Chapter 475

Ma Hua also said: "Yes, we can further strengthen our brand promotion and let customers know that the value of our Wang's full range of hotels lies not only in price, but also in our quality and culture."

Chen Xiaoyang suggested: "Our chef team can speed up the development of new dishes and launch more special dishes to give customers more choices."

All Wang's hotels began to take action. They stepped up their brand promotion efforts, placed more advertisements in newspapers and on radio stations, and emphasized their quality and service.

“All Wang's restaurants are of the highest quality and have the best service!”

"To taste authentic food and experience the dining culture, come to Wang's All Series Hotel!"

At the same time, the chef team also stepped up the research and development of new dishes. They conducted in-depth research on local ingredients and culture, combined with different cooking techniques, and created a series of unique new dishes.

In this process, the competition between the two sides became increasingly fierce. Customers became the biggest beneficiaries, and they could enjoy more discounts and better services. But this business war also brought tremendous pressure to both sides.

The profits of all Wang's hotels were affected to a certain extent. Although their brand image was further improved, the low-price competition still reduced their income. Wang Jianye looked at the financial statements with a lot of worries.

"This business war cannot continue like this. We must find a way to end this competition as soon as possible," said Wang Jianye.

Yuehailou also faced the problem of rising costs. Although their low-price strategy attracted some customers, as costs continued to rise, their profits became lower and lower. Zhang Yuehai realized that this was not a solution.

"We can't lower prices blindly like this anymore. We have to find a way to change our strategy," said Zhang Yuehai.

At this critical moment, the arrival of a food critic changed the situation. This food critic was named Li Weiguo, who had a high reputation in the catering industry. His comments could often affect the reputation of a restaurant, and many restaurants hoped to receive his praise.

Li Weiguo first came to Yuehailou, where the owner Zhang Yuehai personally greeted him and enthusiastically introduced the special dishes of his restaurant.

"Teacher Li, please try our dishes. These are our signature dishes and they taste very good," said Zhang Yuehai.

Li Weiguo nodded and began to taste the dishes of Yuehailou. He frowned and said, "Although these dishes taste OK, they lack innovation and soul. They are just simple imitations without their own characteristics."

Zhang Yuehai felt nervous after hearing this and quickly said, "Teacher Li, we are also working hard to innovate, but it will take time."

Li Weiguo shook his head and said, "The catering industry is highly competitive. Without innovation, there is no future. You can't always imitate others. You must have your own characteristics."

Then, Li Weiguo came to Wang's All-inclusive Restaurant, where Wang Jianye personally greeted him and introduced the restaurant's newly launched special dishes and classic dishes.

"Teacher Li, these are the painstaking works of our chef team. I hope you like them." Wang Jianye said.

Li Weiguo began to taste the dishes of Wang's All-inclusive Restaurant. He showed a satisfied smile on his face and said, "The dishes of Wang's All-inclusive Restaurant are still of high standard and are constantly innovating, which makes people's eyes shine. The service here is also very thoughtful, which makes people feel the real catering culture."

Wang Jianye heaved a sigh of relief after hearing this and said, "Thank you for Mr. Li's evaluation. We will continue to work hard to provide customers with better food and service."

The food critic's comments quickly spread among the catering industry and customers. The reputation of Wang's entire restaurant chain was further enhanced, while Yuehailou fell into an embarrassing situation.

"I heard that Mr. Li Weiguo spoke highly of Wang's Full-service Restaurant. Let's go eat there," a customer said to his friend.

"Okay, I heard that too. The food at Wang's All-Season Restaurant is indeed delicious, and the service is also very good." The friend responded.

Yuehailou's business began to suffer, with a serious loss of customers. Zhang Yuehai looked at the empty restaurant, feeling helpless.

"What should we do? Are we just going to give up like this?" Zhang Yuehai said to himself.

Just when Yuehai Tower was in trouble, the appearance of a mysterious figure brought them a glimmer of hope.

This person is a senior consultant in the catering industry named Liu Tianming. He heard about the business war between Yuehailou and Wang's full-line hotels and conducted an in-depth analysis of the situation of both parties.

Liu Tianming came to Yuehai Building and met Zhang Yuehai.

"Boss Zhang, I heard about the business war between you and all the Wang's restaurants. I think you can't go on like this. You must change your strategy," said Liu Tianming.

Zhang Yuehai said helplessly: "We also want to change our strategy, but we don't know how to do it."

Liu Tianming said: "You can't always imitate Wang's full-line restaurants. You must have your own characteristics. You can dig deeper into local culture and ingredients and launch some dishes with local characteristics. At the same time, you can also improve service quality and increase customer satisfaction."

Zhang Yuehai thought it made sense and decided to adopt Liu Tianming's suggestion and change Yuehailou's business strategy.

Yuehailou began to re-examine its dishes and services. They sent chefs to various places to study and learn different cooking techniques and special dishes. At the same time, they also strengthened the training of employees to improve the quality of service.

After a period of hard work, Yuehailou finally launched a series of new dishes with local characteristics. These dishes are not only delicious but also rich in cultural connotations, and have been warmly welcomed by customers.

"The new dishes at Yuehailou are really good and have a strong local flavor," said a customer.

"Yeah, I didn't know we had such delicious dishes here before." Another customer agreed.

Yuehailou's business gradually improved, and they regained their confidence.

At the same time, Wang's entire chain of restaurants has not relaxed its vigilance. They continue to strengthen brand building and menu innovation to continuously improve their competitiveness.

Food critic Li Weiguo's high praise for Wang's entire restaurant chain put Yuehailou in an even more difficult situation. Yuehailou's owner Zhang Yuehai sat in his office with a solemn expression, filled with anxiety and reluctance.

"We can't let ourselves be outdone by all the Wang's restaurants like this!" Zhang Yuehai said, gritting his teeth.

A manager stood up and said, "Boss, we can't lower prices blindly anymore. Our costs won't be sustainable. We have to think of other ways to attract customers."

Another manager agreed: "Yes, we can work harder on service quality and train our employees so that they can serve customers more warmly and attentively." Zhang Yuehai pondered for a moment and said: "Service quality is indeed important, but we must also have a unique selling point. I think we can launch some special theme activities, such as a seafood food festival, a traditional local cuisine tasting session, etc."

Therefore, Yuehailou began to prepare various special theme activities in full swing. They posted exquisite posters inside and outside the hotel to promote the upcoming events.

"Yuehailou Seafood Food Festival, enjoy the delicious ocean food!"

“Traditional local cuisine tasting, taste the flavor of home!”

These activities attracted the attention of many customers. Some customers who like to try new things were attracted by Yuehailou's special theme activities.

"The seafood food festival at Yuehailou sounds interesting, let's go and have a look." A customer said to his friend.

“That’s great. Maybe we can taste some delicious seafood that we can’t usually eat,” the friend responded.

Wang's entire hotel chain was not to be outdone. After seeing Yuehailou's new move, they immediately held an emergency meeting to discuss countermeasures.

Wang Jianye said seriously, "Yuehailou has made new moves again. We can't just sit back and watch. What do you think?"

Wang Bingbing said: "We can continue to increase the research and development of new dishes and launch more creative and distinctive dishes. For example, we can combine some popular international food elements to create unique fusion dishes."

Ma Hua also suggested: "We can also strengthen interaction with customers, hold some food cooking competitions, customer tasting sessions and other activities, so that customers can have a deeper understanding of our restaurant and dishes."

Chen Xiaoyang said: "We can't relax our service. We must constantly improve the professional quality and service level of our waiters to provide customers with more considerate services."

All Wang's restaurants took quick action. The chef team worked day and night to try out new ideas. They drew inspiration from international cuisines and created a series of amazing fusion dishes.

For example, a dish called "a wonderful fusion of pasta and Chinese braised pork" perfectly combines the chewiness of pasta with the mellowness of braised pork. It has a unique taste that is unforgettable.

At the same time, Wang's full range of restaurants also held various activities to interact with customers. In the food cooking competition, customers can personally participate in cooking and experience the fun of food. At the customer tasting meeting, customers can taste the latest dishes and put forward their own opinions and suggestions.

"The activities held by all Wang's restaurants are really interesting and allow us to better understand the process of food preparation," said a customer who participated in the event.

“And their new dishes are very creative and taste great,” another customer also praised.

The competition between the two sides is becoming more and more fierce, and both sides are trying their best to attract customers. In this process, customers do enjoy more delicious food and better services, but both sides are also under tremendous pressure.

Yuehailou invested a lot of money and manpower to hold special theme activities. Although the activities attracted some customers, the costs were also rising. Zhang Yuehai looked at the financial statements and was filled with worries.

"This is not a solution. We have to find ways to reduce costs and improve the effectiveness of the activities," said Zhang Yuehai.

A manager suggested: "We can cooperate with some suppliers to get more favorable prices. At the same time, we can also invite some celebrities to participate in our activities to increase the popularity and appeal of the event."

Zhang Yuehai thought this was a good idea and immediately took action. They negotiated with some seafood and agricultural product suppliers and got more favorable prices. At the same time, they also invited some local celebrities and food bloggers to participate in the seafood food festival and traditional local cuisine tasting.

The presence of these celebrities really adds a lot of brilliance to Yuehailou's activities. Many customers come to the event just for the celebrities' fame.

"I didn't expect to see my favorite celebrity here. Yuehailou is really amazing." A customer said excitedly.

"And the seafood here is very fresh and tastes great," another customer praised.

All Wang's hotels also felt the pressure from Yuehailou. They knew that in order to win in the competition, they must continue to innovate and improve. So they began to work hard on the details of service.

The waiters pay more attention to the needs of customers and give them meticulous care from the moment they walk in. They will take the initiative to provide customers with hot towels, recommend dishes, answer questions, etc.

"The service at Wang's entire restaurant chain is so thoughtful and makes people feel very warm," said a customer.

"Yes, the waiters here are very professional and make people feel at ease." Another customer echoed.

In terms of dishes, Wang's entire chain of restaurants has also been constantly innovating. They have not only introduced more fusion dishes, but also focused on the nutritional combination and health concept of the dishes.

For example, a dish called “the perfect combination of vegetable salad and grilled chicken breast” is both delicious and healthy, and is very popular among customers.

The competition between the two sides continues, and neither is willing to admit defeat. In this process, they constantly challenge themselves and improve their strength. And customers also enjoy more delicious food and better service in this fierce competition.

……

Yuehailou owner Zhang Yuehai decided to make a bold reform in the decoration style. He called together a team of designers to discuss a new decoration plan.

"We want to create a completely unique dining environment so that customers will be attracted as soon as they come in," Zhang Yuehai said firmly.

Designers proposed various creative ideas, and after many discussions, they finally decided on a decoration style with the ocean theme as the core. Huge ocean murals are painted on the walls of the hotel, and models of various marine creatures are hung on the ceiling. The whole space seems like a mysterious underwater world.

When the newly renovated Yuehailou reopened, it indeed attracted the attention of many customers.

"Wow, it's so beautiful here! It feels like we are really at the bottom of the sea," exclaimed a customer.

"It's a great atmosphere to dine here," another customer praised.

After all Wang's hotels learned of the new changes in Yuehailou, they also responded quickly. Wang Jianye organized a meeting of the management to discuss countermeasures.

"The new decoration of Yuehai Building is very creative. We can't fall behind. Let's think about how we can highlight our characteristics?" Wang Jianye asked.

(End of this chapter)