Chapter 97 Reaction

Chapter 97 Reaction
"The pressure is still too great." After Lei Jun left, Chen Yuanguang seemed to be thinking about something.

Having advanced from a business novice to a junior capitalist who is proficient in business management, Chen Yuanguang is well aware of the cruelty of the electric vehicle industry, especially the electric vehicle industry in China.

Emerging industries like this in China are extremely competitive, and in the end only a handful of players are left. At present, it seems that the situation is not optimistic for Xiaomi to grab one of the tickets.

"Of course he is under a lot of pressure. The landscape of the smartphone industry has basically taken shape, and the market that is up for grabs has been mostly allocated by major manufacturers. It is difficult to make breakthroughs in the smartphone industry.

That's why we decided to build cars at that time, but the problem is that building cars is not as simple as building mobile phones.

It is easy for users to have a mismatch between their expectations of Xiaomi and Xiaomi’s expectations of itself.” Lin Jia said that she pays close attention to various business trends and has her own thoughts on many things.

If Chen Yuanguang looks at the problem from the perspective of time span and results, then Lin Jia starts from reality and analyzes the problem from his own perspective.

Chen Yuanguang thought for a while and said: "Xiaomi still has its own advantages in making cars, right?
Xiaomi actually has the foundation in supply chain management, financial advantages, talent accumulation, and sales channels. Isn’t Huawei’s cross-border car manufacturing also achieving good results?
With Huawei leading the way, Xiaomi should also be able to achieve relatively good results.”

Lin Jia put his hands on the desk, then propped up his chin with his hands, looking a little tired: “That’s the truth.

Companies such as Evergrande and LeTV also had these advantages when they announced their plans to build cars. These advantages are the factors that determine your success, but having these factors does not mean you will succeed.

I think Xiaomi’s problem is that it entered the market too late. Huawei entered the market late enough and is only able to sell well relying on the reputation it had accumulated previously.

Xiaomi needs at least two more years, after which the market will only become more competitive. They don’t want to continue pursuing the ultimate cost-performance route. This twisted mentality will result in Xiaomi’s car manufacturing not necessarily being as popular with consumers as they think.”

Lin Jia narrowed his eyes slightly, giving Chen Yuanguang the same feeling as when he was taking a business analysis class in college and analyzing business cases.

Chen Yuanguang cooperated well and acted as a supporting actor: "What does twisted mean?"

Lin Jia asked: "What do you think of when you mention Xiaomi?"

Chen Yuanguang said: "The price-performance ratio is good."

Lin Jia nodded: “Yes, the problem is that they have always wanted to get rid of this label.

If you want to get rid of this positioning, cost-effectiveness means low profit margin, and low profit margin means that the valuation you enjoy for the manufacturing industry is low.

Whether Xiaomi's mobile phone line is splitting Redmi into a separate brand or Xiaomi establishing a new Ultra product line, the purpose is to enter the high-end brand and gradually decouple Xiaomi from the label of cost-effectiveness.

But the effect is not very good. When they build cars, they are definitely not willing to go back to the route of extreme cost-effectiveness, as that would mean that all the efforts they have put in over the years have been in vain.

If Xiaomi Auto goes back to the ultimate cost-effective route and completely destroys Xiaomi mobile phone's brand marketing and high-end attempts, they will be very, very frustrated internally.

If Xiaomi wants to succeed in making cars and continue to play the game, it must go the cost-effective route. Otherwise, its competitors will force them to do so.

If it takes the cost-effective route, its mobile phone business will be squeezed, and all high-end attempts and brand image building will be in vain.

It’s a dilemma now.”

Chen Yuanguang: “In fact, Xiaomi doesn’t have to make cars.”

Lin Jia: "There is no other way. Huawei has decided to build cars, so they must keep up. Otherwise, they will fall behind."

Chen Yuanguang: "Once you are in the arena, you have no choice."

"I had dinner with my junior. His Light Armor Aerospace is doing great and has made a breakthrough in battery technology. When the time comes, Xiaomi cars will be equipped with this latest technology and will be available for everyone to see."

That night, Lei Jun posted a Weibo with a photo of them having dinner together at an unknown restaurant in Lujiazui, and then @ed Chen Yuanguang.

Chen Yuanguang replied below: "I am looking forward to working with my senior brother."

It's really a courtesy and has helped to stir up the heat.

As a top internet celebrity among entrepreneurs, Chen Yuanguang is of course also a rising star. Soon, Lei Jun’s Weibo post was filled with comments from netizens.

"Boss Lei, can you tell me something?"

"Battery? Can the range exceed 1,000 kilometers?"

"The God of Light is going to strike across borders and reduce dimensions?"

"Shouldn't this be a trade secret? How could Mr. Lei reveal it so easily?"

"The expectations have been raised to the maximum, waiting for Mr. Lei to reveal more information"

"I just have one question, can the price be reduced to below 10?" Netizens were puzzled, competitors were surprised, and the three new car-making forces, NIO, Xiaomi, and Li Auto, were particularly nervous because Xiaomi's car manufacturing is in direct competition with them.

"Go and ask what's going on and why Chen Yuanguang is starting to enter the car manufacturing industry!" Li Xiang is the most sensitive because Ideal launched L8 and L9 this year, which have been killing it in the market and making rapid progress.

Before it was NIO, Xpeng and Li Auto, and now Ideal is about to be the first to achieve profitability, leaving the other two new car-making forces far behind.

The threat posed by Huawei to Ideal is not worth mentioning. This is the most glorious time for Ideal.

“Mr. Li, we just received news that Guangjia Aerospace has achieved a technological breakthrough in perovskite batteries, and manufacturers such as Longi and Jinko have received samples.

The experimental data is quite impressive. According to the analysis of the research department, perovskite can be used in the field of electric vehicles. We need to get experimental data to know how much the battery life can be increased. "

Many new energy vehicle companies want to engage in photovoltaics. Ideal will enter the photovoltaic industry next year, and SERES has cooperated with Sunshine Energy to develop a 19.4MW photovoltaic power generation project, which has already started.

Therefore, Li Xiang was no stranger to photovoltaics and perovskites, and "contacted Guangjia Aerospace.

If the experimental data is impressive enough, we will also equip our subsequent models with relevant technologies.”

Li Xiang thought for a moment and interrupted, "I'll go talk to Chen Yuanguang myself."

The reactions of new energy vehicle companies such as NIO and Xpeng are similar. They all realize the value of technology and the importance of not letting their competitors outshine them.

Huawei is even more outrageous. After Lei Jun posted a Weibo in the evening, Xue Zhixiong contacted Lin Jia early the next morning to confirm that there was no exclusive agreement signed with Xiaomi and that the company would cooperate with every new energy vehicle company.

After the confirmation, Huawei’s official Weibo directly released a rendering:

"Huawei's cars, equipped with brand-new perovskite battery technology, will take you into a new century of energy."

Various self-media outlets have been popularizing perovskite batteries. Originally, everyone just knew that this thing was easy to write articles about and was a battleground in the materials field.

“Why couldn’t cars be equipped with solar cells before? Because before, only direct sunlight could make the battery work, and the efficiency of converting solar energy into electrical energy and storing it was extremely low, far from the theoretical conversion rate.

Perovskite can operate in low-light environments, even those in underground parking lots, and its efficiency and practicality are much higher."

With this round of open and secret competition between Huawei and Xiaomi, perovskite batteries quickly became popular.

"Fuck, the God of Light is awesome! Can this technology greatly alleviate the anxiety of new energy vehicles about battery life?"

“It depends on the specific experimental data, whether it can be alleviated to some extent.

This generation of technology is just the beginning. As technology advances, the photoelectric conversion efficiency of perovskite batteries will be further improved, new materials will be discovered, and range anxiety will be completely resolved sooner or later.”

There was a lot of jubilation on Weibo. With the development of new energy vehicles in the past few years, everyone has benefited from it. The prices of joint venture cars, imported brands and domestic brands have all been lowered to a greater or lesser extent.

In addition, new energy vehicles are one of the few industries that have been booming in recent years, so netizens naturally hope that it will develop better. The perovskite battery sounds like a technology that can add another shovel of dirt to the decline of traditional fuel vehicles.

Everyone hoped that Ryota would die soon.

“How do you evaluate the technological breakthroughs achieved by Guangjia Aerospace in the field of perovskite?”

“Thanks for the invitation. Let me share some little-known facts. When Guangshen was at MIT, his mentor, Mongi Bavendi, was one of the founders of the perovskite field. Until 20 years ago, he published more than three top perovskite-related journals every year.

Some of the papers published by Chen Yuanguang during his doctoral studies at MIT were related to perovskites. Therefore, as some answers have said, this technology is not necessarily related to Chen Yuanguang.

Ninety percent of this technology was developed under the leadership of Chen Yuanguang. Large-scale industrial preparation of perovskite has always been a difficult problem. If others can solve it and start their own company, there will be photovoltaic companies willing to invest in you.

Secondly, the application of this technology in the automotive field is only secondary. More importantly, in the photovoltaic field, with the large-scale deployment of perovskite batteries, the proportion of photovoltaics in domestic energy will increase significantly. The energy concerns brought about by the popularization of new energy vehicles can be solved to a certain extent by perovskite batteries.

This is what I have always advocated, that the problems of industrial development will eventually be solved by technological development. There have always been voices saying that new energy vehicles require a lot of electricity, and once the penetration rate exceeds a certain limit, the country will face a problem of electricity shortage.

At present, new technologies have emerged before the electricity shortage occurs.

Then there is the application of perovskite in electric vehicles, which will definitely alleviate the previous range anxiety. In places with sufficient sunlight, such as Guangdong and Guangxi, increasing the range by 200 kilometers is not a problem.

Before, if you broke down on the road, you had to find someone to tow the car. Now, if you are driving an electric vehicle and it breaks down on the road, it is entirely possible to just pull over and temporarily stop, wait to charge the battery, and then drive to a charging station.

I am very worried about joint venture car companies. The popularity of perovskite batteries will further increase the penetration rate of new energy vehicles, and the growth rate of the proportion of electric vehicles will further increase. If joint venture car companies do not change, the only option they will have is to lower prices.

I look forward to seeing the emergence of Camry under 10 yuan, Magotan under 10 yuan, and Highlander under 15 yuan.”

 Another chapter tomorrow morning!
  
 
(End of this chapter)