His eyes shuttled among the crowd, and there was a hint of contemplation in the smile on his face.

"This business is becoming more and more popular, but our place can't accommodate so many customers."

He pondered secretly, his brows slightly furrowed, and his heart felt like it was being pressed by a heavy stone.

At this time, Wang Bingbing hurried over. She was wearing a neat professional suit and her face was flushed with excitement, like a peach blossom blooming in spring.

"Dad, if this continues, we have to think of a way."

Her voice was clear and urgent, and her eyes were full of expectations for the future.

Wang Jianye nodded slightly, his eyes firm as iron, as if he could see through the difficulties before him.

"My daughter, I think it's time to open a branch store."

His voice was steady and powerful, with unquestionable determination.

Wang Bingbing's eyes lit up.

"Dad, your idea is good, but this matter needs to be planned carefully."

Her fingers drummed lightly on the tabletop, her thoughts racing.

As he was speaking, Lou Xiao'e walked into the store with graceful steps.

She was wearing a gorgeous cheongsam, with a graceful figure and a calm smile on her face, like a blooming peony, noble and charming.

"Wow, this store is really busy."

Lou Xiao'e said with a smile, her voice gentle and melodious, like the song of a nightingale.

Wang Jianye hurried over to greet him, his face full of a warm smile.

"Boss Lou, you've come at the right time. I just want to discuss something with you."

Several people sat around a table, with steam rising from the tea on the table.

Wang Jianye got straight to the point. "Given the current situation of Wang's All-inclusive Hotel, I want to open a branch in Dongcheng District. What do you think?"

His eyes were fixed on Lou Xiao'e, full of anticipation.

Lou Xiao'e took a sip of tea, her slender fingers holding the teacup looked particularly elegant.

She thought for a moment, her eyes revealing shrewdness and decisiveness.

"I think it's OK. Dongcheng District has a large flow of people, so the source of customers won't be a problem."

Wang Bingbing continued, "But opening a branch requires worrying about all aspects, including funding, site selection, personnel..."

Her brows were slightly furrowed, and there was a hint of worry in her eyes.

Wang Jianye waved his hand and said, "Don't be afraid. As long as we work together, nothing is impossible."

……

When the news that Wang Jianye decided to open a branch spread like wildfire, the whole city of Beijing was shocked.

Many investors heard the news and came knocking on the door, all wanting to get a piece of the pie in this emerging business landscape.

"Boss Wang, I have a lot of money here, and I guarantee your branch will be a smooth sailing!"

"Old Wang, we have known each other for many years, you have to leave this opportunity to me!"

"I can bring the most advanced management experience. You can't go wrong by working with me!"

For a time, all Wang’s restaurants were crowded with people.

Wang Jianye was extremely busy, but he always kept a clear head.

For those investors who are sincere and have suitable conditions, he warmly welcomes them and carefully discusses the details of cooperation.

As for those who had bad intentions and tried to take advantage, he would decisively and mercilessly refuse.

After some screening and negotiation, Wang Jianye accepted those investments that he believed could bring real help to the branches.

The terms were agreed upon, the contract was signed, and everything was proceeding in an orderly manner.

……

In the following days, Wang Jianye, Lou Xiaoe and Wang Bingbing began to work on the branch store. The first task was to select a location.

He took Wang Bingbing and several capable assistants and traveled through the streets and alleys of the capital.

They marked potential locations on a map and then visited them in person.

Wherever he went, Wang Jianye would carefully observe the surrounding environment.

The key is pedestrian flow, and he will calculate the number of pedestrians passing by at different time periods.

Transportation convenience cannot be ignored either, he wants to ensure that customers can easily reach the branch.

The surrounding business atmosphere is equally important, including whether there are other popular stores that can bring in more customers.

Fundraising is a big problem.

Wang Jianye sat in his office with account books and reports piled in front of him.

He carefully calculated the profits of the head office and estimated the amount of money that could be invested in the branch stores.

At the same time, he conducted rounds of negotiations with Lou Xiao'e and other investors.

At the negotiation table, Wang Jianye argued his case, demanding both a reasonable return for investors and ensuring his control over the branch.

He carefully considered every clause and every number, not allowing for any mistakes.

In terms of market research, Wang Jianye asked Wang Bingbing to be in charge, and Wang Bingbing sent a special team.

They distributed questionnaires on the streets to collect consumers' opinions and needs.

Go deep into other restaurants and observe customer preferences and spending patterns.

Analyze market trends and dynamics to provide data support for branch positioning.

Wang Jianye personally reads every research report, thinking about how to make all branches of Wang's hotels stand out in the fierce market competition.

Staffing is a top priority.

Wang Jianye selected experienced and skilled chefs from the head office and had in-depth conversations with them to understand whether they were willing to work in the branch stores.

He personally interviews newly recruited chefs, not only examining their cooking skills but also paying more attention to their passion for cooking and innovative spirit.

The recruitment of waiters is also very serious, and they are required to have good communication skills and service awareness.

In terms of training, he developed a strict training plan, providing systematic training from food knowledge to service skills.

Qin Huairu is mainly responsible for this matter.

Controlling the quality of dishes is the lifeline of all Wang’s restaurants.

Wang Jianye worked with a team of chefs including Chen Xiaoyang and Ma Hua to study the menu of the branch, aiming to retain the signature dishes of the main store while making appropriate adjustments and innovations based on the local food supply and taste characteristics.

He personally goes to the market to select ingredients and establishes long-term and stable cooperative relationships with suppliers to ensure the freshness and quality of the ingredients.

In the design of the kitchen, he carefully planned to ensure that it was fully equipped and well laid out to meet efficient cooking needs.

Wang Jianye invited professional designers for the decoration and layout.

He explained to the designers the brand culture and style of all Wang's hotels, requiring that the branches should reflect traditional charm while incorporating modern elements.

He was in charge of everything from the arrangement of tables and chairs in the lobby to the design of the private rooms. The brightness of the lights, the matching of colors, every detail had to meet the quality requirements of all Wang's hotels.

In terms of brand promotion, Wang Jianye and the marketing team developed a detailed plan.

He used social media, offline activities, cooperation with travel agencies and other methods to build momentum for the branch in advance. He personally participated in the writing of promotional copy, emphasizing the characteristics and advantages of all Wang's hotels.

Some time before its opening, the names of all Wang's restaurant branches had already attracted considerable attention in the Beijing catering industry.

The establishment of a management and supervision system is the guarantee to ensure the smooth operation of branches.

Wang Jianye has developed a strict standardized process, with clear regulations for every link from purchasing ingredients to serving dishes.

He regularly organizes meetings for managers of the head office and branches to exchange experiences and solve problems in a timely manner.

At the same time, he also set up a customer feedback mechanism, taking every customer's opinions and suggestions seriously and constantly improving the service and food quality. (End of this chapter)