afford.

Whether it's a rocket launch or a space cemetery, no amount of advertising will help.

For these businesses, it would be more effective if Yuan Guang personally held a meeting and then promoted them.

I mean Space, aren't you developing new energy vehicles?"

Space was established this year. Their plan is to take three years to launch the first car, that is, in 2028.

Time is tight, but considering that the production capacity requirements for luxury cars are not high, it is not impossible to do it.

"What do you mean?" Lin Jia still didn't understand.

Lin Qinghua said: "Transformers know, right?

Bumblebee knows, right?

It is entirely possible to create a space concept car, and then have Yuanguang drive the car remotely into the Stockholm City Hall, and then have it transform into a robot to receive the award.

Just think about it, how much of a sensation this would cause?
How much promotional effect will it have on the Space brand?
The whole world will know the brand Space. Which luxury car brand can compare with this brand marketing effect?
Can Porsche do it?
Porsche-branded Transformers went to the award ceremony to receive the awards on behalf of the Nobel Prize winners. Even if there were Nobel Prize winners willing to give up this moment, there was no epochal significance behind it as contained in the confrontation between Dongda and Xida.

As a wealthy person, if I could see this scene, I would definitely place an order without hesitation when you release a new car in the future."

Lin Jia felt excited just thinking about it, "Dad, your idea is great.

The only thing is that there might not be enough time.”

That's the only concern.

And we also need to cooperate with Sweden.

After all, this is related to safety. What if the car loses control and hits someone?
You have to know that the people at the scene are all Swedish celebrities.

It's difficult to convince them.

Another thing is that at the award ceremony at the Swedish City Hall, does it need any modifications to allow cars to drive in?
This is also a problem.

Also, this is certainly cool, but the problem is that there is only two months, and it is not just as simple as the car transforming, it also involves remote control, which is not so easy to achieve.

If you make it simple, the quality will be greatly reduced.

Therefore, this is a very difficult task to accomplish.

But for Lin Jia, no matter how difficult it is, she doesn't want to give up such a good opportunity.

What better opportunity to showcase your brand than at the Nobel Prize ceremony?

"Okay, I have no objection. Why do they have so many ideas?" Chen Yuanguang said after listening to Lin Jia's ideas.

Both Mengji and Lin Qinghua gave him some great ideas for his appearance at the Nobel Prize ceremony.

These ideas were not even something he had thought of.

The reason why some brands can become timeless classics is closely related to the position and role they occupy in the context of the times.

For a new brand like Space, if you want to tell a brand story, all you have to do is link it to its founders, Chen Yuanguang and Musk.

When they were still active on the stage, there was naturally nothing wrong with such marketing techniques.

But according to normal logic, there will be a day when they will leave the stage. Bill Gates, Jack Ma and other trendsetters of the times who like to teach others have eventually slowly withdrawn from the stage of history.

By that time, when you tell your brand story to consumers again, maybe they will even ask who Musk is?
Therefore, the vitality of a brand’s story is far stronger than the founder himself.

And going a step further is to firmly link the brand and the concept.

Just like Chanel.

As a senior business school student, Lin Jia is very clear about this.

If it could be presented in front of a global audience in the way Lin Qinghua said, it would be a huge gimmick and would turn the show into a more timeless classic.

"Okay, then I'll arrange it." Lin Jia said.

As mentioned earlier, Guangjia Aerospace acquired eight robotics companies and recruited a group of people last year after the acquisition.

The accumulation of engineers in this field is sufficient. Together with space engineers, cooperation between the two parties is needed.

But making Transformers is a bit too difficult for everyone.

"Transformers? Technically, there is absolutely no problem. Two months of hard work is enough.

But you want that in the movies, that's not realistic.

Mr. Lin, I understand what you want to achieve, and I don't deny that if it succeeds, it will be a huge success.

At least in terms of marketing, this is an unprecedented success and everyone will be talking about our brand.

When Space is officially launched in the future, all potential target customers will immediately think of this scene.

But there may be a big gap between what we can achieve and what you want." Shen Feng, Vice President of Technology Research and Development at Space, was previously Vice President of Weilai and has extensive industry experience.

With Chen Yuanguang and Musk behind them, it is very easy for Space to poach people. They don't need to offer a high premium, just a premium of about 20%, and they can wield the hoe to poach people at will.

Shen Feng was naturally very excited after hearing this, but he soon realized that this was not feasible from a technical perspective.

"For example?" Lin Jia asked.

Shen Feng explained: "Mr. Lin, I understand that the effect you want is a very smooth transformation from car to person, like the Transformers.

But in reality we can only create a very rigid effect.

It’s like the difference between the one in the movie and the one in Lei Zong’s previous press conference that was stuck with iron balls.”

This is equivalent to trying to show off but getting slapped in the face.

“Is there any other way?
It doesn't have to be a Transformers effect, the most important thing is the brand image. This is a brand marketing, not a Transformers imitation show.

Transformers are just to help you better understand what effect I want to achieve." Lin Jia asked.

Shen Feng thought for a moment and said, "If it's two years, then there will be no problem.

But we only have two months, which is too much time required of us.

Even if it were two years, there would be all kinds of risks involved, but we only had two months, and two months was not enough to do it.”

Shen Feng certainly knew the importance of this matter, and also knew the consequences of telling his boss no, but he really didn't dare to take the job.

The word has already spread that a robot will receive the award, and the whole world is paying attention to Chen Yuanguang receiving the award this time.

Not to mention watching the entire process, at least from Chen Yuanguang's appearance to his final speech, hundreds of millions of people will watch the entire process.

If he didn't do the job well, not only would he be embarrassed in front of the whole world, but his entire brand image would be ruined. Compared to refusing his leader, he was even more afraid to take the blame.

As Shen Feng was talking, he picked up his phone, opened YouTube on it, found a video and sent it to Lin Jia via WeChat for Business, saying, "Boss Lin, if we really want to do this, we can probably only achieve this effect. You can take a look at the video I just sent you."

(This is a video from 18, showing a Transformer made by BMW at the factory.)
“Of course, if you say do it, no problem, just use hydraulics to make a deformation movement, that’s what BMW does.

I think it can be done in two months.

If you think this is possible, then we can do it.”

Shen Feng found a compromise.

Providing different options to your leader in advance, and then explaining the pros and cons of the different options clearly, is the best way to avoid being blamed. Of course, if possible, it is best to leave a trace through recording or chat history.

"Let me think about it again." Lin Jia fell silent after watching the video.

In the video, various car manufacturers have made Transformers. Do you think they are cars that transform into robots? Of course they are.

But the problem is really like an enlarged version of the toy in reality.

They are a luxury car brand, not Hasbro.

This is a bit too embarrassing.

“Boss Lin, we don’t have much time left, if you really want to do this, I hope you can make a decision as soon as possible.

Even though Todai has the most complete manufacturing industry in the world, it is still not an easy task to replicate it within two months.

You also need to consider that we need to leave enough time in advance to transport the robot to Stockholm, and we will definitely have to rehearse on site after it is transported there.

All of these things take time. It took BMW two years to achieve this effect, but it took us less than two months. You need to reply to me as soon as possible.

After you reply to me, I can arrange for people to start the operation. Our time is very tight. "

Shen Feng actually wanted to do it, but he didn't want to take the blame because he also thought it was cool.

As a senior engineer in the automotive industry, he is able to personally participate in the manufacturing of Transformers. After manufacturing, he can be brought to the Nobel Prize ceremony to show his face and be seen by people all over the world.

He felt excited just thinking about it.

That's why he expressed his hope that Lin Jia would reply as soon as possible. Normally, a seasoned man like him would never urge his leader.

Make the other party feel nervous to encourage them to make less rational decisions.

"Okay." Lin Jia said.

Lin Jia felt that he still needed to communicate with Chen Yuanguang about technical matters like this.

She just watched the video, which was from 2017, and it has been about ten years now.

Maybe there are some advances in cutting-edge technology that Shen Feng is not aware of, which can achieve better results.

"Yuan Guang, that's about it. Do you have any good ideas?" Lin Jia asked.

Chen Yuanguang said: “Of course.

My idea is this. To put it bluntly, you hope to create a large-scale marketing event through the Nobel Prize award ceremony.

The most convenient way is to print a Space logo on the robot and advertise for Space, which will take at most a week.

The most effective method is Transformers, but Shen Feng tells you that this method cannot achieve the effect you want.

Then you worry about how the toy will turn out in the end, which is easy to fix.

Just have Dora and two others come in and it'll be done.

There is harm only when there is comparison.

I can invite 16 private guests, right? None of my family members will go, so I will invite Musk.

If he was asked to make a Transformer robot like me, would he give up the opportunity? If the Transformer robot had the Tesla and Space logos printed on it, would he refuse?
He also only had two months. After the comparison, even if our final results are not good, someone will naturally come to help us explain.

Another thing is to invite the senior brother, not to mention he himself doesn't have to go, will Xiaomi Auto give up such a marketing gimmick?

Now that we have three of them, we don’t need to compare them with the Transformers in the movies, we need to compare them with objects in the real world, isn’t that a problem?”

Chen Yuanguang's proposal made Lin Jia's eyes light up. Yes, compared with the special effects in the movies, it can never be compared.

The earth in the real world can never achieve the same effect.

But it’s different when you have a reference.

"What if we are the last one?" Lin Jia was still a little worried.

The last one is even worse than the movie.

"Don't worry, with me here, you won't be the last one anyway.

I will give Shen Feng a detailed design plan and ask him to build it according to the plan. If there are any technical difficulties, please email me at any time." Chen Yuanguang said.

With Chen Yuanguang's words, Lin Jia felt relieved.

After Chen Yuanguang told this matter to Musk and Lei Jun respectively.

Musk agreed without hesitation.

Musk even realized that this was a great opportunity to help American restore its reputation.

What could better prove the technological strength of Xi’an University than to demonstrate, under the watchful eyes of the whole world, that it is stronger than Chen Yuanguang, the technological representative of Dongda University?
Musk even needs official support from America. As a die-hard supporter of this White House, he is already highly tied to it, and his success can be reflected in the success of the White House.

Especially when the object was Chen Yuanguang.

The military-industrial complex behind the Elephant Party has a lot of good technologies to offer.

On the contrary, Lei Jun was more hesitant.

It would be strange if you didn't hesitate. If you put on a show with Musk and Chen Yuanguang and hold a technology demonstration, your low level will be seen through at a glance.

Afterwards, he will be repeatedly criticized by the media all over the world, and even though Lei Jun is keen on taking advantage of the popularity, he will begin to hesitate.

(End of this chapter)