At the same time, Wang Bingbing devoted herself to publicity and promotion.

She quickly gathered a group of creative people, and they sat together in a spacious and bright studio, enthusiastically discussing the design of the promotional poster.

"Our posters must highlight the features of the packages so that customers can see our advantages at a glance." Wang Bingbing's voice was crisp and powerful.

Everyone nodded and began to draw sketches and select colors. After a while, a series of exquisite design drafts appeared in front of everyone. After repeated screening and modification, a promotional poster with warm colors was finally determined.

The poster, with bright colors and exquisite pictures, introduces the contents of the set meal in detail, and makes each delicious dish come alive.

The quality of the ingredients is also clearly displayed, with fresh vegetables, tender meat, and plump seafood, making people salivate at the sight.

The cooking skills are displayed through a series of vivid pictures. The chefs' focused expressions and skillful movements make people feel their professionalism and dedication.

"All Wang's restaurants offer the highest quality and unrivaled taste." This slogan is printed in eye-catching fonts on the top of the poster, like a loud slogan, attracting people's attention.

Soon, these beautiful promotional posters were posted in every corner of Tianjin.

Promotional posters for Wang’s entire line of restaurants can be seen everywhere, in the streets, shopping malls, supermarkets, and bus stops.

People were attracted by the content on the poster and stopped to watch, looking forward to the set meals of all Wang's restaurants.

All Wang's hotels are bustling with activity.

The waiters were dressed in neat uniforms and had warm smiles on their faces. They stood in every corner of the restaurant and enthusiastically introduced the set menus to the guests.

“Our set menus are made with fresh ingredients and are cooked with great care. They are definitely worth the money.”

The waiters' voices were clear and pleasant, like beautiful music, echoing in the restaurant.

A guest walked into the restaurant and was infected by the waiter's enthusiasm. He looked at the introduction of the set meal curiously, his heart full of expectations.

"This set meal looks really good, I wonder how it tastes?" asked the customer.

The waiter smiled and replied: "Don't worry, our set meals are carefully prepared by professional chefs, and the taste will definitely satisfy you. Moreover, our ingredients are purchased fresh every day to ensure that you can eat healthily and with peace of mind."

The guest ordered a set meal, and soon, delicious dishes were served on the table.

The guest looked at the food in front of him with surprise. He picked up the chopsticks, took a bite, and was immediately conquered by the delicious taste.

"This set meal is really good, with good ingredients and great taste." The customer said with satisfaction.

A guest next to him nodded and praised: "Yes, it's much better than those restaurants that only rely on low prices to attract customers. Although those restaurants have low prices, the ingredients and taste are not good. The set meal of Wang's full-line restaurant is more worthy of choice."

The situation at the rival alliance was not very pleasant. In order to lower the prices of dishes to attract customers, they had to desperately cut costs.

As a result, the quality of the ingredients is greatly reduced.

What used to be fresh vegetables and tender meat has now been replaced by some low-quality substitutes.

The vegetables looked dull and the meat had lost its luster.

The service level has dropped significantly. The waiters used to be very warm and considerate, but now they have become indifferent and perfunctory. When customers come, they don't actively greet them, but just deal with them casually.

A customer was eating at a competitor's restaurant. He looked at the dishes in front of him and his face suddenly became very ugly, with a look of dissatisfaction. "What's the taste of this dish? The quality is too poor." The customer complained with a frown.

The waiter, however, didn't care and replied casually: "Our prices are already very low, so don't ask for too much."

The guest got even angrier when he heard this. He put down his chopsticks with a snap and stood up. "I will never come to your restaurant again!" The guest shook his head and said, then turned around and left the restaurant.

Other guests also expressed their dissatisfaction.

Some of them complained that the food was not tasty, and some said that the service was bad. Gradually, people's evaluation of these restaurants became lower and lower.

The price war of the rival alliance not only failed to achieve the desired effect, but also put themselves in a dilemma of declining profits. At this time, they began to reflect on their own strategy, but it was too late.

As for Wang's restaurants, they have been the most prominent in this price war.

They have successfully won the trust and praise of their guests with cost-effective packages and high-quality services.

The restaurant is always packed with people, with every seat occupied. The guests are laughing and talking happily, enjoying their meal.

Everyone thinks that eating here is both affordable and comfortable, so they are willing to come.

The waiters greeted every guest warmly, and the chefs cooked every dish carefully in the kitchen. The whole restaurant was full of vitality and vigor.

……

The rival alliance was not at all discouraged after losing the price war.

They knew that they had lost the battle, but there was still a long way to go.

Therefore, the owners of these restaurants quickly took action and prepared to challenge all Wang’s restaurants again.

They agreed to meet in a particularly spacious conference room. As soon as they walked into the conference room, they could feel the solemn and tense atmosphere. It was like the calm before the storm, which made people feel creepy.

Some bosses were so anxious that they paced back and forth in the conference room, their hands clenched into fists and their brows furrowed so tightly that they could pinch a fly to death.

"We can't just sit there and wait like this. We have to find a new breakthrough point quickly! Otherwise, we won't be able to do business anymore."

When the boss spoke, his voice was full of anxiety and uneasiness, and one could tell how anxious he was.

Other bosses, on the other hand, appear to be much calmer.

One of the bosses sat steadily in his chair, squinting his eyes slightly and tapping the table lightly with his fingers.

"Don't panic. We need to carefully analyze why the Wang's All-inclusive Hotel was successful, and then decide what to do next."

His words were slow, steady and powerful, just like a shot of tranquilizer to the others present. Everyone looked at each other and thought that what he said made sense. So, they began to discuss new strategies together. Finally, they decided to join forces and spend money to hire a professional food consultant and marketing team.

When the food consultant and representatives of the marketing team walked into the meeting room, the bosses' eyes suddenly lit up and their eyes were full of anticipation.

It’s like someone who has been walking in the desert for a long time suddenly sees an oasis.

"We are looking forward to you bringing new vitality to our restaurant." A boss said very solemnly, his expression so serious as if he was doing something particularly important.

The food consultant nodded slightly and responded, "Don't worry, we will definitely do our best. We think that we must first improve the quality of the ingredients and not use those inferior substitutes."

The head of the marketing team also quickly expressed his opinion: "In terms of marketing, we can launch some special activities, such as lucky draws, so as to attract the attention of customers."

The bosses all nodded their heads in agreement, and then they began to implement the new plan and prepare to do a great job.

In the process of finding high-quality food suppliers, these restaurant owners really encountered a lot of trouble.

Some suppliers have very high requirements and will not cooperate unless they purchase a large amount of goods. This is very difficult for the bosses, after all, they are not sure whether they can sell so much goods at once.

Some suppliers are particularly demanding on price and refuse to give up even a penny, which also gives the bosses a headache.

"Oh, this supplier's requirements are too high. What should I do?" said a boss with a frown and a worried look on his face.

Another boss was calmer. He analyzed calmly, "Don't panic. We can talk to a few more suppliers and try to get the most favorable terms. We can't rely on just one tree."

So the bosses started running around and negotiating with different suppliers.

They talked their mouths off and tried every possible way.

After a lot of hard work, we finally established cooperative relationships with some high-quality food suppliers.

Soon, fresh vegetables, tender meat, and fresh seafood were continuously transported into the restaurant's kitchen. Looking at these fresh ingredients, the bosses were very happy.

At the same time, the waiters also began to receive strict service training. In the training classroom, the waiters listened to the trainer's explanation very seriously and attentively.

The trainer emphasized: "Smiling is the key to service. We must let the guests feel our enthusiasm." The waiters practiced smiling over and over again, trying to make their smiles more sincere and natural. They smiled at the mirror and at each other, just to show the best smiles to the guests.

In addition to smiling, they also practiced etiquette, such as how to pull out a chair for a guest and how to pass a menu.

The trainer said: "These small details can reflect our professionalism and dedication."

The waiters are well aware of this, so they practice it very seriously.

In terms of marketing, various hotels have launched lucky draw activities.

The posters were posted all over the street, attracting the attention of many passers-by. At first, everyone thought that this method would definitely attract many customers.

However, unexpectedly, some unexpected situations occurred after the lottery was launched.

Some guests did not quite understand the lottery rules and had questions.

Some customers also doubted the fairness of the lottery and wondered if there was something fishy going on.

"This customer has questions about the lottery rules. How should we explain it?" a boss said worriedly.

Another boss responded decisively: "We must quickly explain the rules to the guests and ensure the fairness of the lottery. We cannot let the guests have any doubts."

They took immediate action and set up an information desk at the entrance of the hotel and arranged for someone to answer guests' questions.

At the same time, a notary was invited to supervise the lottery to ensure the fairness of the event. In this way, the guests' doubts were gradually eliminated and the lottery went on smoothly.

……

At this time, all Wang's restaurants also clearly felt the pressure. They knew very well that the new strategy of the competitor was no joke and should not be underestimated.

In the kitchen of Wang's All-inclusive Restaurant, Chen Xiaoyang is busy with his team of chefs. The chefs are trying to combine traditional Tianjin cuisine with modern cooking techniques, but they have encountered many problems in the process.

"Oh, this new cooking technique is too difficult to master. What should I do?" A chef said with a frown and a distressed look on his face.

Chen Xiaoyang quickly encouraged everyone: "Don't worry, let's discuss it together, and we will definitely find a solution."

So the chefs sat together and started to discuss with each other. They were so focused, as if they were conducting a particularly important experiment. One chef suddenly said, "Maybe we can adjust the proportion of the seasoning."

Another chef immediately responded: "You can try this method."

Then, they began to try again and again. After many efforts, they finally overcame the difficulties and successfully launched a series of innovative dishes with local characteristics.

In terms of service, Wang's hotels have also introduced innovative measures. They provide personalized services for special guests. For example, they prepare special dishes and tableware for the elderly and children. If there are business guests, they will provide them with a quiet dining environment.

"We have to let every guest feel our sincerity." said a waiter seriously.

When guests give feedback on new dishes and services, the waiters can respond skillfully. "Your opinions are very important to us, and we will continue to work hard to provide you with better food and services." The waiter's words are full of sincerity and enthusiasm, which warms the hearts of the guests.

……

As competition becomes more and more intense, talent has suddenly become the key thing that restaurants are competing for.

The restaurant owners from the rival alliance sat together in a conference room, and the atmosphere was extremely solemn.

They all know very well that if they want to stand out in this extremely fierce competition, they must have outstanding talents.

"The chefs and waiters at the Wang's All-Inclusive Restaurant are truly outstanding. We have to find a way to poach them." A boss said in a low voice.

The others nodded, their eyes revealing a determination that could not be more firm.

Then, they began to poach employees from all Wang's restaurants with high salaries. Those particularly outstanding chefs and waiters immediately became their targets. (End of this chapter)