Wang Bingbing suggested: "We can make some efforts in cultural atmosphere. We can create a dining environment full of traditional Chinese culture, such as displaying some antique calligraphy and paintings, setting up traditional Chinese screens, etc."

Ma Hua also said: "Yes, we can also hold some traditional cultural activities, such as calligraphy exhibitions, tea art performances, etc., so that customers can feel the charm of traditional Chinese culture while tasting delicious food."

All Wang's hotels began to take action. They carefully arranged the hotel environment, ingeniously integrating elements such as antique calligraphy and paintings, and Chinese screens. At the same time, they also regularly held various traditional cultural activities.

At a calligraphy exhibition, customers admired exquisite calligraphy works while enjoying delicious dishes.

"Wang's full range of restaurants is really rich in cultural heritage. Eating here is not only an enjoyment, but also a nourishment for the soul." A customer said with emotion.

Seeing that all Wang's restaurants had also made new moves, Yuehailou began to increase its efforts in dish innovation. They hired an internationally renowned chef to develop new seafood dishes.

The chef brings many new cooking ideas and techniques to create an amazing array of seafood dishes.

"The new dishes at Yuehailou are so creative and taste great," a food lover praised.

Wang's entire restaurant chain is not to be outdone, and the chef team has worked even harder to research new dishes. They have conducted in-depth research on local specialties and incorporated food elements from different regions into their own dishes.

Soon, all Wang's restaurants launched a series of new dishes inspired by local specialties, such as "Sichuan Spicy Seafood Pot" and "Guangdong Seafood Clay Pot Rice".

As soon as these new dishes were launched, they were warmly welcomed by customers.

“The dishes at all Wang’s restaurants are always so creative. It’s really great to be able to taste the food specialties from different places,” said a customer.

Yuehailou took the lead in launching a membership system, aiming to provide customers with more exclusive discounts and services, so as to attract more loyal customers. Yuehailou's boss Zhang Yuehai personally convened a meeting with employees to elaborate on this important measure.

"Everyone knows that our competition with Wang's entire hotel chain is becoming increasingly fierce. We must come up with new ways to attract customers. Launching a membership system is an important step for us." Zhang Yuehai stood at the front of the conference room, looking at the employees with a firm gaze.

A manager nodded and said, "Boss is right. The membership system can make customers feel our special care and increase their loyalty."

Another employee also spoke up: "So what specific benefits and services should we provide to members?"

Zhang Yuehai thought for a moment and said, "We can provide members with services such as point redemption, birthday discounts, priority reservations, etc. At the same time, members can also enjoy discounts on specific dishes."

So, the employees of Yuehailou started to get busy. They made a beautiful poster with the words "Yuehailou membership system is now online, exclusive discounts are waiting for you!" The poster is brightly colored and the font is eye-catching, making it easy to see at a glance.

After the posters were made, the staff posted them in a prominent place at the entrance of the hotel. Soon, many passers-by were attracted by the posters and stopped to look at them.

"Yue Hai Lou has launched a membership system. I wonder what benefits are available?" said a passerby.

"It looks great, let's go ask," another pedestrian responded.

At the same time, Yuehailou's waiters are also actively introducing the benefits of the membership system to every customer.

One day, a customer was dining at Yuehailou. The waiter Xiao Li saw the opportunity and walked over with a smile.

"Sir, we at Yuehailou have now launched a membership system. Becoming a member can allow you to enjoy many discounts and services." Xiao Li said enthusiastically.

The customer asked curiously, "Oh? What are the discounts?"

Xiao Li patiently explained: "After becoming a member, you can redeem gifts with your points, receive special discounts on your birthday, and have priority in booking seats. In addition, we will occasionally offer exclusive menu discounts for members."

After listening to it, the customer found it very attractive. "It sounds good, so how can I become a member?"

Xiao Li replied: "It's very simple. You just need to fill out a membership application form to become our member. The application form is at the front desk. I can help you fill it out."

The customer followed Xiao Li to the front desk and filled out the membership application form. Xiao Li enthusiastically introduced the membership rights and usage methods to the customer.

"Sir, after you become our member, you can earn points for every consumption. Points can be exchanged for various gifts, such as tableware, tea sets, coupons, etc. On your birthday, you can also enjoy special offers, such as free birthday cake, discounts on dishes, etc. Moreover, you can reserve seats first, so you don't have to worry about not having a seat." Xiao Li said.

After hearing this, the customer was very satisfied. “Okay, I look forward to becoming your member.”

With the introduction of the membership system, Yuehailou has indeed attracted many new and old customers to join. They feel the special treatment as members and their satisfaction with Yuehailou has also increased.

A member customer said in an interview: "I feel really good after becoming a member of Yuehailou. Points can be exchanged for gifts, and there are discounts on birthdays, which is really considerate. In addition, the attitude of the waiters is also very good, which makes me feel very warm."

Another member customer also said: "The membership system of Yuehailou is very attractive. I often come here to eat. Now that I have become a member, I can enjoy more discounts and services. It is really cost-effective."

In order to better serve its members, Yuehailou has also set up a member service department, which is responsible for managing member information, handling member complaints, and planning member activities.

One day, Xiao Wang, an employee in the membership service department, received a call from a member customer.

"Hello, I am a member of Yuehailou. I would like to ask, what gifts can I redeem with my points?" asked the customer.

Xiao Wang replied enthusiastically: "Hello, sir. Our points can be exchanged for many gifts, such as tableware, tea sets, coupons, etc. You can log in to our membership system to check your points and redeemable gifts. If you have any questions, you can contact us at any time."

After hearing this, the customer was very satisfied. "Okay, thank you. Your service is really thoughtful."

Xiao Wang smiled and said, "You're welcome. This is what we should do. If you have any other questions, you are always welcome to call us."

In order to increase the interaction and participation of members, Yuehailou also frequently organizes member activities, such as food cooking competitions, member birthday parties, parent-child activities, etc.

Yuehailou invited some of its members to participate in a food cooking competition. The atmosphere at the competition was lively, and members showed off their cooking skills. "I am very happy to participate in this food cooking competition. Not only can I show off my cooking skills, but I can also meet many new friends." said a member.

"Yes, the membership activities of Yuehailou are very meaningful. I hope more such activities can be held in the future." Another member customer also said.

After the competition, Yuehailou awarded prizes to the winning members and provided a small gift to all members who participated in the competition. The members were very happy and their satisfaction with Yuehailou was further improved.

As time goes by, the membership system of Yuehailou is becoming more and more perfect, and the number of members is also increasing. Through the membership system, they not only improve the loyalty of customers, but also enhance the popularity and reputation of the hotel.

"I feel really good after becoming a member of Yuehailou. Points can be exchanged for gifts, and there are discounts on birthdays, which is really thoughtful." A member customer said with satisfaction.

When Wang's hotels learned that Yuehailou had launched a membership system, they did not panic but responded quickly. They decided to strengthen online interaction with customers and hold various activities through social media to attract more customers' attention.

Wang Jianye called a management meeting to discuss how to use social media for marketing.

"Yuehailou has launched a membership system, and we cannot fall behind. Social media is very popular now, and we must make full use of this platform to strengthen interaction with customers," said Wang Jianye.

Wang Bingbing suggested: "We can hold a food photo contest on social media, asking customers to share photos of their meals at our restaurant, and then select the best photos and give out prizes."

Ma Hua also said: "You can also hold online question-and-answer activities, and customers who answer correctly can get coupons or small gifts."

Chen Xiaoyang suggested: "We can regularly post some food preparation tutorials on social media so that customers can try to make our restaurant's special dishes at home."

Everyone nodded in agreement, and all Wang's restaurants began to take action. They registered official accounts on major social media platforms and posted notices for the food photo contest.

"Wang's All-Restaurant Food Photo Contest is now open! Share your food moments at all Wang's restaurants and have a chance to win great prizes!"

As soon as the notice was released, it immediately attracted the attention of many customers, who took out their cameras, took photos of themselves dining at Wang's All-inclusive Restaurants, and uploaded them to social media.

"I really like eating at Wang's restaurants. This food photo competition is very interesting and I must participate." A customer said excitedly.

"I think this activity is very creative and allows us to better share the joy of food," said another customer.

At the same time, all Wang's restaurants also held an online Q&A event. They asked some questions about the restaurant's dishes and services on social media, and customers actively answered.

"What are the signature dishes of Wang's All-in-One Restaurant?"

"What is the service concept of all Wang's hotels?"

Customers left messages in the comment section to answer questions, and the atmosphere was very lively.

"I know that Wang's entire family of restaurants has many signature dishes, such as Chinese-French stew, roast duck pizza, etc." a customer replied.

"The service philosophy of all Wang's restaurants is to allow customers to feel the warmth of home while enjoying delicious food." Another customer also gave a very accurate answer.

For customers who answer correctly, Wang's Hotels will promptly send coupons or small gifts to let customers feel their sincerity.

In addition, Wang's restaurants also regularly publish food preparation tutorials on social media. Chefs personally demonstrate how to prepare the restaurant's special dishes so that customers can try to make them at home.

"Hello everyone, today we are going to teach you how to make the signature dish of Wang's entire restaurant series - Chinese-French stew. First, we need to prepare ingredients such as braised pork, red wine sauce, French side dishes..." The chef introduced the preparation process of the dish in detail in the video.

Customers gave likes and comments, saying that the tutorial was very helpful.

"This food preparation tutorial is really great. I can try to make the special dishes of all Wang's restaurants at home." said a customer.

With the continuous innovation of both parties in service and marketing, the competition is becoming more and more fierce. Customers enjoy more discounts and better services in this competition, and they are full of expectations for the two hotels.

However, the competition did not stop there. Yuehailou saw that Wang's entire hotel chain had achieved good results in social media activities and decided to strengthen its own online marketing. They hired a professional social media team and planned a series of online activities.

"The Yuehailou Food Tour takes you to experience the delicious ocean food! Share your Yuehailou food stories and win a luxurious seafood dinner!"

As soon as this activity was launched, it also attracted many customers to participate. Customers shared their good memories and stories of dining at Yue Hai Lou on social media.

"The first time I came to Yuehailou for dinner, I was attracted by the seafood here. The seafood here is very fresh and tastes great," shared a customer.

"The environment of Yuehailou is very nice and the service is very thoughtful. My family and I spent a pleasant weekend here." Another customer also said.

Wang's entire chain of restaurants also continued to launch new online activities, such as the "Food Master Challenge", which invited customers to show off their food-making skills and creativity on social media.

"Wang's All-Restaurant Gourmet Challenge, show off your cooking skills and win a grand prize of 10,000 yuan!"

This event attracted many food-loving customers, who filmed their own food-making videos and uploaded them to social media.

"I have always loved cooking, and this food master challenge gives me a chance to show myself. I hope to win the grand prize of 10,000 yuan," said a participating customer.

"After watching everyone's food videos, I learned a lot of new cooking techniques and ideas. This event organized by Wang's entire chain of restaurants is really meaningful," said another viewer.

In this fierce competition, both sides are constantly working hard to improve their competitiveness. They not only work hard on dishes and services, but also continue to innovate in marketing methods. Customers also enjoy more delicious food and better services in this competition, becoming the biggest beneficiaries.

...(End of chapter)