All Wang's hotels.
Wang Jianye is well aware that talent is the key to the development of a hotel, so he has increased the training efforts for the chef team.
We invited well-known nutritionists and chefs from home and abroad to the hotel for training and guidance to improve the chefs’ nutritional knowledge and cooking skills.
The chefs learned how to combine different ingredients based on their nutritional content, how to retain the nutrients of the ingredients during the cooking process, and how to create dishes that are both delicious and healthy.
After training, the overall level of the chef team has been significantly improved, and they can better meet customers' needs for healthy food.
All Wang's restaurants have invested heavily in food research and development and have launched a series of innovative and healthy dishes.
For example, we have developed a "low-temperature slow-cooked steak" that uses advanced low-temperature slow-cooking technology to slowly cook the steak in a constant low-temperature environment, preserving the tender taste and nutritional content of the steak to the greatest extent.
At the same time, the hotel has also launched "fruit and vegetable juice meals", which are made by squeezing fresh fruits and vegetables into juice and pairing them with a variety of healthy staple foods and side dishes, which are both delicious and healthy.
Wang Jianye realized that brand promotion was crucial to the development of the hotel, so he stepped up efforts to promote the hotel's healthy dining concept.
……
An international chain restaurant brand announced its entry into Tianjin, bringing a new business philosophy and high-end food experience. As soon as it opened, the chain brand attracted a large number of customers, especially those who pursue fashion and quality.
All Wang's hotels, Hongfu Hotel, Xiangrui Hotel and Ruyi Hotel have felt tremendous pressure.
Wang Jianye of Wang's All-inclusive Hotel Group held an emergency meeting to discuss countermeasures. "This international chain brand is coming at us aggressively, and we must come up with new ways to maintain our competitiveness."
The chefs made suggestions one after another. Some proposed to further improve the quality of the dishes and use more advanced ingredients; others suggested to strengthen the cultural atmosphere of the hotel so that customers can feel the unique cultural charm of Tianjin while enjoying the food.
Finally, Wang's entire hotel chain decided to launch a series of high-end customized dishes to provide personalized food solutions for different customer needs. At the same time, the hotel also held a series of Tianjin Food Culture Festival activities, inviting local cultural celebrities to explain Tianjin's history and food culture.
Zhao Hongfu of Hongfu Hotel saw the success of international chain brands and decided to imitate their business model. He began to renovate the restaurant to create a more fashionable and high-end dining environment. At the same time, he also strengthened cooperation with suppliers and introduced some internationally popular ingredients and cooking methods.
However, this imitation did not achieve the expected effect. Customers thought that Hongfu Restaurant had lost its own characteristics and was just blindly following the trend. Zhao Hongfu fell into a dilemma and had to rethink his business strategy.
Sun Xiangrui of Xiangrui Restaurant took a different approach. He decided to work with local farmers to launch a series of organic gourmet dishes. These dishes are not only healthy and delicious, but also in line with modern people's pursuit of environmental protection and sustainable development.
"We want to create a green food brand that truly belongs to Tianjin," Sun Xiangrui said confidently. Xiangrui Hotel's organic food dishes are popular with many customers, especially those who pay attention to healthy living.
Li Ruyi of Ruyi Hotel continues to innovate in service. He launched a "food steward" service to provide customers with comprehensive food consultation and recommendations. Customers can consult the food steward at any time through telephone or online platforms to learn about the hotel's dishes and promotions.
"We want to make our customers feel the meticulous care," said Li Ruyi. The food butler service of Ruyi Hotel has been well received by many customers and has also brought many new customers to the hotel.
……
After launching high-end customized dishes, the business of Wang's full-line restaurants has improved, but it still faces fierce competition from international chain restaurant brands and other local restaurants. Wang Jianye knows that he cannot be satisfied with the status quo, so he began to look for new breakthroughs.
One day, Wang Jianye learned from a conversation with an old customer that people now pay more and more attention to healthy eating and the demand for green ingredients is also increasing. Wang Jianye decided to cooperate with the surrounding rural areas and purchase fresh green ingredients directly from farmers.
He immediately sent people to the countryside to discuss cooperation with farmers. After some efforts, Wang's full-line restaurants successfully established cooperative relationships with many rural areas to ensure the freshness and greenness of the ingredients.
"We want to use the best ingredients to provide customers with the most delicious dishes." Wang Jianye said. With the introduction of green ingredients, the dishes of Wang's full-line restaurants are more delicious and tasty, attracting many customers to come and taste them.
After Hongfu Hotel returned to its local characteristics, Zhao Hongfu was not satisfied with it. He decided to work hard on the service and launched a "private chef" service. Customers can invite Hongfu Hotel's chef to cook for them at home according to their needs.
Once this service was launched, it was welcomed by some high-end customers. "We want to provide customers with the most considerate service and let them feel the uniqueness of Hongfu Hotel," said Zhao Hongfu.
After expanding the scale of cooperation with local farmers, Sun Xiangrui of Xiangrui Hotel began to focus on the innovation of dishes. He organized a team of chefs to conduct research and development, combining traditional Tianjin cuisine with modern cooking techniques, and launched a series of new dishes.
"We must keep innovating to stay invincible in the fierce competition," said Sun Xiangrui. These new dishes have been well received by customers, and Xiangrui Restaurant's business is getting better and better.
Li Ruyi of Ruyi Hotel not only improved the service quality, but also began to pay attention to the hotel environment. He hired a professional designer to renovate the hotel and create a comfortable and elegant dining environment.
"We want customers to enjoy the beauty of food while enjoying the food," said Li Ruyi. The new environment of Ruyi Hotel has attracted many customers to dine here, and the business of the hotel is booming.
……
With its professional team of nutritionists and customized healthy diet plans, Hong Fu Hotel has attracted more and more business people and customers who value quality of life.
They not only enjoyed the food in the restaurant, but also recommended Hong Fu Restaurant to their friends and colleagues.
Seeing that the restaurant's business was getting better and better, Zhao Hongfu decided to expand it further.
He opened branches in other prosperous areas of Tianjin to spread Hongfu Hotel's healthy dining concept more widely.
Xiangrui Hotel's healthy eating lectures and cooking classes are also becoming increasingly popular
Sun Xiangrui invited more well-known nutritionists and chefs to give lectures in the hotel, attracting food lovers from all over the country to come and learn.
At the same time, Xiangrui Hotel has also cooperated with some health food suppliers to launch its own brand of healthy food, such as organic sauces, low-sugar pastries, etc.
These products are hot-selling in the hotel and are also sold across the country through online platforms, bringing new profit growth points to Xiangrui Hotel.
Ruyi Restaurant’s signature healthy ingredients and customized services make it stand out from the competition.
Li Ruyi is constantly looking for new healthy ingredients and has introduced some rare ingredients from abroad, such as kangaroo meat from Australia and salmon roe from Norway. These ingredients are not only nutritious but also have a unique taste, attracting many customers who are looking for novel delicacies.
At the same time, Ruyi Hotel also cooperates with some fitness clubs to provide customized healthy catering services to members.
This cooperation model not only brings a stable source of customers to the hotel, but also provides better services to the members of the fitness club, achieving a win-win situation.
Under the leadership of Wang Jianye, Wang's entire chain of restaurants continues to lead the trend of healthy dining. They have cooperated with some scientific research institutions to carry out research projects on healthy diet.
By analyzing the nutritional content of ingredients and improving cooking methods, more healthy dishes suitable for different groups of people have been developed.
For example, we have launched an "easy-to-digest nutrition package" for the elderly, a "growth nutrition package" for children, and a "high-energy nutrition package" for athletes.
As soon as these packages were launched, they were welcomed by customers.
In addition, all Wang's restaurants actively participate in charity activities and promote the concept of healthy eating.
They cooperated with the school to carry out the "Healthy Eating on Campus" campaign, explaining to students the importance of healthy eating and providing free healthy lunches.
They also worked with the community to organize events such as the "Healthy Food Festival" to allow more people to understand and experience healthy food.
……
Although Hong Fu Hotel attracted many new customers after opening its branches, the quality of service became uneven due to the failure of management to keep up.
Some customers experienced very different healthy eating plans and nutrition counseling services at different branches, leading to a gradual decline in word of mouth.
Zhao Hongfu had to urgently recall management personnel and reorganize the branches, but this process consumed a lot of time and energy, causing Hongfu Hotel to gradually lose its advantage in the competition.
Although Xiangrui Hotel’s healthy eating lectures and cooking classes are still popular, as other hotels have followed suit and launched similar activities, Xiangrui Hotel’s uniqueness is no longer obvious.
Moreover, due to some problems in cooperation with health food suppliers, the quality of some products was questioned, which affected the reputation of Xiangrui Hotel to a certain extent.
Sun Xiangrui tried hard to adjust his strategy, but in the fierce competition, he was always unable to find a new breakthrough.
Although Ruyi Hotel's special healthy ingredients and cooperation model with fitness clubs were once successful, as more competitors emerged in the market offering similar services, Ruyi Hotel's customer base was gradually diverted.
Moreover, the unstable supply of some rare ingredients also brings troubles to the restaurant's operations.
Li Ruyi tried to find new cooperation opportunities and sources of ingredients, but the results were not ideal.
Under the meticulous management of Wang Jianye, all Wang's restaurants have continued to innovate and improve. They have continued to launch healthy dishes developed in cooperation with scientific research institutions to meet the needs of different groups of people.
At the same time, the hotel has strengthened staff training to ensure that service quality always remains at a high level.
Wang's full range of hotels are also actively expanding the market, cooperating with some enterprises and organizations to provide group dining services, further expanding their influence.
In a Tianjin food industry selection event, Wang's entire restaurant chain won the title of "Best Healthy Dining Restaurant" for its excellent healthy dishes, high-quality services and innovative business philosophy.
This honor has further enhanced the popularity and reputation of all Wang's restaurants, attracting more customers to dine.
……
Hongfu Hotel, Xiangrui Hotel and Ruyi Hotel watched helplessly as Wang's hotels took the lead, and the envy and jealousy in their hearts continued to spread like vines.
Inside the Hongfu Hotel, Zhao Hongfu sat in his office with a gloomy face, playing with a pen in his hand.
The bustling scenes of all the Wang's hotels and the deserted scene of his own hotel kept appearing in his mind.
"Humph, what kind of luck does Wang Jianye have?" He gritted his teeth, feeling unwilling.
A manager walked in cautiously and said, "Boss, we can't just watch Wang's entire chain of hotels prosper. How about we think of another way?"
Zhao Hongfu slammed the table. "What else can we do? We have done everything we should do, but we just can't catch up with them."
But then, a hint of ruthlessness flashed in his eyes, "However, we can't just let it go. Pay close attention to the actions of all Wang's restaurants and see if you can find any flaws."
In Xiangrui Hotel, Sun Xiangrui stood in front of the window, looking at the street outside, with a lot of thoughts in his mind.
He recalled that his restaurant was once packed with guests, but now it was left far behind by all the Wang family restaurants.
“Our model of combining food and art was once so successful, but now…”
He sighed. At this time, a chef came over and said, "Boss, how about we also learn the healthy dishes of Wang's full-line restaurant? Maybe we can attract some customers back."
Sun Xiangrui shook his head. "If we learn from others, we will always be just following behind. We must find our own way. But before that, we still have to keep an eye on all Wang's restaurants to see what new moves they make."
Li Ruyi paced back and forth in Ruyi Hotel, her anxiety evident in her words. "Why are all Wang's hotels so good? Our special services are outshined."
He stopped and said to the staff beside him, "Go and find out what new marketing strategies Wang's entire chain of hotels has recently adopted. We can't just sit there and wait for death."
The employees nodded and began to take action.
However, their little tricks did not escape Wang Jianye's eyes. Wang Jianye was well aware of the jealousy of his competitors, so he became more vigilant.
He called a meeting of the hotel's management and said, "Although we are successful now, we cannot be complacent. You know, our competitors are watching us and are ready to find an opportunity to counterattack at any time.
We must continue to innovate and improve service quality to maintain our leading position.”
Therefore, all Wang's restaurants continued to increase their investment in food research and development, and invited more well-known chefs and nutrition experts to provide guidance.
At the same time, they also strengthened employee training to improve their service awareness and professional level.
The hotel has also launched a series of membership activities to provide more discounts and privileges for loyal customers. (End of this chapter)