Chapter 36 Free Novels and Short Videos
As for how to do a good job in the free novel business?

We can spend money to purchase the novel adaptation rights of those comics, and in order to reduce the purchase price, we can also enter into a profit-sharing model with them.

Once we obtain the rights to adapt the novel, we can then fully attack other novel websites and make them no longer dare to sign contracts to infringe on the anime fan fiction that we own the copyright to.

Even if they have signed the contract, we will ask them to remove the products from the shelves. Otherwise, they will be infringing on our rights and we will sue them.

After that, we can spend money to buy the copyrights of those anime fan fictions that have been forcibly removed from the shelves at a low price, and eventually upload them to our novel website, bringing a huge inventory of anime fan fiction to the novel website.

Of course, replenishing the novel inventory is only the first step. The next more important thing is to attract writers and then accumulate your own novels.

Among these, my other magic weapon, the recommendation algorithm, can play a magical role, which can save a lot of manpower and material resources.

In theory, it is possible to make fully automatic and intelligent recommendations, pushing suitable novels to the target without too much human intervention. We only need to do content checking and other work.

As for why we choose to publish free novels instead of paid novels, it is because the users of our B station are all young people and generally do not have much money.

It is a bit difficult to get them to spend money to read novels at this time, so free novels are more suitable for them, and we and the writers can also make money by collecting advertising fees.

You can take a look at the profit statistics of the online novel industry in recent years. Although that is the profit statistics of paid novels, the income of free novels is not bad or even higher.

In short, if the anime fan light novel business is developed, the profits from the free novel business alone can support the operation and development of our B station.

And if a good light novel really comes out, we can completely animate and gamify it.

By then, with the huge number of readers, if the quality is good, it will definitely achieve good results as soon as it is released."

“That’s a really good idea.”

Xu Yi's eyes lit up as he spoke, realizing that this suggestion was really suitable for them.

Although Xu Yi dislikes advertisements, that is not the case with large-scale advertisements placed in videos or web pages. Novels are not within the scope of his preferences.

Hearing Lin Feng's words at this time, he found that their B station is really suitable for anime fan-made light novels.

Moreover, looking at the profit statements of other novel websites and the estimated profit statements after operating his own novel website, Xu Yi's eyes really lit up.

"This is indeed a good idea. We have a huge number of ACG users at Bilibili. If we create a light novel website for anime fan fiction, and it's free, it could become a big hit, but..."

He Rui's eyes fixed as he spoke:

"But we only have 260 million left, which can only sustain the operation of our website for two or three months. If we want to purchase the copyright, we need to prepare at least 1000 million in reserve.

After all, if we only buy one or two works, it doesn’t make much sense, but if we want to buy more, we don’t have the money, so we don’t have the money to do this now.”

After hearing He Rui's words, everyone except Lin Feng showed disappointment on their faces. After all, they were really optimistic about this free novel business.

Hearing this, Lin Feng nodded slightly, and then continued:

“Money is not a problem. Although I claim that I want to make Bilibili profitable on a large scale within six months, I am confident that I can shorten the time to one or two months.

Of course, we won’t talk about large-scale profitability for now, let’s talk about the short video business first. As you all know, since Kuaishou’s short video was launched in 2012, short videos as a form of video playback have gradually begun to rise, and will definitely affect the world in the future.”

Hearing Lin Feng's words, He Rui shook his head slightly and said:
“I am not optimistic about entering the short video field because there are too many companies currently engaged in this field.

Even Penguin has launched Penguin Weishi, and Xinlang Weibo has also developed a function that supports short videos.

Currently, many companies are developing their own short video APP software, and the competitive pressure is too great, although we have Bilibili as our foundation.

However, the videos on our Bilibili are of medium length, which is not very suitable for entering the short video field.

If we really enter the short video field, it will only make our B station have unclear positioning problems. "

After hearing He Rui's opinion, the people at the scene nodded slightly in approval.

Yes, their videos on Bilibili are usually more than three minutes long, and medium-length videos with an average of about ten minutes.

If we enter the short video field at this time and produce many videos that are only a dozen seconds long, and a large number of short videos enter B station, it will disrupt the rhythm of B station and make users hate B station.

“The problem of unclear positioning is easy to solve. We just need to build two video libraries and two mobile apps. The excellent videos in the two libraries can be moved to the other library and receive a certain amount of recommendations.

As for whether our B site is suitable for entering the short video field, I can only say that we are the most suitable, because B site has a super genius major shareholder and a 10-year license to use his super recommendation algorithm. "

Faced with negative voices, Lin Feng is very confident that Bilibili can do this well.

After all, he had already given the correct development plan and recommendation algorithm for Tik Tok in its previous life. If it still can't get off the ground now, it's not his problem. It's A Dou who really can't get it off the ground.

As for why we recommend Bilibili to enter the short video field?

This is because whether Bilibili can rise and achieve outstanding results is related to its plan of algorithm hegemony, and the plan of algorithm hegemony is related to its ultimate goal of "making the false become true".

In addition, he himself owns a 30% stake in Bilibili. Supporting Bilibili at this time will allow it to achieve even better results than in his previous life, which will be in line with his interests both in the short and long term.

So Lin Feng took out the correct development plan and algorithm of Douyin from his previous life. At this time, they were still unable to achieve the same results as Douyin in his previous life. That meant he was really a hopeless case and he really couldn't help himself.

Thinking about it, Lin Feng looked at He Rui and Xu Yi, thinking about how to convince them. Then Lin Feng had an idea, so he smiled and said:

"Kuaishou is undoubtedly the current leader in the short video industry, but it has a fatal flaw: large and medium-sized UP hosts have almost monopolized traffic recommendation resources.

On the surface, it seems that there is nothing wrong with the fact that these medium and large UP hosts almost monopolize the traffic recommendation resources. After all, for Kuaishou, those medium and large UP hosts are more likely to attract users' rewards.

On the contrary, the number of small UP hosts and individual users is too large to be managed, and their rewards are also very scarce, making it difficult to make any profit, so they can almost be ignored.

From the perspective of long-term development, this model of supporting big UP hosts and abandoning small UP hosts and individual users is quite unhealthy and also contains fatal hidden dangers.

　Please give me recommendation votes and monthly votes. I really need your support during the period when my new book is on the charts.

　　
　
(End of this chapter)