Competitor alliances. Bosses have their own characteristics in the brand building process.

Zhao Hongfu, the owner of Hongfu Hotel, pursues the ultimate luxury. He stood in the newly renovated hotel lobby and looked at the golden chandeliers and gorgeous carpets with satisfaction.

“This is what a high-end restaurant should look like.”

Sun Xiangrui, the owner of Xiangrui Restaurant, pays attention to the innovation of dishes. He watched the chefs develop new dishes in the kitchen with his eyes full of expectation.

“It has to taste amazing.”

Li Ruyi, the owner of Ruyi Restaurant, emphasizes service quality and provides strict training for his waiters.

"Service is our signature, and we must make our guests feel the meticulous care."

The luxurious decoration brought huge cost pressure to Hongfu Hotel.

Zhao Hongfu frowned and discussed countermeasures with the financial staff. "How can we control costs while ensuring quality?"

They decided to reduce some unnecessary decorations and negotiate with suppliers to reduce material prices.

After Xiangrui Hotel launched its creative dishes, customers’ feedback was mixed.

Some guests raved about it, while others thought it tasted weird.

Sun Xiangrui quickly called a meeting of the chefs.

“We will make adjustments and improvements based on guest feedback.”

The chefs put forward their suggestions one after another, and after many attempts, they finally adjusted the dishes to better suit the customers' tastes.

At this time, Tianjin's cultural activities and tourism peak season are approaching, bringing new opportunities and challenges to the hotel industry.

All Wang's hotels seized the opportunity and set up promotional booths at the cultural event to showcase the hotel's special dishes and decoration style.

A tourist came over curiously.

“Your restaurant looks very unique.”

The waiter introduced enthusiastically: "Our restaurant not only has delicious dishes, but also has a unique decoration style and high-quality service.

You are welcome to come and taste it." The tourists were persuaded and decided to go to the restaurant to experience it.

Rival alliances are not to be outdone.

Hongfu Hotel launched preferential packages for the peak tourist season, attracting many tourists.

Xiangrui Hotel held a food experience event as part of the cultural activities, allowing guests to taste new dishes for free.

Ruyi Hotel has strengthened its cooperation with travel agencies to attract more customers.

The dialogue between the brand planning company and all Wang's hotel employees has also become richer.

"Our decoration style is inspired by Tianjin's history and culture. We hope that guests can feel the charm of this city while enjoying the delicious food."

"The concept of dish design is to combine innovation with tradition, to meet the taste needs of modern people while retaining the characteristics of Tianjin cuisine."

“The specific requirements of the service standards are to be warm and thoughtful, professional and standardized, so that guests feel at home.”

Conversations between rival alliance restaurant owners continue to clash.

In terms of brand building, Zhao Hongfu insists on the luxury route, Sun Xiangrui believes that innovative dishes are the key, and Li Ruyi feels that service quality is the foundation.

“Luxury decoration can attract high-end guests.”

“Only innovative dishes can win the market.”

“Good service keeps customers.”

They each held their own opinions and argued endlessly.

After tasting the new dishes at Wang's All-Inclusive Restaurant, a customer said with satisfaction: "This dish is really creative and tastes great. How did you come up with this combination?"

The waiter responded cleverly: "This is the creativity of our chef team. They are constantly trying new ingredients and cooking methods to bring guests a different dining experience. Your suggestions are very important to us. I hope you will come again next time."

……

In the hotel lobby, the lights cast softly on the wooden tables and chairs. Wang Jianye stood in the middle of the lobby, looking at everything around him with a determined gaze.

"We should innovate in service and launch personalized service packages." Wang Jianye thought to himself.

Soon, all Wang's hotels took action. They provided theme decorations for customers on special occasions. When a customer booked a birthday party, the hotel immediately turned into a party venue full of joy. Colorful balloons and shining ribbons made the whole space particularly warm.

"This arrangement will surely satisfy our guests." A waiter said with satisfaction as he looked at the carefully decorated venue.

For customers with special dietary needs, the restaurant provides exclusive dishes. When a customer mentioned that he was allergic to seafood, the chefs immediately adjusted the menu and prepared delicious seafood-free dishes for him.

"We must meet the special needs of our guests," Chen Xiaoyang said to the chefs.

The rival alliance is not to be outdone. Hongfu Hotel has launched a butler service, providing each customer with a dedicated waiter. When a customer walks into Hongfu Hotel, a waiter in a neat uniform will immediately come forward to greet them.

"Welcome, I will serve you throughout the trip." said the waiter with a smile.

During the entire dining process, the dedicated waiter takes care of the customers meticulously, adding water and changing tableware with gentle and skillful movements.

Xiangrui Hotel has strengthened its interaction with customers. They hold various food events and lectures. In a spacious conference room, a food lecture is in progress. A chef stands on the podium and introduces the history and characteristics of Tianjin cuisine to customers.

“Tianjin cuisine has a long history, and today I would like to share its charm with you,” said the chef.

The customers listened with great interest and asked questions from time to time. "What is the uniqueness of this dish?" "How to make this delicacy?" The chef patiently answered them one by one.

Ruyi Hotel provides free pick-up and drop-off services to facilitate customers to dine in. Neat vehicles shuttle through the city streets, picking up customers.

"If we provide convenience to our guests, we will definitely attract more guests," said the manager of Ruyi Hotel.

The competition of service innovation has greatly improved the dining experience of customers. A customer held a wedding at Wang's All-inclusive Hotel. Looking at the beautiful theme decoration, the customer was full of joy.

"The service in this hotel is amazing," the customer said to the waiter.

The waiter responded with a smile: "Your satisfaction is our pursuit."

Another customer chose to dine at Hong Fu Restaurant. The attentive service of the dedicated waiter made the customer feel very honored.

"The dining experience is great with this waiter," said the customer.

Customers who attended the food event at Xiangrui Hotel raved about the lectures and interactive sessions.

“This event gave me a deeper understanding of food,” said a customer.

Customers who take the Ruyi Hotel shuttle bus are very satisfied with the free shuttle service.

"This service is very considerate, I will come again." said the customer. In this competition of service innovation, all restaurants have tried their best. In the kitchens of all Wang's restaurants, chefs are busy preparing exclusive dishes.

"This dish needs to be prepared carefully and there cannot be any mistakes." Chen Xiaoyang said to the chefs.

In the restaurant, the waiters serve customers enthusiastically, paying attention to every detail.

The hotels in the rival alliance are no less impressive. The dedicated waiters of Hongfu Hotel always maintain a professional attitude and provide the best service to customers.

Xiangrui Hotel continues to hold new food events and lectures to attract more customers to participate.

Ruyi Hotel's shuttle bus is busy shuttling between the hotel and customers.

All Wang's hotels have attracted a large number of guests by continuously improving service quality, innovative dishes and emphasis on talent.

The hotel lobby is bustling with people every day. The waiters are busy and orderly moving between the tables with warm smiles on their faces.

"Welcome, we will provide you with the best service and the most delicious dishes." The waiters' words warm the hearts of every guest like a spring breeze.

In the kitchen, the chefs carefully prepared one dish after another. In their hands, the fresh ingredients became delicious food with good appearance, aroma and taste, and the fragrance filled the whole restaurant.

"This dish is cooked to perfect perfection and tastes amazing," a guest praised the dish as he tasted it.

As the number of guests continued to increase, the reputation of Wang's All-Series Hotel also grew. People praised the delicious food and excellent service here, and more and more people came here to visit.

Hongfu Hotel, Xiangrui Hotel and Ruyi Hotel were filled with jealousy and resentment when they saw the prosperity of all the Wang family hotels.

Zhao Hongfu, the owner of Hongfu Hotel, sat in the conference room with a gloomy face. "How come Wang's full-line hotel is so powerful that it attracts so many customers?"

"Our butler service is not bad, so why don't we have many guests?" a manager asked puzzledly.

Sun Xiangrui, the owner of Xiangrui Hotel, is also worried. "We have held so many food events and lectures, but we are still not as good as Wang's full range of restaurants."

"Maybe our publicity is not strong enough." said an employee.

Li Ruyi, the owner of Ruyi Hotel, was so angry that he stamped his feet. "Our shuttle service is also very considerate, why can't we compete with them?"

"It seems that we have to think of a better way. We can't just watch Wang's hotels dominate the market." A manager suggested.

……

Seeing the prosperity of Wang's hotels, Hongfu Hotel, Xiangrui Hotel and Ruyi Hotel became more and more jealous and unwilling.

In the slightly dim conference room of Hongfu Hotel, Zhao Hongfu had a gloomy face, clenched his fists and slammed them heavily on the table.

"Why are all the Wang's restaurants so prosperous? Our business is getting worse day by day."

Sun Xiangrui of Xiangrui Hotel also had a worried look on his face, pacing back and forth, anxious. "We can't go on like this, we must find a way to turn the situation around."

Li Ruyi of Ruyi Hotel frowned, his eyes flashing with ruthlessness. "Humph, since they can be so glorious, we can't just sit there and wait for death."

After some conspiracy, the owners of the three restaurants decided to use a shady trick. They quietly summoned their trusted subordinates and discussed the specific action plan in a secret place.

"We are going to spread rumors among the public, saying that the ingredients in all Wang's restaurants are not fresh." Zhao Hongfu said through gritted teeth.

“Yes, we must also say that their service quality has declined, causing those customers to lose confidence in them.” Sun Xiangrui quickly agreed.

"Make up some unfounded health issues to make people afraid of them." Li Ruyi smiled sinisterly.

Thus, a malicious rumor storm began.

These people hired some idle personnel and spread negative rumors about all Wang's restaurants in the streets, markets and docks of Tianjin.

"Have you heard? The ingredients in all Wang's restaurants are not fresh. You might get sick if you eat them." A man who looked like a peddler said mysteriously to the customer next to him.

"That's right. I also heard that their service quality is not as good as before. If you go there to eat now, you will definitely be scolded." Another person followed suit and added fuel to the fire.

"Also, it is said that the hygiene conditions in their restaurant are very poor and it is very dirty." An old man shook his head, his face full of worry.

For a time, rumors spread like thick smoke, quickly covering the entire city of Tianjin.

Some customers who were unaware of the truth began to hesitate, wondering whether they should still dine at Wang's All-Season Restaurant.

People who were originally planning to go to Wang's All-Season Hotel stopped in their tracks, with expressions of confusion and worry on their faces.

Some people began to discuss with each other, not knowing who to believe.

"Is there really something wrong with this Wang's restaurant chain? Why don't we go to another one?" a well-dressed lady said to the man next to her.

"Let's wait and see. We don't know whether these rumors are true or not." The man was also hesitant.

……

However, Wang Jianye is not so easily defeated.

He quickly became aware of the rumors and immediately called a meeting with the hotel's management and employees.

"We can't just sit there and wait for death. We must find out the source of the rumors and fight back," Wang Jianye said with a firm look in his eyes.

The hotel staff took action one after another. On the one hand, they strengthened the management and inspection of ingredients to ensure that every dish uses the freshest ingredients.

On the other hand, they pay more attention to service quality and use practical actions to prove to customers the quality of all Wang's hotels.

At the same time, Wang Jianye also began to investigate the source of the rumors.

After some effort, he finally discovered that it was his competitor who was behind the incident.

Wang Jianye decided to expose their conspiracy publicly.

He published a statement in the newspaper, detailing the strict requirements of all Wang's restaurants on ingredients and service, and pointing out the falsity of the rumors.

He also invited some food critics to the restaurant to taste the dishes, allowing them to personally experience the food and service of all Wang's hotels.

After visiting the restaurant, food critics were impressed by the environment, food and service. They published articles in newspapers praising the quality of all Wang's restaurants.

"The food at all Wang's restaurants remains delicious, and the service quality is first-class. Those rumors have been proven false," wrote a food critic.

As the truth was revealed, customers regained their trust in Wang's All-inclusive Restaurants, and more and more people chose to dine at Wang's All-inclusive Restaurants again.

The hotel lobby was still bustling with people. The waiters were busy and orderly moving between the tables, with even brighter smiles on their faces.

"Welcome, we will provide you with the best service and the most delicious dishes." The waiters' words still warm the hearts of every guest like a spring breeze.

In the kitchen, the chefs prepared dishes with greater care. In their hands, the fresh ingredients became delicious food with good appearance, aroma and taste, and the fragrance filled the entire restaurant.

"This dish is cooked to the perfect temperature and tastes amazing." A guest praised the dish highly. (End of this chapter)