Chapter 307: The little thoughts of all parties

Lei Jun really didn't want to give up such a once-in-a-lifetime opportunity.

Other manufacturers want to go but have no chance yet.

He almost immediately gathered all the Xiaomi executives who were on vacation around the world together for a remote meeting overnight.

I hope to hear everyone’s opinions and pool our wisdom.

“This is a good opportunity.”

This was the unanimous thought in the minds of all executives who heard this.

"But whether it's a two-month technical competition between us and Mr. Chen or Musk, if we lose, wouldn't that look bad?" asked an executive.

Xiaomi’s executives’ positioning was very accurate: this was a technology competition, and it was a technology competition with a mandatory time limit.

He has been very euphemistic in expressing the risks involved. What if? None of the executives present are stupid. What if might be better than saying 10,000.

Executives with a slightly darker heart might even think that Chen Yuanguang himself was not completely sure of defeating Musk, so he deliberately asked Xiaomi to take the blame.

However, they would not mention this kind of speculation based on one's own villain's standards in front of Lord Lei.

You have to know that Lin Jia has also been a senior executive at Xiaomi Auto. There must be executives who are on good terms with Lin Jia among the executives present. If such speculation were to be indirectly heard by Chen Yuanguang, who knows what the consequences would be.

“Mr. Lei, this is indeed a rare opportunity. It is an opportunity for us to showcase ourselves in front of global users.

The appearance of Xiaomi's LOGO on such an occasion will undoubtedly boost the brand image of Xiaomi as a whole, not just Xiaomi Auto, but also Xiaomi's other product lines.

But the problem is that we not only failed to demonstrate Xiaomi's technological advantages in this technology, but instead performed very poorly.

In this way, we gain awareness, but this negative brand awareness is not a good thing for Xiaomi.”

This is an expired cake. It looks tempting from the outside, but there is a 99% chance that you will be poisoned if you eat it.

Most people would choose not to eat it, because eating it can only bring a moment of pleasure, and then immediately damage the body.

But if you don’t eat it, it’s not millet.

Lin Bin, the executive who understands Lei Jun best and vice president of Xiaomi, stood up and said: “I think everyone’s worries are a bit unnecessary.

What do you think the other two companies are, SpaceX and GuangMe Aerospace.

They are all companies exploring cutting-edge space technologies and are C-end enterprises.

And isn’t it embarrassing if we can’t compare to these two companies?”

The previous executive was just saying "just in case", but Lin Bin had already made the final conclusion: they could not win.

“As long as we stand on this stage, it will be a victory for Xiaomi.

If we give this opportunity to Huawei and BYD, can they win?
They can’t win, but they don’t even have the qualifications to go on stage to compete.

At least we are qualified to go on stage and compete.

It's normal that you can't compare.

Xiaomi has been established for so many years, what storms has it not experienced?

We have withstood any negative public opinion, let alone this kind of prepared battle.

My opinion is that we should participate and do a good job on both sides.

On the one hand, we cooperate with our upstream and downstream suppliers, make our needs clear, ask them to take out their best technologies, and do our best to build a transforming robot with the appearance of a Xiaomi car.

I guess Musk will use a similar routine, using the appearance of Tesla's Modely and then transforming it.

The other side is to formulate a public strategy after the awards ceremony.

The public relations focus is on first suppressing and then promoting. For example, Xiaomi is not as good as Guangjia Aerospace and SpaceX, but Xiaomi is already a top domestic manufacturer. Xiaomi's Transformers have many black technologies that you don't know.

Prepare such a PR strategy, and then communicate with Mi-related KOLs to let them prepare in advance.

After the awards ceremony, similar concentrated publicity is used to instill ideas in consumers.

Internationally, we also cooperate with some well-known media to ask them to express similar views and mainly encourage their evaluation of Xiaomi.

It’s okay that Xiaomi is not as good as the other two, but Xiaomi’s highlights must be pointed out.

Finally, when public opinion subsides, Mr. Lei can come out and do a live broadcast again to brag about friendly competitors, thank Mr. Chen, and then talk about Xiaomi's vision for the future development of core hard technology.

I don’t think this combination of measures will have any negative impact on Xiaomi’s brand image.”

This is the answer Lei Jun wanted.

Is it shameful that we cannot compete with the Light Armor System and SpaceX, which is supported by NASA, from a technical perspective?
It's not shameful.

It would be a pity to miss such an opportunity.

You can't win by hard power, but there will be absolutely no problem in not losing from the publicity perspective.

This is equivalent to sudden fame.

Other executives could observe the change in Lei Jun's expression through the video conference, from the frown just now to the smile now. Everyone knew that the boss had made a decision.

What else is there to say? Just agree with it.

As the founder and actual controller of Xiaomi, Lei Jun has absolute final say within Xiaomi, and his power is even greater than that of Ren Zhengfei in Huawei.

Although Mr. Ren is not responsible to the shareholders, he is old after all and does not have the energy to participate in specific affairs.

"I agree with Mr. Lin. I think we should not miss this opportunity."

"I agree too."

Xiaomi soon reached a consensus, and the result was as Chen Yuanguang expected. "Okay, Senior Brother, we may need to ship it to Stockholm in advance, so you should reserve time for it."

"Don't worry, we will have someone in charge of this matter later." Lei Jun vowed.

If marketing has levels, this is definitely the highest level.

After Chen Yuanguang communicated his ideas with Goran Hansson, the other party almost said, "You are my father."

It is true that Chen Yuanguang is one of the world's top stars, but since he is from the University of Tokyo, the strength of the University of Tokyo in the media does not match the national strength at all.

There is an interesting metaphor that says that the strength of Tokyo University is 100, and the Tokyo University media has achieved an effect of 1, but the audience receiving the information will think that this 1 is still % water.

In other words, there is a huge gap between the audience's perception of the University of Tokyo and the actual University of Tokyo.

Let's not talk about the distant past. The cutting-edge weapons of the University of Tokyo were photographed like models, not to mention the sense of oppression, even the normal huge size was not reflected. Although Chen Yuanguang is more powerful than Musk in all aspects, he is still not as well-known as the other in the world.

This is the result of Tokyo University's backwardness in soft power over the past few decades, and this result will continue for a long time in the foreseeable future.

Just like after Western Australia surpassed England in all aspects, it is still a second-rate country in terms of public opinion and propaganda. The change of discourse power also takes time, which is even more difficult than manufacturing.

After all, to implant ideas into people's brains is not to implant them from scratch, but to replace past traditional concepts, which cannot be done overnight.

Many of the landmark events in history have to wait until a long time has passed, and only after scholars have summarized history and made a final conclusion on these events will they be publicized in the public opinion, included in textbooks, and become the common memory of the people.

Like the Sarajevo assassination, neither the media nor the public at the time realized that this would become the fuse of the First World War.

Of course, there are some events that people can feel when they happen.

"Our robot is a modified BMW 3 Series Coupe. In its neck, we use a 200N DC servo motor, which allows the head to rotate 120 degrees."

"The main control unit? The source code of the main control unit is in our hands.

Not only the main control unit, but also the interaction, dynamic control system, arm movements, etc., all these specific underlying codes are in our own hands."

“What, you don’t want to buy ANTIMON, but all the source codes, design drawings and technical patents?
Then it's not the same price." Ruth showed a cunning look.

"Just name your price directly." The other party didn't waste any time.

"Two million dollars, two million dollars, and all the technical information and source code will be given to you," said Root.

"Okay, deal." The other party didn't even hesitate.

(ANTIMON)

When Rutte signed the contract, he saw that the other party was Tesla's Turkish branch and immediately regretted not asking for more.

In his opinion, any American company is a tycoon, not to mention Tesla.

"Mark, can you tell me what Tesla is going to use our technology for?"

Signing the contract was particularly stressful. Tesla's specialist Mark brought legal staff with him and drafted the contract on the spot and asked the other party to sign it.

"Sorry, I don't know either." Mark didn't say much. After confirming that the contract complied with the legal terms, he asked the other party to sign the relevant documents for the transfer of intellectual property rights and send all the information via email.

"Ruth, after you finish this, the rest of the money will be in your account within a week."

Since the deposit of 50 yuan had already been received, Ruth did not have many doubts.

"Ruth, I have to say you are such a lucky man." Mark was very happy after completing the task.

The budget given to him was 10 million US dollars, but he only spent 2 million US dollars to complete the task.

Robust was also very happy. At the beginning, a total of 16 people founded Letrons, a company dedicated to making real-world Transformers.

They bought a BMW M3 and began to transform it, which took eight months.

The result is that this thing can only be reported by major media, such as CNN, Discovery Channel, Discovey Science, Fox, etc.

The problem is that there is no money to be made from appearing on these shows, so they thought of taking the Transformer to Zabu Abi for auction. They even decided on a starting price of $60, and as long as the final auction price is higher than that, they can continue with the project.

I chose Zabu Abi because I thought people there are stupid and have a lot of money.

The result is that no one buys it at all.

After trying many times, he still couldn't cash out. So everyone disbanded, and he was the only one left.

Their idea at the time was to build the first robot, then sell it, and then continue building more.

After the first one was finally built, it stayed in the warehouse and was taken out for a spin when someone came to interview.

In the end, they concluded that the reason no one bought it was that this thing was essentially just a toy.

To put it bluntly, it is a toy that no one can drive. It is operated by a remote control and there is no cockpit for people to open.

No one is going to spend $60 on a toy unless it has a cockpit.

It took a lot of effort, and the price of the modified M3 BMW alone was not low, but in the end the cash conversion ability was almost zero.

It's nothing more than taking it to some shopping malls for exhibition, and the costs are not even recovered.

The Letrons official website did not initially include information on technology sales. After a decade of silence from its completion in 16 to 26, their official website also added content that allowed for the sale of technology for negotiation.

After receiving the two million dollars, Ruth's first reaction was not to say that he had become rich. Two million dollars is definitely considered rich in Turkey, and it is not an exaggeration to equate it with financial freedom if one does not spend it recklessly.

Root's response was to call his old friends back, and with the $200 million, the Letrons were able to set sail again.

After obtaining the technical information, Musk gathered most of the forces at Tesla headquarters and transferred personnel from SpaceX. NASA and Oak Ridge Laboratory also transferred specialized talents to participate in this project.

"How is it? Can this technical information be used?" Musk asked.

Saying that Musk does not take it seriously is as ridiculous as saying that Northwestern University does not take Olympic gold medals seriously. Not only have Musk's companies taken action, but Northwestern University's official research institutions have also taken action, hoping to pool everyone's strength to create a Transformer and outdo East China University at the Nobel Prize ceremony.

Chen Yuanguang is the symbol of Dongda Technology.

And with Xida’s propaganda capabilities, they just need to look more awesome.

The publicity machine of Western University all over the world will go into full swing, praising Musk and Tesla to the sky, indirectly leading to Tesla's confrontation with Western University on a global scale.

“I would love for it to work, but honestly there isn’t a lot to like about it.

At best, it has very few mechanical features that we can use.

Even so, this part of the mechanical structure is just a reference at best.”

Musk's idea was to create a Transformer that could drive.

Basically, he actually drove this Transformer to the awards ceremony.

The award ceremony was held at the Swedish City Hall. There were steps in front of the door and they had already sent people to scout the location.

He drove the Transformers to the door, then transformed into a human and walked up the stairs, and finally transformed back into a car. He got out of the car, all in one go.

Musk was also worried that he could not compete with Chen Yuanguang, so this was a tricky way.

Mine is a Transformer driven by real people, while yours is just a big remote-controlled toy.

If the response is good, this could become another Tesla model, and a lot of wealthy people would be willing to buy it.

What they need to do now is to make the entire transformation process smooth, as the car turns into a robot and then turns back into a car. After all, there are only a few steps on the stairs at most, and if the whole process is not smooth, the effect will be very stiff.

(End of this chapter)